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3. [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)
4. [Snoball](https://www.g2.com/products/best-company-snoball/reviews)
5. [Snoball Claims vs Evidence](https://www.g2.com/products/best-company-snoball/claims-vs-evidence)

# Snoball Claims vs Evidence

## Claim: “Backend ability to create & connect a simple API to your CRM that will automate customer review requests at pre-determined touchpoints.”

##### Mixed support from reviews.

Reviewers are split: one reports that Snoball seamlessly integrates with their CRM, while another says direct CRM integration would be a desirable missing feature. The reviews do not specifically establish API creation or automation at predetermined touchpoints.

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“This platform is a game-changer for referral \u0026 review programs. Easy to use, seamlessly integrates with our CRM, and provides exceptional support.”

[Read Full Review](https://www.g2.com/survey_responses/10561121)
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“Direct integration with our CRM - Smart Moving woukld be a great feature to have though.”

[Read Full Review](https://www.g2.com/survey_responses/11742119)

Last updated Oct 5, 2026

Source: [https://snoball.com/pricing](https://snoball.com/pricing)

## Claim: “Either way, we can automate the payout & qualification process completely.”

##### Mixed support from reviews.

Reviewers report that Snoball handles referral tracking and payouts, but a reviewer also cites missing key referral details that make leads less valuable, undermining the claim of completely automating the full payout and qualification process.

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“I love that they do all the work for us. It's so much nicer to have someone handling the customer outreach, the tracking and the payouts for our customers.”

[Read Full Review](https://www.g2.com/survey_responses/11385705)
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“The inability to collect some key referal details is our biggest pain point. While I understand the importance of a short form, missing certain details like emails and service dates make the leads less valuable to us.”

[Read Full Review](https://www.g2.com/survey_responses/11385705)

Last updated Oct 5, 2026

Source: [https://snoball.com/pricing](https://snoball.com/pricing)