What problems is BHN solving and how is that benefiting you?
It lets me send one-off gift cards and gift cards to a CSV import list to a group of people in one country. I have the honor of paying 10% on top of each gift card or for a large fee (~$4k annually) I can get send these gift cards at-cost.
BHN returns unused gift cards to you after 90days, this is the one thing they do well. After sending out about $9000 in gift cards, I got $700 back from unsed cards, so a little under 10% Review collected by and hosted on G2.com.