Our Base CSM has been awesome. She's knowledgeable and responsive, which helps us execute and improve.

The process of loading data into Base is easy and hassle-free. So, getting started with the tool is straightforward.

I think the customization throughout the reference request process with Base is great, really allows you to make it feel like your brand. Review collected by and hosted on G2.com.

Base needs to enhance their API to support webhook subscriptions. This would allow us to customize the experience even further and integrate with other systems.

I also think they need to improve the filtering ability when searching for advocates to include "AND" and "OR" logic. Review collected by and hosted on G2.com.

The customer support teams have been fantastic. We do find that the product needs some development, but usually, when we bring up a desired feature, they are in the middle of working on it and it's on the roadmap. Review collected by and hosted on G2.com.

It could use some more features. It's also not the most intuitive tool but the support team has been great with that. Review collected by and hosted on G2.com.

The platform provides a solid base for "automated-personal" management of a small group of loyal advocates, with a smooth, embedded reward system.

The CSM and support teams are highly efficient and helpful, showcasing how a B2B company can genuinely empower its customers. Review collected by and hosted on G2.com.

The platform requires a significant amount of customization and is not very intuitive, which explains the heavy reliance on CSM and customer service. Review collected by and hosted on G2.com.

Base provides great ways to connect with your advocate community. It's easy to onboard customers and create specialized groups. It's also self-service for the customer, so they can determine what works best for them. I've only been using it for a short time, but already see that they take user feedback seriously and are constantly making updates and improvements to the tool. And, our rep is very knowledgable and great to work with! Review collected by and hosted on G2.com.

There are a lot of ways to customize things, but they aren't always the most intuitive. I think it would be helpful to have some video tutorials in the Help section to walk through ways to create various Asks, run reports and showcase how to use new features. Review collected by and hosted on G2.com.

There are elements in Base that allows a customer engagement or customer advocacy professional to run an end to end campaign, be it to source reviews, case studies, testimonials or create a pipeline of customer references and much more.

The ASKs to rewards system is pretty good and works well for our programme. The customer learning curve is a little long but the customer success manager assigned to us is great.

Currently I use Base everyday and have started automating my capaign level ASKs. Review collected by and hosted on G2.com.

The system is not completely intuitive and reporting needs a lot more work when working on scaling practices. I would also like to see 3rd party integrations with Salesforce classic and Reachdesk become much better.

It takes a little time to move from adoption to execution as you always need a CRM and a reward platform to be integrated. Review collected by and hosted on G2.com.

The UI is intuitive and provides an exceptional experience for our customer champions. I have had very few technical issues with Base. The reports are also top-notch! There are no manual data pulls to provide snapshots to my executives -- I have metrics at my fingertips to share out instantaneously. Review collected by and hosted on G2.com.

Deploying took a bit longer than expected, but this was resolved after many calls with support/product teams. Before purchasing this tool, I recommend bringing in your CRM team to ensure they are partners throughout the process. Second - my account team at Base has switched several times and the quality of support and responsiveness has taken a dip. Feature requests have been dismissed. Review collected by and hosted on G2.com.

Our company liked that we could keep track of all the Asks we post and give points accordingly. This also helped us educate and have a forum for our members. Review collected by and hosted on G2.com.

Very limited changes/customizations we could do to the website. We still waiting on the academy and quiz aspect of the platform. Review collected by and hosted on G2.com.

Our success team is invested in realizing the goals and outcomes of our customer advocacy program. When we have questions about the solution, or ideas and requests, they listen. And not just listen, they plan and execute. Base is a partner for our program, not just a solution provider. Review collected by and hosted on G2.com.

Sometimes, when significant enhancements are made (which is great!) we don't know about them immediately and just encounter them in the platform before we meet with Base again. Also, it can be challenging to schedule calls across all of the timezones of our team members, but that's a reality for distributed, global teams. Review collected by and hosted on G2.com.

CRM integration is key! The Base platform allows us to retrieve user data directly from the CRM, feed it back and create opportunities. For Marketing, the direct customer-base engagement and the ability to reduce e-mail marketing dependency is golden. Review collected by and hosted on G2.com.

Some features can still be "polished", but the roadmap is transparent. Review collected by and hosted on G2.com.

Great tool to engage with our advocates, get insights from them and learn about us. Good to manage referenceable accounts and the reference call processes.

Great team to support when changes needs to be made to support our processes. Review collected by and hosted on G2.com.

Although our onboading and migration to Base platform went well, maybe to spend more time on what we have for specifc processes or fields and how to best map them to Base Review collected by and hosted on G2.com.