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 ![Bayard Consulting](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3564aa7860221285c572dc5753413064/bayard-consulting.jpeg "Bayard Consulting")
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# Bayard Consulting Discussions

BAYARD is a company within the Markant Group(opens in new tab) that helps manufacturers, brands, and retailers successfully manage their product data throughout the entire product content lifecycle. With many years of experience in Product Information Management (PIM), Data Syndication, and Product Experience Management, comprehensive consulting expertise, and its proprietary BYRD technology, BAYARD helps companies optimise their product data processes and deliver product information across all channels. The BYRD Product Content Lifecycle Management technology combines PIM, Product Content Syndication, GDSN, and AI-powered processes into a centralised solution for scalable product content management. With BYRD, companies efficiently manage their product information and lay the foundation for compelling product experiences, retail media, AI applications, and sustainable success in digital commerce. Leading retail companies such as the Schwarz Group, Douglas, Migros, and Colruyt, as well as consumer goods manufacturers like Danone, the Radeberger Group, Werner & Mertz, and Cosnova, rely on BAYARD’s solutions and services to sustainably improve their data quality and efficiency in the procurement, aggregation, and syndication of product content.

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