---
title: Base Reviews
meta_title: 'Base Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 56 reviews by the users' company size, role or industry to
  find out how Base works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 56
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Brand Advocacy
  url: https://www.g2.com/categories/brand-advocacy
---


# Base Reviews
**Vendor:** Base  
**Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 56
## About Base
Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it.



## Base Pros & Cons
**What users like:**

- Users love the **ease of use** of Base, making campaigns simple to set up and manage efficiently. (7 reviews)
- Users love the **intuitive interface and robust features** of Base, making advocacy engaging and seamless. (6 reviews)
- Users commend the **clean and intuitive interface** of Base.ai, enhancing the advocacy experience for both admins and clients. (5 reviews)
- Users rave about Base's **excellent and responsive customer support** , consistently enhancing their experience and program success. (4 reviews)
- Users appreciate the **easy setup** of Base, ensuring a smooth transition and efficient campaign management. (4 reviews)
- Intuitive (4 reviews)
- Users appreciate the **AI automation** features of Base, which streamline operations and enhance customer engagement seamlessly. (3 reviews)
- Customer Satisfaction (3 reviews)
- Customizability (3 reviews)
- Customization (3 reviews)

**What users dislike:**

- Users express frustration over **missing features** like limited templates and customization, affecting functionality and user experience. (5 reviews)
- Users find the **feature limitations** of Base restrictive, hindering customization and efficient database management. (3 reviews)
- Users face challenges due to **limited functionality** , which restricts customization and data tracking options significantly. (3 reviews)
- Users experience **poor customer support** , with slow ticket response times and limited assistance for integration challenges. (3 reviews)
- Users face **occasional bugs and instability** , leading to a disrupted experience and delays in support response times. (2 reviews)
- Users highlight **integration issues** , struggling with API management and the lack of data tracking capabilities. (2 reviews)
- Lack of Integrations (2 reviews)
- Users express frustration over the **limited customization** options, which restrict their ability to tailor the platform effectively. (2 reviews)
- Limited Functionality (2 reviews)
- Slow Performance (2 reviews)

## Base Reviews
  ### 1. Great tool for managing customer references

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** September 02, 2021

**What do you like best about Base?**

Crowdvocate is easy to use, and the team is constantly adding new features

**What do you dislike about Base?**

The design of the platform is not as good as other competitors.

**What problems is Base solving and how is that benefiting you?**

Crowdvocate allowed me to manage customer references more effectively, especially when the number of requests scaled.

  ### 2. Awesome customer service & onboarding

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2021

**What do you like best about Base?**

That it's very intuitive and can serve multiple departments in the company.

**What do you dislike about Base?**

The look and feel could be a bit more modern

**Recommendations to others considering Base:**

To make the process easier internally (before starting to work with Crowdvocate), figure out exactly what you're trying to achieve, what's your budget limitations, and what would be a good goal that reaching it, will be an accomplishment.

**What problems is Base solving and how is that benefiting you?**

I use Crowdvocate to:
1. Increase customer engagement
2. Boost marketing efforts
3. Potentially bringing in leads and upsales

  ### 3. Satisfied Client

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2021

**What do you like best about Base?**

Crowdvocate is so helpful and willing to work with us and solve our needs.

**What do you dislike about Base?**

If I have an issue later in the day, I need to wait until the next business day.

**Recommendations to others considering Base:**

A great tool and the entire team is very helpful!

**What problems is Base solving and how is that benefiting you?**

Client Referrals.  Automation is helping.

  ### 4. Crowdvocate is the best!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2021

**What do you like best about Base?**

We love how Crowdvocate allows us to really gain insight into our customer base. We can track their journey thoroughly and understand what their needs are early on.

**What do you dislike about Base?**

There is nothing to dislike about Crowdvocate.

**What problems is Base solving and how is that benefiting you?**

We were really having trouble getting our customers to advocate for us before. Now, we can identify which customers are most enjoying our product and are most engaged and reward them for their acts of advocacy.

  ### 5. "Customer Advocacy Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mahinour S. | Outbound & Sales Automation Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2020

**What do you like best about Base?**

A really great tool that provides journey based advocacy, customer insights, advocacy at scale, ease of use, saving a lot of administrative work, customer loyalty and rewards automation, multi-channel customer outreach, unlimited service and support

**What do you dislike about Base?**

We want more engagement channels such as text messaging customers, have also content/marketing services, we need to integrate to several systems like CRM and others to maximize value and insights

**What problems is Base solving and how is that benefiting you?**

We can add lots of new activities we didn’t consider when we started such as upsell campaign and survey, our customers love the loyalty rewards and networking. Really easy to use.
The setup was easy and Crowdvocate was supportive in the rollout. We see clear ROI from referrals and reference, its great to measure what customer activities contribute to the business and share that internally to grow our influence.

  ### 6. The best journey based advocacy software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rafal K. | Product Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2020

**What do you like best about Base?**

Great tool for engaging customers on every step of their journey in our app. It helps us collect success stories and more.

**What do you dislike about Base?**

I'm looking forward to seeing more integrations with CRMs etc.

**What problems is Base solving and how is that benefiting you?**

Crowdvocate helps us build customer loyalty and automate collecting success stories.


## Base Discussions
  - [What is Crowdvocate used for?](https://www.g2.com/discussions/what-is-crowdvocate-used-for)

- [View Base pricing details and edition comparison](https://www.g2.com/products/base/reviews?page=2&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-09+11%3A32%3A21+-0500&secure%5Bsession_id%5D=9fbd84c9-7514-4ce4-99c8-d396932cceb9&secure%5Btoken%5D=7a9e892b8282a90606b13e9354a92f4deb645e85f8f480d536dcfb321d56f04c&format=llm_user)
## Base Integrations
  - [Bettermode](https://www.g2.com/products/bettermode/reviews)
  - [Discord](https://www.g2.com/products/textaify-discord/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [IBM Maximo IT](https://www.g2.com/products/ibm-maximo-it/reviews)
  - [Khorus](https://www.g2.com/products/khorus/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [monday CRM](https://www.g2.com/products/monday-crm/reviews)
  - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews)
  - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews)
  - [SAP Data Intelligence](https://www.g2.com/products/sap-data-intelligence/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Tango](https://www.g2.com/products/blackhawk-network-tango/reviews)
  - [Tremendous](https://www.g2.com/products/tremendous/reviews)
  - [Twilio](https://www.g2.com/products/twilio/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [Workday Platform](https://www.g2.com/products/workday-platform/reviews)

## Base Features
**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management
- Campaign Management
- SEO Management
- Workflow Management
- Template Management

**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Sales Team**
- Flexible Sales Process
- Training Mode
- Playbooks

**Content**
- Document Collaboration
- Versioning
- E-Signature
- File Request
- Feedback

**Visual UGC**
- Campaign Customization
- Widget
- Media Library

**Planning**
- Scheduling Integration

**Agentic AI - Customer Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Additional Functionality**
- AI Copilot
- Email Alerts
- Customer Segmentation
- Multi-Campaign
- Email Marketing
- Customizable Reports
- Social Advertising
- Widgets
- Reporting & Statistics
- API
- Generative AI
- Campaign Segmentation
- Email Templates
- Search/Filter
- Pre-Approved Content Library
- Surveys & Feedback
- Customer Advocacy
- Data Import/Export
- Social Promotion
- Employee Advocacy
- Activity Dashboard
- Alerts/Notifications
- Filtering
- Real-Time Updates
- Social Media Monitoring
- Customizable Fields
- Customizable Branding
- Email Distribution
- Nonprofit Advocacy
- A/B Testing
- Customizable Templates
- Content Library
- CRM
- Gamification
- Activity Tracking
- Discount Management
- Customer Engagement
- Campaign Management
- Incentive Management
- Campaign Analytics
- Engagement Tracking
- Real-Time Analytics
- Customer Accounts
- Communication Management
- Community Management
- Rewards Management
- Gift Card Management
- Multi-Channel Marketing
- User Management
- Visual Analytics
- Feedback Management
- Social Engagement
- Event Triggered Actions
- Loyalty Program
- Campaign Planning
- Rewards Program
- Advocate Management
- Lead Capture
- Referral Tracking
- Reporting/Analytics
- Promotions Management
- Pipeline Management
- Reference Request Automation
- Reminders
- Nomination Tracking
- Task Scheduling
- Calendar Management
- Reference Usage Tracking
- Audio References
- For Sales/Marketing
- Workflow Management
- Configurable Workflow
- Video References
- Survey/Poll Management
- Program Notices
- Contact Management
- Lead Management
- Customer Activity Tracking
- Customer Database
- ROI Tracking
- Lead Generation
- Conversion Tracking
- Referral Templates
- For Customer Referrals
- For Employee Referrals
- Lead Engagement
- Fraud Detection
- Performance Metrics

**Optimization**
- SEO
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Community Building**
- Member Profiles
- Real-Time Notifications
- Member Discovery
- Member Referrals
- Community Spaces
- Paid Memberships
- Multimedia Sharing
- Alerts/Notifications

**Discovery**
- Referral Program
- Incentives
- 3rd-Party Trends

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs
- Third-Party Integrations
- Meeting Management
- Calendar Management
- Call Management
- Document Management
- Contact Management
- Task Management
- Lead Management
- Content Management
- Notes Management
- Sales Activity Management
- Email Management

**Intelligence**
- Opportunity Identification
- Zero-touch Renewals
- Smart Content

**Collaboration**
- Billing and Invoicing
- Instant Messaging
- Project Management
- Analytics
- Time Tracking
- Mobile Application
- Engagement Tracking

**Integrations**
- Social Media
- Content Creation
- Multi-Channel Marketing
- Rights Management
- UGC Request Automation
- Influencer Relationship Management
- Feedback Management
- Contest Management
- Campaign Management
- Workflow Management
- Social Media Integration

**Publishing**
- Execute Content Publication

**Additional Functionality**
- Search/Filter
- AI Copilot
- Commenting/Notes
- Content Publishing Options
- Reporting & Statistics
- Content Library
- Document Classification
- Drag & Drop

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Version Control
- Editing and Approval Tools
- Distribution Features
- Social Media Integration
- User, Role, and Access Management
- Approval Process Control

**Community Improvement**
- Gamification
- Polls & Questions
- Automation Rules

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Performance Analysis**
- Coaching 
- Peformance Tracking
- Email Tracking
- Call Tracking

**Mapping**
- Multiple Org Charts
- Stakeholder Roles

**Support**
- Onboarding
- 24/7 Client Support

**Social Media**
- Social Media Integration

**Customer Analytics**
- Community Insights
- Community Engagement Analytics
- Downloadable Reports
- ROI Tracking
- Engagement Tracking
- Activity Tracking

**Mobile**
- Mobile Optimization

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Planning**
- Collaborative Editorial Calendars / Scheduling Content

**Performance**
- UGC Analytics
- Lazy-Loading

**Generative AI**
- AI Text Generation
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Text-to-Video

**Agentic AI - Customer Revenue Optimization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Sentiment Analysis
- Alerts/Notifications
- Mobile Access
- Access Controls/Permissions
- Collaboration Tools
- For Creative Agencies
- For eCommerce
- ROI Tracking
- Post Scheduling
- Segmentation
- Activity Dashboard
- Marketing Calendar
- Search/Filter
- Hashtag Tracking
- Influencer Discovery
- AI/Machine Learning
- Referral Tracking
- Online Payments
- Engagement Tracking
- Customer Surveys
- Ratings/Reviews
- Content Delivery
- AI Copilot
- Personalization
- Keyword Tracking
- Approval Process Control
- UGC Collection
- Generative AI
- Loyalty Program
- Influencer Tracking
- Customer Advocacy
- Video Editing

**Additional Functionality**
- Alerts/Notifications
- Publish Scheduling
- Email Marketing
- Content Library
- Conversion Tracking
- Generative AI
- AI Copilot
- Social Promotion
- Data Visualization
- Editorial Calendar
- Drag & Drop
- Campaign Analytics
- Campaign Planning
- Multi-Channel Campaigns
- Engagement Tracking
- Customizable Templates
- Reporting & Statistics
- Customizable Branding
- Categorization/Grouping
- Data Import/Export
- Filtering
- Activity Tracking
- Social Media Monitoring

**Community Management**
- Community Feeds & Discussions
- Live Streaming
- Chat & Messaging
- Events Management
- Admin Roles & Permissions
- Knowledge Base Management
- Group Management
- Content Management
- Feedback Management
- Membership Management
- Email Management
- Website Management
- Communication Management
- User Management
- Calendar Management

**Platform**
- Multichannel Sharing
- Forum
- Integration
- Content Distribution

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Agentic AI - Content Creation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Online Community Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Social Media Integration
- Third-Party Integrations
- Multi-Language

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- AI/Machine Learning

**Additional Functionality**
- Email Response Control
- Speech Recognition
- Customer Engagement
- Dashboard
- Chat/Messaging
- AI Writing Assistant
- For Sales Teams/Organizations
- Sales Automation
- Alerts/Notifications
- CRM
- Predictive Analytics
- Lead Scoring
- Templates
- Reminders
- Email Templates
- SMS Messaging
- Personalization
- Reporting/Analytics
- Conversation Intelligence
- Lead Engagement
- Customer Database
- AI Copilot
- Omnichannel Outreach
- Workflow Automation

**Additional Functionality**
- Activity Dashboard
- Generative AI
- Single Sign On
- Email Reminders
- API
- Discussions/Forums
- Ideation
- Personalization
- Reporting & Statistics
- Contact Database
- Moderation
- @mentions
- Member Directory
- Mobile Access
- Filtering
- Data Import/Export
- Commenting/Notes
- Document Storage
- Customizable Branding
- AI Copilot
- Drag & Drop
- SSL Security
- Customizable Templates

## Top Base Alternatives
  - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews)
  - [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) - 4.4/5.0 (427 reviews)
  - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (4,070 reviews)