Bing ads ias a good complementary ads platform for SEM strategy depending on your target audience and budget. Good option to add to Google Ads and Youtube for example. Also good to gain bigger brand territory using branded ads also trough Microsoft search. Review collected by and hosted on G2.com.

The platform is a bit outdated compared to some competitors and mainly theres fewer campaigns types available for most markets (eg. dsa, shopping) Review collected by and hosted on G2.com.

How similar the interface is to Google Ads, and how it is just as easy to use as Google Ads. Review collected by and hosted on G2.com.

The interface, while similar to Google Ads, isn't as crisp and clean as GA. That is more so a nitpick from me than anything Bing itself. Review collected by and hosted on G2.com.

User friendly interface and similar structure with google ads Review collected by and hosted on G2.com.

some functions can't be done efficiently, ex. bulk edit Review collected by and hosted on G2.com.

I like the Bing ads Ads placement. The way Bing optimize their ads to show to the audience is really appreciable task Review collected by and hosted on G2.com.

Lack of features compared to other ads platforms such as Google ads. Review collected by and hosted on G2.com.

It show relevant ads to my target and good result Review collected by and hosted on G2.com.

It is alittle costly compare to other ads platform Review collected by and hosted on G2.com.

Bing itself can reach a supplemental audience to Google. Typically it sees lower CPCs and CACs due to lower competition than on Google. It has an easy integration so you can bulk upload campaigns and keep the same structure as your Google Ads account. Review collected by and hosted on G2.com.

Overall the platform is dated and clunky. Everything takes individual steps, so there is not really a quick way to make multiple changes. Setting up Target CPAs and bid strategies is very time-consuming. Review collected by and hosted on G2.com.

Its more reliable compared to Google Ads. I like the Bing search engine and use it more frequently compared to Google Ads Review collected by and hosted on G2.com.

Lack of features compared to Google Ads. Maybe they add in future Review collected by and hosted on G2.com.

I love what Microsoft has recently done with Bing Ads (intergrating it with Microsoft Ads), giving it a new network to advertise with Microsoft's Entire platform. I especially love that the PPC Campaigns are cheaper with Bing Ads allowing us to capture a higher audience with a smaller budget compared to the other advertising platforms we use. Review collected by and hosted on G2.com.

I recently haven't found anything i dislike about the platform. However I do think the platform is very confusing to navigate through. Review collected by and hosted on G2.com.

I used a free ad credit from bing. It was as easy as google and *supposedly* reaches a a slightly different viewership. Review collected by and hosted on G2.com.

The ads dashboard is complicated for a beginner to navigate. Also, the real estate for many keywords is highly competitive - and thus expensive, several dollars per click. Review collected by and hosted on G2.com.

It is an additional tool that gives marketeers the ability to reach additional users that we miss through Google Review collected by and hosted on G2.com.

It is not as detailed as Google ads and has a limited scope Review collected by and hosted on G2.com.