--- title: Snoball Reviews meta_title: 'Snoball Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 70 reviews by the users' company size, role or industry to find out how Snoball works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 70 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Snoball Reviews **Vendor:** Snoball **Category:** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) **Average Rating:** 4.7/5.0 **Total Reviews:** 70 ## About Snoball Referrals. Done For You. Get more customers. Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that does it all for you. The Snoball Referrals Module automates the process of turning your satisfied customers into referring customers. This software complements our existing review generation and reputation-building tools to boost your word of mouth marketing. Snoball helps businesses of all sizes and departments. From marketing and sales to finance and business owners, we provide tools to grow, increase revenue, safeguard reputation, and make your current sales funnel more efficient. ## Snoball Pros & Cons **What users like:** - Users commend Snoball for its **responsive support team** , ensuring quick and efficient communication for customer needs. (3 reviews) - Users find Snoball's **referral programs highly effective** , appreciating the easy setup and significant time savings. (3 reviews) - Users appreciate the **time-saving automation** of Snoball, allowing them to focus on other business areas effectively. (3 reviews) - Users praise the **responsive support team** of Snoball, leading to strong ROI and successful outreach efforts. (2 reviews) - Users appreciate the **ease of use** of Snoball, valuing its seamless setup and efficient onboarding process. (2 reviews) - Effective (2 reviews) - Efficiency (2 reviews) - Review Increase (2 reviews) - Automation (1 reviews) - Client Interaction (1 reviews) ## Snoball Reviews ### 1. Instrumental for Business Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick R. | Energy Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Snoball?** Having a Best Company page that clearly outlines what we do, who we service, and how well we deliver for our customers through their verified reviews has been instrumental for lead gen. A lot of traffic is organically driven to our Best Company page, which generates a healthy amount of leads for us. **What do you dislike about Snoball?** Some folks are unclear on the differences between a company's overall score and user review ratings. I.e.4.8 rating and a 9.4 overall score. **What problems is Snoball solving and how is that benefiting you?** Clearly defining our value prop to prospects & showcasing verified reviews from existing customers. ### 2. Great support **Rating:** 5.0/5.0 stars **Reviewed by:** Jake E. | Content Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2021 **What do you like best about Snoball?** They're always willing to listen to feedback and implement changes to help their clients. We've been able to use badges and widgets on various campaigns and landing pages. **What do you dislike about Snoball?** The video reviews are limited. We would love to be able to download and post videos to our own platforms. **What problems is Snoball solving and how is that benefiting you?** BestCompany drives some of the best leads to Aptive. Also, being able to use the customer reviews for social media creative has been very helpful. ### 3. Our experience has been good so far **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Snoball?** I like their customer support team's proactiveness. They try to work with you efficiently and grow business together **What do you dislike about Snoball?** nothing as such until now. experience has been good so far **What problems is Snoball solving and how is that benefiting you?** we're creating online presence for our business by having it listed on Best Company. Our profile here has led to building our company's credebility. We're also getting into a strategic partnership with them ### 4. Really great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah N. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Snoball?** Their team is really intent on helping you get the most out of their service. They're enthusiastic and eager to help where they can. **What do you dislike about Snoball?** The UX is a little outdated! Still pretty straightforward, but could certainly be improved. **What problems is Snoball solving and how is that benefiting you?** We're adding credibility to our service by working with best company for new reviews and video testimonials. ### 5. Great Team at Best Company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Snoball?** They are very quick to get back to me and are transparent with their reasonings **What do you dislike about Snoball?** It isn't too much of a dislike but I can understand how it might be frustrating for some... In order for a company to be #1 on the website they have to be very intentional with funneling customers to the review platform. **What problems is Snoball solving and how is that benefiting you?** I love the way that Best Company reaches out to my customers on my behalf to ask for reviews. It is great to get customers feedback and having the BestCompany assistance is an amazing tool. ### 6. User friendly and great representatives to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole Z. | Integrated Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Snoball?** I like that the platform is extremely user-friendly and aesthetically pleasing. Also, the representatives that we have worked with are great! **What do you dislike about Snoball?** I have not discovered anything that I don't like about the platform yet. **What problems is Snoball solving and how is that benefiting you?** We have realized that it helps improve our online presence and overall rating. ### 7. Best Company Helps My Company Present Well **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Snoball?** Great way to generate and manage reviews **What do you dislike about Snoball?** Page rankings may take a while to update. **What problems is Snoball solving and how is that benefiting you?** How to effectively generate leads ### 8. Honest Reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Nina F. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Snoball?** Bestcompany.com gives fair, honest, and unbiased reviews of companies and products that consumers can trust. **What do you dislike about Snoball?** We cannot receive more lead flow based on price. It is solely reviews which makes it extremely honest **What problems is Snoball solving and how is that benefiting you?** Bestcompany.com allows my brand to receive true and honest feedback that is presented in an unbiased way against our competitors ### 9. Good communication, to a certain point **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2021 **What do you like best about Snoball?** Engaging tools that are easy to use and implement **What do you dislike about Snoball?** You can pay for the subscription as business, and hope for exposure; however, they only cater to the top 3 on their charts. **Recommendations to others considering Snoball:** It could be good to consider new review sites that charge the same price, but will try to help smaller companies grow in the ranks **What problems is Snoball solving and how is that benefiting you?** Objective rating service, and you are able to place their emblem on your site. ### 10. Great company! Great people to work with I recommend it to everyone **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Snoball?** Very attentive to my needs and on top of us as clients **What do you dislike about Snoball?** They werent clear with us one of the times we contacted them and it turned us off a little **What problems is Snoball solving and how is that benefiting you?** Lead generation is great ### 11. Best Company - Personal & High Quality Partnership - Excellent Review Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron L. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Snoball?** Best Company offers one of the best review platforms available. The platform is updated often with new features and you always have an account representative available to help you with your questions. You also have the ability to update not only the copy on your review page, but it also gives you the option to add images depending on the pricing plan you select. The plans you can select from are all at great pricing structures that are affordable for any business that is looking to start aggregating reviews on their website. **What do you dislike about Snoball?** There are very few things to dislike about the platform because it is optimized so frequently based on user feedback. **Recommendations to others considering Snoball:** If you are looking for an affordable and easy to use review platform this is a great place to start for any company. **What problems is Snoball solving and how is that benefiting you?** The most recent issue with their review platform is you cannot get reviews by product. Best Company is working to get this updated soon and will bring even greater value to a fantastic product. **Official Response from Alayna Okerlund:** > Hi Aaron, thank you for providing your feedback! It’s great to hear that you are pleased with our review platform! We are excited about our continued partnership and are looking forward to any future feedback you may have. ### 12. Responsive and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** ML M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Snoball?** The staff at Best Company cares about the success of your business. They are accessible, knowledgeable and responsive. The portal's dashboard is informative and the response mechanism is easy to use. Their website helps us to present a positive image to shoppers while giving shoppers honest insight for themselves. Ultimately it's a win-win for our business and for them. **What do you dislike about Snoball?** Sometimes we get a huge number of reviews to respond to at one time. This is a good problem to have, just a stretch for staff to respond to in a timely way. We strive to respond to every review, both positive and negative, in a timely manner. **Recommendations to others considering Snoball:** Give it a try. You'll appreciate the positive effect on your business! **What problems is Snoball solving and how is that benefiting you?** We are solving the challenge of customer review generation. This is a key facet in successful marketing. We have raised our public persona in a positive way and generated business as a result of our partnership with Best Company. **Official Response from Alayna Okerlund:** > Hi ML, we just wanted to say thank you for the great review! You’re right, we really do care about the success of your business and we are happy that we have been able to help you out with reviews. We are excited to continue helping you achieve your goals. ### 13. High quality testimonial and lead generation process that helps small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Don M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Snoball?** They are by far the best directory I’ve ever used. Honesty, candor, and simplicity. Their ability to help me get testimonials helped change my company. Wow. I work with other directories and theirs is the most dynamic and provides the most Content. Further, their team is personal, dedicated, and one of a kind. Though they continue to grow every year into new verticals, they keep the personal touch like a startup. This is rare for any business, especially an internet based business and lead generation company. **What do you dislike about Snoball?** I’d prefer a more robust way to integrate video into the platform. Video is key and I think they have been slow to get that fully going. In today’s day and age, you can to be reliant on text alone. Plus, their algorithm changes are not changing enough which makes it so dominant players can own the top spot too easily. **What problems is Snoball solving and how is that benefiting you?** It has helped my companies in an SEO, social proof, and lead generation standpoint probably more than most partnerships. I really love how it gives me qualified people who have in many ways self qualified. Further, best company has a reputation management software where I generate testimonials. This is essential because it helps with SEO and building my brand. The biggest benefit has been seeing increased average deal value of almost 20% due to BestCompany. I continually recommend them to other partners because of this work. If I were starting out a company today and they had my particular vertical, I would use them no matter what. **Official Response from Alayna Okerlund:** > Hi Don, thank you for the helpful feedback! We have passed it on to our product/design team for consideration. We appreciate your recommendation and are glad that you have benefited from our services! ### 14. Best Review Site! **Rating:** 5.0/5.0 stars **Reviewed by:** JP G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Snoball?** Best Company has an amazing platform to not only help you generate reviews but also to manage them in real-time which can be extremely challenging as you are growing your business. Their team is extremely supportive in helping you develop your strategy on review creation and they also have one of the most experienced teams in the game. **What do you dislike about Snoball?** Nothing, they are leaders in the review space. **Recommendations to others considering Snoball:** When you decide to invest in Reviews for your company be consistent **What problems is Snoball solving and how is that benefiting you?** Best Company allows us to manage our review strategy consistently and allows us to see how others in our industry are doing as well. We have been able to increase our reviews significantly YoY and have been able to develop a strong review strategy with their help. **Official Response from Alayna Okerlund:** > Hi JP, we really appreciate your feedback! We’re so glad that we have contributed to your company’s growth and are happy that you are enjoying our platform. We look forward to working with you further and helping you achieve even greater review-based success. ### 15. Excellent Experience With Best Company **Rating:** 5.0/5.0 stars **Reviewed by:** Kathryn G. | Affiliate Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2020 **What do you like best about Snoball?** BestCompany really wants their clients to win. They go above and beyond to help you achieve your goals. **What do you dislike about Snoball?** When doing data uploads for call campaigns, the fields need to be labeled very specifically before it will accept the upload. It's not the worst thing and you memorize what the fields need to be after a while, but it's definitely troublesome in the beginning. **Recommendations to others considering Snoball:** BestCompany has done a stellar job at communicating. They are always on top of things, and are always willing to go above and beyond to help you achieve success. **What problems is Snoball solving and how is that benefiting you?** BestCompany.com has driven a considerable amount of traffic for us. Best Company is helping us be noticed more than our competition. **Official Response from Alayna Okerlund:** > Hi Kathryn, thanks for taking the time to leave a review! It's so great to hear that you have benefited from our services. We look forward to helping you achieve even more success! ### 16. Best Company & Choice Home Warranty **Rating:** 5.0/5.0 stars **Reviewed by:** Victor M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2020 **What do you like best about Snoball?** The platform and the team are both great. The team is attentive and responsive and actually get involved in understanding how our business works with constructive input. The partnership has been invaluable to our organization. **What do you dislike about Snoball?** I do not dislike anything about Best Company. **Recommendations to others considering Snoball:** I would wholeheartedly recommend using Best Company. The entire team is easy and knowledgeable to work with. **What problems is Snoball solving and how is that benefiting you?** We at Choice Home Warranty strive to ensure our service is second to none. BestCompany’s platform provides the ability for the consumer voice to be heard and for us to engage in direct dialogue ensuring we continue to optimize the experience and deliver on our service pledge. **Official Response from Alayna Okerlund:** > Hi Victor, we're so glad that you're happy with our platform and team! We are excited to continue helping you engage with consumers in a valuable way. ### 17. Best of the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Rainier d. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Snoball?** BestCompany.com delivers what they promise. RESULTS. **What do you dislike about Snoball?** Nothing in particular to dislike about BestCompany.com. But like most companies, finding new and innovative ways to improve lead quality, lead management and efficiency is important. I love that the BestCompany team is always willing to listen to my thoughts and ideas on how to improve these efforts. I would like to see continued collaboration and more face-to-face interaction (once COVID-19 is behind us). **What problems is Snoball solving and how is that benefiting you?** BestCompany.com has been an important part of lead generation efforts for residential solar. **Official Response from Alayna Okerlund:** > Hi Rainier, we really appreciate the feedback. We are happy to hear that we have helped with your lead generation efforts and we also look forward to our continued collaboration! ### 18. Great company to work with, great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Snoball?** Great customer service and flexibility when needs change. Their algorithm for ranking is clear and upfront, with a huge focus on what actual customers have to say and ensuring an unbias ranking of companies. Have the ability to build an extensive profile, earn trust badges for your website/social, and easily sort through rankings by state. Great user experience website for customers looking into companies in many different industries. Clear and uncluttered. **What do you dislike about Snoball?** Some of their customer review outreach methods perform better than others. Really wish as a premium subscribed company we would have option to use Phone Call Review Collection service for lists less than 200 customers. I think this unfairly favors large corporate businesses who have a long list of customers over smaller up and coming businesses. Also experienced some issues in getting our profile customized to fully reflect our difference as a company, however, we were able to mostly work through most of this. Believe this was only due to Best Company's high regard for accurate and unbias info/rankings. **What problems is Snoball solving and how is that benefiting you?** Brand awareness and lead generation. Since starting with Best Company earlier this year we have gained hundreds of leads with a good number of those turning into converted sales. **Official Response from Alayna Okerlund:** > Thanks for the review! We are constantly striving to improve and innovate, so we really appreciate the feedback! We are happy to hear that we have assisted you with brand awareness and lead generation, and we are excited to continue helping you grow. ### 19. Lendio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2020 **What do you like best about Snoball?** I really appreciate the communication and partnership we have created over the last few years. **What do you dislike about Snoball?** I honestly cannot think of anything that I would dislike. I have great contact and we have strategized over the years how to grow our business and make our partnership the best it can be. **Recommendations to others considering Snoball:** none **What problems is Snoball solving and how is that benefiting you?** We are trying to navigate the new economic landscape and how we can best utilize Best Company going forward with our business strategy. **Official Response from Alayna Okerlund:** > Thanks for taking the time to write this review! It's great to hear that your company has enjoyed working with us. We look forward to continuing our great partnership with you. ### 20. High Quality Leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2020 **What do you like best about Snoball?** The Business Suite has helped us appear higher in search and drive more leads! Best Company has consistently been a high-quality lead provider for us that is eager to innovate and grow with us! **What do you dislike about Snoball?** We are always wanting more and more volume! **What problems is Snoball solving and how is that benefiting you?** The review widget is a very good widget for a third-party provider and has been a great addition to our landing pages. **Official Response from Alayna Okerlund:** > Hi Sarah, thanks for the great review! We're happy that you like Business Suite and we're excited to continue growing with you. ## Snoball Discussions - [What is Best Company used for?](https://www.g2.com/discussions/what-is-best-company-used-for) - [View Snoball pricing details and edition comparison](https://www.g2.com/products/best-company-snoball/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A03%3A33+-0500&secure%5Bsession_id%5D=10ae46ed-d3bd-4862-b123-d10fd89f673c&secure%5Btoken%5D=8f09cfa4de323caf9e3182d9785ce9f49053eb67c8c39bbe36910e19b2bbe3d1&format=llm_user) ## Snoball Integrations - [SmartMoving Software](https://www.g2.com/products/smartmoving-software/reviews) ## Snoball Features **Data Management** - EHR Integration - Referral Insight - Referral Database - Data Sharing **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - AI Copilot - Email Alerts - Customer Segmentation - Multi-Campaign - Email Marketing - Customizable Reports - Social Advertising - Widgets - Reporting & Statistics - API - Generative AI - Campaign Segmentation - Email Templates - Search/Filter - Pre-Approved Content Library - Surveys & Feedback - Customer Advocacy - Data Import/Export - Social Promotion - Employee Advocacy - Activity Dashboard - Alerts/Notifications - Filtering - Real-Time Updates - Social Media Monitoring - Customizable Fields - Customizable Branding - Email Distribution - Nonprofit Advocacy - A/B Testing - Customizable Templates - Content Library - CRM - Gamification - Activity Tracking - Discount Management - Customer Engagement - Campaign Management - Incentive Management - Campaign Analytics - Engagement Tracking - Real-Time Analytics - Customer Accounts - Communication Management - Community Management - Rewards Management - Gift Card Management - Multi-Channel Marketing - User Management - Visual Analytics - Feedback Management - Social Engagement - Event Triggered Actions - Loyalty Program - Campaign Planning - Rewards Program - Advocate Management - Lead Capture - Referral Tracking - Reporting/Analytics - Promotions Management - Pipeline Management - Reference Request Automation - Reminders - Nomination Tracking - Task Scheduling - Calendar Management - Reference Usage Tracking - Audio References - For Sales/Marketing - Workflow Management - Configurable Workflow - Video References - Survey/Poll Management - Program Notices - Contact Management - Lead Management - Customer Activity Tracking - Customer Database - ROI Tracking - Lead Generation - Conversion Tracking - Referral Templates - For Customer Referrals - For Employee Referrals - Lead Engagement - Fraud Detection - Performance Metrics **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis - Competitive Analysis **Discovery** - Referral Program - Incentives **Visibility** - Scheduler - Source Tracking - Referral Tracking **Reporting** - Corporate Reporting - Dashboard **Media Monitoring** - Review Monitoring - Brand Management - Template Management - SEO Management - Response Management - Customer Experience Management - Negative Feedback Management - Keyword Tracking **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Forum - Integration **Generative AI** - AI Text Generation - Generative AI **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - CRM Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - White Label - Hashtag Tracking - Review Sharing - Reporting/Analytics - Predictive Analytics - Customer Advocacy - Automated Responses - Multi-Channel Distribution - AI Copilot - Employee Advocacy - Widgets - Search/Filter - Scoring - API - Customizable Reports - Alerts/Notifications - Customizable Fields - Review Request - Engagement Tracking ## Top Snoball Alternatives - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,071 reviews) - [Podium](https://www.g2.com/products/podium/reviews) - 4.5/5.0 (2,026 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) - 4.5/5.0 (2,405 reviews)