---
title: BenchmarkONE Reviews
meta_title: 'BenchmarkONE Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 190 reviews by the users' company size, role or industry
  to find out how BenchmarkONE works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 190
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---


# BenchmarkONE Reviews
**Vendor:** Polaris Software  
**Category:** [CRM Software](https://www.g2.com/categories/crm)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 190
## About BenchmarkONE
Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today.



## BenchmarkONE Pros & Cons
**What users like:**

- Users find BenchmarkONE **easy to use** , facilitating smooth tracking of contacts and efficient management of customer relationships. (2 reviews)
- Users find the **ease of use in tracking contacts** with BenchmarkONE to be a significant advantage. (1 reviews)
- Users value the **effective customer management** of BenchmarkONE, enhancing lead nurturing and operational efficiency. (1 reviews)
- Users value the **easy access** of BenchmarkONE, facilitating smooth transitions and efficient customer relationship management. (1 reviews)
- Users value the **easy setup** of BenchmarkONE, ensuring a swift and smooth transition for their businesses. (1 reviews)
- Users value the **easy tracking** of contacts in BenchmarkONE, enhancing their overall experience despite some technological gaps. (1 reviews)
- Lead Management (1 reviews)

**What users dislike:**

- Users report **call issues** with BenchmarkONE, including email and phone IDs being marked as spam affecting communications. (1 reviews)
- Users face **email issues** with BenchmarkONE, leading to important emails landing in spam and affecting phone ID visibility. (1 reviews)
- Users report **unreliable deliverability** with BenchmarkONE, causing emails to land in spam and affecting communication effectiveness. (1 reviews)

## BenchmarkONE Reviews
  ### 1. Blew up my email address

**Rating:** 1.5/5.0 stars

**Reviewed by:** Jim J. | President, Managing Partner, Staffing and Recruiting, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2024

**What do you like best about BenchmarkONE?**

Easy to use and track contacts. Good product that hasn't kept up with technology advances.

**What do you dislike about BenchmarkONE?**

It's email sending platform blew up my main email address resulting in most all emails ending up in spam. Also had an impact on my direct office phone line ID becoming potential spam.

**What problems is BenchmarkONE solving and how is that benefiting you?**

Good organization. Tracking contacts and prospects.

  ### 2. Not that great...

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2019

**What do you like best about BenchmarkONE?**

It's better than MailChimp for email campaigns. 

**What do you dislike about BenchmarkONE?**

Absolutely zero redundancy plan in place. It took Hatchbuck two or three days to be fully up and running again when their network went down. Tool is NOT a good use for a CRM and requires way too many clicks to get to your end goal. 

**What problems is BenchmarkONE solving and how is that benefiting you?**

Mass email communication, but hardly. Most end up in people's Spam/Junk mail. I've had more success sending emails individually than with Hatchbuck. 

**Official Response from Jessica Lunk:**

> Hi there! We appreciate your feedback and understand your frustration. Back in July we did experience an outage, however we did have a redundancy plan in place at that time. Unfortunately, we experienced a server failure that compromised the redundant database copy. We take outages extremely seriously, and are taking steps in September to further strengthen our redundancy plan. Regarding deliverability, we know that getting to the inbox is your top priority, and we’re sorry to hear you are not having optimal results. We are happy to further consult with you on deliverability as well as share more details on our redundancy plan moving forward. You can reach out to our team at support@hatchbuck.com to connect!

  ### 3. Business Analyst

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 02, 2017

**What do you like best about BenchmarkONE?**

- Easy to use
- Great user interface 
- Email tracking/reporting

**What do you dislike about BenchmarkONE?**

Their support team has provided very little to no assistance to multiple reported bugs and issues.  We've never been able to reach a support member via the phone number, and it takes multiple emails to get an update on unresolved issues.  Our team has had to troubleshoot and resolve more issues than we've actually been helped with.  The customer service we were promised upon signing up was nothing near the support we have received.  

**Recommendations to others considering BenchmarkONE:**

- Don't expect suggestions or issues to be addressed. 

**What problems is BenchmarkONE solving and how is that benefiting you?**

Hatchbuck has allowed us to replace several third party applications to manage all aspects of lead management.   We've been able to continue transparency among all users  from open to close of a lead. 

  ### 4. Not my favorite tool

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2017

**What do you like best about BenchmarkONE?**

When the lead source is working correctly, it is nice to see at a glance where my leads are coming from.

**What do you dislike about BenchmarkONE?**

It doesn't integrate with anything. Huge red flag. They've only done one update and it took them a year and half to do it and it was LARGE and there have been so many issues. And customer service hasn't been that great in helping us fix our issues so we can report the way we need to. 

**Recommendations to others considering BenchmarkONE:**

If you need a tool that can integrate with other tools, this is not the one for you.

**What problems is BenchmarkONE solving and how is that benefiting you?**

Needed a CRM and email marketing tool in one - plus we are a small business so we were price sensitive. 

  ### 5. Use Hatchbuck At Request of a Client

**Rating:** 2.0/5.0 stars

**Reviewed by:** Tim M. | Digital Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2016

**What do you like best about BenchmarkONE?**

Hatchbuck is a very-pared down marketing automation system. Simplicity is nice.

**What do you dislike about BenchmarkONE?**

It's great because it is simple, however it leaves me wanting more.

**Recommendations to others considering BenchmarkONE:**

There are a few free alternatives that can accomplish your goals just as easily.

**What problems is BenchmarkONE solving and how is that benefiting you?**

Email marketing


## BenchmarkONE Discussions
  - [What is BenchmarkONE used for?](https://www.g2.com/discussions/what-is-benchmarkone-used-for)

- [View BenchmarkONE pricing details and edition comparison](https://www.g2.com/products/benchmarkone/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-12+12%3A33%3A40+-0500&secure%5Bsession_id%5D=8e5267d9-7781-4d11-9aec-c806660924f6&secure%5Btoken%5D=437475cef8c0f6ea22d67e3e89f4e922457d096e8d254673eb23b946845e3761&format=llm_user)

## BenchmarkONE Features
**Sales Force Automation**
- Contact & Account Management
- Opportunity & Pipeline Mgmt.
- Task / Activity Management
- Territory & Quota Management
- Desktop Integration
- Product & Price List Management
- Quote & Order Management
- Customer Contract Management
- Contract/License Management

**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Marketing Automation**
- Email Marketing
- Campaign Management
- Lead Management
- Marketing ROI Analytics
- Email Management
- File Management
- Deal Management

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
- Conversion Rate Optimization
- Multivariate Testing
- Customizable Forms

**Customer Support**
- Case Management
- Customer Support Portal
- Knowledge Base
- Call Center Features
- Support Analytics
- Workflow Management
- Opportunity Management
- Sales Pipeline Management
- Reporting/Analytics
- Calendar Management
- Pipeline Management
- Content Management
- Communication Management
- Visual Analytics
- Template Management
- Predictive Analytics
- Document Management
- Channel Management
- Commission Management
- Field Sales Management

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Email Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
- Third-Party Integrations
- Real-Time Data
- Social Marketing
- Email Marketing
- Multi-Channel Marketing
- Conversion Tracking
- ROI Tracking
- Activity Tracking
- Engagement Tracking
- Campaign Segmentation
- Search Marketing
- SMS Marketing
- Website Visitor Tracking

**Reporting & Analytics**
- Reporting
- Dashboards
- Forecasting

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting
- Campaign Management
- Workflow Management
- Template Management

**Mobile & Social**
- Mobile User Support
- Third-Party Integrations
- Social Media Integration
- Customer Support
- Multi-Channel Social Integration

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising
- Drip Campaigns
- Multi-Campaign

**Platform**
- Customization
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation
- Mobile Access
- Lead Generation

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics
- Behavior Analytics
- Real-Time Analytics
- Campaign Analytics
- Website Analytics
- Visual Analytics
- Sales Analytics

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Third-Party Integration
- Internal Chat Integration
- Collaboration Tools
- Prospecting Tools
- Real-Time Data

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation
- Lead Generation
- Content Management
- Lead Management
- List Management
- Mobile Access

**Generative AI**
- AI Text Generation
- Generative AI
- Proposal Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Agentic AI - CRM**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Calendar/Reminder System

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
- Social Media Integration

**Additional Functionality**
- Social Promotion
- Customizable Branding
- Monitoring
- CRM
- Reporting & Statistics
- Live Chat
- Customer Journey Mapping
- Generative AI
- Mass Texting
- Drag & Drop
- Email Templates
- Automated Scheduling
- Campaign Scheduling
- AI Copilot
- Social Media Monitoring
- Activity Dashboard
- Lead Capture
- Customizable Templates
- Marketing Automation
- Event Triggered Actions
- Marketing Calendar
- Customizable CTAs
- Multi-Channel Communication
- Data Import/Export
- Lead Qualification

**Additional Functionality**
- Search/Filter
- Alerts/Notifications
- Data Import/Export
- Lead Capture
- Batch Processing
- Email Tracking
- Tagging
- Pipeline Reports
- Drag & Drop
- Segmentation
- Customizable Fields
- Role-Based Permissions
- Interaction Tracking
- CRM
- Document Storage
- AI Copilot
- Contact Database
- Referral Tracking
- Quotes/Estimates
- Multi-Channel Communication
- Lead Qualification
- Marketing Automation
- Email Templates
- Sales Reports
- Customer Journey Mapping
- Reminders
- Lead Scoring
- Data Security
- Customizable Reports
- Calendar Sync
- For Startups
- Performance Metrics
- Sales Trend Analysis
- For iPad Devices
- Customizable Templates
- Activity Tracking
- Reporting & Statistics
- For Mac Devices
- Landing Pages/Web Forms
- Lead Nurturing
- Gamification
- Prioritization
- Web-based Deployment
- Softphone
- Single Sign On
- Customer Database
- Event Triggered Actions
- Mobile App
- Email Sequences
- Customer Segmentation
- Lead Assignment
- For Small Businesses
- Live Chat
- Business Card/Badge Scanning
- Data Visualization
- Customer Social Profiles
- Social Promotion
- Monitoring
- Engagement Tracking
- Social Media Monitoring
- Customer Engagement
- Sentiment Analysis
- Brand Tracking
- Audience Targeting
- Workflow Automation

## Top BenchmarkONE Alternatives
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews)
  - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,064 reviews)
  - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews)

