Birchal is Australia's leading equity crowdfunding platform, enabling businesses to raise capital by engaging their communities as investors. Since its inception in 2017, Birchal has facilitated over 300 successful crowd-sourced funding (CSF campaigns, raising more than $218 million from a diverse investor base. The platform is licensed by the Australian Securities & Investments Commission (ASIC to offer equity in eligible unlisted public or private companies to both retail and wholesale investors under the CSF regime. Key Features and Functionality: - Comprehensive Support: Birchal provides end-to-end assistance throughout the fundraising process, including onboarding, expression of interest campaigns, offer campaigns, and settlement. - Community Engagement: The platform enables businesses to transform customers and advocates into shareholders, fostering a community of brand ambassadors with a vested interest in the company's success. - Market Validation: Through expression of interest campaigns, companies can gauge market interest and establish meaningful investor relationships before launching a full campaign. - Transparent Fee Structure: Birchal charges a fixed fee for expression of interest campaigns, a fixed fee for CSF offer campaigns, and a success fee of 7.5% on approved investments, ensuring clarity and predictability in costs. Primary Value and Problem Solved: Birchal democratizes investment opportunities by allowing everyday Australians to invest in visionary businesses they believe in. For companies, it offers an efficient and effective way to raise capital while building a loyal community of investors who can act as brand ambassadors. This approach not only provides necessary funding but also enhances customer loyalty, facilitates powerful word-of-mouth marketing, and grants access to a broader pool of expertise through the investor community. By simplifying the capital-raising process and fostering community engagement, Birchal empowers businesses to achieve their growth objectives while offering investors the chance to participate in the success of innovative Australian enterprises.