BDO Digital, formerly known as DemandGen, is a provider of digital marketing strategy and technology services. Specializing in marketing automation and customer relationship management platforms, BDO Digital empowers organizations to enhance revenue growth, customer engagement, and loyalty. With a track record of over 600 successful engagements across various industries, the firm offers tailored solutions that drive demand and operational excellence. Key Features and Functionality: - Marketing Automation: Expertise in deploying and optimizing platforms such as Adobe Marketo, Oracle Eloqua, and Salesforce Marketing Cloud to streamline marketing processes. - CRM Integration: Seamless integration with CRM systems like Microsoft Dynamics 365 and Salesforce Account Engagement to ensure cohesive customer data management. - Lead Management Frameworks: Development of structured lead management processes to enhance marketing and sales alignment. - Data Activation: Harmonization and enrichment of data to support digital demand generation and marketing automation initiatives. - Marketing Automation Strategy and Training: Customized training and workshops to help teams successfully implement marketing automation strategies. - MarTech Assessment and Value Realization: Evaluation of marketing technology stacks to maximize utilization and return on investment. Primary Value and Solutions for Users: BDO Digital addresses the critical need for organizations to generate attributable revenue while optimizing marketing expenditures. By leveraging integrated marketing technology platforms, the firm enables clients to track return on investment and monitor customer journeys effectively. Their comprehensive approach includes developing full-funnel revenue and demand generation strategies that drive awareness, engagement, conversion, and customer lifetime value. Through close collaborations with leading technology providers, BDO Digital ensures that clients harness the full power of their marketing and sales technologies to drive growth and achieve operational excellence.