--- title: Bing Entity Search API Reviews meta\_title: 'Bing Entity Search API Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 18 reviews by the users' company size, role or industry to find out how Bing Entity Search API works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 18 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Bing Entity Search API Reviews & Product Details Azure Bing Entity Search API identifies relevant entity based on your searched term, spanning multiple entity types such as famous people, places, movies, TV shows, video games, books, and even local businesses near you. * * * Seller [Microsoft](https://www.g2.com/sellers/microsoft) Discussions [Bing Entity Search API Community](https://www.g2.com/products/bing-entity-search-api/discuss) Show More ## Top-Rated Alternatives [ ![Yext](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yext") Yext 4.4/5(1,124) ](https://www.g2.com/products/yext/reviews) [ ![Slack](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Slack") Slack 4.5/5(39,266) ](https://www.g2.com/products/slack/reviews) [ ![Notion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Notion") Notion 4.6/5(13,739) ](https://www.g2.com/products/notion/reviews) [ View All Alternatives ](https://www.g2.com/products/bing-entity-search-api/competitors/alternatives) ## User Insights Average based on 18 real user reviews. [Log in to unlock pricing and user insights](/login) ![Chameleon R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chameleon R.") CR Chameleon R. Executive Secretary Computer Software Small-Business (50 or fewer emp.) 12/10/2025 "Excelent source of of API" 5/5 What do you like best about Bing Entity Search API? I really appreciate how it connects all my accounts automatically. The automation makes managing everything much easier for me. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? The pricing and availability features, especially when compared to other search engines, are important considerations. Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? This is truly the fastest way to promote, thanks to its automated communication features. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Organic Review from User Profile ![Siddhartha G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Siddhartha G.") SG Siddhartha G. Project Manager Mid-Market (51-1000 emp.) 5/27/2023 "It is incredibly easy to fire a request and receive detailed structured responses" 4.5/5 What do you like best about Bing Entity Search API? The Bing Entity Search API helps get the searched item's relative search. Including the search parameters and queries for any digital project is very useful. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? The search API sometimes returns mixed results that must be filtered in data cleaning. Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? Search results, Query, polular Keywords, Market Research, Customer search and usage, usable digital data, metadata Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shivaling P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivaling P.") SP Shivaling P. C Mid-Market (51-1000 emp.) 7/13/2022 "AZURE BIG ENTITY SEARCH API -THE RESTFUL API THAT NEVER RESTS" 5/5 What do you like best about Bing Entity Search API? The Bing Entity Search API is a RESTful web service, making it easy to call from any programming language that can make HTTP requests and parse JSON. You can use the service using either the REST API, or the SDK.An AI service from Microsoft Azure that recognizes and classifies named entities, and finds search results based on them. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? The least helpful is that it needs to optimize its AI AND ML models for search optimising of results and the API calls must be made securely and azure must also integrate well with other services Review collected by and hosted on G2.com. Recommendations to others considering Bing Entity Search API: no just optimize Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? The Bing Entity Search API sends a search query to Bing and gets results that include entities and places. Place results include restaurants, hotel, or other local businesses. Bing returns places if the query specifies the name of the local business or asks for a type of business (for example, restaurants near me). Bing returns entities if the query specifies well-known people, places (tourist attractions, states, countries/regions, etc.), or things. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Aditya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya K.") AK Aditya K. System Engineer Enterprise (\> 1000 emp.) 7/22/2022 "Seach for most relevant Entity" 5/5 What do you like best about Bing Entity Search API? 1. User friendly, Easy to use. 2. Provides easy search capabilities like place, person, restaurant, Books etc. 3. Easily integrated with web application because of powerful API. 4. Provides location based search entities. 5. Its very helpful in day to day activities. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? The service of Azure bing entity is very good but In the area of a search engine always demands some improvement The statistical data always changes and In the market of search entities always demands modification and improvements otherwise the service of the bing entity is best. Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? Azure bing entity is Part of my day to day life. Its help me to search nearby places, peoples, books and many more things. It is easily integrated with web application, mobile apps, messaging apps, camera apps which help me a lot. The service of the bing entity is best always fulfill my demand. Review collected by and hosted on G2.com. Show More 8/30/2023 Validated ReviewerIncentivizedSource: G2 invite ![Debasmita D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debasmita D.") DD Debasmita D. Developer Community Manager Mid-Market (51-1000 emp.) 7/9/2022 "Awesome irreplaceable experience" 5/5 What do you like best about Bing Entity Search API? Using Azure Bing Entity Search API I get enhanced search details from billions of web documents with much more comprehensive result which made my work easier to some extent. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? Nothing as of now I disliked about this product as it fulfilled all the requirements of my current project. Review collected by and hosted on G2.com. Recommendations to others considering Bing Entity Search API: I would recommend every geeky employees to use it Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? With the Bing API, I can leverage the same technologies used by search engine giants in my enterprise application stack. All it takes is a simple integration using their API and I can start querying for both internal and web-based information right within my own software. Review collected by and hosted on G2.com. Show More 7/14/2022 Validated ReviewerIncentivizedSource: G2 invite ![Manik S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manik S.") MS Manik S. System Management Specialist Enterprise (\> 1000 emp.) 7/15/2022 "Amazing platform" 5/5 What do you like best about Bing Entity Search API? It provide real time search suggestion, it can provide multiple entities for queries with multiple possible meaning. it help in finding places. It can help in creating Bing maps. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? We cannot access Bing API using ordinary query in web app as service doesn't support crossorgin queries. It only support jsonp. It requires great expertise to manage. Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? The functionality offered by Azure bund entity search API is phenomenal as in the Azure Bing service offered within the solution where information is available with the help of a API and search engine is integrated which makes user friendly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ravinder H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravinder H.") RH Ravinder H. AIX Lead Enterprise (\> 1000 emp.) 7/27/2022 "Azure Bing Entity Search API" 4.5/5 What do you like best about Bing Entity Search API? Search is a very common tool in today's world to solve the problem and provide the appropriate result to user. - API for custom search integration - Its reliable and Fast - Good search Results with high speed. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? - Costly - UI of Web search is not good - Filter option could be more intuitive Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? Azure Bing Search is good for enterprise problem-solving activities like IT companies, Automotive etc. User does not need to switch to other apps they can use inbuilt entity search in web application. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Writing and Editing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Writing and Editing") TW Verified User in Writing and Editing Mid-Market (51-1000 emp.) 7/21/2022 "Most sorted search engine you can get!" 4.5/5 What do you like best about Bing Entity Search API? When you use azure bing api you will always get a result which is to the point. The best thing about this is that you will not need to search something with exact keyword. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? There's no such downside of azure bing api. But yes there's always a scope of improvement and it can visually more pleasing if there's some tricks and tweaks can make in the ui. Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? In terms of searching something very specific without any nonsense you will always look for bing. It can save so much time in daily basis if you working in a content creation work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Writing and Editing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Writing and Editing") TW Verified User in Writing and Editing Mid-Market (51-1000 emp.) 7/21/2022 "Azure Bing Entity Search API has been a fantastic experience" 4.5/5 What do you like best about Bing Entity Search API? It offers appropriate search results on the basis of search queries. It is pretty quick and it is completely free. It offers the most relevant search results even better than prime competitors. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? The Azure Bing Entity Search API is pretty good. But the user experience and interface can be improved further. The image search thing can be made better to obtain relevant ones. Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? It helps in obtaining the best results which are relevant as per the search query. Moreover, by searching a single word offers better outcomes which help me immensely in my research work. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Enterprise (\> 1000 emp.) 6/30/2022 "Azure Bing Entity Search API experience" 4.5/5 What do you like best about Bing Entity Search API? 1. Ease of Use 2. Provides real-time search suggestions 3. Allows location-based searches of entities. 4. Can be easily integerated with web applications because of API. Review collected by and hosted on G2.com. What do you dislike about Bing Entity Search API? 1. Can be more customized and can be further improved 2. Better search ranking algorithm can be used 3. Optimization of results should be improved, sometimes output irrelevant information. Review collected by and hosted on G2.com. Recommendations to others considering Bing Entity Search API: Good option if you want to add global search functionality in your application :) Review collected by and hosted on G2.com. What problems is Bing Entity Search API solving and how is that benefiting you? 1. Users don't need to switch apps for searching, they can use inbulit Entity search in web applications to perform their search. 2. Easy integeration with mobile apps , messaging apps , camera apps ,etc. Review collected by and hosted on G2.com. Show More 7/1/2022 Validated ReviewerIncentivizedSource: G2 invite ## Questions about Bing Entity Search API? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. 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