I like that it is easy to combine lists, and that the software only accepts a contact (if that contact is already in the combination of the list). In addition we can create and use lists is very simple, especially with the new updates. Adding contacts to lists works well with several options, I tend to upload Excel files to make new lists, very easy within Benchmark. Something easy to use when creating emails: select blocks and design; but the source code is not so easy to decipher and use (my commands do not seem to take). Using attachments, links and media is easy enough as well. The reports (open, click through etc.) are very good, however, with the new interface, it is not so easy to go back to the original email report (it seems to me that I have to choose again from the list of reports) .
I do not like that I can not "forward" emails according to my own schedule (I do not have to wait 1 week after the last shipment). Also, Benchmark DO emails get stuck in Junk Spam Trash Promotions recipients' folders and we must remind you (often) to check your email. Also, by "copying" an email to use it and changing its name as a new email, I do not like the software to select the "old" contact list to send via email. I have sent emails by mistake to lists of old contacts and that was not a good thing in my situation. The learning curve was steep, but short. We had a couple of false starts, but we learned from our mistakes.
I recommend this great tool because the best part of it is the ability to plan the scope in advance so that our contacts stay 'informed' even when the editor is busy with meetings, conferences, etc. We have three separate weekly and two weekly events, to three different audiences, covering 2,500 individual contacts, and we can pre-fill weeks before and fill in when necessary at the last minute, or simply let the information come out as scheduled. This platform is very easy to use, it does not require much effort to get up to date on how to use it, and there are many email templates to choose from, so you do not always have to create something from scratch. I think it's a good value for money, and the support team has been very useful in my experience.
I am satisfied and will continue using Benchmark. I started with a free trial and I upgraded to a paid service. I plan to stay at Benchmark for a quarterly newsletter and use it to send special invitations or emails. I used other email marketing programs, I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say that Benchmark is easy to use and easy to learn, especially if you have ever used an email marketing program, but like all software programs it has its peculiarities and you learn to deal with them. Unlike other email programs, the reference index allows me to send as many emails as I need without having to pay extra. I think Benchmark is one of the only platforms that allows me to pay based on the number of records and add the number of emails I send.