It's very user-friendly, with a clear search target and a wide variety of product categories to choose from. Review collected by and hosted on G2.com.

The content is prone to repetition and the price is relatively high. Review collected by and hosted on G2.com.

Helped me find all of the comptetitor ads Review collected by and hosted on G2.com.

takes some time to load but it eventually does Review collected by and hosted on G2.com.

BigSpy helps me quickly discover top-performing ad creatives across different platforms. I especially like the filtering system — by country, platform, ad type, and industry. It saves hours of manual research when preparing concepts for new mobile game ads. I also appreciate the ability to preview full video creatives directly, which is essential when analyzing trends Review collected by and hosted on G2.com.

Some newer games and UGC-style ads don’t show up immediately in the database, especially TikTok-first campaigns. Also, the free version is pretty limited, and sometimes the UI feels a bit laggy when applying multiple filters. Review collected by and hosted on G2.com.

Analyze competitor strategies and obtain insights Review collected by and hosted on G2.com.

It does not allow downloading insights on the free plan. Review collected by and hosted on G2.com.

it's broad advertisement features that helps brand reach more cusomers Review collected by and hosted on G2.com.

the pricing it is a bit high for just looking for new stuff Review collected by and hosted on G2.com.

show creative and all detailed about ads on all platforms Review collected by and hosted on G2.com.

i dont like that its work with creadit somtime we need to work but we lose all creadits Review collected by and hosted on G2.com.

I’ve been using BigSpy for a few days now, and overall, I’m impressed with what it offers. As someone working in digital marketing, I needed a tool that could help me keep an eye on what competitors were doing across platforms like Facebook, Instagram, and TikTok—and BigSpy delivers on that front.

The interface is intuitive, and the filters are really helpful when I want to narrow down ads by country, industry, or engagement. It saves me a ton of time when doing research or looking for inspiration for new campaigns. I especially like how it shows engagement metrics like likes, comments, and shares—it gives me a clear idea of what’s working.

That said, there is a bit of a learning curve at the beginning, especially with the sheer amount of data available. Also, some of the more advanced features are locked behind plans, which are not expensive for a company or someone who's generating incomes, but might not be ideal if you’re on a tight budget.

Still, if you’re serious about ad research or running paid campaigns, BigSpy is definitely worth trying. It’s become a go-to tool for me when planning new strategies or testing ad creatives. Review collected by and hosted on G2.com.

For the moment I did not notice something that I really dislike about the tool Review collected by and hosted on G2.com.

Research the market to find products and their consumption, how to do marketing for the product. Review collected by and hosted on G2.com.

There is not yet a section for guidance and sharing experiences of using the product via video on the main interface. Review collected by and hosted on G2.com.

The thing I like best about BigSpy — specifically for what you’re trying to do — is that it’s built for volume + cross-platform ad intelligence but still lets you drill down and isolate active X (Twitter) advertisers with very targeted filters. Review collected by and hosted on G2.com.

What I dislike most about BigSpy — especially when using it for X Ads prospecting — boils down to three main pain points:

Data Accuracy & Freshness Can Be Spotty

Sometimes it misses smaller or newer advertisers entirely, especially if they’ve only run a short test campaign. Review collected by and hosted on G2.com.

’ve been using BigSpy for a few months now, mainly for researching Facebook and Instagram ads, and honestly—it’s been a game changer for me. As someone who runs multiple ad campaigns and works with different clients, I was constantly looking for inspiration and ways to see what competitors are doing. BigSpy gave me exactly that.

What I love most is how easy it is to search and filter ads by niche, country, platform, or even specific keywords. It helps me find real examples of what’s working in my industry right now, not just generic advice. Seeing actual creatives, headlines, and even engagement stats makes it so much easier to plan better campaigns and come up with new angles.

The “Trending Ads” section is super useful too—it shows what’s performing well at the moment, which saves me a lot of time and keeps me up to date with the latest trends. Review collected by and hosted on G2.com.

If I had to mention something that could be improved, it would be the speed—sometimes it’s a bit slow to load. But overall, BigSpy has definitely become one of my go-to tools, and I’d recommend it to anyone serious about Facebook advertising. Review collected by and hosted on G2.com.