--- title: Bitly Reviews meta_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 922 reviews by the users' company size, role or industry to find out how Bitly works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 922 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bitly Reviews **Vendor:** Bitly, Inc. **Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener) **Average Rating:** 4.5/5.0 **Total Reviews:** 922 ## About Bitly Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. ## Bitly Pros & Cons **What users like:** - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. (127 reviews) - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. (93 reviews) - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. (89 reviews) - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. (65 reviews) - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. (62 reviews) - Users love the **customization options and organization capabilities** of Bitly for managing multiple QR codes efficiently. (60 reviews) - Tracking (59 reviews) - Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (55 reviews) - Easy Setup (52 reviews) - Time-saving (45 reviews) **What users dislike:** - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. (31 reviews) - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. (29 reviews) - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. (28 reviews) - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. (20 reviews) - Users find the **subscription costs high** for features like extended data access and adding team members. (19 reviews) - Users find the **limited features** of Bitly's free plan restricts their usability and reporting capabilities. (17 reviews) - Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (16 reviews) - Limited Tracking (15 reviews) - Poor Analytics (14 reviews) - Linking Issues (13 reviews) ## Bitly Reviews ### 1. Bad support for Premium Users **Rating:** 1.5/5.0 stars **Reviewed by:** Max H. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Bitly?** - Shortens Links - Stats Minimum characters remaining **What do you dislike about Bitly?** - Support is quite bad for Premium Users - Only useless FAQ answers from Support - Custom domains don't work with all domain providers because certain DNS settings are not possible - Lock in effect if you get your custom domain on bitly: You can't transfer it ever to another service. **What problems is Bitly solving and how is that benefiting you?** - so far none as custom domain is not working in support is slow and useless so far **Official Response from Liliya Elogullari:** > Hi Max, I apologize on behalf of Bitly for the issues you have experienced with your custom domain and setup and the lack of support as a Premium Plan user. We appreciate your feedback and I will pass your comment(s) to our internal team in regard to improving the Bitly experience in the future. ### 2. Basic use is fine and easy to use, but paid agreements lack flexibility **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Bitly?** Easy to navigate and use. Data is easy to access. Customer service when setting up a paid account is also as expected. **What do you dislike about Bitly?** Paid accounts, particularly Enterprise agreements, lack flexibility. Customer service from Bitly is non existent once it is time to pay your invoice. I have tried five or six times to contact Bitly regarding my account as I have had income challenges due to Covid-19 but have never been responded to. I just receive another notice stating my account is outstanding. This approach makes me believe that once you have signed up to a paid account, all they are interested in is your money. **Recommendations to others considering Bitly:** Don't purchase an Enterprise account unless you absolutely have to **What problems is Bitly solving and how is that benefiting you?** I am still waiting for someone to get in contact with me regarding the issue stated above. Benefits have been minimal as there are other companies I can go to who provide a similar, if not the same, service. ### 3. Unresponsive support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Bitly?** It allows us to store all forwarded links in one place. **What do you dislike about Bitly?** The support was poor. There was a "forced" change of package that locked us from editing old links. Waiting for over a month for support to do something about it. No help was offered. **What problems is Bitly solving and how is that benefiting you?** Posted custom url shorters on social media and print user manuals. ### 4. Great for sending links **Rating:** 2.0/5.0 stars **Reviewed by:** Kristen B. | Account Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Bitly?** I like how bitly helps me organize emails with a lot of links to my clients **What do you dislike about Bitly?** For some reason, the system often doesn't work when trying to shorten Facebook links **What problems is Bitly solving and how is that benefiting you?** Keeping emails organized ### 5. Great little tool but way too expensive **Rating:** 2.0/5.0 stars **Reviewed by:** Thue Lægdsgaard M. | Marketing Operations Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2017 **What do you like best about Bitly?** Its simplicity, ease of use and chrome integration. **What do you dislike about Bitly?** The price is the only real downside, but for what the product does (shortens urls with vanity links) the price was way too steep. They tried to sell us on their tracking capabilities but we found that sub-par and better done in other products. **Recommendations to others considering Bitly:** The only drawback for me was the high price point, which was also enough for us to end up cancelling. **What problems is Bitly solving and how is that benefiting you?** Shortening urls quickly and with vanity urls. ## Bitly Discussions - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote - [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote - [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?filters%5Bnps_score%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+00%3A02%3A39+-0500&secure%5Bsession_id%5D=3faae3f8-0921-42fa-9bf0-0826f9bb1410&secure%5Btoken%5D=f79ef815bdb15110bdf33367fc44ff4face55ee2b9f94be125d85d9be9fd9c79&format=llm_user) ## Bitly Integrations - 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Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content Creation** - Campaign Management - SEO Management - Workflow Management - Template Management **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking - Bulk Uploading - Customer Activity Tracking - Click Tracking - Campaign Analytics - Secured Links **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Development** - Bulk Creation - Analytics - Intuitive Dashboards - Audience Analytics **Additional Functionality** - Landing Pages/Web Forms - Retargeting - Dashboard - AI Copilot - Link Shortening - Link Cloaking - Real-Time Data - Tag Management - Custom Domains - Customer Journey Mapping - For Marketing and Advertising - QR Codes - Search/Filter - Campaign Management - Link Expiration and Deactivation - Generative AI - API - For Mobile - A/B Testing - Data Aggregation - Link Sharing - Link Management - Link Editing - Link Redirection/Link Rotator **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Tools** - Audience Insights **Audience Targeting** - Geographic Targeting - Device/OS Targeting **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Formatting** - Dynamics Codes - File Formats - Customization **Additional Functionality** - Download - Landing Pages/Web Forms - Alerts/Notifications - Scannability Score - QR Code Printing - Retargeting - Multiple QR Code Types - Expiration Management - Templates - QR Code Generation - GPS - Campaign Segmentation - QR Code Duplication - Single Sign On - Custom Frames & CTA Text - Campaign Management - A/B Testing - Bulk QR Code Generation - Image Embedding - Embeddable Widget - Lead Capture - Password Protection - White Label - API - Embeddable **Logistics** - Distribution Features - Social Media Integration - Approval Process Control **Analytics** - Digital Analytics - Data Sharing and Exporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Penetration Testing** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Multi-Language **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Audience Targeting - UTM Parameters Integration - Third-Party Integrations **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Bitly Alternatives - [BL.INK](https://www.g2.com/products/bl-ink/reviews) - 4.5/5.0 (345 reviews) - [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) - 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