# BigSpy Reviews **Vendor:** BigMData International PTE. LTD. **Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 646 ## About BigSpy BigSpy is a web-based advertisement spy tool designed to help businesses and individuals draw creative inspirations for marketing campaigns. The platform comprises a database of a variety of ads, allowing teams to search ads using various filters. ## BigSpy Reviews ### 1. BigSpy Makes Ad Research Faster with Powerful Filters and Creative Inspiration **Rating:** 5.0/5.0 stars **Reviewed by:** Gizem Ece . | founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2026 **What do you like best about BigSpy?** What I like most about BigSpy is how much faster and more structured it makes ad research. Instead of manually checking multiple platforms or trying to guess what competitors are doing, I can search ads by keyword, industry, country, platform, ad type, and engagement metrics. That saves me a lot of time when I need inspiration for new campaigns or when I want to understand what kinds of creatives are performing well in a specific niche. The UI is also very practical and easy to work with. The filters are straightforward, and the ad previews make it simple to compare creatives, copy, landing pages, and performance signals all in one place. I especially like being able to spot different ad angles and creative styles, because it helps me come up with stronger ideas for my own marketing content. Another benefit is that BigSpy gives me a broader view of market trends. I can quickly see which types of ads are popular, how competitors position their products, and what messaging they use. This improves my workflow because I can move from research to campaign planning much more quickly. From a pricing and ROI perspective, BigSpy feels especially useful if you regularly work on ads, app marketing, e-commerce, or competitor research. It reduces the time spent on manual research and gives me more confidence before creating new campaigns. Overall, the biggest value for me is the combination of ad intelligence, easy filtering, and creative inspiration in one platform. **What do you dislike about BigSpy?** One thing I dislike about BigSpy is that some features can feel limited unless you are on a higher plan. The platform is very useful for ad research, but when you need deeper data, more advanced filters, or more detailed insights, the free or lower-tier access may not be enough. Another area that could be improved is the onboarding experience. BigSpy has many filters and data points, so new users may need some time to understand how to get the best results. More guided tutorials, examples, or recommended search templates would make it easier to start using the platform effectively. **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps solve the problem of spending too much time on manual ad research and competitor analysis. Before using a tool like BigSpy, it can be difficult to understand what types of ads are working in a specific market, what competitors are testing, and which creative styles or messages are popular. With BigSpy, I can quickly search and compare ads by keyword, industry, country, platform, and engagement signals. This helps me discover successful ad examples, understand market trends, and get inspiration for my own campaigns much faster. The biggest benefit for me is saving time and making better marketing decisions. Instead of starting from zero when creating ad creatives or campaign ideas, I can analyze real examples and identify patterns in copy, visuals, offers, and targeting direction. This improves my workflow because research, ideation, and campaign planning become more organized. It also helps reduce the risk of creating weak ads, because I can see what competitors are doing and use those insights to build stronger creatives. Overall, BigSpy benefits me by improving my ad research process, giving me creative inspiration, and helping me make more confident decisions for marketing and growth. ### 2. Massive Ad Database That Makes Competitor Research Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Hadi B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2026 **What do you like best about BigSpy?** What I like best about BigSpy is its massive ad database and how easy it makes competitor research. The platform gives access to millions (even billions) of ads across multiple platforms like Facebook, Instagram, and TikTok, which makes it incredibly useful for finding winning creatives and spotting trends quickly. **What do you dislike about BigSpy?** What I dislike about BigSpy is that some of its most useful features are locked behind higher-tier pricing plans. The free and basic plans feel quite limited, which can be frustrating if you’re trying to do serious research without upgrading **What problems is BigSpy solving and how is that benefiting you?** BigSpy solves the problem of lack of visibility into competitor advertising and winning creatives. In digital marketing, it’s often difficult to know what ads are actually working in the market, which leads to a lot of guesswork and wasted ad spend. BigSpy addresses this by providing a massive database of ads across multiple platforms, allowing users to discover proven creatives and strategies quickly ### 3. Practical and efficient tool for ad analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Emanuela L. | Profissional de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2025 **What do you like best about BigSpy?** What I like most about BigSpy is the ease of finding ads that are performing well on different platforms, especially Facebook and Instagram. The library is very comprehensive, frequently updated, and allows filtering by country, language, creative type, CTA, and format. This saves a lot of time in the research phase and helps to generate more strategic ideas for creating ads with a higher chance of conversion. **What do you dislike about BigSpy?** Some points that could be improved are the depth of certain metrics. In some ads, information such as the exact airing time, daily engagement evolution, and comparative data between creatives could be more detailed. Additionally, when many filters are applied at the same time, the platform can become a bit slower, which impacts the experience in more advanced searches. It would also be interesting to have more options for data visualization in graphs to facilitate quick analyses. **What problems is BigSpy solving and how is that benefiting you?** BigSpy solves the main problem for advertisers: the lack of reliable references on what is working in the market. With it, I can analyze winning ads, understand patterns in creatives, copy, and offers, reduce unnecessary testing, and create more strategic campaigns. This results in time savings, cost reduction, and increased chances of positive outcomes. ### 4. Easy Navigation and Clear Segmentation Across Ad Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about BigSpy?** What I still like most is how quickly BigSpy gets me from “I need inspiration” to “I have 10 solid examples to test.” The search flow remains smooth, and the filtering feels practical for real campaign work. Being able to move between platforms without changing tools is a big time saver, especially when you are checking angles, hooks, and creative patterns across different channels. The segmentation is clear enough that I can isolate what matters, such as country, language, objective signals, and ad format, then compare similar creatives side by side. I also appreciate how the previews make it easy to judge pacing, structure, and visual hierarchy before I spend time digging deeper. For competitive research, it is useful to see repeated themes across brands and to spot variations that appear to be working. Overall, BigSpy keeps my workflow organized: I can collect examples quickly, refine the search without friction, and leave with actionable takeaways for new tests and iterations. It has stayed consistent in the areas that matter most to me: speed, navigation, and clear filtering. **What do you dislike about BigSpy?** The pricing still feels high relative to some competitors, especially for smaller teams. More flexible tiers or feature-based add-ons would make it easier to justify long term. **What problems is BigSpy solving and how is that benefiting you?** Competitor landscape research in the industry. ### 5. Powerful Ad Tracking with Minor Gaps **Rating:** 5.0/5.0 stars **Reviewed by:** alaia K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about BigSpy?** I use BigSpy mainly for competitor research and tracking. BigSpy helps me research competitors' advertising strategies more efficiently. I like the powerful keyword search and filtering systems because they help me quickly narrow down ads relevant to my niche. BigSpy not only includes Facebook and Google ads but also Pinterest and TikTok ads, so we don't need to switch pages to search for different ads and information. Setting up BigSpy was easy with email, and the dashboard and basic search worked right away. **What do you dislike about BigSpy?** A few ads are missing or outdated. I can find them in FB library, but can't see them in BigSpy. **What problems is BigSpy solving and how is that benefiting you?** I use BigSpy for efficient competitor ad strategy research. Its powerful keyword search and filtering quickly find relevant ads in my niche. It combines Facebook, Google, Pinterest, and TikTok ads in one place, so I don't need to switch pages to search different ads. ### 6. A Powerful and Affordable Ad Spy Tool for Smarter Marketing Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Viet N. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about BigSpy?** What I like best about BigSpy is its powerful multi-platform ad library that makes competitor research fast and simple. It provides deep insights into ad creatives, trends, and niches, helping marketers save time, optimize strategies, and generate unlimited inspiration at a very affordable cost. **What do you dislike about BigSpy?** There’s not much to dislike about BigSpy. Occasionally, the keyword search can feel a bit laggy, but it doesn’t significantly affect the overall experience and the tool still works very well for ad research. **What problems is BigSpy solving and how is that benefiting you?** BigSpy solves the problem of finding winning ad ideas and understanding competitors’ strategies across multiple platforms in one place. Instead of manually checking ads on different channels, I can quickly analyze trends, creatives, and targeting approaches in various niches. This saves a lot of time, reduces trial-and-error in advertising, and helps me make more data-driven decisions, leading to better-performing campaigns and higher ROI. ### 7. Comprehensive Ad Library with Powerful Research Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Yingxin L. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about BigSpy?** BigSpy offers one of the most comprehensive ad libraries I’ve used, covering Facebook, TikTok, Instagram, Google, YouTube, Pinterest, and even native ads. The cross-platform coverage makes creative research incredibly efficient. I especially like the filtering options—industry, CTA, country, engagement metrics—which help me quickly zoom in on high-performing ads and spot patterns. The interface is clean, search is fast, and the ability to bookmark and categorize ads for later review is extremely helpful for building creative strategies. **What do you dislike about BigSpy?** Some filters still feel less refined compared to more expensive competitors. For example, engagement metrics aren’t always perfectly accurate or up to date, and occasionally the ad previews take longer to load. The analytics dashboard could also offer deeper insights beyond creative discovery—more trend visualizations or competitor-level benchmarks would make it even more powerful. **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps me quickly understand what types of creatives are working in my niche and across platforms. Instead of manually browsing ads or relying on intuition, I can analyze thousands of real-time examples to inspire new concepts, validate ideas, and optimize my creative briefs. It shortens my research time dramatically and increases the success rate of my campaigns by grounding decisions in data and proven creative patterns. ### 8. BigSpy: A Game-Changer for Finding Winning Creatives and Products **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about BigSpy?** As an e-commerce store owner who has spent countless late nights agonizing over low conversion rates and creative fatigue, I can confidently say that BigSpy has been an absolute game-changer for my business. Before using this tool, my product research process was essentially a guessing game. I was burning through budget testing products that had no market traction and running ads that simply didn't click with my audience. BigSpy completely flipped the script. Here is why I rate it so highly: Uncovering Winning Creatives: The filtering options are robust. I can search by "Most Liked" or "Most Shared" to see which ad creatives are actually going viral right now. This helped me identify a specific video hook style for my niche that I never would have thought of on my own. Product Discovery: I’ve found at least three "winning products" in the last quarter solely by analyzing rising ad trends on BigSpy. Seeing an ad that has been running for weeks with high engagement is a surefire signal that the product is selling. Cost-Effectiveness: Compared to other ad spy tools I’ve tried (some of which charge exorbitant monthly fees), BigSpy offers incredible value for money. For a small business owner watching margins, this is crucial. **What do you dislike about BigSpy?** While BigSpy has been a massive asset for my product research, I’d be lying if I said it was perfect. If you strip away the marketing hype, there are some genuine frustrations that any "real" user—especially a solo store owner or small team—will eventually run into. Here is the unvarnished truth about what I dislike about BigSpy: 1. The "Pricing Cliff" is Brutal This is my biggest gripe. The pricing structure makes zero sense for a growing business. The Basic Plan ($9) is practically useless for serious research. You get capped at 20 queries a day, which I can burn through in 15 minutes of deep research. The Pro Plan ($99) is the only "real" option, but it is a massive jump in cost. There is no middle ground. You either pay "coffee money" for a demo version or you pay "enterprise money." For a bootstrapper, a $90/month price gap is hard to swallow. 2. The Interface Feels "Old School" If you are used to modern SaaS tools like Shopify or Canva, BigSpy feels like it is stuck in 2016. Clutter: The dashboard can get messy. It often feels like you are wading through a spreadsheet rather than a visual discovery tool. Speed: It can be sluggish. When I’m trying to load 100+ creative assets to spot a pattern, the lag kills my momentum. Search Noise: You have to be very good at filtering. If you just type "dog toys," you will sift through pages of irrelevant garbage, spam ads, and broken links before you find a winning creative. It requires a lot of manual digging. **What problems is BigSpy solving and how is that benefiting you?** For a webstore holder, BigSpy essentially functions as a "shortcut" to profitability by eliminating the guesswork that usually drains a marketing budget. It focuses on three core problems that every e-commerce entrepreneur faces: Creative Fatigue, Market Blindness, and High Testing Costs. ### 9. My First Experience Using BigSpy **Rating:** 5.0/5.0 stars **Reviewed by:** Jason M. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about BigSpy?** It is fully featured and powerful, yet simple and fast to operate—making it very easy to get started with. **What do you dislike about BigSpy?** This is my first time using this—I’ve never encountered software like this before. It feels like I’ve discovered a whole new world; so far, I haven't found any downsides. **What problems is BigSpy solving and how is that benefiting you?** The issue of material shortages has been resolved; you can now download materials for editing. ### 10. Great enterprise level Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Dmytro K. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about BigSpy?** I find BigSpy to be a pretty comprehensive tool. It's got a huge database of all commercials all over Facebook, which is really pretty useful. It also provides a breakdown for different types of ads and geographic locations. **What do you dislike about BigSpy?** I can't say I found something I really dislike. There are subscription plans from the very beginning, which might be an issue for affordability. **What problems is BigSpy solving and how is that benefiting you?** I use BigSpy to research competitors' advertising on Facebook. It's a comprehensive tool with a huge database breaking down ad types and geographies. The only issue is speed. ### 11. best spying tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about BigSpy?** Pros: Filter ads by impressions Download the video and thumbnail Access key performance metrics View different versions and formats of the ad See the full ad script Overall, a very solid tool **What do you dislike about BigSpy?** Search features aren’t very flexible It doesn’t make it easy to quickly find similar brands or products **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps me centralize and speed up competitive research. Instead of digging around different platforms, I can quickly filter ads by impressions and focus on what’s actually getting traction. I can download the video and thumbnail to review the creative in detail, check performance metrics, compare different versions and formats, and even look at the script to better understand the messaging. It’s easy to use, requires no real setup, and fits naturally into my workflow when I’m developing or validating new creative angles. ### 12. Powerful Filters for Competitor Research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about BigSpy?** BigSpy offers a massive database of ads across multiple platforms like Facebook, Instagram, TikTok, and YouTube. The filtering system is very powerful and helps quickly find high-performing creatives in any niche. It’s especially useful for competitor research and generating new ad ideas. The platform continuously updates its database with a large volume of ads, making it easy to stay on top of trends and discover what’s working in real time. **What do you dislike about BigSpy?** The UI/UX can feel slightly overwhelming for new users, and some features are locked behind higher-tier plans. Also, the free version has limitations in terms of searches and access, so to fully benefit, a paid plan is required **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps eliminate guesswork in ad creation by showing what competitors are running and what’s already performing well. Instead of testing random creatives, it allows data-backed decision-making, saving both time and ad spend. It has significantly improved my ability to identify winning angles and scale campaigns faster. ### 13. BigSpy’s Comprehensive Ad Library Makes Finding Winning Creatives Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about BigSpy?** I can find a lot of the advertising materials which I need and also see how effective the ad placements are, which is very suitable for my current work needs. BigSpy is particularly convenient for searching, and its material library is quite comprehensive. **What do you dislike about BigSpy?** Because I haven't used it deeply enough yet, I'm not sure about the aspects that aren't very useful to me. The biggest drawback might be that I can't filter to see only images or videos. **What problems is BigSpy solving and how is that benefiting you?** find a lot of the advertising materials ### 14. A great tool for tracking and analyzing competitor ads! **Rating:** 5.0/5.0 stars **Reviewed by:** HUỲNH THỊ THÙY N. | marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2025 **What do you like best about BigSpy?** BigSpy makes it easy for me to search and review ads from major brands on various platforms like Facebook, TikTok, or Instagram. The intuitive interface, fast loading speed, and numerous detailed filters (language, country, type of ad...) help me save a lot of time when researching marketing campaigns. Additionally, statistics such as impressions, popularity, and ad run dates are also very useful for trend analysis. **What do you dislike about BigSpy?** Some data is hidden (e.g., Page ID or long caption content), making in-depth analysis somewhat limited. The free package also has quite a few limitations — it's difficult to view all ads or download high-quality videos. Occasionally, the tool loads slowly when searching for many results at once. **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps me solve the problem of researching competitors' ads and finding effective content ideas. Previously, I had to manually browse Facebook or TikTok to view ads, which was very time-consuming and lacked specific data. Since using BigSpy, I can quickly see which campaigns are performing well, analyze creative trends, and learn how to optimize content and images for my campaigns. This tool helps me save a lot of time and increase efficiency when planning marketing strategies. ### 15. All-in-One Social Ad Visibility with Easy Downloads **Rating:** 5.0/5.0 stars **Reviewed by:** Minh Quân P. | marketing expert, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2026 **What do you like best about BigSpy?** I like the feature that allows me to see all ads across all social media platforms, and especially the ability to download those ads. **What do you dislike about BigSpy?** Perhaps the monthly subscription fee is a bit high. **What problems is BigSpy solving and how is that benefiting you?** I can see what advertisers in other countries are advertising and which ads are reaching the most customers. ### 16. Strategic Market Vision, But Needs Improvements in the Free Plan **Rating:** 3.5/5.0 stars **Reviewed by:** Email de teste . | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about BigSpy?** I love how BigSpy helps me find scaled ads, especially in the dropshipping sector for Europe. The tool offers me a broad perspective of the market and what is selling well, which is valuable for my cash on delivery operations. I like the detailed data on ad performance, such as CTR rate, likes, and engagement. This helps me a lot to understand what is working and the linking of the ads. Additionally, the vast range of available data keeps me updated on market trends, which is crucial to not miss opportunities. **What do you dislike about BigSpy?** I would like BigSpy to offer a free plan for a longer period. When I started, I felt practically obliged to pay from the beginning to test the tool, which is not ideal. This creates a barrier for new users who may not be willing to pay for a service they have never used or heard of. I believe that an extended free plan would allow more people to experience the benefits of BigSpy. This would improve the customer relationship, as they would have the opportunity to evaluate the service before committing financially. **What problems is BigSpy solving and how is that benefiting you?** The tool helps me find scaled ads and validate offers, providing a broad view of the market and trends in Europe, improving my cash on delivery operations. ### 17. Fast and Powerful, but Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about BigSpy?** Speed and have huge capabilities to spy on competitors' ads **What do you dislike about BigSpy?** It's not always accurate and requires more effort to find, and it doesn't support Arabic as a filter during the search. **What problems is BigSpy solving and how is that benefiting you?** Gain insights into competitors, their advertising, and its size, as well as inspiration for new ideas. ### 18. Best site for digital marketer and business learner **Rating:** 5.0/5.0 stars **Reviewed by:** Yek Raj M. | Social Media Manager and Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about BigSpy?** As I'm a Social Media Marketer where it is very crucial to know about your niched based competitor and take references from them, so I found BIGSPY is one of the best tools for digital marketer to grow and learn more. **What do you dislike about BigSpy?** I liked most of the features but I expect to add AI for more ease and faster. Lastly, I would like to highlight the ads targeted areas are not available to all countries, like I'm from Nepal but while searchin my country there's no any sign. I highly request that the team to keep small countries like ours, whereas nowadays Nepalese e-com are really booming and I think it would be very fruit to BigSpy and Nepalese too. **What problems is BigSpy solving and how is that benefiting you?** In my point of view, it's very crucial tools for all digital marketer and business enthusiasts, it will guide you how to spy your niche related business and take motivation and ideas how to go. ### 19. t’s an incredible and centralized platform that has helped me a lot to improve my creatives. **Rating:** 5.0/5.0 stars **Reviewed by:** Shonen Games . | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about BigSpy?** BigSpy is a simple, dynamic, and very intuitive platform that allows me to easily explore, filter, and analyze video ads from the apps I’m interested in, whether on Android or iOS. It has significantly improved the performance of my company and my marketing team, giving us valuable insights and creative references that have elevated our ad strategies to a new level. The interface feels professional and efficient, making it a go-to tool in our daily workflow. **What do you dislike about BigSpy?** If I had to mention something I don’t like, it would be that the loading time of some creative listings could be a bit faster, but that’s a very minor issue compared to all the advantages and value BigSpy provides. **What problems is BigSpy solving and how is that benefiting you?** Inspiration and improvement for my UA campaings ### 20. BigSpy makes ad research quick and effectve. **Rating:** 3.5/5.0 stars **Reviewed by:** Leopoldo B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about BigSpy?** BigSpy provides a comprehensive database of ads across multiple platforms, which makes researching competitors and trends very convenient. I find the interface user-friendly and the filters are helpful for narrowing down results quickly. The search functionality saves a lot of time and helps me stay ahead in digital marketing strategies. Using it every time im having a new project. **What do you dislike about BigSpy?** Sometimes, the data is not updated so frequently as I would like, and a few new ad platforms are missing from their list. There can also be occasional delays in loading, especially when searching for high-volume keywords. It would be great if export options were more flexible. **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps solve the challenge of researching and tracking competitors' ad campaigns across multiple social media platforms. By providing access to a large database of ads, I can quickly identify what’s trending in my industry and spot creative strategies that work. This saves time on competitor analysis, inspires my own campaigns, and ultimately helps me make data-driven decisions for better marketing results. ### 21. Easy-to-Use App with Smooth Web Version, Great Integrations, and Enthusiastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2026 **What do you like best about BigSpy?** Good app. The UI is easy to use, and the integration is also good—it has everything I need. The web version runs smoothly. The price is on point for a good spy website. The support team is very enthusiastic, and the intelligence is good too. **What do you dislike about BigSpy?** currently I found no down side yet. Maybe I will tell when I further invest time to it **What problems is BigSpy solving and how is that benefiting you?** Finding new ideas for ads. Check on top videos and store. Information is important ### 22. BigSpy Helps Me Analyze Competitors and Improve My Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Cristina M. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about BigSpy?** I think the tool BigSpy is really useful to my business niche, the renewable energy field, because now I can analyze and spy my competitors so I can improve my data, my ads and rely on the platform. **What do you dislike about BigSpy?** I did not dislike anything, think it's a great tool. **What problems is BigSpy solving and how is that benefiting you?** The problematic of getting to know how can I improve my Ads on META ### 23. User-Friendly Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Yahya E. | product serache analyser, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2026 **What do you like best about BigSpy?** The app is user-friendly and very easy to use. **What do you dislike about BigSpy?** i wich if there is an app to use it from the smartphone **What problems is BigSpy solving and how is that benefiting you?** Choosing the right product for the right region and country. ### 24. A powerful tool for ad inspiration and competitor analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2025 **What do you like best about BigSpy?** BigSpy is very helpful for finding trending ads across multiple platforms quickly. The filtering options and keyword search make it easy to analyze competitors and get creative inspiration. The interface is clean, and data updates are frequent, which helps me keep track of market trends efficiently. **What do you dislike about BigSpy?** Sometimes the loading speed is a bit slow, and some ad data or analytics are not fully available for smaller regions or niche industries. The price is also slightly high for small businesses, but overall it’s still a powerful tool. **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps me quickly analyze trending ads on Shopee and Facebook, so I can understand what products are popular and how competitors design their creatives. It saves a lot of time on market research and helps me improve my ad performance and conversion rate. ### 25. Review of BigSpy **Rating:** 5.0/5.0 stars **Reviewed by:** Liang s. | sales Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about BigSpy?** It's very easy to use, very convenient, and perfectly meets my needs. **What do you dislike about BigSpy?** There are no suggestions at the moment！！ **What problems is BigSpy solving and how is that benefiting you?** It makes it easy for me to find the products and content I'm looking for, and helps me understand the product details. ### 26. A Powerful Ad Intelligence Tool With Room to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Theodor S. | UBRA, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about BigSpy?** BigSpy is popular for a few standout reasons, and “the best part” usually depends on what someone needs from an ad-intelligence tool. Here are the things people most often say they like best: Huge ad database Very strong filtering Creative inspiration Cost-effective **What do you dislike about BigSpy?** Interface can feel cluttered Data accuracy isn’t perfect Slow loading times **What problems is BigSpy solving and how is that benefiting you?** which ads your competitors run which creatives perform best which angles, formats, or messages they use ### 27. the best **Rating:** 4.5/5.0 stars **Reviewed by:** casa deezer . | dono, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about BigSpy?** ease in finding competitors' ads **What do you dislike about BigSpy?** a bit complex but nothing that spending some time on the site won't teach you **What problems is BigSpy solving and how is that benefiting you?** difficulty in attracting sales while my competitor sells very well ### 28. “Great Tool for Spy Advertising - BigSpy” **Rating:** 5.0/5.0 stars **Reviewed by:** Vladimir S. | UAM, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about BigSpy?** BigSpy is a very useful tool for tracking and analyzing advertisements. I love how easy it is to filter ads based on different platforms and keywords. It provides access to a wide range of ads from Facebook, Instagram, Google, TikTok, and other major platforms. The interface is intuitive and user-friendly, which makes it easy to navigate even for beginners. It saves a lot of time by allowing me to track competitors’ ads and study the most successful ones. **What do you dislike about BigSpy?** One downside is that some advanced features are locked behind a paid subscription, which can be a bit pricey for users who need full access. It would be great if there were more free features or a more flexible pricing option. Also, sometimes the data can be a bit overwhelming if you are not sure exactly what you are looking for, but that’s more of a personal learning curve. **What problems is BigSpy solving and how is that benefiting you?** BigSpy solves the problem of finding and analyzing effective advertisements across various platforms. It helps me track competitors’ ads, identify trends, and understand which ads are performing well. This is incredibly beneficial because it allows me to replicate successful strategies and avoid spending time on less effective approaches. It also enables me to optimize my own ad campaigns by learning from others and discovering high-performing creatives and targeting strategies. ### 29. Helpful Free Trial for a Great Start **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about BigSpy?** Is that they help you with a free trial at first **What do you dislike about BigSpy?** I'm new, I wish I don't find anything I would dislike **What problems is BigSpy solving and how is that benefiting you?** it helps me find ads in different languages ### 30. Great tool for ad research with helpful free features **Rating:** 4.0/5.0 stars **Reviewed by:** Tracy Z. | User Aquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about BigSpy?** BigSpy is user-friendly and easy to navigate. I really like the queue system — even the free version includes 5 daily searches, which is often enough to track useful trends. Although it’s limited to viewing 25 ads per search, the filters and sorting options make it possible to quickly get valuable insights. The ad cards are informative: I personally focus on the ad duration first, then impressions and popularity. These metrics are more than enough to analyze competitors. I also find it extremely helpful that you can search by app name, niche, and even filter between app and website ads. This flexibility is a huge plus for my workflow. **What do you dislike about BigSpy?** The main limitation is the cap on daily searches and visible ads in the free version — it’s not enough for deep global research. Sometimes I wish there was a bit more flexibility without having to upgrade. Also, while the platform is very usable, occasionally I notice slight lags or delays in loading certain data. **What problems is BigSpy solving and how is that benefiting you?** As a mobile app marketer, one of my biggest challenges is identifying which ad creatives my competitors are using successfully. BigSpy solves this by providing quick and structured access to high-performing competitor ads. Unlike Facebook’s Ad Library, which is limited, not user-friendly, and lacks deep filtering options, BigSpy allows me to search by niche, app name, platform, and even sort by performance metrics like duration and impressions. This helps me find effective, proven ads faster — saving time and improving the quality of my creative decisions. ### 31. Great for Uncovering Competitors’ Strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Quang P. | media buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about BigSpy?** I can find competitors strategy and that's helpful to do research on the market **What do you dislike about BigSpy?** I think there's spaces to increase in the way we can find targeted ones -> filter **What problems is BigSpy solving and how is that benefiting you?** It's helping me to find the right creatives for my products in the market ### 32. Not very intuitive and consumes credits too quickly **Rating:** 2.5/5.0 stars **Reviewed by:** Nicolás S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about BigSpy?** It seems interesting, but I haven't used it enough yet to form a complete opinion. **What do you dislike about BigSpy?** I don't find it very intuitive to use and, moreover, it consumes credits quickly. **What problems is BigSpy solving and how is that benefiting you?** I'm still testing it; I haven't paid yet. ### 33. Quick and Effective for Digital Espionage **Rating:** 5.0/5.0 stars **Reviewed by:** martin . **Reviewed Date:** January 13, 2026 **What do you like best about BigSpy?** I really like how fast BigSpy is. Its ability to analyze viral ads and help me optimize digital marketing for viral products is very good. **What do you dislike about BigSpy?** I would like BigSpy to be completely free or to offer the option to try all its features for free for a certain period of time. **What problems is BigSpy solving and how is that benefiting you?** I use BigSpy for marketing espionage and viral ad analysis, which helps me understand and improve my marketing strategies. ### 34. A great tool for discovering high-performing ad creatives easily **Rating:** 4.0/5.0 stars **Reviewed by:** Zakaria A. | CO-founder & Self-employed, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about BigSpy?** BigSpy makes it incredibly easy to research and analyze ads across multiple platforms. I love how I can quickly find inspiration for Facebook and TikTok ad campaigns, see what competitors are doing, and filter by country, niche, or engagement. The user interface is intuitive and well organized, which saves me a lot of time when planning marketing strategies. **What do you dislike about BigSpy?** Sometimes the loading speed can be a bit slow, especially when searching with many filters or browsing video ads. Also, a few advanced features require upgrading to a higher plan, which might not be ideal for smaller users. It would be great if they improved the search responsiveness and offered more flexible pricing options. **What problems is BigSpy solving and how is that benefiting you?** i did not know actually ### 35. A comfortable but not cheap experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about BigSpy?** It's very user-friendly, with a clear search target and a wide variety of product categories to choose from. **What do you dislike about BigSpy?** The content is prone to repetition and the price is relatively high. **What problems is BigSpy solving and how is that benefiting you?** Highly functional, frequently used, and allows for quick understanding of competitors, significantly improving the efficiency of product optimization. ### 36. Competitor Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about BigSpy?** Helped me find all of the comptetitor ads **What do you dislike about BigSpy?** takes some time to load but it eventually does **What problems is BigSpy solving and how is that benefiting you?** seeing all of the ads ### 37. Super helpful for creative research and ad spy **Rating:** 4.5/5.0 stars **Reviewed by:** And A. | Motion designer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about BigSpy?** BigSpy helps me quickly discover top-performing ad creatives across different platforms. I especially like the filtering system — by country, platform, ad type, and industry. It saves hours of manual research when preparing concepts for new mobile game ads. I also appreciate the ability to preview full video creatives directly, which is essential when analyzing trends **What do you dislike about BigSpy?** Some newer games and UGC-style ads don’t show up immediately in the database, especially TikTok-first campaigns. Also, the free version is pretty limited, and sometimes the UI feels a bit laggy when applying multiple filters. **What problems is BigSpy solving and how is that benefiting you?** BigSpy helps me spot trending ad creatives across platforms like Facebook, Instagram, TikTok, and more — all in one place. It solves the problem of manual competitor research by offering a fast way to analyze ads, find creative hooks, and get inspired before launching new campaigns. As a creative producer, this speeds up my workflow and helps me pitch stronger, data-backed ideas ### 38. Excellent for Analyzing Competitor Strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas S. | Growth Marketing & Mobile App Growth Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about BigSpy?** Analyze competitor strategies and obtain insights **What do you dislike about BigSpy?** It does not allow downloading insights on the free plan. **What problems is BigSpy solving and how is that benefiting you?** It allows me to analyze the competition on many advertising platforms. ### 39. Broad Advertising Features That Help Brands Reach More Customers **Rating:** 5.0/5.0 stars **Reviewed by:** raftar a. | Technical lead, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2026 **What do you like best about BigSpy?** it's broad advertisement features that helps brand reach more cusomers **What do you dislike about BigSpy?** the pricing it is a bit high for just looking for new stuff **What problems is BigSpy solving and how is that benefiting you?** It helps my brand to validate new ideas and how we can follow others brands words ### 40. Creative, Detailed Ad Insights Across All Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Saad E. | Ecommerce Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about BigSpy?** show creative and all detailed about ads on all platforms **What do you dislike about BigSpy?** i dont like that its work with creadit somtime we need to work but we lose all creadits **What problems is BigSpy solving and how is that benefiting you?** its good tool about ads spy its help get what work and what not ### 41. Great Ad Spy Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Dounia I. | lead gen, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about BigSpy?** I’ve been using BigSpy for a few days now, and overall, I’m impressed with what it offers. As someone working in digital marketing, I needed a tool that could help me keep an eye on what competitors were doing across platforms like Facebook, Instagram, and TikTok—and BigSpy delivers on that front. The interface is intuitive, and the filters are really helpful when I want to narrow down ads by country, industry, or engagement. It saves me a ton of time when doing research or looking for inspiration for new campaigns. I especially like how it shows engagement metrics like likes, comments, and shares—it gives me a clear idea of what’s working. That said, there is a bit of a learning curve at the beginning, especially with the sheer amount of data available. Also, some of the more advanced features are locked behind plans, which are not expensive for a company or someone who's generating incomes, but might not be ideal if you’re on a tight budget. Still, if you’re serious about ad research or running paid campaigns, BigSpy is definitely worth trying. It’s become a go-to tool for me when planning new strategies or testing ad creatives. **What do you dislike about BigSpy?** For the moment I did not notice something that I really dislike about the tool **What problems is BigSpy solving and how is that benefiting you?** benchmark on the competition Ads ### 42. Conduct effective market research, support finding products and marketing strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Tuấn Anh V. | nhân viên, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2026 **What do you like best about BigSpy?** Research the market to find products and their consumption, how to do marketing for the product. **What do you dislike about BigSpy?** There is not yet a section for guidance and sharing experiences of using the product via video on the main interface. **What problems is BigSpy solving and how is that benefiting you?** Research and find products with actual sales and customer data ### 43. great product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about BigSpy?** The thing I like best about BigSpy — specifically for what you’re trying to do — is that it’s built for volume + cross-platform ad intelligence but still lets you drill down and isolate active X (Twitter) advertisers with very targeted filters. **What do you dislike about BigSpy?** What I dislike most about BigSpy — especially when using it for X Ads prospecting — boils down to three main pain points: Data Accuracy & Freshness Can Be Spotty Sometimes it misses smaller or newer advertisers entirely, especially if they’ve only run a short test campaign. **What problems is BigSpy solving and how is that benefiting you?** BigSpy is essentially solving the “visibility gap” in paid social — the fact that without a spy tool, you have no easy way to see what ads your prospects are running, how they’re performing, or how much effort they’ve put into them. ### 44. Essential Tool for Facebook Ad Research **Rating:** 5.0/5.0 stars **Reviewed by:** Andrius . | Reseracher, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2025 **What do you like best about BigSpy?** ’ve been using BigSpy for a few months now, mainly for researching Facebook and Instagram ads, and honestly—it’s been a game changer for me. As someone who runs multiple ad campaigns and works with different clients, I was constantly looking for inspiration and ways to see what competitors are doing. BigSpy gave me exactly that. What I love most is how easy it is to search and filter ads by niche, country, platform, or even specific keywords. It helps me find real examples of what’s working in my industry right now, not just generic advice. Seeing actual creatives, headlines, and even engagement stats makes it so much easier to plan better campaigns and come up with new angles. The “Trending Ads” section is super useful too—it shows what’s performing well at the moment, which saves me a lot of time and keeps me up to date with the latest trends. **What do you dislike about BigSpy?** If I had to mention something that could be improved, it would be the speed—sometimes it’s a bit slow to load. But overall, BigSpy has definitely become one of my go-to tools, and I’d recommend it to anyone serious about Facebook advertising. **What problems is BigSpy solving and how is that benefiting you?** Before BigSpy, I’d often hit creative blocks when planning ad campaigns. It was hard to know what kind of ads were actually working in my niche. BigSpy gives me instant access to thousands of real, live ads with proven engagement. That alone saves hours of trial and error. ### 45. Convenient operation, precise and efficient search **Rating:** 4.0/5.0 stars **Reviewed by:** Siti P. | 投放, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about BigSpy?** Easy to operate, easy to implement, easy to integrate. Each time you search, you can use keyword search to get precise competitor materials, and the powerful filtering function makes the search more refined. Customer service answers questions promptly. I generally spend 2-3 days each week specifically using BigSpy. **What do you dislike about BigSpy?** Filtering by region should also be considered a search. The timing for material placement is not very precise, expired materials are cluttered, and there are fewer functional materials on TikTok. **What problems is BigSpy solving and how is that benefiting you?** When I place materials on Facebook, I often can't find good inspiration. Using BigSpy allows me to see more material scripts. ### 46. Happy i found BigSpy **Rating:** 4.5/5.0 stars **Reviewed by:** Yilmaz Z. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about BigSpy?** Good database with alot of ads. I build my own business with ads from bigspy Easy to use. Very friendly **What do you dislike about BigSpy?** There are alot number of features, maybe there are to much filter functions. **What problems is BigSpy solving and how is that benefiting you?** It helps me to find ads/products that i can sell. ### 47. Great for Research and Work **Rating:** 4.0/5.0 stars **Reviewed by:** Abraham C. | Photograph, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2026 **What do you like best about BigSpy?** I see a lot of ads and can do research, so it helps me with my work. **What do you dislike about BigSpy?** That it has some limits and freely it has almost no results **What problems is BigSpy solving and how is that benefiting you?** Prospecting and analysing the competition ### 48. BAD - ELEGANCE **Rating:** 3.5/5.0 stars **Reviewed by:** Ammar H. | MARKTING, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about BigSpy?** Easy to use with a simple and comfortable interface, and versatile. **What do you dislike about BigSpy?** It lacks support for the Arabic language, which is essential given the number of speakers. **What problems is BigSpy solving and how is that benefiting you?** LOOK AND SPY ON COMPETITIVE ### 49. Very Good Experience, Highly Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** hung n. | Truong Phong, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about BigSpy?** Very good, show very good, thank you show must **What do you dislike about BigSpy?** Spy Facebook is very okay, I like it. Absolutely wonderful. **What problems is BigSpy solving and how is that benefiting you?** We feel happy and have nothing to worry about. ### 50. Bigspy allows users to perform multiple tasks, with an easy-to-use interface that fully meets the needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Tien N. | Nghiên cứu, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2025 **What do you like best about BigSpy?** Adjustable according to each platform and each type of advertisement as desired **What do you dislike about BigSpy?** I find everything suitable for me, very worth using. **What problems is BigSpy solving and how is that benefiting you?** Search for advertisements by brand, platform for easy analysis ## BigSpy Discussions - [how do i](https://www.g2.com/discussions/bigspy-how-do-i) - 2 comments, 2 upvotes - [jfgjfhsdhsgh](https://www.g2.com/discussions/jfgjfhsdhsgh) - 2 comments, 1 upvote - [Salt the fish](https://www.g2.com/discussions/poile-ryba) - 2 comments, 1 upvote - [Recommendations to others considering BigSpy:](https://www.g2.com/discussions/recommendations-to-others-considering-bigspy) - 2 comments, 1 upvote - [f](https://www.g2.com/discussions/bigspy-f) - 2 comments, 1 upvote - [View BigSpy pricing details and edition comparison](https://www.g2.com/products/bigspy/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-10+00%3A58%3A06+-0500&secure%5Bsession_id%5D=7716a026-6081-4175-bb2e-896c0cd96898&secure%5Btoken%5D=1b10770fcf76fff611e4674eb3ec321d65eaa0ea1f1d1fad9b3f12242e799ce4&format=llm_user) ## BigSpy Integrations - [Adspyder](https://www.g2.com/products/adspyder/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Top BigSpy Alternatives - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (338 reviews) - [Amazon Sponsored Ads](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews) - 4.3/5.0 (70 reviews) - [Kartapult](https://www.g2.com/products/kartapult/reviews) - 4.8/5.0 (63 reviews)