--- title: BigSpy Reviews meta\_title: 'BigSpy Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 651 reviews by the users' company size, role or industry to find out how BigSpy works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 651 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # BigSpy Reviews & Product Details BigSpy is a web-based advertisement spy tool designed to help businesses and individuals draw creative inspirations for marketing campaigns. The platform comprises a database of a variety of ads, allowing teams to search ads using various filters. * * * Seller [BigMData International PTE. LTD.](https://www.g2.com/sellers/bigmdata-international-pte-ltd) Discussions [BigSpy Community](https://www.g2.com/products/bigspy/discuss) Languages Supported English, Chinese (Simplified) Solution Type Best-of-Breed Overview by Alex P. Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/bigspy/pricing) ## Top-Rated Alternatives [ ![wetracked.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "wetracked.io") wetracked.io 4.9/5(345) ](https://www.g2.com/products/wetracked-io/reviews) [ ![Amazon Sponsored Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amazon Sponsored Ads") Amazon Sponsored Ads 4.3/5(75) ](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews) [ ![Kartapult](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kartapult") Kartapult 4.8/5(64) ](https://www.g2.com/products/kartapult/reviews) [ View All Alternatives ](https://www.g2.com/products/bigspy/competitors/alternatives) ## User Insights Average based on 651 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## BigSpy Integrations (2) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adspyder ](https://www.g2.com/products/adspyder/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews) Show More ![依 .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "依 .") 依 依 . user Mid-Market (51-1000 emp.) 8/3/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "BigSpy’s Global Ad Database Makes Competitor Analysis Fast and Easy" 5/5 What do you like best about BigSpy? I appreciate BigSpy’s comprehensive global ad database most. It can track advertisements across multiple social platforms and countries efficiently, allowing me to quickly analyze competitors’ ad creatives, copywriting strategies and launch rhythms. The intuitive filtering system and real-time ad update function greatly lower the cost of market research, helping me optimize my own advertising plans and improve campaign conversion performance steadily. Besides, its data classification is clear and the operation interface is friendly for both new users and experienced marketers. Review collected by and hosted on G2.com. What do you dislike about BigSpy? I find the pricing system of BigSpy not very friendly for individual marketers. Many practical functions such as bulk export of ad creatives and accurate audience data analysis are locked behind high-level paid packages. Besides, the platform will occasionally have loading delays when browsing a large amount of ad resources, and the data of a few newly released advertisements cannot be captured in a timely manner, bringing minor obstacles to my daily competitor analysis work. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? This tool resolves the pain points of inefficient competitor ad research and insufficient reference materials. It aggregates massive global advertisement data, allowing me to quickly analyze rivals’ successful promotion strategies. It cuts down my manual collection workload, optimizes my ad creation ideas, lowers advertising investment risks, and brings obvious improvements to the overall revenue of my online business projects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Gizem Ece .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gizem Ece .") G Gizem Ece . founder Small-Business (50 or fewer emp.) 5/10/2026 "BigSpy Makes Ad Research Faster with Powerful Filters and Creative Inspiration" 5/5 What do you like best about BigSpy? What I like most about BigSpy is how much faster and more structured it makes ad research. Instead of manually checking multiple platforms or trying to guess what competitors are doing, I can search ads by keyword, industry, country, platform, ad type, and engagement metrics. That saves me a lot of time when I need inspiration for new campaigns or when I want to understand what kinds of creatives are performing well in a specific niche. The UI is also very practical and easy to work with. The filters are straightforward, and the ad previews make it simple to compare creatives, copy, landing pages, and performance signals all in one place. I especially like being able to spot different ad angles and creative styles, because it helps me come up with stronger ideas for my own marketing content. Another benefit is that BigSpy gives me a broader view of market trends. I can quickly see which types of ads are popular, how competitors position their products, and what messaging they use. This improves my workflow because I can move from research to campaign planning much more quickly. From a pricing and ROI perspective, BigSpy feels especially useful if you regularly work on ads, app marketing, e-commerce, or competitor research. It reduces the time spent on manual research and gives me more confidence before creating new campaigns. Overall, the biggest value for me is the combination of ad intelligence, easy filtering, and creative inspiration in one platform. Review collected by and hosted on G2.com. What do you dislike about BigSpy? One thing I dislike about BigSpy is that some features can feel limited unless you are on a higher plan. The platform is very useful for ad research, but when you need deeper data, more advanced filters, or more detailed insights, the free or lower-tier access may not be enough. Another area that could be improved is the onboarding experience. BigSpy has many filters and data points, so new users may need some time to understand how to get the best results. More guided tutorials, examples, or recommended search templates would make it easier to start using the platform effectively. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy helps solve the problem of spending too much time on manual ad research and competitor analysis. Before using a tool like BigSpy, it can be difficult to understand what types of ads are working in a specific market, what competitors are testing, and which creative styles or messages are popular. With BigSpy, I can quickly search and compare ads by keyword, industry, country, platform, and engagement signals. This helps me discover successful ad examples, understand market trends, and get inspiration for my own campaigns much faster. The biggest benefit for me is saving time and making better marketing decisions. Instead of starting from zero when creating ad creatives or campaign ideas, I can analyze real examples and identify patterns in copy, visuals, offers, and targeting direction. This improves my workflow because research, ideation, and campaign planning become more organized. It also helps reduce the risk of creating weak ads, because I can see what competitors are doing and use those insights to build stronger creatives. Overall, BigSpy benefits me by improving my ad research process, giving me creative inspiration, and helping me make more confident decisions for marketing and growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Tricia R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tricia R.") TR Tricia R. Media Buyer Small-Business (50 or fewer emp.) 7/8/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Great Tool for Ad Research" 5/5 What do you like best about BigSpy? The best part is being able to check competitors' ads in one place. It helps me understand current trends and come up with better creatives much faster. The interface is simple and easy to navigate. Review collected by and hosted on G2.com. What do you dislike about BigSpy? Sometimes it takes a while for newly launched ads to appear, and I wish there were even more filtering options. Other than that, the overall experience has been good. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy helps me save a lot of time on creative research. Instead of guessing what might work, I can quickly see successful ads in my niche and use them as inspiration. It has improved my workflow and helped me test new ideas more efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Small-Business (50 or fewer emp.) 7/12/2026 "Great Tool for Spotting Ad Angles Fast" 4/5 What do you like best about BigSpy? What I like best about BigSpy is how quickly I can find winning ad angles for affiliate campaigns. The ad search filters (by niche, platform, and run time) save me a lot of manual digging on Facebook Review collected by and hosted on G2.com. What do you dislike about BigSpy? The main downside for me is the pricing tiers — the higher-tier plans get expensive fast if you need deeper search history or more results per query. The interface can also feel a bit cluttered when you're filtering across multiple platforms at once Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy solves the problem of guessing what creative angles to test for paid campaigns. Instead of starting from scratch, I can see what ads are already running and for how long, which points me toward angles that are likely working. This saves time on research and helps me get to a testable creative faster, instead of burning ad spend on blind experiments. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic HB Hadi B. Founder Small-Business (50 or fewer emp.) 4/3/2026 "Massive Ad Database That Makes Competitor Research Fast and Easy" 4.5/5 What do you like best about BigSpy? What I like best about BigSpy is its massive ad database and how easy it makes competitor research. The platform gives access to millions (even billions) of ads across multiple platforms like Facebook, Instagram, and TikTok, which makes it incredibly useful for finding winning creatives and spotting trends quickly. Review collected by and hosted on G2.com. What do you dislike about BigSpy? What I dislike about BigSpy is that some of its most useful features are locked behind higher-tier pricing plans. The free and basic plans feel quite limited, which can be frustrating if you’re trying to do serious research without upgrading Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy solves the problem of lack of visibility into competitor advertising and winning creatives. In digital marketing, it’s often difficult to know what ads are actually working in the market, which leads to a lot of guesswork and wasted ad spend. BigSpy addresses this by providing a massive database of ads across multiple platforms, allowing users to discover proven creatives and strategies quickly Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Emanuela L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emanuela L.") EL Emanuela L. Profissional de Marketing Small-Business (50 or fewer emp.) 12/26/2025 "Practical and efficient tool for ad analysis" 4.5/5 What do you like best about BigSpy? What I like most about BigSpy is the ease of finding ads that are performing well on different platforms, especially Facebook and Instagram. The library is very comprehensive, frequently updated, and allows filtering by country, language, creative type, CTA, and format. This saves a lot of time in the research phase and helps to generate more strategic ideas for creating ads with a higher chance of conversion. Review collected by and hosted on G2.com. What do you dislike about BigSpy? Some points that could be improved are the depth of certain metrics. In some ads, information such as the exact airing time, daily engagement evolution, and comparative data between creatives could be more detailed. Additionally, when many filters are applied at the same time, the platform can become a bit slower, which impacts the experience in more advanced searches. It would also be interesting to have more options for data visualization in graphs to facilitate quick analyses. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy solves the main problem for advertisers: the lack of reliable references on what is working in the market. With it, I can analyze winning ads, understand patterns in creatives, copy, and offers, reduce unnecessary testing, and create more strategic campaigns. This results in time savings, cost reduction, and increased chances of positive outcomes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/19/2026 "Easy Navigation and Clear Segmentation Across Ad Platforms" 5/5 What do you like best about BigSpy? What I still like most is how quickly BigSpy gets me from “I need inspiration” to “I have 10 solid examples to test.” The search flow remains smooth, and the filtering feels practical for real campaign work. Being able to move between platforms without changing tools is a big time saver, especially when you are checking angles, hooks, and creative patterns across different channels. The segmentation is clear enough that I can isolate what matters, such as country, language, objective signals, and ad format, then compare similar creatives side by side. I also appreciate how the previews make it easy to judge pacing, structure, and visual hierarchy before I spend time digging deeper. For competitive research, it is useful to see repeated themes across brands and to spot variations that appear to be working. Overall, BigSpy keeps my workflow organized: I can collect examples quickly, refine the search without friction, and leave with actionable takeaways for new tests and iterations. It has stayed consistent in the areas that matter most to me: speed, navigation, and clear filtering. Review collected by and hosted on G2.com. What do you dislike about BigSpy? The pricing still feels high relative to some competitors, especially for smaller teams. More flexible tiers or feature-based add-ons would make it easier to justify long term. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? Competitor landscape research in the industry. Review collected by and hosted on G2.com. Show More 3/5/2026 Current UserValidated ReviewerSource: Organic AK alaia K. Small-Business (50 or fewer emp.) 3/10/2026 "Powerful Ad Tracking with Minor Gaps" 5/5 What do you like best about BigSpy? I use BigSpy mainly for competitor research and tracking. BigSpy helps me research competitors' advertising strategies more efficiently. I like the powerful keyword search and filtering systems because they help me quickly narrow down ads relevant to my niche. BigSpy not only includes Facebook and Google ads but also Pinterest and TikTok ads, so we don't need to switch pages to search for different ads and information. Setting up BigSpy was easy with email, and the dashboard and basic search worked right away. Review collected by and hosted on G2.com. What do you dislike about BigSpy? A few ads are missing or outdated. I can find them in FB library, but can't see them in BigSpy. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? I use BigSpy for efficient competitor ad strategy research. Its powerful keyword search and filtering quickly find relevant ads in my niche. It combines Facebook, Google, Pinterest, and TikTok ads in one place, so I don't need to switch pages to search different ads. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Viet N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viet N.") VN Viet N. Digital Marketing Specialist Small-Business (50 or fewer emp.) 12/18/2025 "A Powerful and Affordable Ad Spy Tool for Smarter Marketing Decisions" 4.5/5 What do you like best about BigSpy? What I like best about BigSpy is its powerful multi-platform ad library that makes competitor research fast and simple. It provides deep insights into ad creatives, trends, and niches, helping marketers save time, optimize strategies, and generate unlimited inspiration at a very affordable cost. Review collected by and hosted on G2.com. What do you dislike about BigSpy? There’s not much to dislike about BigSpy. Occasionally, the keyword search can feel a bit laggy, but it doesn’t significantly affect the overall experience and the tool still works very well for ad research. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy solves the problem of finding winning ad ideas and understanding competitors’ strategies across multiple platforms in one place. Instead of manually checking ads on different channels, I can quickly analyze trends, creatives, and targeting approaches in various niches. This saves a lot of time, reduces trial-and-error in advertising, and helps me make more data-driven decisions, leading to better-performing campaigns and higher ROI. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Yingxin L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yingxin L.") YL Yingxin L. Manager Mid-Market (51-1000 emp.) 11/24/2025 "Comprehensive Ad Library with Powerful Research Tools" 4/5 What do you like best about BigSpy? BigSpy offers one of the most comprehensive ad libraries I’ve used, covering Facebook, TikTok, Instagram, Google, YouTube, Pinterest, and even native ads. The cross-platform coverage makes creative research incredibly efficient. I especially like the filtering options—industry, CTA, country, engagement metrics—which help me quickly zoom in on high-performing ads and spot patterns. The interface is clean, search is fast, and the ability to bookmark and categorize ads for later review is extremely helpful for building creative strategies. Review collected by and hosted on G2.com. What do you dislike about BigSpy? Some filters still feel less refined compared to more expensive competitors. For example, engagement metrics aren’t always perfectly accurate or up to date, and occasionally the ad previews take longer to load. The analytics dashboard could also offer deeper insights beyond creative discovery—more trend visualizations or competitor-level benchmarks would make it even more powerful. Review collected by and hosted on G2.com. What problems is BigSpy solving and how is that benefiting you? BigSpy helps me quickly understand what types of creatives are working in my niche and across platforms. Instead of manually browsing ads or relying on intuition, I can analyze thousands of real-time examples to inspire new concepts, validate ideas, and optimize my creative briefs. It shortens my research time dramatically and increases the success rate of my campaigns by grounding decisions in data and proven creative patterns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about BigSpy? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about BigSpy ](https://www.g2.com/products/bigspy/discussions/new) ![aziz a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "aziz a.") AA aziz arabi • Last activity over 3 years ago how do i 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/bigspy-how-do-i) ![Mohit J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit J.") MJ Mohit Jobra • Last activity 28 days ago How are you using BigSpy filters to find winning ad angles without getting lost in the UI? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-bigspy-filters-to-find-winning-ad-angles-without-getting-lost-in-the-ui) [ View all Discussions ](https://www.g2.com/products/bigspy/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/bigspy/pricing) BigSpy Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") Criteo Commerce Growth 3.8/5(242) [ Compare Now ](https://www.g2.com/compare/bigspy-vs-criteo-commerce-growth) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6010155d639e67ccafc406a2efd1abd6/amazon-amazon-sponsored-ads.jpg "Product Avatar Image") Amazon Sponsored Ads 4.3/5(75) [ Compare Now ](https://www.g2.com/compare/amazon-amazon-sponsored-ads-vs-bigspy) ##### Categories on G2 [Other Digital Advertising](https://www.g2.com/categories/other-digital-advertising) ##### Explore More [What's the best ERP software for service-based business](https://www.g2.com/discussions/what-s-the-best-erp-software-for-service-based-business)[Most recommended spend management platforms by consultants](https://www.g2.com/discussions/most-recommended-spend-management-platforms-by-consultants-which-ones-stand-out)[Best Photo Editing Software](https://www.g2.com/articles/best-photo-editing-software) [What platform provides the best analytics for incident trends?](https://www.g2.com/discussions/what-platform-provides-the-best-analytics-for-incident-trends)[Which Sage Intacct channel partners have strong references from Fortune 500 companies and experience in regulated industries?](https://www.g2.com/discussions/which-sage-intacct-channel-partners-have-strong-references-from-fortune-500-companies-and-experience-in-regulated-industries)[Top-rated estimating platforms for large construction firms](https://www.g2.com/discussions/which-estimating-platforms-are-top-rated-for-large-construction-firms) [Show MoreShow Less](javascript:void(0);)