---
title: Badger Maps Reviews
meta_title: 'Badger Maps Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 338 reviews by the users' company size, role or industry
  to find out how Badger Maps works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 338
  scale: '5'
date_modified: '2026-08-11'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---


# Badger Maps Reviews
**Vendor:** Badger Maps, Inc  
**Category:** [Field Sales Software](https://www.g2.com/categories/field-sales)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 338
## About Badger Maps
Your field sales tool kit to sell more– Badger Maps is the top rated mobile app for B2B reps in the field and a total territory management for your entire field team. With Badger, outside sales &amp; field service reps get a mobile app (available on both iPhone and Android) that cuts drive time, improves data collection, and increases sales. Activities that were once a time sink like customer mapping, route planning, scheduling, data collection, and reporting are all made easy with Badger’s mobile mapping app. Paired with a suite of territory management tools that includes performance dashboards and a robust territory mapping interface, Badger Maps will enhance the workflows of everyone on your field team with features like: Route Planner &amp; Mobile Sales Mapping - Fit 2 more meetings into each day by optimizing routes with up to 120 stops. - Visualize all your Accounts, Contacts, Leads, and Opportunities on an interactive map on your phone. - Filter and colorize accounts by custom metrics like priority status or last order date to instantly spot your best opportunities as you plan your day. - Plan and save all your routes in advance so you never fly blind on the road. Scheduling &amp; Reminders - Sync routes to your calendar with the touch of the button. - Get alerts for follow-ups or nearby accounts that need attention. Mobile Lead Generation - Find new, qualified leads near your route– great for downtime on the road! Data Collection &amp; A Mobile CRM Front-End - Take notes, capture photos, and keep all your customer information up to date from your phone. - Automatically sync all your data with the leading CRMs including Salesforce, HubSpot, Zoho, Microsoft Dynamics, NetSuite, Pipedrive, monday.com, Veeva, Insightly, SugarCRM, and more. - Map and access all your CRM data in the field. See the relationship between different data types so you’re never left fumbling for the information you need to serve your customers. Reporting &amp; Mileage Tracking - Get automated reports summarizing your routes and customer activity. - Generate mileage tracking reports that make submitting your expenses easy. Territory Mapping &amp; Management - See all your reps’ data represented in performance dashboards and customizable charts &amp; graphs. - Use territory alignment software to automatically balance and optimize your territories. - Automate lead routing to assign new leads to the right territory instantly- no manual work needed! - Create competitions and incentivize your reps with dynamic leaderboards. - Uncover insights with territory mapping tools like heat maps, bubble maps, thematic maps &amp; more. Get a free 14-day trial, integrated with your CRM. With optimized routes, Badger pays for itself with just the savings on gas!



## Badger Maps Pros & Cons
**What users like:**

- Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency. (70 reviews)
- Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes. (48 reviews)
- Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks. (47 reviews)
- Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits. (45 reviews)
- Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience. (40 reviews)
- Time-saving (38 reviews)
- Users appreciate the **routing efficiency** of Badger Maps, maximizing time and managing multiple locations effectively. (37 reviews)
- Efficiency (33 reviews)
- Features (29 reviews)
- Time Management (29 reviews)

**What users dislike:**

- Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation. (17 reviews)
- Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency. (16 reviews)
- Users find the **pricing to be high** compared to its features, especially for limited usage scenarios. (14 reviews)
- Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency. (13 reviews)
- Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features. (11 reviews)
- Limited Features (11 reviews)
- Users find the **GPS inaccuracies** frustrating, as it sometimes directs to incorrect addresses and can lead to setbacks. (9 reviews)
- Users find the **learning curve steep** for Badger Maps, requiring more time and clearer instructions for new users. (9 reviews)
- High Cost (7 reviews)
- Import (7 reviews)

## Badger Maps Reviews
  ### 1. SPEED WINS    ... Got to have it !!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony G. | Director of Architectural Business Development, Construction, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2024

**What do you like best about Badger Maps?**

Badger Maps tools are efficient and effective when planning your sales or bussiness development activities calling on various clients in an assigned territories. The tools are easy to implement The results saves time, gas and cost.

**What do you dislike about Badger Maps?**

I've not experienced any negative outcomes; it's a resource I use very frequently and easy to integrateand has a number of features which accomodate your particular criteria.  Most importantly, their customer support  staff are helpful, and quick to respond with answers to questions that arises.

**What problems is Badger Maps solving and how is that benefiting you?**

Driving effeciency in Sales Route planning, which saves time and fuel expenses.

  ### 2. Once everything is set up, I am enjoying the routing and ease of use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** David Q. | Outside sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2025

**What do you like best about Badger Maps?**

The lasso feature and optimization for my day. Cust serv is pretty helpful.

**What do you dislike about Badger Maps?**

The initial set up is not very user friendly, way too complicated.

**What problems is Badger Maps solving and how is that benefiting you?**

Very helpful in plotting out my day and getting to point to point quicker.

  ### 3. I use badger to keep track of the accounts i am marketing to in my area.

**Rating:** 3.5/5.0 stars

**Reviewed by:** William  J. | Business Development Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2024

**What do you like best about Badger Maps?**

I really like the route optimization tool, as well as the visulisation tool so i can change the color of the account based on my last visit so i can prioritize the accounts i need to see first.

**What do you dislike about Badger Maps?**

when i add a new account to badger and i use the "current location" option instead of filling in the adress manually, sometimes it sets the adress for miles away from where i acually am. it happens every once in a while but it can be a decent set back if i dont catch it before im driving. 

an auto save option for routes would be nice to.

**What problems is Badger Maps solving and how is that benefiting you?**

it solves the problem of manually making my routes for me.

  ### 4. Great tool to keep mobile salespeople efficient.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 17, 2025

**What do you like best about Badger Maps?**

Placing a list of prospective customers in an efficient order for physical visits.

**What do you dislike about Badger Maps?**

The cost was a bit high for the one feature I used it for.
While it did much more than I used it for, my company's current CRM took care of all the other features.

**What problems is Badger Maps solving and how is that benefiting you?**

Organizing sales calls

  ### 5. Great product a little technical

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ryan W. | Managing partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2024

**What do you like best about Badger Maps?**

I like using the app to put a visual perspective to possible clients. I like that it will give you a route and help plan days. I like that it gives weekly updates in report form.

**What do you dislike about Badger Maps?**

Its very technical to export sites to in a formation that is easily filtered. Some of the cells when uploaded dont need to be filtered. It would be nice to only have the option to select what information or cell uploaded to filter. Also would be nice to show all update information that is uploaded in one area. Not on 3 different tabs for account. I have not really used the customer support. But so far the product and people I have talked to have been good and easy to talk to. I am still in trail and error with product. But I could see using this company wide. I would like to see this used daily within my company.

**What problems is Badger Maps solving and how is that benefiting you?**

time management and putting hands on all potential sales.

  ### 6. Great service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kiera M. | Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Badger Maps?**

Badger Maps is the best map I found for our healthcare agency. We love it and had the best representative, Michael! Very happy with the service, it has made our daily tasks much easier when scheduling patients for home visits.

**What do you dislike about Badger Maps?**

N/A, nothing to dislike. Happy with service

**What problems is Badger Maps solving and how is that benefiting you?**

routing clients

  ### 7. MEG WAS GREAT

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 18, 2025

**What do you like best about Badger Maps?**

The Support from Meg and Michael has been Great!!!!!!

**What do you dislike about Badger Maps?**

Not really anything...You have to use it to understand the s hortcuts so to speak.

**What problems is Badger Maps solving and how is that benefiting you?**

I am not going from one to another.....and then having to come back because I missed a customer..THAT I FORGOT ABOUT...

  ### 8. The App that Makes My Life Easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shaina G. | Marketing Administrator, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2024

**What do you like best about Badger Maps?**

I love using Badger Maps because it makes my life easier. It keeps all of my contacts in order and shows me check ins and who I need to visit next. I can add special notes about each person I see and reminds me of what I have brought to offices so I don't double up on things.

**What do you dislike about Badger Maps?**

There is really nothing I can think of that I don't love about Badger Maps.

**What problems is Badger Maps solving and how is that benefiting you?**

Badger Maps helps me plan my days & helps me to build/maintain better relationships with clients.

  ### 9. Easiest Route Planner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew O. | Business Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2024

**What do you like best about Badger Maps?**

Everyday, I enter the 8-10 names of clients I need to see, and Badger always spits out the most efficient route. I also utilize the note feature so I can enter data into our CRM.

**What do you dislike about Badger Maps?**

I don't have a complaint about Badger Maps

**What problems is Badger Maps solving and how is that benefiting you?**

I do not have any feedback for this specific section.

  ### 10. Absolute time saver

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 27, 2024

**What do you like best about Badger Maps?**

I have been working in the field for years as a territory sales rep and I used to hate working on scheduling, this has been a life saver.

**What do you dislike about Badger Maps?**

I would say the biggest struggle I have is the having to monitor when a business moves. I wish it was connect with Google so I could get an alert when someone moves

**What problems is Badger Maps solving and how is that benefiting you?**

It has given me back hours in my week when it comes to planning my trips. I used to dread working on my schedule and this has taken almost all of the struggle out of it

  ### 11. Nothing truly negative to say but could use some updates in the future.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 10, 2024

**What do you like best about Badger Maps?**

I like the intuitiveness to pivot from planned stop to unplanned stop while using the app daily but then also have the ability to customize and pre-plan my routes down to the minute via the website. I have used other mapping programs but decided to give Badger Maps a try and haven't looked back.

**What do you dislike about Badger Maps?**

I do not have many dislikes but the one that comes to mind is not having the ability to have different account lists. This would be the one improvement that I would like to see in future updates. If I cover multiple areas but only want to focus on a specific area, it would be great to be able to break it down without viewing my entire map.

**What problems is Badger Maps solving and how is that benefiting you?**

I cover a large territory with many accounts and often I try to plan my week in advance with prospective customer stops so utilizing Badger Maps to help nail down specific locations to be the most effective is why I continue to be a supporter.

  ### 12. Great routing and finding new accounts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Austin B. | Salesperson, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2024

**What do you like best about Badger Maps?**

Route optimization, makes my day very efficient

**What do you dislike about Badger Maps?**

No real complaints, sometimes when building a route on my phone, selecting accounts can be kind of clunkly or laggy, hard to tell if its acctually added on not, sometimes.

**What problems is Badger Maps solving and how is that benefiting you?**

wasting time on routes and finding new accounts with out having to actually go out and look for them

  ### 13. User friendly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2025

**What do you like best about Badger Maps?**

The software is user friendly and easy to navigate app.

**What do you dislike about Badger Maps?**

Needing to export info into company CRM.

**What problems is Badger Maps solving and how is that benefiting you?**

The routing is helping me locate prospects and optimize time.

  ### 14. Must have tool for territory sales

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2018

**What do you like best about Badger Maps?**

The ability to modify an existing route and adapt to customers needs while still prospecting. 

**What do you dislike about Badger Maps?**

Make sure you save and sync to add notes and updates effectively. 

**What problems is Badger Maps solving and how is that benefiting you?**

Improved coverage of my territory, and more efficient use of my time on the road - route optimzation while making sure no stone goes unturned.

  ### 15. Badger client review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josh C. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2024

**What do you like best about Badger Maps?**

The mapping feature and weekly reports. The mobile app makes it easy out in the field.

**What do you dislike about Badger Maps?**

I wish business cards could be uploaded somehere within the account instead of only in photos on each checkin. I would also like to see subaccounts within an account. I have offices that I visit with multiple people and I have to create multiple accounts for each person. Sub accounts would be easier.

**What problems is Badger Maps solving and how is that benefiting you?**

Mapping routes, finding close accounts, and logging visits

  ### 16. Allaine was extremely helpful in walking me through how to use Badger maps, and incredibly patient!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 30, 2025

**What do you like best about Badger Maps?**

Will make my day run far more efficient!

**What do you dislike about Badger Maps?**

No dislikes, just need to get past the learning curve

**What problems is Badger Maps solving and how is that benefiting you?**

Efficient routing

  ### 17. Excellent Customer Service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Priscilla A. | Medical Registrar, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 08, 2024

**What do you like best about Badger Maps?**

So many options, features, and customization.

**What do you dislike about Badger Maps?**

Of course I wish it was free, but it is well worth the price.  Its a game changer for me!

**What problems is Badger Maps solving and how is that benefiting you?**

Real time account management as I'm out in the field instead of coming back to the office and updating my spreadsheet.  Also, all aspects of my field days are managed within one app., (routing, mileage, notes, account details, mapping, reports, etc...)

  ### 18. Very helpful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deborah Z. | Account Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2024

**What do you like best about Badger Maps?**

It's great to see how close my clients are to each other so I can better utilize my time getting from one place to the other.

**What do you dislike about Badger Maps?**

Nothing to dislike nothing to dislike.......

**What problems is Badger Maps solving and how is that benefiting you?**

I can see where my clients are. Very helpful for time management.

  ### 19. Great Routing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karen G. | Mighty Kind Sales Admin and Fulfillment, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 04, 2024

**What do you like best about Badger Maps?**

We love the optimization feature for saving time and reporting features. As a small business it gives us the opportunity to start out with a basic plan and grow.

**What do you dislike about Badger Maps?**

I don't see a downside with using Badger. I have had a couple of editing challenges but Badger support is excellent and always comes through with a solution to meet our needs.

**What problems is Badger Maps solving and how is that benefiting you?**

Visiting our current accounts and using Places for leads has simplified our planning. Tracking visits is key and reporting is so easy with Badger.

  ### 20. More Productivity In One App

**Rating:** 5.0/5.0 stars

**Reviewed by:** Seth M. | Outside Sales Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2024

**What do you like best about Badger Maps?**

What I like best about Badger Maps is being able to visualize all my accounts on the map. It lets me see current customers as well as prospective customers which allows me to maximize my time and efforts. Customer service is extremely helping and very quick to answer any questions.

**What do you dislike about Badger Maps?**

The only down side I've ran across is I would like to be able to check in while prospecting or cold calling without adding the account to my list.

**What problems is Badger Maps solving and how is that benefiting you?**

Badger maps helps me to plan my day and routes. It allows me to maximize my selling time with way less downtime planning.

  ### 21. Very Pleased and helpful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Amy R. | Business Development/Account Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 15, 2024

**What do you like best about Badger Maps?**

I enjoy how it lets you narrow down your route, so that you are not wasting time, when you could be making more prospect/clients

**What do you dislike about Badger Maps?**

I don't like how when you create the route it puts it in Alphabetical order.

**What problems is Badger Maps solving and how is that benefiting you?**

They are no current issues

  ### 22. Great app and very easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2024

**What do you like best about Badger Maps?**

I travel to many locations that I am not familiar with and seeing all my prospect accounts on a map is very helpful

**What do you dislike about Badger Maps?**

Nothing as it serves my purpose very well

**What problems is Badger Maps solving and how is that benefiting you?**

Efficient driving/routing

  ### 23. Badger mapping

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 09, 2022

**What do you like best about Badger Maps?**

Tech support, accuracy and map building.

**What do you dislike about Badger Maps?**

I don't use it for its intended purpose, my use is a CRM and it works for me, for now.

**What problems is Badger Maps solving and how is that benefiting you?**

Time and travel management.

  ### 24. Very helpful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marijke C. | Canadian Sales Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 25, 2024

**What do you like best about Badger Maps?**

I love how it helps me to find leads in the areas I am working and optimizes my route.

**What do you dislike about Badger Maps?**

That I can not use more than one place search together. For instance I can only search Medispas, but not Medispas and Aesthetics.

**What problems is Badger Maps solving and how is that benefiting you?**

not having any problems at this time.

  ### 25. Great customer service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan M. | Operations Manager , Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2024

**What do you like best about Badger Maps?**

They simplify everything, and streamline the process very effectively.  I have used them for the past 6 years and will continue to use them with my new company.

**What do you dislike about Badger Maps?**

I would like to see a more customizable way to color-code the customer pins on the map.  
For example, I want to be able to color-code customers that I have open bids for (mostly because our CRM system is not the greatest).

**What problems is Badger Maps solving and how is that benefiting you?**

they are solving wasting a bunch of time on the road, and instead, allowing users to be more efficient by planning routes.

  ### 26. Michael will make me money!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rob F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2024

**What do you like best about Badger Maps?**

Customer service is unbelievably. Always available and always get s as person. They start on the phone until the job is done.

**What do you dislike about Badger Maps?**

Nothing, I have never had a bad experience

**What problems is Badger Maps solving and how is that benefiting you?**

It helps me to navigate through unknown areas and make my time more more efficient. It is very effective in torture planning and easy assets if you need to adjust.

  ### 27. Easy to use and effective

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Industrial Automation | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 09, 2024

**What do you like best about Badger Maps?**

I appreciate Badger Maps ease of use as well as their product support and customer service.

**What do you dislike about Badger Maps?**

The monthly fee is expensive. A lower price point would be much more attractive.

**What problems is Badger Maps solving and how is that benefiting you?**

Badger makes my route planning incredibly fast and easy.

  ### 28. Quick Use Was Fastastic

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 28, 2024

**What do you like best about Badger Maps?**

I liked the mapping and routing functionality for managing the most efficient routes to travel, between multiple, ever changing times and locations.

**What do you dislike about Badger Maps?**

I had no dislikes, during my addmittedly short time using it.

**What problems is Badger Maps solving and how is that benefiting you?**

We used it as part of a pilot travel project.  Reaping rewards now, so I expect to reinstate the application at some point in the future.

  ### 29. I really like Badger.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2024

**What do you like best about Badger Maps?**

I like the route feature. I alos like that the accounts are color coded by status.

**What do you dislike about Badger Maps?**

I with that I could make folders with different accounts.

**What problems is Badger Maps solving and how is that benefiting you?**

It helps me plan routs to visit all my customers

  ### 30. Just a few improvements needed.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dayne  P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 07, 2024

**What do you like best about Badger Maps?**

Easy mapping. Can upload pictures now. Overall good.

**What do you dislike about Badger Maps?**

Being Red/Green colorblind and with no option to colorize with my own choice of color decreases the functionality for people with this disability.

**What problems is Badger Maps solving and how is that benefiting you?**

Route tracking with history is great

  ### 31. Add it to your everyday routine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin V. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Badger Maps?**

Badger has increased my efficiency, while lowering travel time and route planning when visiting customers. It should be a part of every sales reps toolbelt.

**What do you dislike about Badger Maps?**

I haven't found anything not helpful about Badger.

**What problems is Badger Maps solving and how is that benefiting you?**

Fuel, efficiency of the reps and increased productivity

  ### 32. Michael Cruz 4.22.24

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark H. | Independent Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2024

**What do you like best about Badger Maps?**

Customer Support. Michael Cruz et al are very helpful and patient.

**What do you dislike about Badger Maps?**

It seems to be taking me personally longer to learn the system.

**What problems is Badger Maps solving and how is that benefiting you?**

Anytime I get stuck I call for help. Process and implementation mostly.

  ### 33. Wonderful mapping software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2024

**What do you like best about Badger Maps?**

The places integration is one of the best parts about Badger. When I'm traveling across the U.S I can type in a key word and find places to stop along my route.

**What do you dislike about Badger Maps?**

The only issue I have with badger is the only way I can sort my separate accounts is by "check in" or contact. I'd love to be able to have multiple accounts where the pins for just those account are shown.

**What problems is Badger Maps solving and how is that benefiting you?**

Badger benefits me by allowing me to track and plan my routes efficiently.

  ### 34. Great route mapping

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jay M. | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Badger Maps?**

The route mapping really allows me to give my customers a schedule and timeline for when I will be there

**What do you dislike about Badger Maps?**

The lack of a solid crm. It's the reason we had to leave it and go to nutshell

**What problems is Badger Maps solving and how is that benefiting you?**

Makes it easy to hit all of my stops in the most efficient way and allow me to schedule with my customers accurately.

  ### 35. I love the platform, it's incredibly helpful and saves time, but is pricey

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 01, 2024

**What do you like best about Badger Maps?**

The way you can optimize your route makes it so easy to go from one clinic to the next

**What do you dislike about Badger Maps?**

It's too expensive. $60 a month is a lot. In the app my company is using now, you can scan business cards and create a profile, label the clinic and more.

**What problems is Badger Maps solving and how is that benefiting you?**

It's keeping all of my accounts in one place, easy to find and easy to write your notes. It also optimizes your route to make your day faster

  ### 36. Very well organized and easy to use for marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** cherie r. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Badger Maps?**

Ease of use and can use from computer or app on phone.

**What do you dislike about Badger Maps?**

I am in the medical field and often times I could not list all the Doctors in the Group without tricking the system.

**What problems is Badger Maps solving and how is that benefiting you?**

Ease of tracking MD referrals

  ### 37. Perfect for covering multi-state large territories.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ian P. | Account Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** April 30, 2024

**What do you like best about Badger Maps?**

The customer cupport was great whenever i had an issue

**What do you dislike about Badger Maps?**

A lot of options around accounts I wasn't able to use/learn

**What problems is Badger Maps solving and how is that benefiting you?**

Learning my multi-state territory

  ### 38. Great mapping program.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Melody A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 10, 2023

**What do you like best about Badger Maps?**

You have the ability to set up several different routes and color code the stops.  Their customer support is always available to assist you with learning the benefits of the app.

**What do you dislike about Badger Maps?**

If you have a large client database, it can be time consuming to get everything initially set up.

**What problems is Badger Maps solving and how is that benefiting you?**

Badger maps is crucial in making routes for our sales reps that will be most beneficial in time management.

  ### 39. My Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rowan G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 23, 2024

**What do you like best about Badger Maps?**

The fact that it can show me potential clients on the map.

**What do you dislike about Badger Maps?**

That I can't email people directly from the app.

**What problems is Badger Maps solving and how is that benefiting you?**

Routing is done QUICKLY and efficiently.

  ### 40. Badger Maps has added great value to my territory managament.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.)

**Reviewed Date:** January 03, 2024

**What do you like best about Badger Maps?**

My favorite tool is the "lasso" where I can draw a circle around any given area, and it will bring up all the accounts that fall in that circle. This is helpful for knowing where to go next when I am out in the field looking to use my time most effectively.

**What do you dislike about Badger Maps?**

I'd like to be able to assign dollar values to my accounts so I can easily see which ones are my largest customers.

**What problems is Badger Maps solving and how is that benefiting you?**

My territory is rather large, so when I am out in a certain region, it is helpful to know which accounts are close by in order to schedule my travel plans.

  ### 41. My experience with Badger has been very good.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dominic C. | Metals Digestions/Sample Preparation, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2023

**What do you like best about Badger Maps?**

Being able to map out my accounts, schedule optimum times for each check in, and see my progress each day has been the most help. It has really helped me to improve my route efficiency, especially pertaining to drive time.

**What do you dislike about Badger Maps?**

I have not had any complaints pertaining to Badger Maps since starting. I wish it was cheaper for the indidual person, but it is worth it if used in its entirety.

**What problems is Badger Maps solving and how is that benefiting you?**

The biggest problem solved by Badger Maps was efficiency when driving by better planning my routes.

  ### 42. Brand New User to Badger Maps...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeff Sr S. | President/Sales Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2024

**What do you like best about Badger Maps?**

I like the way it maximizes my time. Meaning, it sorts my routes in the  most efficient way.

**What do you dislike about Badger Maps?**

I'm new to Badger -- it seems easy but there's a lot to learn. Ask me in 3 months.

**What problems is Badger Maps solving and how is that benefiting you?**

Gives me a good visual on wher mt accounts are located -- identifies areas that I need more coverage.

  ### 43. Great mapping program for our Mobile Tire Shop.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eric M. | Franchise Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Badger Maps?**

Multiple Stops and Optimize routes key for our shop

**What do you dislike about Badger Maps?**

None... Best Mapping application on the market

**What problems is Badger Maps solving and how is that benefiting you?**

Multiple stops and route optimazation

  ### 44. Great Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** delmar W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 26, 2024

**What do you like best about Badger Maps?**

Takes you to customers using the shortest routes. Customer Support is great in explaining how to use program.

**What do you dislike about Badger Maps?**

None that I have experianced yet only used badger on two trips.

**What problems is Badger Maps solving and how is that benefiting you?**

Shortest routes  and crm.

  ### 45. Helpful.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anneliese D. | Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2023

**What do you like best about Badger Maps?**

being able to map out my routs by device and zip codes. Its easy to use and i like that i can add it to my schedule and google maps.

**What do you dislike about Badger Maps?**

That it stops working with no internet schedule. Some of the addresses i'm looking up doesnt pop up.

**What problems is Badger Maps solving and how is that benefiting you?**

my rout.

  ### 46. streamline your sales

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Glass, Ceramics & Concrete | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2023

**What do you like best about Badger Maps?**

This sales mapping app is incredibly easy to use and has made my job more enjoyable. It streamlines my workflow, allowing me to focus on selling. The app's mapping capabilities help me plan efficient routes and optimize my time. It provides valuable insights and analytics for data-driven decision-making. Overall, highly recommended for boosting productivity in sales.

**What do you dislike about Badger Maps?**

in my opinion I dont see anything I would change from the app .

**What problems is Badger Maps solving and how is that benefiting you?**

badger maps soves the problems of lead searching, route planning, and follow-up management, benefiting me by saving time and enchancing productivity in sales.

  ### 47. Excellent!!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Badger Maps?**

This does what it says it does. Is the easiest way to plan routes across the city and the optimize function is the best part, the app plans the route for you including starting and ending points with an interface feature is super user friendly.

**What do you dislike about Badger Maps?**

Zero complaints. The interface is very intuitive and user friendly.

There's no way to plan a route manually with the speed and easiness that the app provides.

**What problems is Badger Maps solving and how is that benefiting you?**

It takes hours to plan routes manually while you can just upload a spreadsheet and the app will solve everything for you in just a couple minutes letting the user visualize the stops and routes.

  ### 48. I use this great service daily.  Don't know how a person can cover a large territory any other way.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fred L. | Territory Sales Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Badger Maps?**

The mapping and optimization it has lets me pick up three or more calls per day.

**What do you dislike about Badger Maps?**

The classification process takes a few steps, but it is not a that big of a deal.

**What problems is Badger Maps solving and how is that benefiting you?**

The scheduling of my day and helping to remember not only who I need to call on but what was discussed last call, in a way that is not super complicated.

  ### 49. Fantastic product!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marty B. | Director Of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2023

**What do you like best about Badger Maps?**

I use it daily to log in visits to my clients. It time-stamps my inputs so I know when I saw them and records my summary of the visits. At the end of the week my boss gets an email letting him know about everything I did for the week.

**What do you dislike about Badger Maps?**

I wish I could get the export of account information to my email, not my bosses. I like to have the information, but my boss is usually too busy to send me his copy.

**What problems is Badger Maps solving and how is that benefiting you?**

It gives me all my client's contact information and I get a complete history of my visits.

  ### 50. life changing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 17, 2023

**What do you like best about Badger Maps?**

it's very easy to use.  it saves me time.  it helps me keep track of how many days between account check ins.  if a meeting goes short, it helps me identify nearby accounts I can stop in to fill my day.

**What do you dislike about Badger Maps?**

nothing.  there is no downside.  wish my company would adopt it natiowide so I could use the sf.com integration features.  wish i had found some of the training videos sooner instead of figuring the features out by random clicks

**What problems is Badger Maps solving and how is that benefiting you?**

It was time consuming for me to route with an excel spreadsheet and google maps.  once I did have a route if an appointment cancelled then re-routing to fill my day was time consuming.  it was hard to manually keep track of visiting my top accounts every 45 days.


## Badger Maps Discussions
  - [How does the route saving feature work? It is confusing, and ends up saving over other routes under new names.](https://www.g2.com/discussions/how-does-the-route-saving-feature-work-it-is-confusing-and-ends-up-saving-over-other-routes-under-new-names) - 1 comment, 1 upvote
  - [i am unable to get a logged in badger screen shot into the survey](https://www.g2.com/discussions/i-am-unable-to-get-a-logged-in-badger-screen-shot-into-the-survey) - 2 comments, 1 upvote
  - [How does route planning software work?](https://www.g2.com/discussions/how-does-route-planning-software-work) - 1 comment
  - [Are Badger maps free?](https://www.g2.com/discussions/are-badger-maps-free) - 3 comments
  - [What is the best route planning software?](https://www.g2.com/discussions/what-is-the-best-route-planning-software) - 3 comments

- [View Badger Maps pricing details and edition comparison](https://www.g2.com/products/badger-maps/reviews?page=3&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A25%3A58+-0500&secure%5Bsession_id%5D=54159442-0b8a-4232-b065-b66a09186f4b&secure%5Btoken%5D=bb5ee052635e7266913e3c47217c8719e164fed220c1f93a3eea9754b596dd77&format=llm_user)
## Badger Maps Integrations
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews)
  - [Dynamics 365 Customer Service](https://www.g2.com/products/dynamics-365-customer-service/reviews)
  - [Dynamics 365 Field Service](https://www.g2.com/products/dynamics-365-field-service/reviews)
  - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews)
  - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
  - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews)
  - [monday CRM](https://www.g2.com/products/monday-crm/reviews)
  - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews)
  - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)

## Badger Maps Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards
- Customizable Reports
- Marketing Reports
- Sales Reports
- Activity Dashboard
- Interactive Reports
- Customizable Reports
- Customizable Reports
- Activity Dashboard
- Customizable Dashboard

**Data Management**
- Data Capture
- Data Storage
- Data Manipulation
- Data Visualization
- Data Capture and Transfer

**Cartography**
- Geographic Maps
- Vector Mapping 
- Data Visualization
- Overlaying
- Data Mapping

**Routing**
- Master Routing
- Default Routes
- Route Assignment

**Territory Mapping**
- Custom Territory Mapping
- Strategic Selling
- Automatic Rep Assignment

**Generative AI**
- AI Text Summarization
- AI Image-to-Text
- Generative AI

**Agentic AI - Salesforce AppExchange Apps**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Before the Job**
- Calendar
- Dispatch
- Roles

**Map Creation**
- Geocoding
- Buffer Zone Query
- Overlaying
- Publishing

**Analysis**
- Predictive Analytics
- Distance Analysis 
- Spatial Analysis
- Data Stream
- Demographic Data
- Trend Analysis
- Trade Area Analysis

**Scheduling**
- Master Schedule
- Constraints
- Adjustments
- ETA

**Route Planning**
- Lead Priority
- Optimized Sales Routes
- Map Directions

**On the Job**
- Field Sales
- Alerts/Notifications
- Real-Time Notifications
- Customizable Fields
- Multi-Location
- Payment Collection in the Field

**Analysis**
- Spatial Analysis
- Reporting 
- Real-Time Streaming 
- Trend Analysis
- Statistical Analysis

**Reporting**
- Data Transformation
- WYSIWYG Design
- API Integrations
- Third-Party Integrations

**Optimization**
- Priorities
- Real-Time Updates
- Dynamic Routing

**Sales Performance Management**
- Performance Dashboards
- Sales Rep Tracker

**Additional Functionality**
- Monitoring
- Reporting & Statistics
- Color Codes/Icons
- Map Creation
- Geographic Maps
- Location Tracking
- AI Copilot
- Internet Mapping
- API
- Map Sharing
- Third-Party Integrations
- Interoperability
- Reporting/Analytics
- Image Management
- Activity Dashboard
- Geotargeting
- Labeling
- Data Collection
- Route Optimization
- Geolocation
- Generative AI
- Data Import/Export
- Multi-Location
- Census Data Integration
- 3D Imaging
- Data Mapping

**Additional Functionality**
- Customizable Reports
- Geotargeting
- Ad hoc Reporting
- Search/Filter
- Role-Based Permissions
- Alerts/Notifications
- Real-Time Analytics
- Reporting & Statistics
- Activity Tracking
- Geocoding
- Widgets
- Communication Management
- Behavioral Analytics
- Data Synchronization
- Data Import/Export
- Multi-Location
- Database Support
- 2D/3D Designing
- Customer Segmentation
- Geofencing
- Collaboration Tools
- Single Sign On
- CAD Tools
- Activity Dashboard
- AI Copilot
- Generative AI
- Location Tracking
- Reporting/Analytics
- Mobile Access
- Access Controls/Permissions
- User Management
- Real-Time Notifications
- Heatmaps
- Route Optimization

**After the Job**
- Reports
- CRM Integrations
- Accounting Integration
- QuickBooks Integration
- Third-Party Integrations
- Customizable Reports

**Analytics**
- Performance
- Time & Costs
- Productivity
- Performance Metrics

**Additional Functionality**
- Alerts/Notifications
- Mobile Access
- Drag & Drop
- Billing & Invoicing
- Data Import/Export
- AI Copilot
- Scheduling
- Driver Management
- GPS
- Electronic Signature
- Dispatch Management
- Search/Filter
- Employee Management
- SMS Messaging
- Territory Management
- Order Management
- Live Driver Tracking
- Delivery Tracking
- Third-Party Integrations
- Route Optimization
- Fuel Tracking
- Voice Recognition
- Inventory Management
- Status Tracking
- Shipping Management
- Transportation Management
- Order Tracking
- Self Service Portal
- Generative AI

**Additional Functionality**
- Customer History
- Document Storage
- Alerts/Notifications
- Customizable Templates
- Lead Capture
- Lead Qualification
- Route Optimization
- Calendar Management
- Workflow Management
- Third-Party Integration
- Sales Trend Analysis
- API
- CRM
- AI Copilot
- Email Management
- Opportunity Management
- Customizable Forms
- Payment Collection in the Field
- Lead Management
- Contact Management
- Dispatch Management
- Customer Database
- Mobile Access
- Activity Tracking
- Sales Forecasting
- Sales Activity Management
- Commission Management
- Reporting & Statistics
- Territory Management
- GPS
- Generative AI

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling
- Natural Language Search
- Visual Discovery
- Data Blending
- Data Blending

**Agentic AI - Field Service Management**
- Autonomous Task Execution
- Natural Language Interaction
- Proactive Assistance

**Additional Functionality**
- Work Order Management
- Checklists
- Maintenance Scheduling
- Parts Management
- Service History
- Residential Properties
- Vendor Management
- Customizable Forms
- Purchase Order Management
- Mobile Access
- Dispatch Management
- Task Scheduling
- Calendar Management
- Asset Tracking
- Technician Management
- Status Tracking
- API
- Document Management
- Job Management
- Preventive Maintenance
- AI Copilot
- Real-Time Reporting
- Commercial Properties
- Real-Time Data
- Historical Reporting
- Contract/License Management
- Customer Database
- Barcode/Ticket Scanning
- Activity Dashboard
- Facility Scheduling
- Workflow Management
- Inspection Management
- Inventory Management
- Predictive Maintenance
- Routing
- Forms Management
- Chatbot
- Documentation Management
- File Storage
- Electronic Signature
- Self Service Portal
- Service Level Agreement (SLA) Management
- Personalization and Recommendation
- Resource Allocation
- GPS
- Reporting & Statistics
- Drag & Drop
- Quotes/Estimates
- Scheduling
- CRM
- Online Time Clock
- Workforce Management
- Activity Tracking
- Contact Database
- Productivity Analysis
- Prioritization
- Customizable Branding
- Price and Cost Calculations
- Performance Management
- Equipment Tracking
- Data Capture and Transfer
- Time Tracking
- Data Synchronization
- Secure Data Storage
- Location Tracking
- Route Optimization
- Offline Access
- Real-Time Updates
- Collaboration Tools
- Chat/Messaging
- Knowledge Management
- Electronic Payments
- Customer History
- Inventory Control
- Performance Metrics
- Project Management
- Client Portal
- Driver ETA
- Job Tracking
- Automated Scheduling
- Customer Management
- Reminders
- Work Order Creation
- Equipment Maintenance
- Data Import/Export
- Search/Filter
- Recurring Appointments
- Contractor Management
- Access Controls/Permissions
- Workflow Automation

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services
- Real-Time Analytics
- Reporting/Analytics
- Real-Time Analytics
- Reporting/Analytics
- Visual Analytics

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs
- Real-Time Data
- Real-Time Data
- Third-Party Integrations
- Third-Party Integrations

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications
- Mobile Access
- Metadata Management

**Additional Functionality**
- Customizable Branding
- Natural Language Processing
- Data Extraction
- AI Copilot
- Ad hoc Reporting
- Real-Time Reporting
- Publishing/Sharing
- Collaboration Tools
- Strategic Planning
- Self Service Data Preparation
- Trend Analysis
- Text Analysis
- Real-Time Monitoring
- Data Synchronization
- Widgets
- Benchmarking
- Performance Metrics
- Data Mapping
- Generative AI
- Trend/Problem Indicators
- Customizable Templates
- Access Controls/Permissions
- Data Import/Export
- Profitability Analysis
- OLAP
- Alerts/Notifications
- Search/Filter
- Drag & Drop
- Data Connectors
- Multiple Data Sources
- Key Performance Indicators
- Dashboard Creation
- Role-Based Permissions
- Data Mining
- Forecasting
- Ad hoc Query

## Top Badger Maps Alternatives
  - [Geopointe](https://www.g2.com/products/geopointe/reviews) - 4.2/5.0 (276 reviews)
  - [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) - 4.5/5.0 (433 reviews)
  - [SPOTIO](https://www.g2.com/products/spotio/reviews) - 4.5/5.0 (397 reviews)

