
The strategist in me values first-party data capture above all else. Living in a world where the third-party cookie is dying, Beambox gives us a direct line to the actual people interacting with our clients' brands. Because of the ability to customize the captive portal, I can ensure that the brand's voice and visual identity are consistent from the very moment that a guest connects. I also love the Review Automator; it bridges a gap between the physical experience and the digital "social proof" that is so critical for SEO and brand authority. Review collected by and hosted on G2.com.
The level of content customization provided within the portal feels a bit template-like at times. When we are working with very specific, high-touch campaigns for brand on campus university environments or healthcare facilities, I would love to see more robust CSS controls to further push the creative envelope. The reporting is great for seeing traffic, but I would love to see more advanced sentiment analysis tools integrated within the dashboard to assist me with further optimizing our current messaging. Review collected by and hosted on G2.com.