--- title: Bento Reviews meta\_title: 'Bento Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 41 reviews by the users' company size, role or industry to find out how Bento works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 41 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bento Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Bento but has limited features. Are you part of the Bento team? [Upgrade your plan](https://my.g2.com/bentonow-bento/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Bento is an email marketing, marketing automation, and transactional email platform built for teams who take email seriously. It combines the tools you'd normally need three or four separate products for into a single app. Send newsletters, run automated sequences, and handle transactional emails like order confirmations and password resets from one place. The platform is built around powerful automation that doesn't require a PhD to use. Create multi-step sequences with behavioral triggers, segment subscribers based on what they actually do, and personalize content without writing complex logic. Everything from cart abandonment flows to onboarding sequences to win-back campaigns runs from the same workflow builder. Deliverability infrastructure comes standard with Bento. Reputation monitoring, authentication setup, and batching controls are built in rather than sold as expensive add-ons. Poor deliverability means emails land in spam regardless of how much you spend on your platform. Bento treats inbox placement as a core feature, not an afterthought. The pricing model is value-based. You pay for users rather than emails sent This typically works out cheaper for teams with large, high volume lists but we also tend to be cheaper for people coming from competitors too. No hidden fees for deliverability tools or premium support tiers. Bento works best for ecommerce stores, SaaS companies, and digital product creators with 5,000 to 500,000 contacts. It's designed for operators who've outgrown basic tools but don't need enterprise complexity. Developer-friendly APIs and SDKs make integration straightforward for technical teams. SOC-2 compliant, founded in 2019, with a small team of employees across 3 continents. * * * Seller [Bentonow](https://www.g2.com/sellers/bentonow) Discussions [Bento Community](https://www.g2.com/products/bentonow-bento/discuss) Languages Supported English Solution Type All-in-One Overview by Jesse Hanley Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 3 months [ View More Pricing Information ](https://www.g2.com/products/bentonow-bento/pricing) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/bentonow-bento/competitors/alternatives) ## User Insights Average based on 41 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Bento Integrations (8) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BookFunnel ](https://www.g2.com/products/bookfunnel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Lemon Squeezy ](https://www.g2.com/products/lemon-squeezy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Openai ](https://www.g2.com/products/openai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews) Show More ![Grayson P. C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grayson P. C.") GC Grayson P. C. Owner & Lead Generation Expert Marketing and Advertising Small-Business (50 or fewer emp.) 11/5/2024 "Marketing Automation for a fraction of the cost" 4/5 What do you like best about Bento? Bento has all the features I was using with a different marketing automation tool but its a fraction of the cost. Support is fast. I use it weekly. It easily integrate with the other tools I use too. Review collected by and hosted on G2.com. What do you dislike about Bento? Steeper learning curve than other tools. It's extremely flexible which is great once you're familiar with the tool but makes its it tougher when you're first getting started. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Making sure I'm using best practices to get into people's inboxes. It has excellent deliverability and automation features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Daniel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel S.") DS Daniel S. Automations Lead Small-Business (50 or fewer emp.) 8/5/2024 "Beautiful designed, and gets the job done" 5/5 What do you like best about Bento? After trying multiple email marketing tools, I have to say that Bento is the one I prefere. First, because the deliverability of the emails is the best I've seen. Second, because of the outstanding support, and continuous improvement of the product. Third, because of the event based system that helps you know in a glance what is going on with your subscribers. Review collected by and hosted on G2.com. What do you dislike about Bento? Coming from other tools, it can be difficult at first to get your hands on it. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? It helps me do email marketing. It also helps me to maintain a healthy subscribers list. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Mark S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark S.") MS Mark S. Marketing and Advertising Small-Business (50 or fewer emp.) 4/10/2024 "The Best Email Marketing Platform I've Used" 5/5 What do you like best about Bento? It has very simple list-size based pricing, and you get all the features no matter what. The email marketing piece is great by itself, but when you layer in Flows, you can take the automation of your marketing to a whole other level. The support is also personalized and community based, which makes getting help very easy. Review collected by and hosted on G2.com. What do you dislike about Bento? From a business perspective, choosing a small team like Bento (vs a large corporation) could be a risk for some, but there are emergency safeguards in place, so I'm personally not worried. From a technical perspective, I haven't experienced any significant shortcomings. At the time of writing, there is no Android app which make monitoring live chat slightly limited. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? I tried other Platforms in Bento is by far the best. It is superior in its feature set and it is helping me reach my customers while automated the entire workflow process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BL brian l. Small-Business (50 or fewer emp.) 5/21/2024 "The best email marketing platform" 5/5 What do you like best about Bento? By far the best thing about Bento is the customer service. Email is complicated, so having essentially 1:1 support with the creator of the platform puts it above and beyond other platforms. Everything you would expect in an email marketing platform is present in Bento. Broadcasting emails, email automation, etc. Once you watch the onboarding videos Bento is easy to use. Review collected by and hosted on G2.com. What do you dislike about Bento? There's a learning curve to the platform. You need to spend time watching the onboarding videos to fully understand how to use everything. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? I need to collect emails for multiple websites and send out broadcast emails weekly. Bento allows me to do that while ensuring my emails hit my subscribers inboxes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Marcus L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcus L.") ML Marcus L. Grundare Small-Business (50 or fewer emp.) 12/8/2024 "Next level email marketing with minor cons" 4.5/5 What do you like best about Bento? The tracking and AI features to build customer journeys are awesome Review collected by and hosted on G2.com. What do you dislike about Bento? Takes a while to understand and set up for a beginner like me. Its not for the complete newbs, you should have some technical knowledge. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Advanced tracking and automation of customer journeys Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brian H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian H.") BH Brian H. Creator Small-Business (50 or fewer emp.) 2/17/2024 "Powerful Email Automation for Product Owners" 5/5 What do you like best about Bento? The power and flexibility in setting up email automation flows is incredible. By adding a tag based on an action (such as a purchase) or where they signed up, you can trigger any number of email flows and change it based on actions they take. Replicating the basic flows I had before in Mailchimp was easy, and I now have all that I need to add more complex flows going forward. Review collected by and hosted on G2.com. What do you dislike about Bento? None! The support in helping me get set up was first class, and after a short 1:1 onboarding session, I'm all set. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? The features in Mailchimp for automation flows became more and more complex, and you were restricted to only a very basic one-step automation unless you paid a substantially higher fee. Not only do I get all the tools I need with Bento, their support is incredible if I need it. Bento also provides a WordPress + Easy Digital Downloads plugin to easily track my customers when they make a purchase. I can set up an email sequence based on what product(s) they have purchased. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/26/2024 "Something special about this one" 5/5 What do you like best about Bento? Somewhere in their community Discord, [sensitive content hidden] mentioned recently that once a new Bento user sends their first broadcast and sets up a flow/sequence that Bento just clicks and then they become a longtime user of the platform. Well, I decided to put that to the test, because as I was just starting out I was getting a bit frustrated by some of the little things here and there was a small part of me that was worried Bento wouldn't be a good fit. But I pushed through -- largely because of the positive attitudes and helpful culture of their Discord community -- and created a campaign last week with 4 broadcasts (segmented manually from exports from my old platform cause that's still my comfort zone). Then I set up a sequence that could be triggered manually by a power action or someday down the line automatically via a flow on the off chance that a few of the 40 or so clients I sent those broadcasts to converted. Now, a few days later, 3 of them have converted on ARR subscriptions totaling exactly what my Bento subscription annual cost is. And he was right. It clicked. There's something just right about the mix of broadcasts, sequences, and flows in Bento paired with the small touches like being able to send 1-off broadcasts to a single contact if you missed them in your targeting or want to be a bit more high touch. It's just so flexible. Review collected by and hosted on G2.com. What do you dislike about Bento? The platform is so flexible and robust, you can do almost anything if you know how. But that makes it a little daunting for new users just trying to wrap their head around the design and functional philosophies unique to Bento. I highly suggest joining their Discord (big button in the top right of the dashboard) and engaging with the users there, [sensitive content hidden] and his team. They'll help you more than you could expect or set you on the right path if they can't. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Service onboarding flows and customer journeys are opening up new possibilities to streamline my operations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TH Travis H. Small-Business (50 or fewer emp.) 5/13/2024 "Favorite email campaign software yet" 5/5 What do you like best about Bento? I love the personal touch and quality of support from the Founder, and the power and flexibility of the platform, whether that be in list and campaign management, or the awesome Bot Activity feature that determines whether opens or clicks are likely to be caused by email software, and not real human interactions. What you get for the price is unmatched. Review collected by and hosted on G2.com. What do you dislike about Bento? The only downside of Bento for us is that the complexity can be confusing at times, but I wouldn't give that up. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? Bento helps us send out segmented newsletters to our audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kshitij S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kshitij S.") KS Kshitij S. Small-Business (50 or fewer emp.) 11/15/2023 "An absolutely delightful full features marketing automation platform" 5/5 What do you like best about Bento? Bento is full to gill with features for power users of marketing automation and ensures that you can create any marketing journey you want as per your needs. Integrations a plenty with a founder that actively engages with the community on Discord is the cherry on top. Also, due to their extremely focus on deliverability, the IP addresses are always healthy which helps your message get to customers. We send emailers to our clients multiple times a week and almost never see and issue. As a bonus their batching feature has saved our neck more than once. Review collected by and hosted on G2.com. What do you dislike about Bento? The UI can be overwhelming for new users. A lot of things to learn when you first get started. If they had generic templates of best practices that would help. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? As an e-commerce store staying in touch with our customers via email is extremely important. Bento makes that easy and always allows us to deliver a customized high touch approach to our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile PC Pawel C. Small-Business (50 or fewer emp.) 12/18/2023 "Why choose Bento?" 5/5 What do you like best about Bento? Advanced email marketing and event calling capabilities that I don't have to overpay for. Other tools are full of features that I have to pay for, but I don't need them for email marketing. Meanwhile, Bento has everything I need. Plus they have great customer support and are improving the platform all the time. I've been using it for several months now and haven't had any problems so far. Review collected by and hosted on G2.com. What do you dislike about Bento? At this point I see no flaws, everything works well. Review collected by and hosted on G2.com. What problems is Bento solving and how is that benefiting you? With Bento, I automate a lot of things related to customer acquisition. Bento has some cool triggers so that I don't have to use additional software to effectively make money with email marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 3 months ### Average Discount 6% [ View More Pricing Information ](https://www.g2.com/products/bentonow-bento/pricing) ##### ##### Bento Features Integration Data Import & Export Tools Integration APIs Platform Customization Workflow Capability Performance and Reliability Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized [ View More Features ](https://www.g2.com/products/bentonow-bento/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Email Deliverability](https://www.g2.com/categories/email-deliverability)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) ##### Explore More [What is the best platform for managing visitor check-ins?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-visitor-check-ins)[Which platforms provide real-time environmental analysis and design feedback integrated with Autodesk Construction Cloud project tracking?](https://www.g2.com/discussions/which-platforms-provide-real-time-environmental-analysis-and-design-feedback-integrated-with-autodesk-construction-cloud-project-tracking)[Which co-browsing tools offer annotation and highlight features so agents can point at specific form fields or page elements during a live guidance session?](https://www.g2.com/discussions/which-co-browsing-tools-offer-annotation-and-highlight-features-so-agents-can-point-at-specific-form-fields-or-page-elements-during-a-live-guidance-session) [Which AI content tool is best for social media posts?](https://www.g2.com/discussions/which-ai-content-tool-is-best-for-social-media-posts)[Best AI code generation software for multi-language support and cross-stack development](https://www.g2.com/discussions/best-ai-code-generation-software-for-multi-language-support-and-cross-stack-development)[Pros and Cons Details](https://www.g2.com/products/bentonow-bento/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)