RD
Rick D.
Small-Business (50 or fewer emp.)
"Easy to Use"
4.5/5
What do you like best about Basis?

It is fairly simple and straight forward to launch a campaign Review collected by and hosted on G2.com.

What do you dislike about Basis?

There are almost too many exchanges to oick from. Once you identify better performing exchages, it's hard to try other ones. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"A DSP focused on growing your business with a customer focus"
5/5
What do you like best about Basis?

Most DSPs look for outlandish minimums and solely focus on enterprise clients. Basis believes in supporting all businesses with advanced API connectivity. Other DSPs want high minimums, limit API usage to larger clients, and tailor only to enterprise. We get the best DSP tech out there coupled with the flexibilility to grow the relationship as we go. Review collected by and hosted on G2.com.

What do you dislike about Basis?

No real downside. They bring the best capabilities of the DSP world (data sources, API's for advanced automation, support) and look to make it accessible to all. Review collected by and hosted on G2.com.

KR
Kyle R.
Small-Business (50 or fewer emp.)
"Basis has a great DSP platform that is easy to understand and use."
4/5
What do you like best about Basis?

There are numerious training tutorials on the website that helps to learn just about anything about it. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Newer to Basis, but struggling a little bit to gain conversions. Review collected by and hosted on G2.com.

Sok V.
SV
Sok V.
Director of Digital Strategy
Mid-Market (51-1000 emp.)
"Exceptional Service and Response Time"
5/5
What do you like best about Basis?

The level and reliability of support on service tickets Review collected by and hosted on G2.com.

What do you dislike about Basis?

I know this may be coming but an easier ability to onboard custom algorithms. Review collected by and hosted on G2.com.

Miguel G.
MG
Miguel G.
Small-Business (50 or fewer emp.)
"Great experience working w/Basis"
5/5
What do you like best about Basis?

The onboarding team was amazing during our first contact with the platform. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The payment processing is not working for me but it's being reviewd by the team. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"DSP with Many Capabilities but also Many Challenges"
3/5
What do you like best about Basis?

Vast selection of inventory. Able to run many different types of campaigns. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Campaign set up and optimization. Difficulties getting conversions to track correctly. Review collected by and hosted on G2.com.

PE
Peter E.
Paid Advertising Manager
Small-Business (50 or fewer emp.)
"Excellent product that continues to evolve and great support teams!"
5/5
What do you like best about Basis?

Basis is very easy to use and their team will dedicate as much time as needed during the onboarding process to make sure you are comfortable with their platform before turning the keys over completely to you. Review collected by and hosted on G2.com.

What do you dislike about Basis?

The account spending minimum does make Basis more unattainable for smaller advertising agencies, but is not so out of reach that the smaller agencies might not ever be able to use Basis. Review collected by and hosted on G2.com.

Julie B.
JB
Julie B.
Sr. Ad Tech Consultant | Principal and Founder
Small-Business (50 or fewer emp.)
"Affordable DSP with Scale"
4.5/5
What do you like best about Basis?

Basis a great DSP option because it has low minimums and connects to practically all exchanges. The customer service team is very responsive and they are always making improvements to the platform. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Reporting capabilities are limited. Does not integrate well with Looker Studio. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Great support. UX dashboard and reporting is very easy to make optimizations and manage pacing."
5/5
What do you like best about Basis?

The best features are the analytics section to check pacing and performance. You can filter by the metrics you want to see. Also, the reports are beneficial: by creative size, data segment, delivery and performance, and domains/exchange optimizations. Review collected by and hosted on G2.com.

What do you dislike about Basis?

I don't see opportunities to implement DOOH tactics. There are no dashboard views to create customized brand storytelling i.e., using media assets in an easy-to-use circuit by creating rules that would show ads in a controlled, predetermined way to your target audience. Review collected by and hosted on G2.com.

Bree R.
BR
Bree R.
Digital Director
Small-Business (50 or fewer emp.)
"Basis is the go-to for political campaigns"
5/5
What do you like best about Basis?

Basis is the only DSP that offers geotargeting for almost all geopolitical locations - including state senate and house districts. This has given us the flexibility to layer on additional 3rd party data segments and advertise to voters without waste. Review collected by and hosted on G2.com.

What do you dislike about Basis?

Basis as a platform isn't the prettiest to look at, but once you have a handle on the platform, it's reliable and easy. Review collected by and hosted on G2.com.