[ BIK Reviews ](https://www.g2.com/products/bik/reviews) [ BIK Reviews ](https://www.g2.com/products/bik/reviews) # BIK Features ##### ## Integration (3) Data Import & Export Tools Ability to input, modify and extract data from the application in bulk through a structured file. Integration APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Breadth of Partner Applications To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. Show More ##### ## Platform (14) Customization System provides sufficient customization to meet business requirements Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Internationalization Enables users to view and transact business with the same content in multiple languages and currencies. Sandbox / Test Environments Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Output Document Generation Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. Live chat Provide tools for live chat on one's website. Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools. Branding Has the ability to customize look and feel of chatbot to match` company branding. Analytics Gives user the ability to analyze conversations with the chatbot and see its performance. A/B testing Allows users to test the efficacy of various responses through A/B testing. Role-based access Allows for varying access to chatbot and admin settings, depending on user, their role, etc. Collection of information Can collect and store information from interlocators, such as email, phone number, etc. Show More ##### ## Email Marketing (4) Building and Personalizing Emails Create and design emails with an editor; manage templates; personalize dynamically Sending Outbound Emails Create targeted lists, schedule and manage bulk email sending. Manage Email Deliverability Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. Automated Email Responses Set up automated nurturing emails based on events, online activities, and lead scores Show More ##### ## Online Marketing (5) Landing Pages and Forms Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. Dynamic Content Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. A/B Testing Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. Mobile Optimized Support mobile-optimized emails, online forms, and landing pages. Search Tracking and Optimization Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. Show More ##### ## Lead Management (8) Marketing Lead Database A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. Data Quality Management Data quality consists of deduplication, cleansing, and appending your marketing database. Segmentation Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. Lead Scoring and Grading Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. Lead Nurturing Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Online Behavior Tracking Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. Automated Alerts and Tasks Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. CRM Lead Integration Sync lead, contact, account, and opportunity information with your CRM system. Show More ##### ## Campaign Management (4) Program Management Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. Event / Webinar Marketing Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. Calendaring Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. Budgeting Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. Show More ##### ## Social (5) Social Listening Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. Social Sharing Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. Social Campaigns Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. Social Media Engagement Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. Social Media Advertising Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time Show More ##### ## Reporting & Analytics (5) Basic Reporting Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. Web Analytics Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. ROI Analytics Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. Revenue Analytics Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. SEO / Keyword Analytics Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. Show More ##### ## Responses (5) Customization Customize your chat workflows with rules and automations. Control Control who the chatbot converses with (and when). Route To Human Has the ability to connect interlocator with a human agent when the need arises. Menu bars Can provide interlocators with menus, through which they can choose a relevant response. Drip sequences Can send triggered sequence of automated messages sent on a predefined schedule in a targeted fashion. Show More ##### ## Content (4) Types Manages multiple types of social content such as text, documents, videos, and images Migration Allows users to migrate content and product data from other systems such as Product information Management (PIM) Publishing Include workflows and rules for content sharing and publishing UGC Provide features or integrate with sfotware to manage user-generated content (UGC) Show More ##### ## Engagement (5) Live Streaming Allows users to live stream content, which can be recorded and replayed on demand Omnichannel Support engagement on multiple channels such as email, phone, and in-store Personalization Provide pesonalization options such as dynamic templates, localized content, amd recommendations Conversational Commerce Provides chatbots and intelligent assistants for conversational commerce Moderation Include rules and workflows for moderation of social engagement Show More ##### ## Social Shopping (4) Promotions Provide coupons or discounts that are available exclusively on social media Shoppable Media Manage shoppable content such as images or videos that buyers can click to access a store AR/VR Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users Social Store Create social stores and customizable branded landing pages Show More ##### ## Analytics (3) Product Insights Analyze social media sales to determine which products sell better Social Listening Monitor social media interactions to identify consumer trends Campaigns Track the performance of marketing campaigns and social media advertising Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## WhatsApp Messaging - WhatsApp Marketing (6) Transactional Messages Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications Bulk WhatsApp Messaging Enables users to send mass WhatsApp marketing campaigns Conversational Messaging Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty Personalization Offers features for personalizing WhatsApp messages based on customer information or past behavior Promotional Messages Allow users to share promotions with subscribers via WhatsApp Automated Replies Provides automated WhatsApp message replies to recipients Show More ##### ## WhatsApp Business Platform - WhatsApp Marketing (4) Segmentation Deliver tailored promotions to specific audience segments API Integration Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API WhatsApp Commerce Allow customers to browse, discover, research, purchase, and complete payment in real-time Analytics Provides analytics on opt-ins, open and delivery rates, and click-throughs Show More ##### ## Agentic AI - Marketing Automation (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg "WebEngage") WebEngage 4.5/5(767) ](https://www.g2.com/products/webengage/reviews) [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.5/5(1,357) ](https://www.g2.com/products/klaviyo/reviews) [ ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/83adfbfdcb23e3dc26f5ef3fcd5713fd/moengage.svg "MoEngage") MoEngage 4.5/5(524) ](https://www.g2.com/products/moengage/reviews) [ View All Alternatives ](https://www.g2.com/products/bik/competitors/alternatives) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ Chatbots ](https://www.g2.com/categories/chatbots)[ WhatsApp Marketing ](https://www.g2.com/categories/whatsapp-marketing) [ Social Commerce Platforms ](https://www.g2.com/categories/social-commerce-platforms) Show More ##### Explore More [ Which sales engagement software has the best reviews ](https://www.g2.com/discussions/which-sales-engagement-software-has-the-best-reviews)[ Best partner management system for increasing revenue ](https://www.g2.com/discussions/best-partner-management-system-for-increasing-revenue)[ What's the top-rated SaaS backup solution ](https://www.g2.com/discussions/what-s-the-top-rated-saas-backup-platform-right-now) [ What are the most reliable contact center solutions ](https://www.g2.com/discussions/what-are-the-most-reliable-contact-center-solutions)[ Best data science service for cloud-based apps ](https://www.g2.com/discussions/what-is-the-best-data-science-service-for-cloud-based-apps)[ Pros and Cons Details ](https://www.g2.com/products/bik/reviews?qs=pros-and-cons) Show More [ Which sales engagement software has the best reviews ](https://www.g2.com/discussions/which-sales-engagement-software-has-the-best-reviews)[ Best partner management system for increasing revenue ](https://www.g2.com/discussions/best-partner-management-system-for-increasing-revenue)[ What's the top-rated SaaS backup solution ](https://www.g2.com/discussions/what-s-the-top-rated-saas-backup-platform-right-now) [ What are the most reliable contact center solutions ](https://www.g2.com/discussions/what-are-the-most-reliable-contact-center-solutions)[ Best data science service for cloud-based apps ](https://www.g2.com/discussions/what-is-the-best-data-science-service-for-cloud-based-apps)[ Pros and Cons Details ](https://www.g2.com/products/bik/reviews?qs=pros-and-cons)