---
title: Big Data Reviews
meta_title: 'Big Data Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Big Data works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 4
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Big Data Reviews
**Vendor:** Gilbarco Veeder-Root  
**Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 4
## About Big Data
Discover actionable insights that improve customer loyalty, increase customer spend and help optimize your business efficiency by utilizing big data to better understand your customers and meet their needs. Advanced sensors, mounted discreetly on the ceiling, anonymously monitor the movements of customers and staff within your store; and convert this in to insights that can transform your business.



## Big Data Pros & Cons
**What users like:**

- Users appreciate the **handy alerts** from Big Data, helping to smooth daily operations by addressing issues proactively. (1 reviews)
- Users commend the **ease of use** in Big Data, highlighting its quick processing of large datasets. (1 reviews)
- Users find the **functionality of Big Data** invaluable for proactive alerts and smoother daily operations. (1 reviews)
- Users find the **alerts for equipment health and sales** invaluable, significantly improving daily operations and issue resolution. (1 reviews)
- Users value the **fast processing of large datasets** with Databricks, finding it user-friendly and efficient. (1 reviews)

**What users dislike:**

- Users find the **steep learning curve** challenging, especially for those without a coding background or SQL knowledge. (2 reviews)
- Users find the **limited features** of Big Data somewhat outdated and not fully optimized for older systems. (1 reviews)

## Big Data Reviews
  ### 1. Helps us run fuel stations smarter, not harder

**Rating:** 4.0/5.0 stars

**Reviewed by:** Team K. | Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2025

**What do you like best about Big Data?**

fuel levels, sales, and even equipment health. It’s super handy to get alerts when something’s off, so we can fix issues before they turn into big problems. It’s made our daily operations a lot smoother.

**What do you dislike about Big Data?**

The setup wasn’t the quickest, especially with our older systems. And a few parts of the software could look a bit more modern.

**What problems is Big Data solving and how is that benefiting you?**

We’re quicker at spotting issues, managing fuel, and even understanding customer patterns better. It’s honestly helped us run things more efficiently and with less stress.



- [View Big Data pricing details and edition comparison](https://www.g2.com/products/big-data/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A54%3A09+-0500&secure%5Bsession_id%5D=0a1526f4-5eeb-46d1-b070-7434cd56416e&secure%5Btoken%5D=25b0a1fae3291d66b0ac2fb8337196f198690e3ae47f7944c55f8168efcb6aca&format=llm_user)

## Big Data Features
**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

## Top Big Data Alternatives
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  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,385 reviews)
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,352 reviews)