--- title: Bing Custom Search API Reviews meta_title: 'Bing Custom Search API Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 64 reviews by the users' company size, role or industry to find out how Bing Custom Search API works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 64 scale: '5' date_modified: '2026-08-09' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Bing Custom Search API Reviews **Vendor:** Microsoft **Category:** [Site Search Software](https://www.g2.com/categories/site-search-software) **Average Rating:** 4.2/5.0 **Total Reviews:** 64 ## About Bing Custom Search API Azure Bing Custom Search is an easy-to-use, ad-free custom search tool that lets you deliver the search results you want. Bing Custom Search allows you to select the slices of the web that you want to search over and control the ranking when searching over your targeted web space. ## Bing Custom Search API Pros & Cons **What users like:** - Users appreciate the **ease of use** of Bing Custom Search API, enabling seamless customization and efficient search results. (20 reviews) - Users love the **extensive customization options** of Bing Custom Search API, enhancing the relevance and specificity of search results. (16 reviews) - Users love the **customizable search** features of Bing Custom Search API, enhancing accuracy and relevance in results. (11 reviews) - Users appreciate the **flexibility and accuracy** of Bing Custom Search API, enabling tailored and relevant search experiences. (11 reviews) - Users value the **easy integrations** of Bing Custom Search API, enabling seamless connection with their own data sources. (9 reviews) - Helpful (9 reviews) - Results (8 reviews) - Fast Search (7 reviews) - Search Functionality (6 reviews) - Speed (6 reviews) **What users dislike:** - Users find the **pricing too high** for the Bing Custom Search API, limiting features unless opting for paid plans. (17 reviews) - Users face **limitations in customization** with Bing Custom Search API, leading to irrelevant results and missed opportunities. (6 reviews) - Users find the **search functionality lacking** , facing issues with comprehensiveness and speed compared to competitors. (5 reviews) - Users report **software bugs** that hinder search result accuracy and necessitate improvements in the Bing Custom Search API. (4 reviews) - Users report **inadequate filtering** capabilities, limiting the effectiveness of search results and customization options. (3 reviews) - Poor UI Design (3 reviews) - Required Expertise (3 reviews) - Lack of Information (2 reviews) - Limited Features (2 reviews) - Poor Documentation (2 reviews) ## Bing Custom Search API Reviews ### 1. Exploring Customized Search: A Review of Bing Custom Search API **Rating:** 4.0/5.0 stars **Reviewed by:** Prachi T. | Senior Engineer, Solutions Architecture, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Bing Custom Search API?** The flexibility to tailor search results and customize the search experience easily stands out with the Bing Custom Search API. It allows developers like me to create unique, targeted searches that match specific needs or preferences. **What do you dislike about Bing Custom Search API?** It limited us in terms of the pricing structure, especially for higher usage tiers. **What problems is Bing Custom Search API solving and how is that benefiting you?** It benefited me by providing tools to customize search results, filter content, and integrate personalized search functionalities into applications and websites and resolved the challenge of creating tailored search experiences. ### 2. Good Custom Search API for Bing **Rating:** 4.0/5.0 stars **Reviewed by:** Anoop K. | Senior Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2023 **What do you like best about Bing Custom Search API?** The best thing about this API is it allows us to customize search results based on specific needs, enabling more relevant results. It permits us to try and hand-pick spaces and sites that help us make each quest more unambiguous for those attempting to go after our clients. The most significant thing is that it's protected, and the outcomes are very much separated; being a decent instrument for an organization though delicate substance may be upsetting for most clients. **What do you dislike about Bing Custom Search API?** The cost is prohibitive, and at times the search results page cannot be fully customized and may not be suitable for all use cases. The user interface can be improved especially the filters. **What problems is Bing Custom Search API solving and how is that benefiting you?** The Azure Bing Custom Search API s permits clients to redo list items in light of their necessities, empowering more pertinent outcomes. The interfaces can be effortlessly incorporated into applications utilizing basic HTTP REST Programming interface calls. It helps our business to uphold massive scope ordering, making it appropriate for applications with tremendous information measures. The indexed lists are naturally refreshed as new happy opens up; it is generally modern to guarantee the data. It also highlights autocomplete ideas, spell remedies, and related looks. ### 3. one of the fine tools to get better search results and save our buffering time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Bing Custom Search API?** It made our lifes easy in Searching content. Its quite easy to implement and has lot of features. Chat support from microsoft is good not great. We frequently use bing API searchs and customer requirement. We integrated with the search platforms and usiing it for auto suggestions as well. **What do you dislike about Bing Custom Search API?** Since its microsoft, It's not free. Also some bugs we've noticed while fetching the search results through API which can be fixed and updated. **What problems is Bing Custom Search API solving and how is that benefiting you?** It's helping us mainly in Site search and custom search filter ### 4. f Azure Bing Custom Search API **Rating:** 4.0/5.0 stars **Reviewed by:** Ziv A. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2023 **What do you like best about Bing Custom Search API?** One of the best features of the Azure Bing Custom Search API is its ability to incorporate your own data sources and webpages, allowing you to integrate your own content with Bing Search results. This provides a powerful way to create a highly tailored search experience that meets the specific needs of your users. **What do you dislike about Bing Custom Search API?** One of the main drawbacks of using Azure Bing Custom Search API is its cost. Depending on the scale and complexity of your search solution, the pricing for using the API can be quite high, especially if you require a large number of API calls or additional features. **What problems is Bing Custom Search API solving and how is that benefiting you?** One of the main problems that the Azure Bing Custom Search API helps solve is the need for a highly tailored search experience. By allowing developers to customize search results and incorporate their own data sources, the API can create a more relevant and useful search experience for users. ### 5. Powerful and flexible way of solving search **Rating:** 3.5/5.0 stars **Reviewed by:** Guillermo I. | Head of Software Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Bing Custom Search API?** The best thing about the Azure Bing Custom Search API is its flexibility in terms of search query construction and result filtering. The API llows for a wide range of use cases and the ability to target specific websites or subsets of the web. Additionally, integration with Azure Cognitive Services provides advanced features such as image and entity recognition, which can be very useful for specific applications. The API also is reliable and delivers accurate results most of the time. **What do you dislike about Bing Custom Search API?** There are some limitations. Features such as query suggestions and spell checking are not available with the custom search API and you need to use the web search API for that. Additionally, API pricing for the custom search API is based on the number of transactions, which are costly for high-volume usage. Another limitation is that the custom search API is only able to search the web, it can't search internal databases or documents like some other search APIs **What problems is Bing Custom Search API solving and how is that benefiting you?** For me it's solving the problem of doing advanced image and entity recognition, which is useful for specific applications at the company I work for. We are building an application that needs to identify and extract information from an image, so the Custom Search API, along with the Computer Vision API, allows us to extract data from a large number of images and populate our DB. ### 6. Azure Bing Custom Search is More Flexible Than Competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Justin B. | Senior Software Engineer & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2023 **What do you like best about Bing Custom Search API?** Azure facilitates an ad-free search experience while allowing users to make real-time content searches and media searches of images and videos. I like that it seems easy to use and, besides being ad-free, is a commercial-grade tool that allows me to get results via API. **What do you dislike about Bing Custom Search API?** Azure Bing Custom Search API may have a less converting Ad platform, but it is essential to note in many cases, the Ad platform does offer better pricing than competitors. I wouldn't say I like that there isn't as much brand familiarity, but it's almost like being part of an incredible group. **What problems is Bing Custom Search API solving and how is that benefiting you?** As part of the search, Azure Bing Custom Search API is first and foremost providing endpoints to receive search results. Specifically, document processing sounds like a beneficial feature. For me, providing automatic query suggestions over API is the most beneficial feature. ### 7. User **Rating:** 4.0/5.0 stars **Reviewed by:** Rabbia K. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Bing Custom Search API?** I like its customization features and its continued improvements. **What do you dislike about Bing Custom Search API?** It is costly. As the Azure Bing Custom Search API relies on Bing's search infrastructure, any outages, service disruptions, or changes in Bing's algorithms or policies can impact the availability and functionality of the API. **What problems is Bing Custom Search API solving and how is that benefiting you?** By leveraging Bing's robust search algorithms and extensive web index, the Azure Bing Custom Search API helps ensure accurate and reliable information retrieval. It tackles the challenge of retrieving relevant content from vast amounts of web data, allowing applications to provide users with precise and valuable search results. ### 8. "A Comprehensive Guide to Exploring the Capabilities of the Azure Bing Custom Search API" **Rating:** 5.0/5.0 stars **Reviewed by:** Abdallah M. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Bing Custom Search API?** Its ability to build a bespoke search engine that searches a specific collection of websites or pages, its fine-grained control over search capabilities, and its ability to deliver results in many languages as well as search for photos and videos in the results. These functionalities may be very useful for developers who want to include bespoke search capabilities in their apps. **What do you dislike about Bing Custom Search API?** It may not be the ideal match for every use case, as with any technology, and it is critical to analyze its features and capabilities against the specific demands of a project to determine whether it is the correct solution. Furthermore, because it is a subscription service, the cost may be prohibitively expensive for some projects or businesses. **What problems is Bing Custom Search API solving and how is that benefiting you?** 1- Customized Search: This enables developers to design a bespoke search engine that searches a specified collection of websites or pages, allowing them to personalize their search to their customer's needs and offer more relevant results. 2- Fine-grained control: Allows developers to determine the ranking of results and filter results based on specified criteria, allowing them to personalize the search experience to the demands of their consumers. 3- Various Languages: It may provide results in multiple languages, making it more flexible. These advantages can aid in improving the user experience, increasing engagement, and driving more relevant traffic to your application. ### 9. Review of Azure being customer search API **Rating:** 4.5/5.0 stars **Reviewed by:** sudhir p. | Senior Technology Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Bing Custom Search API?** It is easy to use and there is no ads. This search tool is always helps you to find what exactly you want. Very simple and fast process for setup with comes up godd documentation. Only gives the relavent web pages. **What do you dislike about Bing Custom Search API?** Very costly, it should be open search platform. Its has very limited search. I suppose it only find the solution on selected domain. There is not filters you can apply while searching you problem. **What problems is Bing Custom Search API solving and how is that benefiting you?** It becomes very helpful when you want to search your solution in specific domain but if you need to search on all domain then have to swich to other api. The troubleshooting for error handling is very good but further improvements we can expect in next veesions ### 10. Good custom search API **Rating:** 3.5/5.0 stars **Reviewed by:** Anshuman S. | Advance Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Bing Custom Search API?** It allows us to build web-connected applications and services that search out images, webpages, locations, news and many more things which suits your requirement. It's a potent tool that will give you a speedy and straightforward setup. It is highly customizable and scalable as per our needs. It's a most potent ranking tool and index search. **What do you dislike about Bing Custom Search API?** This custom search API is paid if you want to take a maximum from this. They also provide a free version but only basic features which will not fit your requirement. **What problems is Bing Custom Search API solving and how is that benefiting you?** The algorithm that they use for the search mechanism is robust and powerful. It also helps you create ad-free search experiences for the topics you like. It increases the performance of our webpage by giving fast delivery. ### 11. Azure Bing Custom Search API- Review **Rating:** 4.0/5.0 stars **Reviewed by:** Haripriya B. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Bing Custom Search API?** It is best to customize the search index and query parameters, delivering developers more temperance over the quest encounter for their users. It has built-in security features and easy integration into a website or app. Excellent at accuracy and relevance **What do you dislike about Bing Custom Search API?** It is costly to use and dependent on Microsoft azure; it supports only webpages and PDFs and not other document types like Office documents, images, and video files. **What problems is Bing Custom Search API solving and how is that benefiting you?** By utilizing Azure Bing Custom search API, developers can take benefit of Bing ' s considerable engine to search online like google and yahoo and seamlessly integrate it into their applications, without having to wretchedness about scalability, reliability, or other problems narrated to find infrastructure. ### 12. Azure Congnitive Search API **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Bing Custom Search API?** With the help of the robust Azure Bing Search API, developers can quickly include search capability into their apps. Its ability to deliver highly relevant results, made possible by its connection with Microsoft's Bing search engine, is one of the features I admire most about it. The ability to access the web, picture, and video results, as well as support for multiple filters and query parameters, are just a few of the many capabilities and customization choices it provides. The Azure Bing Search API is an excellent choice for developers wishing to integrate search capability into their applications. **What do you dislike about Bing Custom Search API?** The Azure Bing Search API's requirement for an API key for usage and authentication might be a drawback for developers since it adds another step to the implementation process. Its use may also be restricted to particular areas or nations. Another possible drawback is that the Azure Bing Search API is a personal tool and that developers could have to pay for access or only have a certain number of free requests each month. It's important to note that this can be a common practice for many premium search APIs, thus for many users, this may not be a significant disadvantage. **What problems is Bing Custom Search API solving and how is that benefiting you?** By giving them the opportunity to provide a list of targeted URLs or particular portions of a website for searching, as well as the ability to filter or promote specific results, it enables them to build a personalized search experience that is suited to the particular needs of their visitors. Businesses or organizations who wish to make a certain collection of information or material easily searchable for their consumers may find this to be of special benefit. By making it simple to include search capability into their apps and by giving them access to Bing's robust search features, which may assist to increase the relevancy of the search results, Azure Bing Custom Search API can also be advantageous to developers. ### 13. Azure custom search is a pretty solid tool to use and have excellent capabilities. **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna J. | System Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Bing Custom Search API?** It is very easy to use and helpful for the developers. It narrows the search results for better understanding which is very helpful. We can create apps very easily with this. **What do you dislike about Bing Custom Search API?** We need to pay for it to use the tool to its full capabilities. Also there is one thing that it works seamlessly fine when working with Microsoft products but that's not the case with other products. **What problems is Bing Custom Search API solving and how is that benefiting you?** It helps me to show the best search results by filtering the rest. Which save a lot of my time. Also, it is very easy to integrate with the applications. ### 14. Finally Secured and Ad-Free Search API **Rating:** 3.5/5.0 stars **Reviewed by:** Sachin C. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Bing Custom Search API?** One of the best features is that you can now customize your searches. Pin or Boost to create custom views to find them quickly later-on. On top of that, it is ad-free and secure. **What do you dislike about Bing Custom Search API?** It comes at a cost; however other similar solutions are open-source and available at no charge. **What problems is Bing Custom Search API solving and how is that benefiting you?** Search API can be integrated with other products seamlessly. You can search for even Image, Video and more ### 15. Outstanding search capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Bing Custom Search API?** The speed and quality it has to search over multiple websites to deliver the required result are phenomenal. Further, it can offer these results in various languages, which becomes a plus point. **What do you dislike about Bing Custom Search API?** The only dislike for Azure Bing Custom Search API is the price point; it is a bit expensive. Also, since it's a new technology, there is a need to improve the efficiency rates in delivery. **What problems is Bing Custom Search API solving and how is that benefiting you?** Azure Bing Custom Search API caters to our business's most significant problem of having the results in various languages. Further, the quality and customization of the API are a boon for the company. ### 16. I can create apps that are web-connected as well as search literally anything in the web without ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Bing Custom Search API?** I can do web searches like videos, news, visual search, and images without annoying ads. The Search API also tailors the contents of the search result particular to the search. **What do you dislike about Bing Custom Search API?** The Azure Bing Custom Search API's user interface can be improved and more user-friendly. It is also cost more that the other products in the same line. I also feel sometimes of longer search time. **What problems is Bing Custom Search API solving and how is that benefiting you?** I can browse the web and search for literally anything, from images, videos, visual search, Bing spell checks and to Local Business Searches and lets you feel ad-free experience. ### 17. Easy to use, great customization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2023 **What do you like best about Bing Custom Search API?** The ease of use and customization that you can achieve with Azure Bing Custom Search API is unmatched. **What do you dislike about Bing Custom Search API?** The subscription cost is too high, and can be prohibitive for some customers. **What problems is Bing Custom Search API solving and how is that benefiting you?** Customized searches ## Bing Custom Search API Discussions - [What is Azure Bing Custom Search API used for?](https://www.g2.com/discussions/what-is-azure-bing-custom-search-api-used-for) - 1 comment - [View Bing Custom Search API pricing details and edition comparison](https://www.g2.com/products/bing-custom-search-api/reviews?filters%5Bsentiment_snippet%5D=2274084&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+17%3A18%3A54+-0500&secure%5Bsession_id%5D=b92e3164-f9b1-40ab-a95e-7e9a7f095ed1&secure%5Btoken%5D=c800128b9863f10c7988e13f3ae3c2c4c9e9f72aa22cfd89e56f6a557668ca6e&format=llm_user) ## Bing Custom Search API Integrations - [Hermes 3](https://www.g2.com/products/hermes-3/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Python](https://www.g2.com/products/python/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) ## Bing Custom Search API Features **Agentic AI - Site Search** - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Search Experience Management - Site Search** - Query Suggestions - Typo Tolerance - Synonyms - Natural Language - Rankings - Personalization **Functionality - Site Search** - Search Analytics - Integrations - Federated Search - Multi-Language Support **Generative AI - Site Search** - Text Generation - Text Summarization ## Top Bing Custom Search API Alternatives - [Algolia](https://www.g2.com/products/algolia/reviews) - 4.5/5.0 (430 reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - 4.2/5.0 (591 reviews) - [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) - 4.8/5.0 (428 reviews)