What I like best about Bamboo is the nice user interface and how easy it is to use and understand.
One thing that I think they could improve on is easier integration with other tools like HipTest.
I recommend you compare this product to other like it and decide what best works for you. I like that Bamboo is easy to use and looks nice from a user's point-of-view.
My company uses Bamboo to build upon commits to our Bitbucket repository, run unit tests and deploy to our various test, staging, and production environments. To have Bamboo build our projects after each commit and run the unit tests allows us to catch bugs early on to save time and money. This benefits our developers, QA analysts, and the company as a whole.