--- title: Badger Maps Reviews meta\_title: 'Badger Maps Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 338 reviews by the users' company size, role or industry to find out how Badger Maps works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 338 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

### Badger Maps Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency. [(70 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273191&qs=pros-and-cons#reviews)

Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes. [(48 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272971&qs=pros-and-cons#reviews)

Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks. [(47 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273665&qs=pros-and-cons#reviews)

Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits. [(45 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272351&qs=pros-and-cons#reviews)

Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience. [(40 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272288&qs=pros-and-cons#reviews)

Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation. [(17 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272330&qs=pros-and-cons#reviews)

Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency. [(16 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273226&qs=pros-and-cons#reviews)

Users find the **pricing to be high** compared to its features, especially for limited usage scenarios. [(14 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273649&qs=pros-and-cons#reviews)

Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency. [(13 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273062&qs=pros-and-cons#reviews)

Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features. [(11 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272505&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Badger Maps

##### 1. Ease of Use

Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency.
[
See 70 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273191&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.")
BG

Brent G.

Mid-Market (51-1000 emp.)

5.0/5

"Boosts Sales Team Efficiency with Intuitive Mapping"

What do you like about Badger Maps?

I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It mak

 ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.")
EL

Emily L.

5.0/5

"Effortless Routing, Needs Zone Accuracy"

What do you like about Badger Maps?

I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them pers

##### 2. Mapping Features

Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes.
[
See 48 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272971&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.")
BG

Brent G.

Mid-Market (51-1000 emp.)

5.0/5

"Boosts Sales Team Efficiency with Intuitive Mapping"

What do you like about Badger Maps?

I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It mak

 ![James G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James G.")
JG

James G.

5.0/5

"Intuitive and Essential for Route Management"

What do you like about Badger Maps?

I find Badger Maps easy to use and very intuitive for my needs. I frequently use the lasso feature when creating new territories every fall. Importing

##### 3. Route Optimization

Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks.
[
See 47 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273665&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.")
BG

Brent G.

Mid-Market (51-1000 emp.)

5.0/5

"Boosts Sales Team Efficiency with Intuitive Mapping"

What do you like about Badger Maps?

I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It mak

 ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.")
EL

Emily L.

5.0/5

"Effortless Routing, Needs Zone Accuracy"

What do you like about Badger Maps?

I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them pers

##### 4. Route Planning

Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits.
[
See 45 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272351&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.")
EL

Emily L.

5.0/5

"Effortless Routing, Needs Zone Accuracy"

What do you like about Badger Maps?

I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them pers

 ![Stanley M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stanley M.")
SM

Stanley M.

5.0/5

"Responsive Support and Smart Routing Enhance Sales Planning"

What do you like about Badger Maps?

I really appreciate how the customer service representatives respond rapidly and provide educated responses, especially during the initial setup of Ba

##### 5. Customer Support

Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience.
[
See 40 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272288&qs=pros-and-cons#reviews)

See Related User Reviews

BW

Blake W.

5.0/5

"Simplifies Route Planning, Excellent Customer Service"

What do you like about Badger Maps?

I really like the customer service of Badger Maps and the simplicity of adding new accounts. It helps me reduce decision fatigue by keeping track of a

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very Helpful Mapping Tool with Top-Notch Customer Service"

What do you like about Badger Maps?

The mapping tool is very helpful. Additionally, the customer service, support, and response time is top knotch.

### 5 Cons or Disadvantages of Badger Maps

##### 1. Routing Issues

Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation.
[
See 17 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272330&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.")
EL

Emily L.

5.0/5

"Effortless Routing, Needs Zone Accuracy"

What do you dislike about Badger Maps?

In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very Helpful Mapping Tool with Top-Notch Customer Service"

What do you dislike about Badger Maps?

It is difficult to color coordinate the locations that are mapped. I also was not able to create a route with just the newly imported addresses, and i

##### 2. Mapping Issues

Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency.
[
See 16 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273226&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.")
EL

Emily L.

5.0/5

"Effortless Routing, Needs Zone Accuracy"

What do you dislike about Badger Maps?

In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Very Helpful Mapping Tool with Top-Notch Customer Service"

What do you dislike about Badger Maps?

It is difficult to color coordinate the locations that are mapped. I also was not able to create a route with just the newly imported addresses, and i

##### 3. Expensive

Users find the **pricing to be high** compared to its features, especially for limited usage scenarios.
[
See 14 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273649&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Effortless to Use with Outstanding Mapping Features"

What do you dislike about Badger Maps?

Price is a bit higher than what I would like for what it does.

 ![Jim W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim W.")
JW

Jim W.

Mid-Market (51-1000 emp.)

4.5/5

"Seamless Trip Planning with Intuitive Use"

What do you dislike about Badger Maps?

It's a little pricey. I wish I could hook it directly into my CRM, but you can't do that without a higher license level.

##### 4. Improvement Needed

Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency.
[
See 13 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273062&qs=pros-and-cons#reviews)

See Related User Reviews

BW

Blake W.

5.0/5

"Simplifies Route Planning, Excellent Customer Service"

What do you dislike about Badger Maps?

I think the communication between the mobile app and online could be improved. Some things work better on mobile, whereas you have to do a couple of t

 ![Mary S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary S.")
MS

Mary S.

4.5/5

"Visualize Client Insights with Ease"

What do you dislike about Badger Maps?

Loading potential clients and the zooming in process can be problematic. The 'redo search' feature when looking for specific types of businesses leave

##### 5. Limitations

Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features.
[
See 11 mentions
](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272505&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Jeff S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff S.")
JS

Jeff S.

Small-Business (50 or fewer emp.)

5.0/5

"Effortless Client & Territory Management Across Multiple Databases"

What do you dislike about Badger Maps?

Limited abilities of the CRM, although you can link with another CRM with more capabilities.

 ![Chance S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chance S.")
CS

Chance S.

3.5/5

"Great for Route Planning, Needs Mobile Improvement"

What do you dislike about Badger Maps?

I think the mobile interface of Badger Maps could be made easier. Entering new clients can also be cumbersome, as I sometimes accidentally enter dupli

 ![Mario V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mario V.")
MV

Mario V.

2/5/2026

"Facilitate Lead Management in the workplace"

5/5

What do you like best about Badger Maps?

I like the ease with which a map can be created. I especially value the ability to quickly create a route and head out into the field to look for new prospects, which allows me to use my time better. Even though I haven't fully learned how to use Badger Maps yet, I find it quite simple and effective. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think it's not working very well for me. The way I can classify and revisit or schedule the appointment, the app gets stuck a lot on the phone, and sometimes I can't make it run smoothly, I have to restart the app. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

Badger Maps simplifies my work by locating points on my local map, making the process more efficient. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of sellerAI Translated

MT

Max T.

Territory Account Manager

Small-Business (50 or fewer emp.)

5/4/2026

"Perfect for Planning My Weekly Activities"

5/5

What do you like best about Badger Maps?

Being able to plan my daily activities for the week. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I wish there was a way to change the color of the pins on the map to show different industries. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

It helps me keep organized. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: G2 invite on behalf of seller

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
G

Verified User

Small-Business (50 or fewer emp.)

6/3/2026

"Essential Tool for Sales Reps in the Field"

5/5

What do you like best about Badger Maps?

I like the ease of keeping up with customer information through Badger Maps. It's great having everything in one space, which simplifies the process of logging info and data from each client. I don't have to write notes and keep up with things while out in the field, as it's all conveniently available in the app. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

No complaints Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

I use Badger Maps for logging info and data from each client. It makes keeping up with customer information easy by having everything in one space, instead of writing notes and juggling them in the field. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

 ![Chad E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad E.")
CE

Chad E.

COO

Small-Business (50 or fewer emp.)

7/15/2026

"Simple, Effective, and Backed by Great Customer Support"

5/5

What do you like best about Badger Maps?

simple, effective and customer support is great Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think a pipeline feature, even if simple would be a great add Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

keeping track of touches with prospects and the routing feature helps our reps work efficiently Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

 ![Jonathan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonathan C.")
JC

Jonathan C.

Small-Business (50 or fewer emp.)

4/6/2026

"Efficient Route Planning, Simple to Use"

4.5/5

What do you like best about Badger Maps?

I find Badger Maps very simple to use. I like that it's easy to plan a route based on the criteria I want and then do check-ins after knocking. The initial setup was also very easy. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I wish there was a little more flexibility on the types of fields we can have in the custom fields, like drop downs. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

I use Badger Maps for door knocking my real estate prospects and lead follow-up. It helps track my reps' activities and schedule follow-ups. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

JL

JC L.

12/1/2025

"Efficient Routing, Needs Mobile Improvement"

4/5

What do you like best about Badger Maps?

I appreciate using Badger Maps for marketing purposes, specifically for performing follow-ups when I go check-in on offices. It helps me keep track of the last time I visited an office, which is extremely useful for my needs. I love the lasso tool feature as it makes creating a driving route incredibly easy, which is a significant advantage. The initial setup of Badger Maps was very easy, which I find beneficial as it allowed me to start using it without any complications. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I wish Badger Maps worked better on the phone. The phone version doesn't perform as well as the computer version. There aren't specific functionalities mentioned, but overall, the mobile experience seems to lag behind the desktop experience. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

I use Badger Maps to efficiently follow up and check in on offices, helping me keep track of the last visits and plan routes easily. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

 ![Cristian B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cristian B.")
CB

Cristian B.

11/25/2025

"Optimize Routes, Save Time and Money with Ease"

5/5

What do you like best about Badger Maps?

I love using Badger Maps for my work because it allows me to spend less time on the road and more time with client meetings. The route optimization feature is especially beneficial, as it not only saves me gas and money but also significant time, enabling me to travel to all my meetings more efficiently. The initial setup was super easy, making the transition smooth and hassle-free. I'm so pleased with Badger Maps that I would rate it a 10 and am planning to recommend it to my three friends who will start working next year. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I dislike that when selecting companies to visit in Badger Maps, typing them causes duplicates to appear. I can't just type and select; I have to scroll to select, which is inconvenient and time-consuming. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

I use Badger Maps to optimize routes, saving time, gas, and money while allowing more client meetings. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

 ![Chance S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chance S.")
CS

Chance S.

Western Territory Manager

11/17/2025

"Great for Route Planning, Needs Mobile Improvement"

3.5/5

What do you like best about Badger Maps?

I appreciate Badger Maps for its ability to track my last contact points with specific clients, providing a visual representation with different colors to easily see which clients need revisiting. This feature is incredibly useful for managing my schedule and ensuring timely follow-ups. I'm impressed with how helpful the application is in geographically keeping track of where my prospects are across large territories, including regions I'm less familiar with. Additionally, the easy import of my accounts through Excel simplified the setup process significantly, which was a delight. It allows me to keep organized and efficiently manage my client interactions. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

I think the mobile interface of Badger Maps could be made easier. Entering new clients can also be cumbersome, as I sometimes accidentally enter duplicates. The application can be complicated to use on mobile, which is my main tool when I'm on the road. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

I use Badger Maps for prospecting, tracking clients across regions, optimizing routes, and managing visit frequencies. It helps me efficiently cover my large territory, even unfamiliar areas, by keeping track of when to revisit clients and prospects. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.")
EL

Emily L.

2/15/2026

"Effortless Routing, Needs Zone Accuracy"

5/5

What do you like best about Badger Maps?

I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them personally. The initial setup was fairly easy. Using Badger Maps is very timely, and I also like that I can rate it a 10 on a recommendation scale. Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do. Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

Badger Maps handles routing for our teams, saving us from doing it manually. It's timely and allows me to save homes into accounts for easy lookup. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing")
UM

Verified User in Manufacturing

Small-Business (50 or fewer emp.)

7/13/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Excellent Mapping and CRM Capabilities"

5/5

What do you like best about Badger Maps?

The mapping along with the CRM capabilities Review collected by and hosted on G2.com.

What do you dislike about Badger Maps?

Some of the reporting, I wish I could change Review collected by and hosted on G2.com.

What problems is Badger Maps solving and how is that benefiting you?

When I plan my day, I can be more productive because of the mapping process Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: G2 invite on behalf of seller

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