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Better Email

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(10)5.0/5

BETTER EMAIL: THE EMAIL CREATION PLATFORM FOR ENTERPRISE MARKETING TEAMS Better Email is where on-brand email gets designed, reviewed, approved and shipped. It sits alongside the ESP you already use and does not send your email. BUILT ON YOUR DESIGN SYSTEM, NOT ON TEMPLATES Instead of rigid HTML templates that need a developer for every change, Better Email gives you an Email Design System: reusable components with your logo, colours, type and spacing locked at the system level. Marketers assemble campaigns by drag and drop. Nobody can pick an off-brand colour, because the option isn't there. BETTY, YOUR AI TEAMMATE Betty builds a complete campaign from a brief, a URL, a Word document, a spreadsheet, a PDF or a folder of images, in your tone of voice, from your approved modules only. She researches product pages, reuses past campaigns, and inspects the rendered result on desktop and mobile before you see it. Skills encode how your team builds a launch or a newsletter. Because Betty works inside your locked design system, the output is on-brand by construction. BRING YOUR OWN AI: MCP SERVER Point ChatGPT, Claude, Gemini or an agent you built at Better Email. The agent signs in with your normal login, gets the same tools Betty uses, and can only place the components your design system allows. Pre-flight runs on the draft, every edit can be rolled back, and your team reviews and ships in Better Email as before. DESIGN SYSTEMS AS CODE Developers pull the design system into plain Liquid and JSON files, work in their own editor and git, validate in CI with a GitHub Action, and push a Candidate version to test before publishing to Live. VS Code extension and Maizzle / React Email adapters included. Marketers keep building visually. COLLABORATION, APPROVALS AND QUALITY CHECKS Real-time editing, comments pinned on the email, granular roles, folder-level permissions for multi-brand and agency setups, and approval workflows. Open comments block export. Reviewers and approvers don't need a paid seat. Pre-flight checks, accessibility scoring aligned to the WCAG, previews in 17 real email clients. KEEP YOUR ESP, AND SEE HOW IT LANDED One-click export to 22 platforms including Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Adobe, Marketo, Iterable, Customer.io, Agillic, Dynamics 365, Emarsys and Mailchimp. New integrations are built on request. After the send, opens, clicks and top links flow back and are pinned to the campaign your team built. MOVING OFF A LEGACY EMAIL BUILDER Teams migrating from Taxi for Email or other builders don't start over. We rebuild your existing design system for you, free, in three days, in your own sandbox. EUROPEAN, AND EMAIL IS THE ONLY THING WE DO Made in Denmark. European data residency, GDPR-native, SSO, SAML, SCIM and audit logs. Trusted by Co-op, Norlys, Tryg and Fritz Hansen. "Built by experts who understand the intricacies of great email communication, Better Email gives us the flexibility and functionality to create accessible, on-brand campaigns at scale." Tara Knowles, Lead CRM Technology Developer, Co-op

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