--- title: Badger Maps Reviews meta\_title: 'Badger Maps Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 338 reviews by the users' company size, role or industry to find out how Badger Maps works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 338 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Badger Maps Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency. [(70 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273191&qs=pros-and-cons#reviews) Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes. [(48 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272971&qs=pros-and-cons#reviews) Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks. [(47 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273665&qs=pros-and-cons#reviews) Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits. [(45 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272351&qs=pros-and-cons#reviews) Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience. [(40 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272288&qs=pros-and-cons#reviews) Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation. [(17 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272330&qs=pros-and-cons#reviews) Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency. [(16 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273226&qs=pros-and-cons#reviews) Users find the **pricing to be high** compared to its features, especially for limited usage scenarios. [(14 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273649&qs=pros-and-cons#reviews) Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency. [(13 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273062&qs=pros-and-cons#reviews) Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features. [(11 mentions)](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272505&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Badger Maps ##### 1. Ease of Use Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency. [ See 70 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273191&qs=pros-and-cons#reviews) See Related User Reviews ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.") BG Brent G. Mid-Market (51-1000 emp.) 5.0/5 "Boosts Sales Team Efficiency with Intuitive Mapping" What do you like about Badger Maps? I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It mak ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.") EL Emily L. 5.0/5 "Effortless Routing, Needs Zone Accuracy" What do you like about Badger Maps? I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them pers ##### 2. Mapping Features Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes. [ See 48 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272971&qs=pros-and-cons#reviews) See Related User Reviews ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.") BG Brent G. Mid-Market (51-1000 emp.) 5.0/5 "Boosts Sales Team Efficiency with Intuitive Mapping" What do you like about Badger Maps? I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It mak ![James G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James G.") JG James G. 5.0/5 "Intuitive and Essential for Route Management" What do you like about Badger Maps? I find Badger Maps easy to use and very intuitive for my needs. I frequently use the lasso feature when creating new territories every fall. Importing ##### 3. Route Optimization Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks. [ See 47 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273665&qs=pros-and-cons#reviews) See Related User Reviews ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.") BG Brent G. Mid-Market (51-1000 emp.) 5.0/5 "Boosts Sales Team Efficiency with Intuitive Mapping" What do you like about Badger Maps? I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It mak ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.") EL Emily L. 5.0/5 "Effortless Routing, Needs Zone Accuracy" What do you like about Badger Maps? I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them pers ##### 4. Route Planning Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits. [ See 45 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272351&qs=pros-and-cons#reviews) See Related User Reviews ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.") EL Emily L. 5.0/5 "Effortless Routing, Needs Zone Accuracy" What do you like about Badger Maps? I like being able to save the homes into the accounts and then just being able to look them up. It solves not having to take care of routing them pers ![Stanley M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stanley M.") SM Stanley M. 5.0/5 "Responsive Support and Smart Routing Enhance Sales Planning" What do you like about Badger Maps? I really appreciate how the customer service representatives respond rapidly and provide educated responses, especially during the initial setup of Ba ##### 5. Customer Support Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience. [ See 40 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272288&qs=pros-and-cons#reviews) See Related User Reviews BW Blake W. 5.0/5 "Simplifies Route Planning, Excellent Customer Service" What do you like about Badger Maps? I really like the customer service of Badger Maps and the simplicity of adding new accounts. It helps me reduce decision fatigue by keeping track of a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Very Helpful Mapping Tool with Top-Notch Customer Service" What do you like about Badger Maps? The mapping tool is very helpful. Additionally, the customer service, support, and response time is top knotch. ### 5 Cons or Disadvantages of Badger Maps ##### 1. Routing Issues Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation. [ See 17 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272330&qs=pros-and-cons#reviews) See Related User Reviews ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.") EL Emily L. 5.0/5 "Effortless Routing, Needs Zone Accuracy" What do you dislike about Badger Maps? In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Very Helpful Mapping Tool with Top-Notch Customer Service" What do you dislike about Badger Maps? It is difficult to color coordinate the locations that are mapped. I also was not able to create a route with just the newly imported addresses, and i ##### 2. Mapping Issues Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency. [ See 16 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273226&qs=pros-and-cons#reviews) See Related User Reviews ![Emily L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily L.") EL Emily L. 5.0/5 "Effortless Routing, Needs Zone Accuracy" What do you dislike about Badger Maps? In one of our zones, it doesn't find the homes properly or route them in the way that all other zones do. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Very Helpful Mapping Tool with Top-Notch Customer Service" What do you dislike about Badger Maps? It is difficult to color coordinate the locations that are mapped. I also was not able to create a route with just the newly imported addresses, and i ##### 3. Expensive Users find the **pricing to be high** compared to its features, especially for limited usage scenarios. [ See 14 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273649&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless to Use with Outstanding Mapping Features" What do you dislike about Badger Maps? Price is a bit higher than what I would like for what it does. ![Jim W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim W.") JW Jim W. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Trip Planning with Intuitive Use" What do you dislike about Badger Maps? It's a little pricey. I wish I could hook it directly into my CRM, but you can't do that without a higher license level. ##### 4. Improvement Needed Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency. [ See 13 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1273062&qs=pros-and-cons#reviews) See Related User Reviews BW Blake W. 5.0/5 "Simplifies Route Planning, Excellent Customer Service" What do you dislike about Badger Maps? I think the communication between the mobile app and online could be improved. Some things work better on mobile, whereas you have to do a couple of t ![Mary S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary S.") MS Mary S. 4.5/5 "Visualize Client Insights with Ease" What do you dislike about Badger Maps? Loading potential clients and the zooming in process can be problematic. The 'redo search' feature when looking for specific types of businesses leave ##### 5. Limitations Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features. [ See 11 mentions ](https://www.g2.com/products/badger-maps/reviews?filters%5Bsentiment_snippet%5D=1272505&qs=pros-and-cons#reviews) See Related User Reviews ![Jeff S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff S.") JS Jeff S. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Client & Territory Management Across Multiple Databases" What do you dislike about Badger Maps? Limited abilities of the CRM, although you can link with another CRM with more capabilities. ![Chance S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chance S.") CS Chance S. 3.5/5 "Great for Route Planning, Needs Mobile Improvement" What do you dislike about Badger Maps? I think the mobile interface of Badger Maps could be made easier. Entering new clients can also be cumbersome, as I sometimes accidentally enter dupli ![Preston T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Preston T.") PT Preston T. Enterprise (\> 1000 emp.) 4/14/2026 "Boosted Our Sales and Efficiency Tremendously" 5/5 What do you like best about Badger Maps? I like everything about Badger Maps. It creates more appointments which leads to more sales and more revenue. It creates more time for my team to actually be prospecting instead of preparing to prospect. When I have newer agents, they are more likely to get to work prospecting if they can just open the app and head to the first appointment, and the fact that they can see notes they've saved from previous visits helps them to get the appointments set on the follow-up visits. I also appreciate that the initial setup is very easy. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? Nothing. Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? I use Badger Maps to streamline route creation, saving preparation time and allowing more prospecting. It helps new agents focus on sales by easily accessing appointment details, which boosts appointments, sales, and revenue. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller LM Laurence M. Représentante Mid-Market (51-1000 emp.) 2/3/2026 "The best route optimization app, flexible and practical for everyday use" 5/5 What do you like best about Badger Maps? This is the best route optimization app, I love all the features! I have already recommended your app to other representatives many times. Several years ago, in a previous job, I used your app (I had about 800 accounts). Review collected by and hosted on G2.com. What do you dislike about Badger Maps? In my new job, I have about 150 accounts. The annual membership is more difficult to justify. A special price based on the number of accounts would be needed. I will use the application for a few months during the year (monthly subscription). After several years without using the application, I expected new features (I may not have had the time to discover them yet). Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? Time, logistics, and worry savings. The data is reliable (e.g., travel time) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of sellerAI Translated ![Alex N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex N.") AN Alex N. Teacher Small-Business (50 or fewer emp.) 5/6/2026 "Badger Optimizes My Weekly Routes in Minutes and Saves 30–40 Minutes a Day" 5/5 What do you like best about Badger Maps? Sunday evenings used to disappear into Google Maps trying to piece together a halfway decent route for the week. Now I open Badger, add my stops, and hit optimize — done in minutes. I'm getting 30–40 minutes back every day that goes straight into more customer time, not more windshield time. Still planning your routes by hand? You're working harder than you need to. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? Had a minor issue getting my data in, but support was quick and helpful. Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? Planning my week used to mean hours on Sunday evening juggling Google Maps - not a great way to start the week. Badger changed that completely. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brent G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brent G.") BG Brent G. CFO Mid-Market (51-1000 emp.) 2/19/2026 "Boosts Sales Team Efficiency with Intuitive Mapping" 5/5 What do you like best about Badger Maps? I love how visual Badger Maps is. Once we upload our accounts, we can quickly see where we are over and under saturated with our customer base. It makes us far more efficient in creating territories that our sales reps can visit. By seeing where our accounts are on a map, it becomes obvious which territories we should focus on more. The initial setup was also very easy, making Badger Maps a wonderful software for our team. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? It hasn't really changed in the many years we have used it, not sure if it has needed to though. Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? I use Badger Maps to map customer locations and design territories, making us more efficient by identifying where to focus sales efforts. I love how visual it is, as it helps us see over and under saturated areas quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Hannah C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah C.") HC Hannah C. Lead Teacher Small-Business (50 or fewer emp.) 5/27/2026 "Intuitive, Convenient Outreach Tracking with Real-Time Updates" 4/5 What do you like best about Badger Maps? It is very intuitive and a great reference tool for tracking outreach. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? Some features on app are limited compared to the web view Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? I am able to track my activity and engagement with providers in every method. It also helps me strategize to get the most out of my interactions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Pet A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pet A.") PA Pet A. Regional Sales Mid-Market (51-1000 emp.) 7/30/2026 "Easy Route Mapping with Customizable Notes" 5/5 What do you like best about Badger Maps? Route mapping, customizable notes, ease of use Review collected by and hosted on G2.com. What do you dislike about Badger Maps? Nothing, nothing, nothing, nothing, nothing Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? Tracking sales visits, calls, wins, losses Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dalton S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dalton S.") DS Dalton S. Sales Rep Small-Business (50 or fewer emp.) 5/28/2026 "Easy-to-Use Filters That Make Account Sorting a Breeze" 5/5 What do you like best about Badger Maps? The filter system to sort your accounts by different variables. Very easy to use and quite helpful. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? The routes it makes are pretty much entirely nonsensical and always require editing. Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? Taking the mental load off of me on keeping my accounts organized and in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Warehousing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Warehousing") UW Verified User in Warehousing Mid-Market (51-1000 emp.) 6/16/2026 "All Accounts in One Map—Easy Routing, Notes, and County Organization" 5/5 What do you like best about Badger Maps? I like being able to see all my accounts on one map. Building routes is straightforward, and the lasso effect for drop days is especially helpful. It’s also convenient to keep notes and contacts all in one place, and the way it lets me organize accounts by county makes everything easier to manage. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? I don’t really have any complaints. The website and the mobile application are awesome, and they’ve been a great experience to use overall. I use badger almost every day Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? It helps me with day-to-day prospecting, time management, and building routes over time, so I can make the most of my travel and drop days. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite on behalf of seller ![Ryan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan L.") RL Ryan L. Mid-Market (51-1000 emp.) 5/7/2026 "Intuitive Route Planning, Needs Better Data Integration" 5/5 What do you like best about Badger Maps? I like that Badger Maps is easy to use and very intuitive. It also seems to integrate with Google Maps, which is helpful for my needs. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? Where it's pulling the data from sometimes misses some of the locations and offices that would be good options for our business. So when we're looking for certain accounts that aren't necessarily listing all of the services they provide, they don't necessarily show up as locations for cold calling. Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? I use Badger Maps for route planning and account visit notes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Seth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth M.") SM Seth M. Small-Business (50 or fewer emp.) 3/30/2026 "Efficient Route Planning with Room for Improvement" 4/5 What do you like best about Badger Maps? I really like the map and route feature of Badger Maps. It allows me to see my accounts on a map and add accounts based on the route I'm on. Plus, the initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about Badger Maps? I think Badger Maps could improve by providing more information on check-ins. I would like a feature where I can schedule a follow up visit, call, or email, and have it automatically added to the new day's route. Review collected by and hosted on G2.com. What problems is Badger Maps solving and how is that benefiting you? I use Badger Maps for tracking accounts and meeting details. The map and route feature lets me see accounts visually and add new ones along my route. Review collected by and hosted on G2.com. 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