---
title: BidTheatre Reviews
meta_title: 'BidTheatre Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 37 reviews by the users' company size, role or industry to
  find out how BidTheatre works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 37
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# BidTheatre Reviews
**Vendor:** Vitec BidTheatre  
**Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 37
## About BidTheatre
Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.



## BidTheatre Pros & Cons
**What users like:**

- Users value the **easy audience targeting** feature, enabling efficient setups and optimal audience selection. (1 reviews)
- Users praise the **ease of use** of BidTheatre, benefiting from its intuitive interface and efficient setup. (1 reviews)
- Users value the **easy setup** of BidTheatre, which enhances efficiency and audience targeting. (1 reviews)
- Users find BidTheatre&#39;s **intuitive interface** facilitates efficient setup and simplifies audience targeting. (1 reviews)
- Users value the **navigation ease** of BidTheatre, leading to a more efficient setup and audience discovery. (1 reviews)
- Reporting Capabilities (1 reviews)
- Users appreciate the **easy and intuitive setup** of BidTheatre, facilitating efficient campaign launches and audience targeting. (1 reviews)
- Targeting (1 reviews)

## BidTheatre Reviews
  ### 1. BidTheatre is providing excellent customer service and always looking to improve the partnership!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.)

**Reviewed Date:** July 12, 2023

**What do you like best about BidTheatre?**

Without any doubt their customer service! The people always willing to help and looking for ways to support clients needs.

**What do you dislike about BidTheatre?**

For clients like Dustin that operate in multiple EU countries it's unfortunate that BidTheatre is so 'Nordic' focused. Also on the reporting part things can be improved.

**What problems is BidTheatre solving and how is that benefiting you?**

With our manages service contract we are able to run a high amount of campaigns.

  ### 2. Bidtheatre

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about BidTheatre?**

Easy to use, many different possibilities. Can quickly get campaigns started

**What do you dislike about BidTheatre?**

Would like to see some more development.

**What problems is BidTheatre solving and how is that benefiting you?**

I have what I need in one place. I can also share results in a simple and clear way

  ### 3. A strong programmatic suite for the nordics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Tim M. | Digital strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2022

**What do you like best about BidTheatre?**

Great customer support, with extremely supporting staff.

**What do you dislike about BidTheatre?**

Some parts of the platform (like most others) are a bit technical to grasp for a digital marketeer used to other paid social platforms.

**What problems is BidTheatre solving and how is that benefiting you?**

The platform gives us a full suite to run our client's programmatic needs, Banners, Online video, and Native advertising.

  ### 4. Great

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 24, 2022

**What do you like best about BidTheatre?**

Simpleness, easy way for the user. Easy to start up.

**What do you dislike about BidTheatre?**

Sometimes hard to understand logic in workflow. No good visual of how the advertising over differeent campain looks as of today. No folder structure for campaings.

**What problems is BidTheatre solving and how is that benefiting you?**

no comment.

  ### 5. Great client support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about BidTheatre?**

The client support is excellent and very fast.

**What do you dislike about BidTheatre?**

I would like to be able to use a wider range of publishers and also use BT for other markets.

**What problems is BidTheatre solving and how is that benefiting you?**

For instance in banner videos are very simple to create and use in BT.

  ### 6. A bit complicated system for uploading banners yourself

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2022

**What do you like best about BidTheatre?**

Possibility to control yourself, good contact with Oliver and Daniel.

**What do you dislike about BidTheatre?**

As I said, it's tricky to learn, but it can be done.

**What problems is BidTheatre solving and how is that benefiting you?**

Possibility to create and target the audience yourself, but not very good results


## BidTheatre Discussions
  - [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for)

- [View BidTheatre pricing details and edition comparison](https://www.g2.com/products/bidtheatre/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-14+13%3A40%3A30+-0500&secure%5Bsession_id%5D=c348dd96-2881-4ee4-b144-d6379988af45&secure%5Btoken%5D=54b7558dcd73615762016cf0658d685a8780f9bd2d7175a0b958c567f4532289&format=llm_user)

## BidTheatre Features
**Channel Functionality**
- Display Functionality

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Demand Side Platforms**
- Cross Channel Capabilities 

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Native Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Task Planning
- Project Planning

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
- Activity Dashboard
- Retargeting Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
- Audience Targeting

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities
- AI/Machine Learning

**Platform**
- API / Integrations
- Custom Reports
- Performance and Reliability
- Enterprise Scalability
- Customization
- Notifications
- Budget Management
- Display Ad Management
- Campaign Management
- Ad Inventory Management
- Alerts/Notifications
- Document Management
- File Management
- Workflow Management
- Email Management
- Display Ad Management
- Calendar Management
- Task Management
- Campaign Management
- Deadline Management
- Client Management
- Project Management

**Additional Functionality**
- Multi-Channel Marketing
- Customer Segmentation
- Generative AI
- AI Copilot
- For Advertising Agencies
- Bidding Strategies
- ROI Tracking

**Additional Functionality**
- Campaign Analytics
- Generative AI
- Dynamic Content
- Performance Metrics
- Data Visualization
- Project Time Tracking
- Real-Time Updates
- Data Import/Export
- Real-Time Data
- Cross Channel Attribution
- Prioritization
- Heatmaps
- Customizable Branding
- Customizable Templates
- Drag & Drop
- Monitoring
- Access Controls/Permissions
- Search/Filter
- Personalization
- Real-Time Reporting
- A/B Testing
- Reminders
- Reporting & Statistics
- Activity Tracking
- Collaboration Tools
- Tagging
- AI Copilot
- Behavior Analytics
- Task Progress Tracking
- Commenting/Notes
- Task Scheduling
- Projections

## Top BidTheatre Alternatives
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews)
  - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)

