--- title: Bento Reviews meta\_title: 'Bento Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 41 reviews by the users' company size, role or industry to find out how Bento works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 41 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bento Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Bento but has limited features. Are you part of the Bento team? [Upgrade your plan](https://my.g2.com/bentonow-bento/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use. Create multi-step sequences with behavioral triggers, segment subscribers based on what they actually do, and personalize content without writing complex logic. Everything from cart abandonment flows to onboarding sequences to win-back campaigns runs from the same workflow builder. Deliverability infrastructure comes standard with Bento. Reputation monitoring, authentication setup, and batching controls are built in rather than sold as expensive add-ons. Poor deliverability means emails land in spam regardless of how much you spend on your platform. Bento treats inbox placement as a core feature, not an afterthought. The pricing model is value-based. You pay for users rather than emails sent This typically works out cheaper for teams with large, high volume lists but we also tend to be cheaper for people coming from competitors too. No hidden fees for deliverability tools or premium support tiers. Bento works best for ecommerce stores, SaaS companies, and digital product creators with 5,000 to 500,000 contacts. It's designed for operators who've outgrown basic tools but don't need enterprise complexity. Developer-friendly APIs and SDKs make integration straightforward for technical teams. SOC-2 compliant, founded in 2019, with a small team of employees across 3 continents. * * * Seller [Bentonow](https://www.g2.com/sellers/bentonow) Discussions [Bento Community](https://www.g2.com/products/bentonow-bento/discuss) Languages Supported English Solution Type All-in-One Overview by Jesse Hanley Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 3 months [ View More Pricing Information ](https://www.g2.com/products/bentonow-bento/pricing) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/bentonow-bento/competitors/alternatives) ## User Insights Average based on 41 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Bento Integrations (8) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BookFunnel ](https://www.g2.com/products/bookfunnel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Lemon Squeezy ](https://www.g2.com/products/lemon-squeezy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Openai ](https://www.g2.com/products/openai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews) Show More ![josh m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "josh m.") JM josh m. Founder Computer Software Small-Business (50 or fewer emp.) 7/9/2024 "Super simple, super effective." 5/5 What do you like best about Bento? Easy to get started, the team can help you solve your issues same day via Discord. Review collected by and hosted on G2.com. What do you dislike about Bento? Really nothing. It's pretty great. 10/10. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? I don't have to worry about getting in contact with my users. Bento just does what I need it to do. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DD Dolores D. Mechanical Inspector Public Safety Mid-Market (51-1000 emp.) 1/14/2024 "A Cumbersome Marketing Automation Solution" 2.5/5 What do you like best about Bento? Bento is not very user friendly for developers like me. Once you get the hang of it its difficult to work with and navigate. The interface seems overwhelming for newcomers. Personally, I am unable to overcome that learning curve. Review collected by and hosted on G2.com. What do you dislike about Bento? The worst part is that I have encountered many issues with Bento far. Its a platform that does not help me to achieve my goals. There are some bugs and the visual editor isnt my favorite, the Bento team has not promptly solved problems and their customer support is poor. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Bento does not provide the depth and customization some businesses require. The AI email crafting feature lacks the personal touch that customers appreciate. Bentos emphasis on deliverability overlooks engagement metrics which hinder understanding and catering to customer preferences. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/4/2024 "Finally an email software I like to use" 4.5/5 What do you like best about Bento? Easy to separate our business divisions within our organization Clear and fair pricing More options and features than we could hope for Review collected by and hosted on G2.com. What do you dislike about Bento? A little more technical than the "out-of-the-box" software companies Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Easily separate our business divisions Advanced website tracking Organized interface Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JH Jon H. Small-Business (50 or fewer emp.) 8/31/2023 "Excellent, reliable service" 4.5/5 What do you like best about Bento? I'm supremely confident Bento can handle any email marketing requirements I might dream up, thanks to its powerful automation tools (flows). Crucially, it's also possible to debug that automation, to see precisely what events/actions have occurred for each subscriber, via Bento's detailed logs. This puts it above other tools which hide that information, or only paint a partial picture. Review collected by and hosted on G2.com. What do you dislike about Bento? As a developer I find it easy to work with. Saying that, I get the impression that, for less technical folk it could be a little overwhelming, with a relatively steep initial learning curve (personally I got over that hump within the first few days!) Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? I want people who visit my blog to ultimately have the opportunity to become customers. Bento handles this flow for me, taking people from initial signup, through onboarding, then on to a number of pitch sequences (sent over a period of time). I also use Bento to end out my weekly "shadow" newsletter (a compilation of my most useful emails/articles) plus my semi-regular "live" newsletter (sent via broadcasts). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TF Tiziano F. Web Marketing Consultant Small-Business (50 or fewer emp.) 11/15/2023 "Packed with features and a joy to use" 5/5 What do you like best about Bento? Bento offers features that are hard to find in other email marketing solutions, such as tracking visitors on the site before they even sign up and a chat system. In addition, being event-based allows for incredibly powerful and flexible automations. Bento also has some goodies such as the ability to send emails in batches, the ability to group tags into groups, and the ability to set tags to expire. In addition, although a lot of external services do not integrate directly with Bento, it is really very easy to integrate with this email marketing automation solution. I personally use it mostly on WordPress sites and implementing it with this CMS is really easy. Since I started using Bento I have also seen an increase in the delivarability of my messages. I was also positively impressed by the support through Discord. It is very easy to talk and get quick answers directly from the founder of Bento. A whole different thing from the long wait times that happen with other services. In some cases, with Bento, new features are added in no time at all. Review collected by and hosted on G2.com. What do you dislike about Bento? So far I have not had any problems with Bento. However, it would not be bad if there was more documentation on the site. At the moment most of the information is accessible mainly by participating in discussions on Discord and searching the archives of past conversations. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Making email marketing automation activities easier through contact segmentation, based on user interactions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Ilias I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ilias I.") II Ilias I. Co-Founder Small-Business (50 or fewer emp.) 4/19/2024 "Great marketing software" 5/5 What do you like best about Bento? It has a great human touch, everything is very intuitive and easy to use - it's also fully featurded and all the things you need. I use it every day and it's easy to connect to all my tools. Love it. Review collected by and hosted on G2.com. What do you dislike about Bento? Nothing so much - onboarding is great and there is always support Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Sending out email campaigns for my newsletter Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Luke J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luke J.") LJ Luke J. Small-Business (50 or fewer emp.) 11/15/2023 "Great product with even better service" 5/5 What do you like best about Bento? The support and community within Bento is hands down the best I've ever seen from any company, ever. Any question I have is always answered quickly and effectively - and I have many questions as someone without a lot of experience in the email marketing field. Review collected by and hosted on G2.com. What do you dislike about Bento? It's a little tricky to use and navigate when you've not logged in for a while. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? I use Bento for email capture, sequences and one-off email campaigns. Their detection features allows me to ensure we're not adding bots to our email list and their focus on deliverability means we're always to maintain a high open rate. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Bitsy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bitsy T.") BT Bitsy T. Company Owner Small-Business (50 or fewer emp.) 11/16/2023 "Excellent MailChimp Replacement" 5/5 What do you like best about Bento? Powerful and it has great optimisation for my many lists Review collected by and hosted on G2.com. What do you dislike about Bento? It is a tad complicated. But the Discord team is very helpful so it's not a big problem. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? I get more of my fans to see my emails and I can tell what they are interacting with most to better help me send them content they like. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Arnaud B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnaud B.") AB Arnaud B. Co-Founder Small-Business (50 or fewer emp.) 9/1/2023 "Excellent email marketing software for SaaS, great ROI!" 5/5 What do you like best about Bento? I love how easy it is to use to design SaaS emailing sequences. You can also see rapidly which campaigns are the money makers. But what I love the most is undoubtedly the deliverability that you have once you've set up custom domain tracking Review collected by and hosted on G2.com. What do you dislike about Bento? I'm not a big fan of its visual editor but it's fine, I just don't use as a result and reach my goals in another way. There is some minor bugs also but they're always fixed very rapidly. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Bento solves the problem of setting up SaaS email sequences that don't go to the spam folder (1) and that allow us to active our users (2) so that they take an active subscription on our software (3). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Santiago Gonzalez G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santiago Gonzalez G.") SG Santiago Gonzalez G. Marketing Lead Small-Business (50 or fewer emp.) 12/6/2022 "Awesomely flexible automation and communication for SaaS marketers" 5/5 What do you like best about Bento? Bento's automation capabilities are almost infinite through its Workflows feature where you can use ANY user generated-event (either standard or custom events captured through code) as a trigger for a workflow. These workflows can start/stop email sequences, chat conversations; or they can update your CRM and other systems via webhooks or Zapier integration. Review collected by and hosted on G2.com. What do you dislike about Bento? Some of the reports are not as clear/useful as they could be considering the wealth of underlying data. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Bento helps us gain a full view of our users and their stages of app usage, feeding data to our user's profiles so we can reach out and accompany their journey. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 3 months ### Average Discount 6% [ View More Pricing Information ](https://www.g2.com/products/bentonow-bento/pricing) ##### ##### Bento Features Integration Data Import & Export Tools Integration APIs Platform Customization Workflow Capability Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized [ View More Features ](https://www.g2.com/products/bentonow-bento/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) ##### Explore More [What is the best platform for managing visitor check-ins?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-visitor-check-ins)[Which platforms provide real-time environmental analysis and design feedback integrated with Autodesk Construction Cloud project tracking?](https://www.g2.com/discussions/which-platforms-provide-real-time-environmental-analysis-and-design-feedback-integrated-with-autodesk-construction-cloud-project-tracking)[Which co-browsing tools offer annotation and highlight features so agents can point at specific form fields or page elements during a live guidance session?](https://www.g2.com/discussions/which-co-browsing-tools-offer-annotation-and-highlight-features-so-agents-can-point-at-specific-form-fields-or-page-elements-during-a-live-guidance-session) [Which AI content tool is best for social media posts?](https://www.g2.com/discussions/which-ai-content-tool-is-best-for-social-media-posts)[Best AI code generation software for multi-language support and cross-stack development](https://www.g2.com/discussions/best-ai-code-generation-software-for-multi-language-support-and-cross-stack-development)[Pros and Cons Details](https://www.g2.com/products/bentonow-bento/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)