Billy Grace provides a holistic overview of your ad campaigns and what their real contribution is in the conversion path. Review collected by and hosted on G2.com.

So far, I have not experienced any negative points and am hugely satisfied with the tool's functionalities. By far one of the best in the market at the moment. Review collected by and hosted on G2.com.

The automated campaign optimisations that result in more efficient budget spending and increased return on investment of our ad spend. Review collected by and hosted on G2.com.

So far no dislikes, however our marketing agency is the main user and therefore has a better picture on how it works in detail. Review collected by and hosted on G2.com.

The user interface of Billy Grace is very good. It offers all the insights you can expect, but much more refined than GA4. It is also very fast. Review collected by and hosted on G2.com.

The figures you are shown remain another source of truth. You must therefore trust that it is correct. Review collected by and hosted on G2.com.

We love the get quickly up and running for every client with a state of the art tracking and dashbaording setup. We know better understand our efforts and are able to optimize and automate. The biggest reason is that every channel we use, even DV360, has a native integration. Review collected by and hosted on G2.com.

Hopefully we are able to holistically create conversions over multiple labels of an client. Now we are able to create splitted overviews and dashboarding for different regions, but we are only able to automate budget optimizations per region. Review collected by and hosted on G2.com.

Very clear and well designed interface makes it very pleasing to work in. Elegant and clear. Review collected by and hosted on G2.com.

Sometimes with limited data, hard to explain fluctuations or discrepancies with other methods. Review collected by and hosted on G2.com.

The insights, data en recommondations. ROAS of our clients keep on groing over time. Review collected by and hosted on G2.com.

The technical implementation documentation was a bit poor. But the support was great, we gave feedback on this matter and it was fixed within a couple of days. Review collected by and hosted on G2.com.

Acual reliable data that helps optimizing the campaigns even better. Besides, the automations save us a lot of time to aqually work on the strategies and campaigns instead of having to manually ajust budgets and target metrics of over 50 campaigns.

Very easy to intergrate and very helpfull support if needed. Billy Grace has become our most valuable online marketingtool. Review collected by and hosted on G2.com.

Havent been able to find something that i dislike Review collected by and hosted on G2.com.

Billy Grace generates new insights on attribution for us, which is especially important in a company with a long customer journey. It helps us optimize our ad campaigns without the hassle of daily adjustments. The team is very open to suggestions and feedback, and willing to help you get the most out of your BG usage. It's an easy to use platform, quickly setup and becomes part of your daily routine quickly. Review collected by and hosted on G2.com.

Haven't run into any (big) issues yet! Would prefer a bit more insights on how the algorithm works, but that's a WIP. Review collected by and hosted on G2.com.

More accurate tracking of your traffic from different sources

Gain insights in the Customer Journey by comparing different attribution models + windows using the Model Comparison function

Setup automations for budget and performance adjustments Review collected by and hosted on G2.com.

The dashboards and UX is still a little bit complex. Some of the features are not explained in to detail, sometimes this leads to wrong implementation and use of features. Review collected by and hosted on G2.com.

Billy Grace is a user-friendly platform. It also has a very nice helpdesk that answers your questions and explains all topics in a clear way.

What I really like about Billy Grace is that I can see all the channels on which I place ads in one overview. This makes it clear and that works very well for me and my colleagues. The automation works super well, really an eye opener. Because I now use Billy Grace I have much more time for other things. Highly recommended! Review collected by and hosted on G2.com.

One point of improvement for Billy Grace is that there is sometimes a small bug in the system. Fortunately, the helpdesk is very helpful and can often help me right away. Review collected by and hosted on G2.com.