The Keyword competition is not very high and with the great push to bing and microsoft co-pilot, the audience quality is better.

The ads are more economical.

The ads are easy to implement and there is no problem in integrating it in your media plan. I have not yet used the customer support, so will refrain from commenting. Review collected by and hosted on G2.com.

There is still a lot of audience that do not use bing. While this is changing there are times the budget remains unconsumed. I do not end up using bing ads as frequently as I would like though. Review collected by and hosted on G2.com.

The fact that the competition is quite low atm and that you have Chat GPT integrated into it. Review collected by and hosted on G2.com.

The overal user interface. It is very complicated to navigate htrough it. And it is not intuitive at all! Review collected by and hosted on G2.com.

Nothing. This service has not only wasted my time and money. Although their advocates are cordial and use nice words, they are incompetent and illiterate and lie most of the time. Review collected by and hosted on G2.com.

I signed up with microsoft advertising a month ago.

At first, they were very cordial and promised to help. They promised to give me a coupon for $500 which they never did. Instead, they kept delaying my campaign because of bugs in their UET tag helper, very slow response, advertising advocates that had no idea of the state of my campaign, absolutely no help in setting up the campaign, and many other issues. Their advocates could not answer even the simplest of questions and always relegated them to their specialists, who took days and weeks to respond. Their website is full of bugs that couldn't even accept a valid credit card, no provisions for PayPal or Bank ACH. As a result, I had over 1000 clicks during the month, with zero conversions, although, during this time, I got many conversions with my google organic search.

Finally, because of their own incompetence, and their inability to help me, they decided to take all my money and audit my website contents. They said that my math education website presents "high risk to consumers and other advertisers". This is a service that advertises adult services and porn, yet, a website to help children learn math is a "high risk to consumers and other advertisers".

What is even more alarming, is that the company which allegedly is committed to transparency (at least according to their own guidelines) could not come up with a single reason why they regard my website as "high risk to consumers and other advertisers". According to them, revealing their reason for closing my account forever, would pose a privacy and security violation.

This is a complete SCAM. This company is fraught with incompetent and illiterate employees and signing up with them is a complete waste of money and time. Do your own research, before signing up, but, you will end up in the same state that I am in, today. Review collected by and hosted on G2.com.

I like that the fact that Bing gives people the opportunity to advertise on their network. If we want to gain more clients or customers then Bing is a great place to start. Review collected by and hosted on G2.com.

Bing Ads should try to make their platform tailored to mobile users since most people use their phones to browse the internet. That would make a big difference. Review collected by and hosted on G2.com.

Bing Ads allows you to tap into a large and diverse user base. Bing is the default search engine for Microsoft devices, including Windows computers and Xbox consoles. Additionally, Bing powers the search results for other platforms such as Yahoo, AOL, and DuckDuckGo. By advertising on Bing Ads, you can reach an audience that may not be exclusively using Google. Review collected by and hosted on G2.com.

While Bing Ads provides basic demographic targeting options, it may not offer the same level of advanced targeting capabilities as Google Ads. Google has been at the forefront of developing sophisticated targeting features and audience segmentation. If precise targeting is a key requirement for your advertising strategy, you may find Bing Ads lacking in comparison. Review collected by and hosted on G2.com.

Nothing. This is now the third account for the third company I've been unable to use Bing Ads at. Review collected by and hosted on G2.com.

I began the process of syncing over ads from Google. I checked to see how they populated the next day, and my account was terminated for being a danger to users and other advertisers. Support provided me with no additional information and told me the decision was final and irreversible. Nothing was running. There was no additional information about how our account violated their policies. There are 10's of Reddit threads with 100's of replies from accounts this has happened to. My company is advertising a SaaS platform and every single one of our competitors is on Bing. We've never had issues with Google and spend quite a bit of money with them each month. Review collected by and hosted on G2.com.

Bing comes on all Windows 11 devices. The older demographics, uses Bing and does not switch to Google. You can own your market with Bing for a fraction of the cost. Review collected by and hosted on G2.com.

Bing is somewhat limited in what you can buy and still the largest percentages of searchers on the internet uses Google, followed by Youtube and other video driven platforms. Review collected by and hosted on G2.com.

It used to be good. I used Manual CPC and got better results than Google Ads. They took away Manual CPC and forced us to use their automated bidding software that doesn't work. I've wasted 100's of thousands of dollars because of this. Review collected by and hosted on G2.com.

They took away Manual CPC and forced us to use their automated bidding software that doesn't work. I've wasted 100's of thousands of dollars because of this. They won't listen. So, I'm lowering my budgets and cutting lots and lots of keywords. It's too bad. This company has really gone south. Review collected by and hosted on G2.com.

Frankly wasn't much to like their platform is very hard to navigate Review collected by and hosted on G2.com.

Microsoft allows you to migrate your existing Google ads campaign settings to all but negative keywords. Even worse, if you pause the microsoft campaign somehow, they can revert to the previous Google ad settings and restart your account. I found out when I realized they did not include negative keywords. They concealed this practice, ea s a result, we paused account 3x before realizing what they were doing it cost us over 3,000 dollars

Jeffrey Smedley, President

High Performance Systems Review collected by and hosted on G2.com.

The tend to be a bit cheaper than Google Ads and the audience is a bit different as well. The platform seems to draw more desktop users. The interface is similar to Google Ads, so it's nice in the way that I learned Google Ads first, and was able to jump to Bing Ads without any problems. Review collected by and hosted on G2.com.

Sometimes when using exact match and phrase match, Bing Ads is not as intuitive. Google seems to do a good job predicting what our business needs, and shows Ads to relevant people. Meaning Google usually produces better search terms than Bing Ads. Review collected by and hosted on G2.com.