# Best Customer Advocacy Software

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,400+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Extole

Extole is an enterprise referral and customer engagement platform that turns existing customers into your most efficient acquisition channel. Leading brands in retail, financial services, telecom, hospitality, and consumer services typically see 10–30% of new customer acquisitions driven through Extole with a higher return than paid channels. The Extole platform connects enterprise data with consumer events to power referral, engagement, and loyalty programs. Built on a multi-party event-tracking architecture, Extole provides visibility into customer behavior, advocate relationships, and audience targeting. First-party data generated by the platform feeds audience targeting and martech integrations, enabling personalized program experiences with higher conversions. Marketing teams use a low-code Flow Builder with pre-built templates for quick launches for new programs and easy access to A/B tests for optimization. Technical teams integrate via well-documented APIs and SDKs for JavaScript, React Native, iOS, and Android. The Extole platform automates the advocacy lifecycle at scale — from referral tracking to reward fulfillment — supporting gift cards, loyalty points, and account credits with fraud protection and enterprise-grade security. Real-time analytics connect shares, clicks, conversions, and lifetime value so teams can measure and optimize program impact. Extole integrates with major retail platforms, like Shopify, as well as major banking platforms, CDPs, and ESPs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-08-02T17%3A13%3A10Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6037&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fopen_modal_url%3D%252Fproducts%252Fbase%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fcustomer-advocacy%2526source%253Dcategory&secure%5Btoken%5D=325cdb82a996082a1af1453f47e24f0c916810fde69c32957722d39431024684&secure%5Burl%5D=https%3A%2F%2Fwww.extole.com%2Fplatform%2F&secure%5Burl_type%5D=paid_promos)

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,069

#### How Do G2 Users Rate Birdeye?

- **Ease of Use:** 9.3/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521)

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

### [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews)

LoyaltyLion is a customer loyalty platform specifically designed to assist ecommerce brands in creating and managing rewards programs. The platform is tailored for direct-to-consumer brands, particularly those in the apparel, beauty, health and wellness, and consumer goods sectors, operating on platforms such as Shopify, Shopify Plus, and Shopify POS. By leveraging LoyaltyLion, brands can enhance customer engagement through VIP tiers and referral programs, ultimately increasing repeat purchase rates, reducing reliance on discounts, and boosting customer lifetime value. The platform allows customers to earn points through a variety of activities, including purchases, product reviews, referrals, social media interactions, and even personalized actions. These points can be redeemed for various rewards, such as vouchers, gift cards, free products, shipping options and custom rewards. Unlike traditional loyalty programs that often rely on pop-up widgets, LoyaltyLion provides a seamless and fully embedded experience within the online store. Customers can view their points balance directly on product pages and redeem rewards at checkout, creating a more integrated shopping experience. Key features of LoyaltyLion include customizable points and earning rules, which can be configured out-of-the-box or through custom API-triggered actions. The platform supports multi-level VIP tiers, each offering exclusive perks such as automatic free shipping, percentage discounts, and early access to sales or product launches. Additionally, the referral system includes shareable links with built-in fraud protection, enabling brands to manage their loyalty programs securely and effectively. LoyaltyLion also provides valuable insights through its customer lifetime value (CLV) analytics and segmentation tools. Real-time dashboards track loyalty-attributed revenue and repeat purchase rates, while automated customer segments help brands target their marketing efforts more effectively. The platform supports multichannel loyalty, allowing customers to earn and redeem points both online and in physical store locations through Shopify POS integration. Furthermore, LoyaltyLion integrates with over 50 tools, including email marketing platforms, helpdesk solutions, and workflow automation tools, enabling brands to create comprehensive loyalty strategies. With advanced AI functionality, LoyaltyLion enhances the effectiveness of loyalty campaigns by offering recommendations on promotion timing, reward combinations, and campaign segmentation. The AI features also facilitate quicker translations of loyalty programs into over 130 languages, ensuring that brands can maintain their unique tone of voice across diverse markets. Recognized as the leading product for mid-market brands in the Loyalty Management Software category on G2 from 2024 to 2026, LoyaltyLion has established itself as a trusted partner for over 12 years, collaborating with more than 10,000 ecommerce brands to drive customer loyalty and engagement.

**Average Rating:** 4.6/5.0

**Total Reviews:** 608

#### How Do G2 Users Rate LoyaltyLion?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LoyaltyLion?

- **Seller:** [LoyaltyLion](https://www.g2.com/sellers/loyaltylion)
- **Company Website:** loyaltylion.com
- **Year Founded:** 2012
- **HQ Location:** London, GB
- **Twitter:** @LoyaltyLionHQ  
1,736 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3cc170b9fb476ea080abd14f58091bbbad50d67134b4ecd0790d48cdba62f652&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyaltylion%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Ecommerce Manager
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 71% Small, 24% Medium

#### What Do G2 Reviewers Say About LoyaltyLion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from LoyaltyLion, highlighting helpful account managers and seamless integrations.
- Users commend the **ease of setup** and exceptional support of LoyaltyLion, ensuring a seamless rewards experience.
- Users find it easy to launch loyalty programs with **quick setup and customizable options** that enhance brand engagement.
- Users commend the **easy setup** of LoyaltyLion, appreciating quick resolutions and great communication throughout the process.
- Users highlight the **easy integrations** of LoyaltyLion with existing tech stacks, enhancing overall user experience and functionality.

##### Cons

- Users find **limited customization** challenging, making it difficult to adapt the program to their needs efficiently.
- Users feel a **lack of customization** options in LoyaltyLion, limiting their ability to tailor rewards and layouts effectively.
- Users express concerns about **poor support** , citing delays and limited availability for urgent queries and assistance.
- Users find **limited functionality** in LoyaltyLion, with design constraints and unexposed features complicating their experience.
- Users find **integration issues** with LoyaltyLion frustrating, especially pertaining to outdated APIs and limited customization options.

#### What Are Recent G2 Reviews of LoyaltyLion?

**["Multi Store Loyalty Program with Excellent Support"](https://www.g2.com/survey_responses/loyaltylion-review-11277765)**

**Rating:** 4.5/5.0 stars

_— Fikayo T._

[Read full review](https://www.g2.com/survey_responses/loyaltylion-review-11277765)

**["Smooth Shopify Integration, Easy Rewards, and Great Value"](https://www.g2.com/survey_responses/loyaltylion-review-12905265)**

**Rating:** 4.5/5.0 stars

_— Leah W._

[Read full review](https://www.g2.com/survey_responses/loyaltylion-review-12905265)

#### What Are G2 Users Discussing About LoyaltyLion?

- [Who started the loyalty program?](https://www.g2.com/discussions/who-started-the-loyalty-program)
- [What is Lootly io?](https://www.g2.com/discussions/what-is-lootly-io)
- [How do lions use loyalty?](https://www.g2.com/discussions/how-do-lions-use-loyalty)
- [What do LoyaltyLion do?](https://www.g2.com/discussions/what-do-loyaltylion-do)

### [Okendo](https://www.g2.com/products/okendo/reviews)

Okendo is the customer marketing platform built for Shopify brands to strengthen relationships and maximize lifetime value. Okendo makes it easy to collect feedback, reward engagement, and personalize interactions, helping brands turn shoppers into Superfans. Okendo’s products work together to build trust, increase retention, and capture valuable insights. With unified profiles, AI-powered tools and insights, customizable programs, and deep integrations across the eCommerce stack, Okendo provides brands with the tools to build stronger communities and drive long-term growth. With Okendo, brands can: - Convert better by showcasing content like customer ratings, reviews, photos, and videos that build trust and improve shopper confidence. - Retain more with loyalty and referral programs that reward engagement, encourage repeat purchases, and strengthen brand advocacy. - Adapt faster with quizzes, surveys, and AI automation that capture customer insights and personalize campaigns in real time. Why Brands Choose Okendo - Trusted by 18,000+ fast-growing Shopify brands including SKIMS, Rhode, and Oh Polly. - Proven impact with an average 4X lift in conversion rates and 15X ROI. - 65+ integrations with tools like Shopify, Klaviyo, Attentive, Postscript, and Meta. - Dedicated customer support with responsive, hands-on guidance for SMBs through enterprise. - Reliable, scalable performance built to support growth at every stage.

**Average Rating:** 4.7/5.0

**Total Reviews:** 417

#### How Do G2 Users Rate Okendo?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.1/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Okendo?

- **Seller:** [Okendo](https://www.g2.com/sellers/okendo)
- **Company Website:** www.okendo.io
- **Year Founded:** 2016
- **HQ Location:** Sydney, Australia
- **Twitter:** @GetOkendo  
1,257 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe722792788a486749c330ab9d57dda3eb5ff6239fd4cfe01d2bceef096112d4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13228018&secure%5Burl_type%5D=linkedin_company_website)  
152 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 66% Small, 21% Medium

#### What Do G2 Reviewers Say About Okendo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** with Okendo, enjoying its intuitive setup and seamless Shopify integration.
- Users praise Okendo for its **exceptional customer support** , noting quick responses and helpful resources throughout their experience.
- Users value Okendo's **seamless Shopify integration** and exceptional customer support, enhancing their e-commerce experience and success.
- Users praise Okendo for its **seamless integration with Shopify** , enhancing flexibility and user experience with powerful features.
- Users find the **easy setup** of Okendo straightforward and efficient, enhancing their overall experience and usability.

##### Cons

- Users find **customization options limited** , wishing for more flexibility in design and review placement within Okendo.
- Users are frustrated by **missing features** in Okendo, such as automated promotions and seamless multi-store management.
- Users feel the pricing is **expensive** , wishing for a more affordable option despite acknowledging its competitiveness.
- Users feel the **lack of customization** in Okendo limits branding and user experience enhancements.
- Users find Okendo's **usage difficult** , struggling with interface navigation and the lack of automation for certain features.

#### What Are Recent G2 Reviews of Okendo?

**["User-Friendly Platform with Seamless Onboarding and Responsive Okendo Support"](https://www.g2.com/survey_responses/okendo-review-13179293)**

**Rating:** 5.0/5.0 stars

_— Carrie H._

[Read full review](https://www.g2.com/survey_responses/okendo-review-13179293)

**["Seamless Migration and Outstanding Support from the Okendo Team"](https://www.g2.com/survey_responses/okendo-review-13138513)**

**Rating:** 5.0/5.0 stars

_— Shaina M._

[Read full review](https://www.g2.com/survey_responses/okendo-review-13138513)

#### What Are G2 Users Discussing About Okendo?

- [What is Okendo used for?](https://www.g2.com/discussions/what-is-okendo-used-for) - 1 comment

### [Smile.io](https://www.g2.com/products/smile-io/reviews)

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.

**Average Rating:** 4.6/5.0

**Total Reviews:** 451

#### How Do G2 Users Rate Smile.io?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Smile.io?

- **Seller:** [Smile.io](https://www.g2.com/sellers/smile-io)
- **Company Website:** smile.io
- **Year Founded:** 2012
- **HQ Location:** Kitchener, Canada
- **Twitter:** @smilerewards  
4,510 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c46f1b63dd1106daba9dff788f0461f8b9c13da3503a915277f77b96e9b521ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmile.io%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About Smile.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Smile.io, appreciating its simple setup and intuitive dashboard for rewards management.
- Users praise the **responsive and professional customer support** of Smile.io, enhancing their overall experience and satisfaction.
- Users value the **easy setup and management** of Smile.io's rewards program, enhancing customer loyalty smoothly.
- Users find the **easy setup** of Smile.io quick and user-friendly, facilitating seamless integration and management.
- Users love the **easy setup and management** of Smile.io's rewards system, enhancing customer loyalty effortlessly.

##### Cons

- Users find Smile.io to be **expensive** , with high pricing tiers and limited flexibility for small businesses.
- Users find **limited customization** options frustrating, impacting flexibility with bonus campaigns and account activation processes.
- Users find the **limited rewards system** frustrating, wishing for more tiers to enhance customer engagement without dependency.
- Users express a need for **more reward tiers** to enhance the system and avoid entitlement issues among customers.
- Users find the **limited functionality** of Smile.io restricts their experience and feels costly for the available features.

#### What Are Recent G2 Reviews of Smile.io?

**["Easy, Affordable Loyalty Program with Seamless Shopify Integration"](https://www.g2.com/survey_responses/smile-io-review-12920419)**

**Rating:** 5.0/5.0 stars

_— Julia M._

[Read full review](https://www.g2.com/survey_responses/smile-io-review-12920419)

**["Amazing Loyalty Program for Shopify: Referrals, VIP Tiers, and Fast Performance"](https://www.g2.com/survey_responses/smile-io-review-13084504)**

**Rating:** 4.0/5.0 stars

_— prajwal r._

[Read full review](https://www.g2.com/survey_responses/smile-io-review-13084504)

#### What Are G2 Users Discussing About Smile.io?

- [What are Smile rewards?](https://www.g2.com/discussions/what-are-smile-rewards) - 1 comment
- [Is smile IO for free?](https://www.g2.com/discussions/is-smile-io-for-free) - 1 comment
- [What is JS smile io?](https://www.g2.com/discussions/what-is-js-smile-io) - 1 comment
- [How does smile app work?](https://www.g2.com/discussions/how-does-smile-app-work) - 1 comment

### [NiceJob](https://www.g2.com/products/nicejob/reviews)

NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referrals, and repeat customers. We automate review collection, amplify your best feedback across social media and search engines, and drive real revenue with features like Reviews, Social Proof, and Get Repeats—helping you build trust, re-engage past clients, and turn more visitors into paying customers. 🏆 The leading Reputation Marketing platform 🚀 Effortlessly boost reviews, grow repeat sales, and win more business 😍 Rated ⭐⭐⭐⭐⭐ and trusted by over 7,000 businesses Our platform also powers your social media with authentic customer content, improves your local SEO, and drives more traffic to your website by turning great experiences into powerful social proof. No contracts. 14-day free trial. Just $75/month for our Reviews plan. → Start your free trial at nicejob.com ←

**Average Rating:** 4.8/5.0

**Total Reviews:** 412

#### How Do G2 Users Rate NiceJob?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.5/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind NiceJob?

- **Seller:** [Paystone](https://www.g2.com/sellers/paystone)
- **Company Website:** www.paystone.com
- **Year Founded:** 2002
- **HQ Location:** Montréal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=411db50b478cc005e03ed63bfd65fb7c576d5ef9cb2a45f209ed803629f14ef3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaystone%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Construction, Consumer Services
- **Company Size:** 92% Small, 5% Medium

#### What Do G2 Reviewers Say About NiceJob?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of NiceJob, appreciating its seamless integration and automated processes that save time.
- Users love how NiceJob effectively automates review requests, leading to a **remarkable increase in 5-star reviews**.
- Users love how NiceJob's **automated review management** boosts their review count effortlessly, enhancing their small business success.
- Users praise NiceJob for its **easy setup** , facilitating a hassle-free start to enhancing their business operations.
- Users appreciate the **streamlined review process** of NiceJob, enhancing efficiency and allowing focus on other essential tasks.

##### Cons

- Users express frustration over the **missing features** of NiceJob, wishing for enhanced functionalities and incentives.
- Users find NiceJob a bit **expensive** , especially for solo operations, but still consider it worth the investment.
- Users find NiceJob **limiting in its focus on reviews** , desiring a more versatile tool for comprehensive customer engagement.
- Users experience significant **communication delays** with NiceJob, making support and onboarding frustratingly complicated.
- Users find **client upload difficulties** frustrating, as relying on CSVs complicates the process of adding clients individually.

#### What Are Recent G2 Reviews of NiceJob?

**["Scalable Review Generation for Productized Agency Client Delivery"](https://www.g2.com/survey_responses/nicejob-review-12706891)**

**Rating:** 5.0/5.0 stars

_— Jake H._

[Read full review](https://www.g2.com/survey_responses/nicejob-review-12706891)

**["Easy to Use and Effective for Collecting Client Reviews"](https://www.g2.com/survey_responses/nicejob-review-13135999)**

**Rating:** 4.5/5.0 stars

_— Aaron S._

[Read full review](https://www.g2.com/survey_responses/nicejob-review-13135999)

#### What Are G2 Users Discussing About NiceJob?

- [What is NiceJob used for?](https://www.g2.com/discussions/what-is-nicejob-used-for)

### [Synup](https://www.g2.com/products/synup/reviews)

Synup is a local marketing platform built for agencies and resellers. Agencies use Synup to deliver listings, reputation, and social media management for thousands of client locations, build local SEO into their own products with the Synup API and MCP server, white-label every surface under their own brand, and run agency operations from the same platform they use to deliver client work. It replaces the fragmented stack that agencies typically cobble together to deliver local SEO at scale. Listings Management Sync business information across Google, Apple, Bing, Facebook, and every major listing platform. Bulk edits push across thousands of locations in a single action. Track listings indexing across every platform to confirm each client location is actually live in search, not just submitted. Most listing tools stop at confirming the push. Synup tracks whether the data is indexed and visible to searchers. Reputation Management Monitor reviews across Google, Facebook, and every major review site. Respond using AI-generated drafts that match each client's brand voice. Send review request campaigns over email and SMS to grow review velocity for every client location. Social Media Management Tool Schedule posts across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations in one workflow. AI generates localized content per location so every post feels native to its market instead of looking like the same campaign copy-pasted everywhere. Local SEO Analytics Track local rankings, GBP performance, and review sentiment for every client location. Reporting runs across the full client portfolio without spreadsheet exports or stitching data between tools. Local SEO Tools API Build local SEO into your own product. Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their existing applications. Headless and built to scale across millions of locations. Synup MCP Server Connect Synup to Claude, ChatGPT, and any MCP-compatible AI assistant. Agencies use the MCP server to query listings, pull review data, and manage client locations through conversational AI workflows instead of clicking through dashboards. Included for existing customers. White-Label Everything Every Synup tool, dashboard, and client report can be fully white-labeled under your agency's brand. Custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Agency Operations Beyond the core local SEO tools, Synup gives agencies a full operating layer to run their business from one platform. Offer essential local SEO tools to all your SMB clients at no extra cost -Forecast churn risk using client health scores and usage patterns -Build a single source of truth for all client information, enriched with AI-powered fields -Capture and enrich leads instantly using AI-powered prospecting tools -Manage sales pipelines with custom stages for marketing services and retainers -Track tasks and deliverables across marketing campaigns -Create and send invoices directly from Synup and automate your billing workflows Synup is the operating system agencies run their local SEO business on. The core tools handle client delivery, the API and MCP server let agencies extend Synup into their own products, and the white-label layer keeps every surface under your brand from the first click to the final invoice.

**Average Rating:** 4.5/5.0

**Total Reviews:** 309

#### How Do G2 Users Rate Synup?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Synup?

- **Seller:** [Synup](https://www.g2.com/sellers/synup)
- **Year Founded:** 2014
- **HQ Location:** New York, New York
- **Twitter:** @synup  
3,073 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f6760f3ad516df2005b76746744336ca7e851192bf51bb5bd953c38a4f31b02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9322483%2F&secure%5Burl_type%5D=linkedin_company_website)  
72 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 76% Small, 19% Medium

#### What Do G2 Reviewers Say About Synup?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Synup to be an **easy-to-use platform** that streamlines review management and enhances online presence effortlessly.
- Users appreciate the **helpfulness** of Synup in managing reviews and enhancing online visibility for their businesses.
- Users value Synup for its **efficient review management** that enhances online presence and saves valuable time.
- Users praise Synup's **responsive customer support** , highlighting their effectiveness and helpfulness in managing online listings and reviews.
- Users appreciate the **centralized management** of Synup, benefiting from responsive support and effective multi-location tools.

##### Cons

- Users face a **steep learning curve** when starting with Synup, despite helpful tutorials and support from the team.
- Users note **feature limitations** in Synup, including unclear pricing and insufficient customization for specific needs.
- Users face a **difficult learning curve** with Synup, as the interface can be confusing at first.
- Users find that **improvement is needed** in scheduling and update processes within Synup, impacting overall user experience.
- Users experience a **lack of features** in Synup, especially regarding social media tools and targeting options.

#### What Are Recent G2 Reviews of Synup?

**["Outstanding Experience from Start to Finish"](https://www.g2.com/survey_responses/synup-review-11970736)**

**Rating:** 5.0/5.0 stars

_— Tony S._

[Read full review](https://www.g2.com/survey_responses/synup-review-11970736)

**["Effortless Automation and Outstanding Support"](https://www.g2.com/survey_responses/synup-review-11995460)**

**Rating:** 5.0/5.0 stars

_— Lauren H._

[Read full review](https://www.g2.com/survey_responses/synup-review-11995460)

#### What Are G2 Users Discussing About Synup?

- [What is Synup used for?](https://www.g2.com/discussions/what-is-synup-used-for)

### [Buyapowa](https://www.g2.com/products/buyapowa/reviews)

Buyapowa is an enterprise referral and reward platform designed for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for industries including telecoms, energy, insurance, financial services and gaming — sectors where compliance requirements, eligibility rules, cooling-off periods and financial risk shape every customer journey. Most marketing technology was built for retail: fast clicks, simple funnels and short decision cycles. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural. Buyapowa combines behavioural design, incentive strategy and robust reward infrastructure to help brands activate structured advocacy. Our platform supports customer referral programmes, employee referral, partner and affiliate growth, influencer mechanics, intermediary and broker programmes, lead generation referrals, welcome offers and reward payout campaigns. The platform is flexible by design. Clients can deploy a single solution or integrate multiple programme types across acquisition and retention, all powered by one advocacy infrastructure. Built-in validation logic, fraud controls, reward sourcing and automated fulfilment help ensure programmes operate responsibly, measurably and in line with regulatory requirements. Buyapowa helps brands formalise what already happens informally: customers recommending businesses they believe in. The result is measurable growth, lower acquisition costs, improved conversion rates and stronger retention — driven by trust, not just traffic.

**Average Rating:** 4.5/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Buyapowa?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.6/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Buyapowa?

- **Seller:** [Buyapowa](https://www.g2.com/sellers/buyapowa)
- **Year Founded:** 2011
- **HQ Location:** London, London
- **Twitter:** @buyapowa  
2,725 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70d751a88965949f190f29c91fe7401e82e5375d4a7063fde1c5eae24d2a17e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuyapowa%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Telecommunications, Oil & Energy
- **Company Size:** 44% Medium, 42% Large

#### What Do G2 Reviewers Say About Buyapowa?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of Buyapowa, consistently highlighting quick issue resolution and attentive service.
- Users appreciate the **ease of use** of Buyapowa, finding it simple yet powerful for maximizing customer engagement.
- Users appreciate the **supportive representatives** and the user-friendly interface of Buyapowa, enhancing their overall experience.
- Users value the **efficient management** offered by Buyapowa, highlighted by responsive support and easy campaign integration.
- Users value the **easy-to-use referral programs** of Buyapowa, appreciating the visibility and support throughout the setup process.

##### Cons

- Users express dissatisfaction with **limited customization** options, desiring more flexibility in templates and reporting exports.
- Users seek improved **reporting flexibility** in Buyapowa for better customization and management of dashboards and templates.
- Users experience **inaccurate analytics** that complicate performance tracking and make insights difficult to interpret.
- Users find **integration issues** with BI tools limit performance tracking and complicate their collaboration efforts.
- Users experience a **lack of information** with Buyapowa due to missing public pricing and demo options.

#### What Are Recent G2 Reviews of Buyapowa?

**["Helpful Team and Reward System That Lightens Our Workload"](https://www.g2.com/survey_responses/buyapowa-review-13116428)**

**Rating:** 4.0/5.0 stars

_— Liam K._

[Read full review](https://www.g2.com/survey_responses/buyapowa-review-13116428)

**["Straightforward, User-Friendly Referrals with Helpful Support"](https://www.g2.com/survey_responses/buyapowa-review-13077245)**

**Rating:** 4.5/5.0 stars

_— Olivia S._

[Read full review](https://www.g2.com/survey_responses/buyapowa-review-13077245)

### [Yotpo](https://www.g2.com/products/yotpo/reviews)

Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more

**Average Rating:** 4.3/5.0

**Total Reviews:** 255

#### How Do G2 Users Rate Yotpo?

- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Yotpo?

- **Seller:** [Yotpo](https://www.g2.com/sellers/yotpo)
- **Company Website:** www.yotpo.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Yotpo  
19,212 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0865aa04a3573504190332ea0ad52fee688bb0ba1ba14f4af3c0bfbec08d77d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1515446%2F&secure%5Burl_type%5D=linkedin_company_website)  
794 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 73% Small, 23% Medium

#### What Do G2 Reviewers Say About Yotpo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Yotpo, benefiting from simple integration and streamlined customer communication.
- Users praise Yotpo's **exceptional customer support** , noting their team's commitment to enhancing marketing and service outcomes.
- Users value Yotpo's **exceptional service and support** , considering them a vital partner for marketing success.
- Users value the **seamless integration** of loyalty, reviews, and SMS, enhancing their customer engagement effectively.
- Users value Yotpo for its **seamless integration of review management** , enhancing customer feedback and loyalty rewards.

##### Cons

- Users find Yotpo to be **expensive** for the chaotic service and features it offers, leading to frustration.
- Users are frustrated by Yotpo's **missing features** , which lead to frustrating experiences and hinder overall strategy.
- Users express frustration with Yotpo's **limited features** , citing outdated software and confusing user interfaces that hinder performance.
- Users express frustration with Yotpo’s **limited functionality** , citing issues with features, reporting, and overall usability.
- Users express frustration with **feature limitations** in Yotpo, citing chaos in discount features and complicated support.

#### What Are Recent G2 Reviews of Yotpo?

**["Effortless Setup and Customer Engagement with Yotpo"](https://www.g2.com/survey_responses/yotpo-review-12262971)**

**Rating:** 5.0/5.0 stars

_— Brittaney F._

[Read full review](https://www.g2.com/survey_responses/yotpo-review-12262971)

**["Yopto is an essential tool for sales websites."](https://www.g2.com/survey_responses/yotpo-review-12394874)**

**Rating:** 5.0/5.0 stars

_— Francisco B._

[Read full review](https://www.g2.com/survey_responses/yotpo-review-12394874)

#### What Are G2 Users Discussing About Yotpo?

- [What is Yotpo used for?](https://www.g2.com/discussions/what-is-yotpo-used-for) - 1 comment
- [Where is Yotpo based?](https://www.g2.com/discussions/where-is-yotpo-based)
- [How much does Yotpo cost?](https://www.g2.com/discussions/how-much-does-yotpo-cost)
- [How do you use Yotpo?](https://www.g2.com/discussions/how-do-you-use-yotpo)
- [What is Yotpo?](https://www.g2.com/discussions/what-is-yotpo)

### [Talkable](https://www.g2.com/products/talkable/reviews)

Talkable’s marketing technology empowers e-commerce brands to acquire & retain high-value customers through referral & loyalty marketing programs. As a single-source solution for your referral marketing and loyalty marketing needs, brands are able to create seamless user experiences designed to increase brand engagement and build brand affinity. For both referral and loyalty solutions, Talkable offers comprehensive segmentation capabilities, a built-in A/B testing suite, and best-in-class fraud prevention intelligence. Talkable is more than just a technology solution, we’re also your partner. As such, every client has a dedicated team of experts who will strategize, envision, create, deploy, optimize all of your campaigns. The customer success team will act as an extension of your marketing team designing referral and loyalty programs that exceed your expectations. Talkable is best suited for brands with $4M+ in annual revenue. Our enterprise clients on average see a 52X ROI from their referral programs. Talkable’s Marketing Solutions are used to: -Identify, target, and reward your most valuable customers through in-depth data analysis. -Acquire and retain your highest-value clients at a low cost -Drive more sales and increase revenue Talkable was founded in 2009 and pioneered the ability to digitally track the virality of word-of-mouth marketing which ultimately sparked the creation of Referral Marketing. Today, Talkable develops and implements long-term growth strategies targeting new customer acquisition, increased retention, higher LTV, all at a significantly lower CPA than other marketing channels. Talkable is trusted by 250 brands such as L’Occitane, FitJoy, American Eagle, and TOMS– bringing over $1 billion in referral sales for its customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Talkable?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.9/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Talkable?

- **Seller:** [Talkable](https://www.g2.com/sellers/talkable)
- **Company Website:** www.talkable.com
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @talkable  
3,001 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fb3afab5ca026be5c096a81f2ecf39fdeacc3bc244b1c4751a4c9335a7707b68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3850860%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 64% Medium, 27% Small

#### What Do G2 Reviewers Say About Talkable?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** from Talkable's team, highlighting their partnership and assistance throughout the process.
- Users commend the **ease of use** of Talkable, highlighting its user-friendly dashboard and attentive support team.
- Users appreciate the **user-friendly interface and exceptional customer support** of Talkable, enhancing their referral marketing efforts.
- Users highly value the **exceptional support and partnership** from Talkable, enhancing their referral program experience.
- Users appreciate the **supportive and responsive team** at Talkable, enhancing collaboration and campaign effectiveness.

##### Cons

- Users express frustration over **communication delays** from Talkable's marketing team, affecting project follow-through and responsiveness.
- Users express frustration with **poor customer support** , especially regarding account management and lack of communication on initiatives.
- Users express frustration with **poor management** and communication from Talkable, impacting project follow-through and strategic alignment.
- Users express frustration over **poor account management** and lack of communication from marketing leadership, impacting their experience.
- Users express frustration with **email issues** , citing lack of follow-ups and updates on important projects from the Talkable team.

#### What Are Recent G2 Reviews of Talkable?

**["Hands-Off Success with Talkable"](https://www.g2.com/survey_responses/talkable-review-12194798)**

**Rating:** 4.0/5.0 stars

_— Jacqueline S._

[Read full review](https://www.g2.com/survey_responses/talkable-review-12194798)

**["Seamless Website Integration and a Flexible, Idea-Driven Team"](https://www.g2.com/survey_responses/talkable-review-12791082)**

**Rating:** 4.5/5.0 stars

_— Simar B._

[Read full review](https://www.g2.com/survey_responses/talkable-review-12791082)

#### What Are G2 Users Discussing About Talkable?

- [What does Talkable do?](https://www.g2.com/discussions/what-does-talkable-do)
- [What is www Talkable com?](https://www.g2.com/discussions/what-is-www-talkable-com)
- [Who uses Talkable?](https://www.g2.com/discussions/who-uses-talkable)
- [What is Talkable used for?](https://www.g2.com/discussions/what-is-talkable-used-for)

### [FirstPromoter](https://www.g2.com/products/firstpromoter/reviews)

Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial.

**Average Rating:** 4.6/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate FirstPromoter?

- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind FirstPromoter?

- **Seller:** [Firstpromoter](https://www.g2.com/sellers/firstpromoter)
- **Company Website:** firstpromoter.com
- **Year Founded:** 2016
- **HQ Location:** Sibiu, Sibiu
- **Twitter:** @FirstPromoter  
227 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d2d96cac271d89d9af7dcd93edf1fe8f156f371af9b46b97a6c49bac5ba4bbe3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffirst-promoter%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 79% Small, 18% Medium

#### What Do G2 Reviewers Say About FirstPromoter?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** from FirstPromoter, highlighting Prince's dedication and timely assistance throughout their issues.
- Users appreciate the **ease of use** of FirstPromoter, enjoying its intuitive interface and efficient affiliate management.
- Users value the **seamless integrations** FirstPromoter offers, enhancing efficiency and support for managing subscriptions and commissions.
- Users value the **automation features** of FirstPromoter, enhancing efficiency in managing subscriptions and commission payouts.
- Users commend FirstPromoter for its **exceptional customer support** , significantly enhancing their affiliate marketing experience.

##### Cons

- Users often face **integration issues** with FirstPromoter, necessitating expert help for a smoother setup experience.
- Users find the **learning curve steep** , often needing expert help for complex setups and integrations with FirstPromoter.
- Users are disappointed by the **limited customization** options for rewards views on promoters' pages.
- Users find **poor customer support** hinders effective testing of tracking codes, complicating their overall experience.
- Users find the **setup difficulty** of FirstPromoter challenging, often needing external assistance for complex integrations.

#### What Are Recent G2 Reviews of FirstPromoter?

**["Flexible platform with exceptional support"](https://www.g2.com/survey_responses/firstpromoter-review-13099612)**

**Rating:** 5.0/5.0 stars

_— Vitaly N._

[Read full review](https://www.g2.com/survey_responses/firstpromoter-review-13099612)

**["Phenomenal Support and Seamless Setup"](https://www.g2.com/survey_responses/firstpromoter-review-13037961)**

**Rating:** 5.0/5.0 stars

_— Mick W._

[Read full review](https://www.g2.com/survey_responses/firstpromoter-review-13037961)

#### What Are G2 Users Discussing About FirstPromoter?

- [What does Firstpromoter do?](https://www.g2.com/discussions/what-does-firstpromoter-do)
- [What is iDevAffiliate com?](https://www.g2.com/discussions/what-is-idevaffiliate-com)
- [What is First Promoter?](https://www.g2.com/discussions/what-is-first-promoter)

### [Peerbound](https://www.g2.com/products/peerbound/reviews)

Peerbound is the AI platform that helps you find and unify customer proof at scale by monitoring your customer data, create compelling stories and reviews in minutes, and deliver relevant proof to enable sales and accelerate revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Peerbound?

- **Ease of Use:** 9.8/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Peerbound?

- **Seller:** [Peerbound](https://www.g2.com/sellers/peerbound)
- **Year Founded:** 2023
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53b89b2679279d6dd5b5ae35b773f1f28a48ded702cce02d4e20116784279aa3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeerbound-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 48% Medium, 45% Large

#### What Do G2 Reviewers Say About Peerbound?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **significant time savings** with Peerbound, transforming lengthy tasks into quick, efficient processes.
- Users highly value the **responsive customer support** of Peerbound, appreciating quick updates and a true partnership feel.
- Users love the **ease of use** of Peerbound, appreciating its intuitive setup and time-saving automation features.
- Users highlight the **time-saving features** of Peerbound, drastically improving workflow efficiency in advocacy efforts.
- Users love the **efficiency and automation** of Peerbound, drastically improving advocacy efforts and content creation speed.

##### Cons

- Users find **limited integration options** challenging, particularly for complex account structures and additional review site connectivity.
- Users feel the need for improved **automation and additional features** to enhance workflow efficiency in Peerbound.
- Users face **integration issues** with account matching and complex data structures, requiring extra effort for data alignment.
- Users find the **limited automation** in Peerbound inefficient, as manual steps slow down important workflows.
- Users note a **limited feature set** impacting customer quote approvals and multi-transcript handling, though improvements are anticipated.

#### What Are Recent G2 Reviews of Peerbound?

**["Revolutionized Our Advocacy Workflow with Lightning-Fast Content Creation"](https://www.g2.com/survey_responses/peerbound-review-12116111)**

**Rating:** 5.0/5.0 stars

_— Melanie P._

[Read full review](https://www.g2.com/survey_responses/peerbound-review-12116111)

**["Game Changer for Customer Advocacy Teams"](https://www.g2.com/survey_responses/peerbound-review-11965920)**

**Rating:** 5.0/5.0 stars

_— Michelle R._

[Read full review](https://www.g2.com/survey_responses/peerbound-review-11965920)

### [UserEvidence](https://www.g2.com/products/userevidence-userevidence/reviews)

UserEvidence is a customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. Using surveys and third-party reviews, UserEvidence continually captures feedback throughout the customer journey and creates a customer story library that proves the value of your product. Game-changing B2B companies like Pendo, Workato, Gong, Jasper.ai, and Ramp rely on UserEvidence to create authentic customer stories at scale.

**Average Rating:** 4.8/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate UserEvidence?

- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.5/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind UserEvidence?

- **Seller:** [UserEvidence](https://www.g2.com/sellers/userevidence-3ce4e742-3887-4ec1-888c-25667a0a9306)
- **Company Website:** userevidence.com
- **Year Founded:** 2020
- **HQ Location:** Jackson Hole, Wyoming
- **Twitter:** @GetUserEvidence  
63 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f21d749c6dcb87f9e33682d7becc324e4396049a7ca34ad666de1cd5201fbc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuserevidence%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Medium, 21% Small

#### What Are Recent G2 Reviews of UserEvidence?

**["UserEvidence Streamlines Customer Proof with Beautiful, Brand-Compliant Assets"](https://www.g2.com/survey_responses/userevidence-review-13060654)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/userevidence-review-13060654)

**["UserEvidence Turns Customer Feedback into Reusable Sales Assets—Fast"](https://www.g2.com/survey_responses/userevidence-review-13134833)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/userevidence-review-13134833)

### [ReferenceEdge](https://www.g2.com/products/referenceedge/reviews)

ReferenceEdge is a 100% Salesforce-native customer advocacy management solution built to help B2B teams scale and streamline their advocacy programs. It centralizes customer advocate data and advocacy assets—including case studies, videos, logos, testimonials, and reference contacts—within Salesforce. ReferenceEdge automates the customer reference management process, making it easy to search for advocates, manage reference requests, and coordinate calls—while reducing manual work and response times. The platform also helps teams recruit new advocates, keep information up to date, measure program performance, and prevent advocate overuse. Available on the Salesforce AppExchange, ReferenceEdge integrates seamlessly with existing Salesforce workflows. Explore our AppExchange listing to learn more and read customer reviews.

**Average Rating:** 4.6/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate ReferenceEdge?

- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.7/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ReferenceEdge?

- **Seller:** [Point of Reference](https://www.g2.com/sellers/point-of-reference)
- **Year Founded:** 2003
- **HQ Location:** Denver, CO
- **Twitter:** @PtofRef  
33 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82a910b09db98325be60e4c78d95f5ba7998f7c0bf3616a77b62a9e1b4e855af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F154636&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 77% Large, 19% Medium

#### What Do G2 Reviewers Say About ReferenceEdge?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** from ReferenceEdge, highlighting their knowledgeable and responsive team members.
- Users find ReferenceEdge's **ease of use** exceptional, streamlining workflows directly within Salesforce for various teams.
- Users value the **outstanding support** from ReferenceEdge, enhancing their ability to manage references effectively and efficiently.
- Users appreciate the **tracking efficiency** of ReferenceEdge, enabling real-time insights into content impact on sales.
- Users value the **excellent customer support** from ReferenceEdge, especially highlighting the helpfulness and knowledge of their CSM, Alison.

##### Cons

- Users find the **poor UI** of ReferenceEdge not intuitive and outdated, impacting navigation and usability.
- Users find the **implementation process overwhelming** , with challenges in automation and data accuracy affecting overall experience.
- Users report **frequent software bugs** requiring workarounds, impacting the overall user experience and workflow efficiency.
- Users warn about **customer confusion** due to unnecessary complexity from activating opportunity attributes without a clear strategy.
- Users face **filtering issues** in ReferenceEdge, complicating data tracking and the overall implementation process.

#### What Are Recent G2 Reviews of ReferenceEdge?

**["Revolutionized Our Reference Management with Stellar Support"](https://www.g2.com/survey_responses/referenceedge-review-9576810)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/referenceedge-review-9576810)

**["Great Tool for an Advocacy and Reference Program"](https://www.g2.com/survey_responses/referenceedge-review-11077134)**

**Rating:** 5.0/5.0 stars

_— Alyse C._

[Read full review](https://www.g2.com/survey_responses/referenceedge-review-11077134)

### [ReferralCandy](https://www.g2.com/products/referralcandy/reviews)

ReferralCandy is the most popular referral software for e-commerce stores. With ReferralCandy, you can automate your referral program, track results, and reduce fraud. You can connect ReferralCandy instantly to popular e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento). A custom API and advanced integrations are also available. You can also integrate ReferralCandy with other marketing tools such as AdRoll, Klaviyo, Mailchimp, Google Analytics, ReCharge, Fomo, and many others. Grow your sales through word-of-mouth marketing today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 110

#### How Do G2 Users Rate ReferralCandy?

- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ReferralCandy?

- **Seller:** [ReferralCandy](https://www.g2.com/sellers/referralcandy)
- **HQ Location:** Central Region, Singapore
- **Twitter:** @ReferralCandy  
2,628 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48e235d4b30c5a608695074686370e919a8c2ac58b793a56750cbec060bd34aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F966431%2F&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About ReferralCandy?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** of ReferralCandy, highlighting quick responses and helpful assistance when needed.
- Users appreciate the **easy setup** of ReferralCandy, finding it intuitive and seamless for managing referral programs.
- Users commend the **automation capabilities** of ReferralCandy, streamlining management and enhancing efficiency in referral tracking.
- Users appreciate the **excellent customer support** from ReferralCandy, which enhances their overall experience and confidence.
- Users appreciate the **tracking efficiency** of ReferralCandy, as it streamlines referral management and minimizes errors effectively.

##### Cons

- Users experience **connection issues** with ReferralCandy, requiring occasional Shopify reloads for functionality to resume.
- Users seek greater **customization options** in ReferralCandy to enhance branding and user experience effectively.
- Users find the **limited rewards system** frustrating as it prohibits point collection on repeat purchases.
- Users find the **setup process difficult** , but once completed, the product works smoothly with assistance.
- Users experience **slow performance** with ReferralCandy, often needing to reload Shopify for dropdown buttons to respond.

#### What Are Recent G2 Reviews of ReferralCandy?

**["Effortless Referral Management with Great Support"](https://www.g2.com/survey_responses/referralcandy-review-12214536)**

**Rating:** 5.0/5.0 stars

_— Felipe M._

[Read full review](https://www.g2.com/survey_responses/referralcandy-review-12214536)

**["ReferralCandy customer service as it should be"](https://www.g2.com/survey_responses/referralcandy-review-11154424)**

**Rating:** 5.0/5.0 stars

_— Colin M._

[Read full review](https://www.g2.com/survey_responses/referralcandy-review-11154424)

#### What Are G2 Users Discussing About ReferralCandy?

- [What do you recommend to those considering ReferralCandy for referral marketing?](https://www.g2.com/discussions/what-do-you-recommend-to-those-considering-referralcandy-for-referral-marketing)
- [What is the best referral program?](https://www.g2.com/discussions/what-is-the-best-referral-program)
- [What does ReferralCandy do?](https://www.g2.com/discussions/what-does-referralcandy-do)
- [How do you use ReferralCandy?](https://www.g2.com/discussions/how-do-you-use-referralcandy)
- [Is ReferralCandy good?](https://www.g2.com/discussions/is-referralcandy-good) - 2 comments

### [Deeto](https://www.g2.com/products/deeto/reviews)

Deeto is the AI-native platform that helps companies continuously capture and activate authentic customer voice, turning everyday input into intelligence and action that drives real business impact. Deeto keeps customer voice fresh and connected, then surfaces the right insight at the right moment to build trust, align teams, and accelerate growth. Headquartered in New York City, Deeto powers fast-growing companies like Atlassian, Dropbox, Bloomreach, and 6Sense with activating customer voices around the world.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Deeto?

- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Deeto?

- **Seller:** [Deeto](https://www.g2.com/sellers/deeto)
- **Company Website:** www.deeto.com
- **Year Founded:** 2022
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1bf6862b7a2ba5c32f3d16496e5654314e87e16c2ef9e2fdfa0165c590420679&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeetoai&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 48% Medium, 33% Small

#### What Do G2 Reviewers Say About Deeto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Deeto, which simplifies customer story management and advocacy efforts seamlessly.
- Users appreciate the **streamlined review management** process in Deeto, enhancing content creation and advocacy efforts effortlessly.
- Users appreciate the **content creation capabilities** of Deeto, effectively generating authentic and engaging materials with ease.
- Users love Deeto for its **Q&A feature and video recording options** , enhancing reference and advocacy programs effectively.
- Users appreciate the **excellent customer support** from Deeto, enjoying prompt responses to inquiries and assistance.

##### Cons

- Users face **adoption difficulties** due to unintuitive features and a steep learning curve for new users.
- Users feel the **AI-generated stories lack authenticity** and are not suitable for customer-facing purposes.
- Users find the **call features cumbersome** , with a non-intuitive interface complicating usability and accessibility.
- Users find the **complex interface** of Deeto challenging, making it difficult to locate features and navigate effectively.
- Users feel the **AI-generated stories lack authenticity** , preferring genuine customer quotes and interactions instead.

#### What Are Recent G2 Reviews of Deeto?

**["User-Friendly Deeto + Seamless Salesforce Integration for Reference Calls"](https://www.g2.com/survey_responses/deeto-review-12678485)**

**Rating:** 5.0/5.0 stars

_— Karilla D._

[Read full review](https://www.g2.com/survey_responses/deeto-review-12678485)

**["Drastically Streamlined Reference Capturing with Deeto"](https://www.g2.com/survey_responses/deeto-review-12993582)**

**Rating:** 4.5/5.0 stars

_— Michelle S._

[Read full review](https://www.g2.com/survey_responses/deeto-review-12993582)

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- [Employee Advocacy](/categories/employee-advocacy)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

Top Tools at a Glance

| 

 | 

Automated review generation with multi-location advocacy

 | 

User Review

"We Came Back to Birdeye for a Reason"

 |
| 

 | 

Shopify-native reviews, loyalty, and referrals

 | 

User Review

"User-Friendly Platform with Seamless Onboarding and Responsive Okendo Support"

 |
| 

 | 

Shopify-native loyalty and referral advocacy

 | 

User Review

"Easy, Affordable Loyalty Program with Seamless Shopify Integration"

 |
| 

 | 

Automated post-job review capture with CRM triggers

 | 

User Review

"Scalable Review Generation for Productized Agency Client Delivery"

 |
| 

 | 

Review-to-reputation advocacy with unified local presence

 | 

User Review

"Effortless Automation and Outstanding Support"

 |
| 

 | 

Automated referral validation and advocate reward fulfillment

 | 

User Review

"Helpful Team and Reward System That Lightens Our Workload"

 |
| 

 | 

Shopify-native reviews, loyalty, and UGC advocacy

 | 

User Review

"Effortless Setup and Customer Engagement with Yotpo"

 |
| 

 | 

Managed referral advocacy with fraud-controlled acquisition

 | 

User Review

"Hands-Off Success with Talkable"

 |
| 

 | 

Affiliate referral tracking with automated commission payouts

 | 

User Review

"Phenomenal Support and Seamless Setup"

 |

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