Import from Google Ads is the only saving grace. Review collected by and hosted on G2.com.

Performance from syndicate sites are terrible, Local Inventory Ads don't work and go to 404 pages on Bing, Microsoft Merchant Center is riddled with bugs, limits of feeds you can upload. Review collected by and hosted on G2.com.

I love Bing Ads because they offer the same results as other PPC campaigns for a way cheaper price due to the lack of traffic. Since most people prefer other search engines, bing has been out of the light. I love it because it produces the same result regardless of the origin of the traffic. Review collected by and hosted on G2.com.

I dislike the UI/ Dashboard you use for setting up campaigns. It's very confusing your first time around. I would love to see a basic version of it, or have it decluttered. It is not visually appealing Review collected by and hosted on G2.com.

Bing ads is great when it comes to PPC Campaigns. You'll find that a lot of the Keywords are a lot cheaper than their competitors campaigns. Bing Ads also implemented a great bidding system to ensure there is not a monopoly on certain keywords. Allowing you to compete with major power houses with a bigger budget than you. I also love how they will personally help you set up advertising campaigns over the phone to ensure you're getting the most conversions for your dollar. Review collected by and hosted on G2.com.

I dislike the UI. Bing has done everything great when it comes to implementing an advertising platform, where they fall is their UI. It's very complicated and clunky compared to their competitors. However it's a small price to pay compared to their positives. Review collected by and hosted on G2.com.

I love Bing Ads for one major reason. The bidding for PPC Campaigns is way cheaper compared to their competitor, allowing you to get the same results for way cheaper. Bing also has amazing tools to set up campaigns and choosing keywords that are very similar to the ones you have, allowing you get more traffic. Review collected by and hosted on G2.com.

I dislike how hard it is to navigate their their dashboard. It is very confusing. I had to got though 3 seperate pages just to turn back on one of my campaigns. Another downside is Bing can spend up to 1.5 times your budget without telling you. So always set it below your actual budget. Review collected by and hosted on G2.com.

Mircosoft have found a good balance between aligning with Google and innovating themselves. You can copy over your Google Ads easily but also test other things on Bing. Review collected by and hosted on G2.com.

Limited users are the biggest issue. A lot of times we will have a really good performance, but then we can't really take it further. Review collected by and hosted on G2.com.

ease of use

lots of invitation offers such as in the UK £75 free to try out bing ads with no money needed ( other search engines such as google do a pay £25 and get £75 on top, and also double your money up to £150 i believe).

Great if you know who uses bing as a captured more mature market/audience

ease of campaign setup

cheaper cost per click than google ads

ability to import campaigns including from google adwords

good inbuilt keyword tool ( i prefer googles adwords keyword tool )

quick ad approval time

good support network online as well as campaign managers via the phones

good testing ability

good keyword/click rules such as broad match, exact match etc etc Review collected by and hosted on G2.com.

the less use compared to google that bing gets

can be costly with low conversions if you dont know how to setup the campaigns and ads properly Review collected by and hosted on G2.com.

I really like Bing Ads since I can make my advertising campaigns with all the confidence they're demonstrated to the audience which I require and which segment and Cost-per-click are quite rewarding in my average revenue. The amount which I invested in ads daily can be certain that I will gain productively. Review collected by and hosted on G2.com.

While creating the first ad campaign with bing ads, it takes too much time to approve the ads for the first time. Also, it doesn't give too much advertisement options like google ads. Review collected by and hosted on G2.com.

I like Bing Ads because I can create my advertising campaigns with the assurance that they will be shown to the public that I need and which segment and CPC is very profitable for my average earnings. The investment I make per day can be sure that I will return successfully. I trust this Microsoft Advertising Platform and I keep investing my money with them, it's EXCELLENT Review collected by and hosted on G2.com.

sometimes tend to have problems with the method of payment with credit cards but once I speak with the support they give me a solution quickly. But I have no complaints about its operation since I receive more scope than I always hope and always my numbers are better every day as long as I segmented my campaigns and know how to use the keywords to reach the ideal public. Review collected by and hosted on G2.com.

I liked that they give a free trial in effect because if you spend 25 dollars you can get 100 dollars credit. It was also really easy to use compared to adwords and FB ads. Review collected by and hosted on G2.com.

I did not get any conversions even though people were clicking on my link. Some keywords were also included that I had to take out e.g. I was selling baby products and yet I paid for clicks for "free baby products" which wasn't any good since this keyword has no commercial intent. I had to manually remove this keyword but I had already paid for some clicks on this. Review collected by and hosted on G2.com.

I love bing ads, it’s a great alternative to Google Ads. Since not that many people advertise on bing ads you can get the same results for a way cheaper price when bidding! Review collected by and hosted on G2.com.

I dislike the UI, I keep on my ads running on a schedule and it’s a huge hassle to turn them back on because you have to go through 5 different pages just to do it. Review collected by and hosted on G2.com.