Marie-Noelle Hamelin and Vicky Boudreau founded bicom in 2006, innovating how to get brands noticed for the right reasons by the right people. The principles of their effective partnership formed the bicom values that guide the business today: attracting top talent and inspiring their hustle to deliver meaningful results. They are the best of friends, still share an office, and continue to rise to every challenge that comes their way. In 2017, Daniella Macri partnered with the dynamic duo to lead the Toronto office. As a former client and recovering brand marketer, Daniella completed the trifecta of women leading bicom's borderless growth. Together, they are moving the company towards their vision to create a strong network of locally-led creative communities that, together, redefine the power of influence.