--- title: Badger Maps Reviews meta_title: 'Badger Maps Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 335 reviews by the users' company size, role or industry to find out how Badger Maps works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 335 scale: '5' date_modified: '2026-07-19' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Badger Maps Reviews **Vendor:** Badger Maps, Inc **Category:** [Field Sales Software](https://www.g2.com/categories/field-sales) **Average Rating:** 4.7/5.0 **Total Reviews:** 335 ## About Badger Maps Your field sales tool kit to sell more– Badger Maps is the top rated mobile app for B2B reps in the field and a total territory management for your entire field team. With Badger, outside sales & field service reps get a mobile app (available on both iPhone and Android) that cuts drive time, improves data collection, and increases sales. Activities that were once a time sink like customer mapping, route planning, scheduling, data collection, and reporting are all made easy with Badger’s mobile mapping app. Paired with a suite of territory management tools that includes performance dashboards and a robust territory mapping interface, Badger Maps will enhance the workflows of everyone on your field team with features like: Route Planner & Mobile Sales Mapping - Fit 2 more meetings into each day by optimizing routes with up to 120 stops. - Visualize all your Accounts, Contacts, Leads, and Opportunities on an interactive map on your phone. - Filter and colorize accounts by custom metrics like priority status or last order date to instantly spot your best opportunities as you plan your day. - Plan and save all your routes in advance so you never fly blind on the road. Scheduling & Reminders - Sync routes to your calendar with the touch of the button. - Get alerts for follow-ups or nearby accounts that need attention. Mobile Lead Generation - Find new, qualified leads near your route– great for downtime on the road! Data Collection & A Mobile CRM Front-End - Take notes, capture photos, and keep all your customer information up to date from your phone. - Automatically sync all your data with the leading CRMs including Salesforce, HubSpot, Zoho, Microsoft Dynamics, NetSuite, Pipedrive, monday.com, Veeva, Insightly, SugarCRM, and more. - Map and access all your CRM data in the field. See the relationship between different data types so you’re never left fumbling for the information you need to serve your customers. Reporting & Mileage Tracking - Get automated reports summarizing your routes and customer activity. - Generate mileage tracking reports that make submitting your expenses easy. Territory Mapping & Management - See all your reps’ data represented in performance dashboards and customizable charts & graphs. - Use territory alignment software to automatically balance and optimize your territories. - Automate lead routing to assign new leads to the right territory instantly- no manual work needed! - Create competitions and incentivize your reps with dynamic leaderboards. - Uncover insights with territory mapping tools like heat maps, bubble maps, thematic maps & more. Get a free 14-day trial, integrated with your CRM. With optimized routes, Badger pays for itself with just the savings on gas! ## Badger Maps Pros & Cons **What users like:** - Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency. (70 reviews) - Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes. (48 reviews) - Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks. (47 reviews) - Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits. (45 reviews) - Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience. (40 reviews) - Time-saving (38 reviews) - Users appreciate the **routing efficiency** of Badger Maps, maximizing time and managing multiple locations effectively. (37 reviews) - Efficiency (33 reviews) - Features (29 reviews) - Time Management (29 reviews) **What users dislike:** - Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation. (17 reviews) - Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency. (16 reviews) - Users find the **pricing to be high** compared to its features, especially for limited usage scenarios. (14 reviews) - Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency. (13 reviews) - Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features. (11 reviews) - Limited Features (11 reviews) - Users find the **GPS inaccuracies** frustrating, as it sometimes directs to incorrect addresses and can lead to setbacks. (9 reviews) - Users find the **learning curve steep** for Badger Maps, requiring more time and clearer instructions for new users. (9 reviews) - High Cost (7 reviews) - Import (7 reviews) ## Badger Maps Reviews ### 1. Lasso Tool Saves Time and Money with Powerful Mapping **Rating:** 4.5/5.0 stars **Reviewed by:** Ron R. | Independent Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Badger Maps?** I think the most powerful tool is the lasso…. To be able to gather a number of accounts, map them, optimize the mapping from your start to finish locations id huge! Save me time, money and headaches! **What do you dislike about Badger Maps?** While the CRM aspect is not perfect, it is helpful and useful. **What problems is Badger Maps solving and how is that benefiting you?** Identify the current customers, identify new customers and mapping to each optimally saves me time and money! ### 2. Intuitive and Essential for Route Management **Rating:** 5.0/5.0 stars **Reviewed by:** James G. **Reviewed Date:** February 09, 2026 **What do you like best about Badger Maps?** I find Badger Maps easy to use and very intuitive for my needs. I frequently use the lasso feature when creating new territories every fall. Importing my excel spreadsheets was straightforward and easy. **What do you dislike about Badger Maps?** Nothing - very happy for what i was using if for. **What problems is Badger Maps solving and how is that benefiting you?** Badger Maps visually shows territory coverage and helps me know which route new customers will go on. ### 3. Easy to Use, Responsive Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Kat H. | Patient Coordinator, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Badger Maps?** Easy to use and navigate. The support team is always ready to help. **What do you dislike about Badger Maps?** So far there are no complaints. They are pretty quick to address any issues. **What problems is Badger Maps solving and how is that benefiting you?** Navigating our drivers quickly and safely without taking up too much time. ### 4. Powerful Routing with Smooth Salesforce/CRM Sync **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Badger Maps?** Routing especially if you can sync with Salesforce or a CRM successfully **What do you dislike about Badger Maps?** The cancellation process was not made easy for me however Michael the manager made up for it so I am happy. Also, the cost for an indiv like myself paying without a company is fairly high **What problems is Badger Maps solving and how is that benefiting you?** Routing efficiency and saving routes ### 5. Effortless Client & Territory Management Across Multiple Databases **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Badger Maps?** Organizing multiple databases and customers to efficiently visit and communicate with clients. It also helps to manage territories with multiples sales reps. **What do you dislike about Badger Maps?** Limited abilities of the CRM, although you can link with another CRM with more capabilities. **What problems is Badger Maps solving and how is that benefiting you?** creating territories based on sales res and location of clients. Routing daily activities. The ability to visualize the location of multiple client types. ### 6. BadgerMaps has made my sales role much easier and gives my managers confidence. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Badger Maps?** The way I can store all of my accounts, take meeting notes, follow up feature, and the way it optimizes my routes each day to make me as efficient and effective as possible. **What do you dislike about Badger Maps?** The only thing that has been slightly complicated so far is the integration between badger maps and the CRM Albi that we use as a company. **What problems is Badger Maps solving and how is that benefiting you?** Being able to track my progress with accounts as well as optimizing my routes so I am not wasting time and gas. ### 7. Badger Mapping is an excellent tool for planning and optimising routes, saves time and hassle! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Badger Maps?** I like the feature where you can search for additional leads in an area using sectors or types, this means you can add any potential leads to your route using one program. Also the route planning and optimising feature is great too - saves so much time especially that you can upload addresses from a spreadsheet **What do you dislike about Badger Maps?** Sometimes the addresses don't match or geocode automatically so it can take a while to resolve any issues with this. Also I have found that the address on Badger isn't 100% correct so you can easily be guided to the wrong address, sometimes in another town! Just check the address on Badger with your records before setting off! **What problems is Badger Maps solving and how is that benefiting you?** I'm not having to use several different tools, such as Google maps to search for new leads and then transferring these to some sort of route planner. Also the amount of address for routing on Badger are not limited like they are on other apps. Also it is very handy that you can use the mobile app on the day to navigate to each meeting. ### 8. Intuitive Interface, Needs Frequent Refreshes **Rating:** 4.0/5.0 stars **Reviewed by:** Dean S. **Reviewed Date:** December 15, 2025 **What do you like best about Badger Maps?** I like Badger Maps for its user feel and visuals, which make it an easy-to-learn app. The ability to intuitively move through it is something I appreciate, as it supports my team of outside sales reps by solving routing issues and keeping them productive. **What do you dislike about Badger Maps?** I don't like that Badger Maps needs to be refreshed often. **What problems is Badger Maps solving and how is that benefiting you?** I use Badger Maps to improve routing and keep my sales reps productive. ### 9. Easy to Implement and Visual, but Pricing Felt High for Simple Map Layering **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Badger Maps?** Easy to use and implement, easy visually to see and route **What do you dislike about Badger Maps?** The pricing for us was the struggle where we were only looking to layer maps and didn't need the routing feature. It felt costly for that. **What problems is Badger Maps solving and how is that benefiting you?** Being able to have a visual of accounts was the biggest benefits for prospecting + account management ### 10. Super Organized, Could Use Backdating Feature **Rating:** 5.0/5.0 stars **Reviewed by:** Madalyne K. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Badger Maps?** How organized everything is! It is very user friendly. **What do you dislike about Badger Maps?** Wish I could back date some information specific to my account. **What problems is Badger Maps solving and how is that benefiting you?** It helps me be able to visualize where my routes are or should be. Keep track of where everything is and allow me to map my days with ease. ### 11. Onboarding was quick and painless **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2025 **What do you like best about Badger Maps?** I appreciate the user interface is easy and intuitive, which made the ease of implementing quick. I like the lasso routing tool and the ability to easily save and add to routes I've created. The support is great which I always appreciate having quick help if I get stuck. **What do you dislike about Badger Maps?** Some things took a bit more time for me to get used to, like adding accounts while on the road in order to check them in. It's easy now that I know how but I imagine the process can be improved by allowing one to add an account via the route itself to make it quicker to check in. **What problems is Badger Maps solving and how is that benefiting you?** Badger allows me to upload my prospect list and easily make efficient routes. This helps me reach more people in a day. ### 12. Not only makes my days on the road more productive but also more enjoyable **Rating:** 5.0/5.0 stars **Reviewed by:** James C. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2025 **What do you like best about Badger Maps?** I like that I can separate out customers based upon what they buy. There are some days where I just focus on one type of need for my customer base. I also like that I can put in places that are the type of customer(s) I am looking for. Makes prospecting significantly easier **What do you dislike about Badger Maps?** The 'ONLY" thing I dislike about Badger is that I can't put in my house, which is always my staring point of my day in that spot. I physically have to type it in each time. On the mobile ap it seems to work just fine. I just don't use Badger that way. I set up my accounts the night before or the morning of to decide where I'm going. I use my laptop for that. Then on the road I use my mobile phone **What problems is Badger Maps solving and how is that benefiting you?** Finding prospects that might be interested in what I have to offer ### 13. Trip mapping **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Business Development Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Badger Maps?** That I can add all my account in there and set up routes for each city I will be traveling to and I can sort them to get me the best route **What do you dislike about Badger Maps?** I have not found a down side yet of using Badger yet. **What problems is Badger Maps solving and how is that benefiting you?** Creating me an easy to follow map of places I need to go and a place to add notes to each stop ### 14. Truly outstanding product & customer service !! **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin B. | Chief Revenue Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Badger Maps?** The team at Badger is just outstanding. EVERY time I've run into an issue importing leads or using the software I send an email for help, and within 1 hour they've always got back top me. On top of that, they're answering and responding to emails at 1030pm at night, and ~7am in the morning. You never see that with software/tech companies. This tool has saved me hundreds of hours I would've otherwise spent bumbling through and designing sales routes. It paid for itself - for the year - within the first month! Highly recommend! You will not be disappointed. **What do you dislike about Badger Maps?** Nothing sticks out to me. I really love the product. **What problems is Badger Maps solving and how is that benefiting you?** Badger is saving me TONS of time, energy and effort. It literally helps make me the best use of my time! ### 15. Comprehensive and Easy Business Mapping **Rating:** 5.0/5.0 stars **Reviewed by:** Doug H. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Badger Maps?** For years, I have been looking for an easy to use but complete sales mapping program. Not until Badger Mapping have I found it. Importing accounts are simple and if needed, great support to assist you. Easy to manage routing of customers for routine visit opportunities. Love the ability to plan my days and weeks without difficulty. Excellent notes and account visit history. I especially love the end of week reports that I can share with my manager to show visits and notes to keep them up to date easily. All in all, an excellent tool for any sales professional, from novice to seasoned.Well done, Badger!! **What do you dislike about Badger Maps?** Have not yet found anything I dislike about the program. **What problems is Badger Maps solving and how is that benefiting you?** Badger makes route/customer planning a breeze. It takes only moments to do what it took hours to do in the past. ### 16. Outstanding Service **Rating:** 5.0/5.0 stars **Reviewed by:** Carla N. | Outside Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Badger Maps?** Their customer service is willing to walk me through the trainings on how I can become more efficient in my territory. I worked over the 4th of July weekend because a new state was added to my territory so I emailed support to ask them to put the new contacts into my Badger database. I emailed on Sunday, July 6th, and Sunday night they confirmed they would add the new data. Monday morning everything was updated. I did not expect them to work over the weekend, and was greatly surprised it was done so quickly. **What do you dislike about Badger Maps?** I am still learning, so cannot fairly answer this question. **What problems is Badger Maps solving and how is that benefiting you?** Making my time on the road much more efficient ### 17. Great app for tracking customer visits, locations and more. **Rating:** 5.0/5.0 stars **Reviewed by:** mark w. | Area Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Badger Maps?** Easy to find customers, create routes, log visits and make changes on the fly. The Places feature helps me locate new leads in local areas where I am traveling. Good stuff here **What do you dislike about Badger Maps?** There is not a particular feature I dislike. **What problems is Badger Maps solving and how is that benefiting you?** Helps me take a list and turn it into a visual map of locations I can see, color coded by my criteria. ### 18. I've used Badger for 8 years at 3 companies and have always found it intuitive and easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Liese G. | Functional Medicine Consultant / Territory Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Badger Maps?** What I like most is how fast I can organize my routes and easily find new prospects and add them to routes. Organizing accounts with my own custom categories has been useful too. Customer support is very quick to respond and helpful in removing and hurdles to use. **What do you dislike about Badger Maps?** Perhaps in the future it might be nice to have a calendar feature where I can pre-schedule check-ins. **What problems is Badger Maps solving and how is that benefiting you?** The biggest time suck for those in field sales is inefficient routes which Badger makes extremely easy and so fast! ### 19. Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** John T. | Sales Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Badger Maps?** Very efficient with excellant support and customer service **What do you dislike about Badger Maps?** Nothing - the app is very user friendly! **What problems is Badger Maps solving and how is that benefiting you?** Routing customers in a time saving manner ### 20. Effortless Navigation Across Devices **Rating:** 4.5/5.0 stars **Reviewed by:** Brittany W. | Outside Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Badger Maps?** Ease of navigation online and mobile; customer support has always been very responsive; like to features available. **What do you dislike about Badger Maps?** Don't have options to map multiple routes at one time; billing should come out sooner so reps can expense it accordingly **What problems is Badger Maps solving and how is that benefiting you?** Planning routes accurately ### 21. Badger maps is very helpful when it comes to orginization and reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Veterinary | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2025 **What do you like best about Badger Maps?** Being able to select accounts and see them on a map. This also allows me to see other accounts that I may pass by when traveling to clinics. **What do you dislike about Badger Maps?** I do not like that when entering account information, you have to pick info from a drop down menu and save the info you entered. I feel it would be much easier to be able to just enter the info in the feilds or just delete when need be. **What problems is Badger Maps solving and how is that benefiting you?** Badger keeps track of all my accounts, contacts and clinic visits. It is beneficial when I need to report my visits and maps ut my days. ### 22. Effortless to Use with Outstanding Mapping Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2025 **What do you like best about Badger Maps?** Ease of use of the platform & mapping feature **What do you dislike about Badger Maps?** Price is a bit higher than what I would like for what it does. **What problems is Badger Maps solving and how is that benefiting you?** Helps keep me organized in the area I am visiting at the time. Easily create a route without jumping through a ton of hoops first. ### 23. More Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Ian Y. | Regional Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Badger Maps?** This tool helps you stay organized and work efficiently. It also offers a wide range of customizable fields to suit your needs. **What do you dislike about Badger Maps?** There are no downsides to this. It is entirely useful and essential for anyone aiming to be proficient in their field. **What problems is Badger Maps solving and how is that benefiting you?** Where to stop first. Its keeps me from having to guess. ### 24. Exceptionally User-Friendly Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Tina G. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2025 **What do you like best about Badger Maps?** Ease of use and integration capability for our group **What do you dislike about Badger Maps?** nothing currently that anyone has complained about **What problems is Badger Maps solving and how is that benefiting you?** integrating into our new CRM ### 25. Saved me time and put more $ in my pocket **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Badger Maps?** How simple it was to use. I also liked the ability to add accounts by providing a spreadsheet with the information needed and they do all the leg work for you. **What do you dislike about Badger Maps?** Only thing I could think of would be the cost for a single user as I paid for this out of pocket as I was only able to get a some of my old jobs to pay for it. **What problems is Badger Maps solving and how is that benefiting you?** It helped me plan out my day and provide the best route possible. ### 26. Game changing route optimizer **Rating:** 5.0/5.0 stars **Reviewed by:** Elton H. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2025 **What do you like best about Badger Maps?** Badger Maps offers a solid CRM experience, but what really stands out are its impressive mapping and routing capabilities. The amount I save on fuel alone makes it well worth the investment. **What do you dislike about Badger Maps?** The route optimizer does not consider appointment times when planning routes. **What problems is Badger Maps solving and how is that benefiting you?** CRM and route optimization. ### 27. Jim Bryant's review on Badger Maps and the Service Team **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Vice President of Commercial Lines, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Badger Maps?** Time Management, Helps me on my Expense Report, Customer Service is Top Notch **What do you dislike about Badger Maps?** Wish it was cheaper than $69 per month. However, I do feel like it saves me on time and allows me to focus in particular area by being structured. **What problems is Badger Maps solving and how is that benefiting you?** My time, better focus and structure. Helps me get prepared for each stop when routing the stops. ### 28. Easy to use and really helps me plan my day! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Badger Maps?** Most helpful is that it visually shows my Accts easily and helps me navigate what Accts to see in my day and week. I can easily change my day as well as needed. Very user friendly **What do you dislike about Badger Maps?** Downside is that I wish I had other color code or shaped options so the pins can be easily noticed on specific Accts. Also to hold mor Accts since the limit cuts off at 3000. be able to keep notes that i have entered when i have to upload an updated list of accts. Would like to have have integrated with my Salesforce however that’s on my company’s side to authorize **What problems is Badger Maps solving and how is that benefiting you?** I'm going to accts that I might have missed going to. now can follow up at a better rate and make sure I don't miss my accts I need to go to. Better time management ### 29. Mapping That Works - and Then Some! **Rating:** 5.0/5.0 stars **Reviewed by:** Clyde H. | NW Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2025 **What do you like best about Badger Maps?** The ability to color code my routes. Seeing them all at once in their own color brings sanity to each day. Any software is only as good as the people supporting it and the information you put in. The Badger Team is always there and they coach you on what to put in. Thanks Celeste, Alliane (for my 50 minute Google Meet), Blue, and the entire Badger Support Team! They never gave up on me! **What do you dislike about Badger Maps?** There wasn't even much of a delay that kept me from creating my routes and accomplih me tasks. All Good! **What problems is Badger Maps solving and how is that benefiting you?** More stops in a day. Easy integration from laptop to phone app. ### 30. A huge Time saver that simple to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jim A. | President, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2025 **What do you like best about Badger Maps?** My favorite thing about badger maps is the simple interface that allows you to quickly get your route ready. **What do you dislike about Badger Maps?** Since I began using badger maps several years ago, I have never run into a situation that I felt the company could do a better job. From the design to the actual maps provided they have a simple solution that I don't believe could be better implemented. **What problems is Badger Maps solving and how is that benefiting you?** The company I work with requires routes to be run on a daily basis but does not provide software for this purpose. Badger maps benefits me by allowing me to load my customer information quickly and easily. I then have a nearly unlimited number of options to sort my data by and create highly effective routes. ### 31. The must have tool for Business Travel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2025 **What do you like best about Badger Maps?** So easy to create, manage, and navigate through all the accounts. Does a great job with always keeping accurate time, especially when you know how have hard set meetings with certain meeting times. **What do you dislike about Badger Maps?** I don't have any real negatives!!!!!!!!! **What problems is Badger Maps solving and how is that benefiting you?** Just setting an optimized flow between multiple meetings and making sure i get there on time. ### 32. Badger Maps - better than AI **Rating:** 5.0/5.0 stars **Reviewed by:** Jason L. | Director of Finance and IT, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Badger Maps?** Badger Maps allows me the flexibility to make efficient route maps with a great deal of ease. **What do you dislike about Badger Maps?** I would like the ability to save sets of data in separate groups. **What problems is Badger Maps solving and how is that benefiting you?** With Badger Maps, I can draw around sets of data and exclude any points on the map I don't wish to have on the route. Then, after I have selected only the places I want to map, I can ask Badger Maps to make the most efficient route given a starting and ending location and it always gives me great results. I have tried this with several AI clients and I rarely get a route that is efficient, if the AI can do it at all. The customer support folks have always been very responsive and helpful on the one time I had an issue. I was able to get optimized routes to staff within about ten minutes of having access to the software. I have tried many sites to make this work and Badger Maps is the one I keep coming back to for optimized route planning. ### 33. Makes planning our delivery routes easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Elouisa H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Badger Maps?** The route optimiser is pretty spot on. For us, it is the main reason we use Badger. It allows me to input my drops, and tells me what order I should send my driver to optimise efficiency. It would be amazing if I could somehow upload this data to my GPS, but we are still manually inputting. **What do you dislike about Badger Maps?** It seems suited for countries that drive on the right hand side of the road. In Australia, I am receiving feedback from my drivers that they are having to cross the street to make their drop. For safety reasons, we just shimmy a few addresses around so my drivers are not also constantly turning across traffic taking longer to wait for an opening. This is not hard for me to adjust, so not so much a dislike, as an opportunity to take on some feedback for future growth. **What problems is Badger Maps solving and how is that benefiting you?** It is saving me a lot of time having to input addresses into another route optimiser. Badger is much faster than the previous software we were using. ### 34. Life just got sooo much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Maria L. | Key Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about Badger Maps?** colorcoding zipcodes and filters, reports for checkins that you can use to track routing and submit by copy and paste for weekly reports. **What do you dislike about Badger Maps?** no downsides I can think of, except cost maybe? I will be paying out of pocket $69 a month, but that's not that unreasonable really. **What problems is Badger Maps solving and how is that benefiting you?** organizes my entire territory of 3 states in 3 seconds with zipcode color coding and filters that are color coded. It makes me very efficient! ### 35. Badger Maps: a Game-Changer for Route Efficiency While On the Road **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Badger Maps?** Badger Maps has been an absolute game-changer for me. Before I started using it, my route planning was a chaotic mess of spreadsheets and guesswork. Now, Badger Maps automatically optimizes our routes based on customer locations, appointment times, and even traffic conditions. This has significantly increased my efficiency, allowing me to see more customers in less time. The app is incredibly user-friendly with a clean interface and intuitive features. I really love the ability to track progress in real-time, include pictures during my visits to accounts, and be able to track my follow up meetings when needed. It is also great to track mileage and be able to go back to check my routes to know how many miles I drove. Customer support is also top-notch. They are always quick to respond and helpful in resolving any issues I encounter. Overall, I highly recommend Badger Maps to any field sales team or sales person looking to improve their productivity and efficiency. **What do you dislike about Badger Maps?** Some of the Excel headers when uploading accounts don't always equate to what I want them to be. That could be user error also. I need to play with those features a little more. **What problems is Badger Maps solving and how is that benefiting you?** Badger Maps solves my issues of planning out routes and the time it would take to optimize my time on the road if I need to move meetings or pivot to new destinations in between my meetings. ### 36. HIGHLY RECOMMEND **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Badger Maps?** This app helps me locate very good potentials and optimizes a route plan for me. Saves me time! **What do you dislike about Badger Maps?** I don't use the check in and follow up. This is not important to what I am trying to accomplish. **What problems is Badger Maps solving and how is that benefiting you?** Ease in finding new business. ### 37. Good but a few bugs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Badger Maps?** Easy to navigate and simple for a non tech person **What do you dislike about Badger Maps?** Bugs and that’s about it really, apart from that it’s good **What problems is Badger Maps solving and how is that benefiting you?** Keeping physical track of customers ### 38. So Easy and Convenient! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea M. | Territroy Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Badger Maps?** Badger Maps is an amazing app. The customer service for the company is superb! If I ever needed help with accounts or uploading information they could help me within the hour. So fast and reliable. **What do you dislike about Badger Maps?** I really don't see a downside to the app. You log what you want. I guess I would say not being able to edit dates of check ins would be the only thing I would want to be able to edit. There have been days where I forget to log something and then do it a day or two later and it's not logged on the correct day. **What problems is Badger Maps solving and how is that benefiting you?** The routing out trips has been amazing. ### 39. Michael was extremely helpful. He asked questioned so he understood how I needed to use the app. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Badger Maps?** This is still new to me but there is so much information it will provide for my business. **What do you dislike about Badger Maps?** At this time, I don't have one. I'm just learning the system . **What problems is Badger Maps solving and how is that benefiting you?** More time with a customer and less time traveling. Organization and finding new customers. ### 40. Fantastic !!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Badger Maps?** Very simple to use. Can build routes and optimize in seconds.Importing data is as easy as 123. I use this for my entire business. **What do you dislike about Badger Maps?** There is nothing that I dislike about Badger maps thus far. Loyal Customer for 4 years **What problems is Badger Maps solving and how is that benefiting you?** Making my ability to quote customers quickly ? ### 41. Great App! Even Better Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Sunny L. | Veterinary Relations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Badger Maps?** The app has been really easy to use and you won't find better customer support from another company! I was nervous about setting it up at first. They helped me every step of the way and made it very easy to set up! I have been really impressed with how quickly they return calls and emails. They have reached out to me multiple times to make sure I am getting the most out of it and don't have any questions or concerns. It is really impressive how they keep you supported and plugged in. They have been patient explaining everything and not judgmental in my lack of computer skills. lol I use it every time I am in the field and it is Great to keep all of my customer information together in one place! Especially adding notes about each stop, the ability to see it all on the map and details of each stop. The color differentiation regarding visit intervals is Extremely beneficial! I definitely recommend it to everyone! **What do you dislike about Badger Maps?** I really don't dislike anything about it! If I had to come up with some sort of improvement, I think merging it to be able to do the directions stop by stop, similar to Google Maps, would be really beneficial. But going to Google Maps and back in is easy and seamless. **What problems is Badger Maps solving and how is that benefiting you?** Badger Maps is a brilliant solution to keeping track of all of the current and potential veterinary hospitals that refer to our specialty hospital. It is a great solution to keeping all of the information and route planning together and in one, easy to use, accessible app. I would be lost without it! ### 42. Extremely valuable I learned alot **Rating:** 5.0/5.0 stars **Reviewed by:** Dillon s. | Small sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Badger Maps?** The customer support. You guys are so friendly and helpful. **What do you dislike about Badger Maps?** Nothing bad to say. If I could make one request it would be to also make the account name highlight the same color whether the lead is hot or cold I think it would be a nice function. **What problems is Badger Maps solving and how is that benefiting you?** Organization and time ### 43. Excellent Routing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Badger Maps?** I've loved my experience with Badger Maps! The routing is excellent and helped make our project east and efficient. Even better, the customer service team is quick, helpful, and goes the extra mile. 10/10! **What do you dislike about Badger Maps?** I would love to see the ability to add custom fields to PDF walk sheets in the future! **What problems is Badger Maps solving and how is that benefiting you?** Efficient route planning when visiting various project sites. ### 44. What you don't know will hurt you **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Badger Maps?** Badger has a lot of functionality. I use the basics but learned today that there is so much more to make my job easier and more fun. From colors of pins to using notes sections, this has been a great program for my work. There is always help to answer questions. The customer support is great and they are willing to help. **What do you dislike about Badger Maps?** Not much to dislike other that not knowing more about the program which comes with more time using it. **What problems is Badger Maps solving and how is that benefiting you?** Allowing me to be more efficient in my work and eliminating wasted time. ### 45. The BEST solution and customer experience for routing **Rating:** 5.0/5.0 stars **Reviewed by:** Scott M. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Badger Maps?** It's easy to use, I can get a lot of routing work done very quickly and their customer service is LIGHTS OUT! Their ability to understand my challenges and help me when I'm stuck is fantastic. You can always reach them by phone. How nice is that!?! Sadly, it's very uncommon these days to be able to contact tech support and speak with someone and if you do get to a real person, often, they don't really now how to use the platform and they are either reading from a help file or messaging someone to try to get support themselves. NOT the case at Badger. Their tech support folks know the platform inside and out. I've been using this for almost two years now and am very happy I found them. **What do you dislike about Badger Maps?** None that I can think of - I'm very happy with the software and their support. **What problems is Badger Maps solving and how is that benefiting you?** It makes the sales reps that I coach much more efficient. They are able to visit more prospects each day than prior to me providing routes to them. ### 46. My Sales Call Efficiency App **Rating:** 5.0/5.0 stars **Reviewed by:** Mike H. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2024 **What do you like best about Badger Maps?** Once I have Badger Maps dialed in with my accounts, the drive and subsquent sales calls I make are super efficeint and effective. "Plan your work and work your plan." has never been so easy! **What do you dislike about Badger Maps?** I am a sales guy and my IT skills are somewhat limited. It took me longer too learn how to use the Badger App than I thought needed. The step by step instructions should be at the forefront for any new customer and possible be more intuitive so regular folks can use the app quicker. **What problems is Badger Maps solving and how is that benefiting you?** Makes my driver super efficient, once I "optimize." My first day I was terrible because I didn't know to "optimize" once I did it was terrific! ### 47. Love Badger! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Badger Maps?** I love ease of use of Badger & being able to optimize my routes. **What do you dislike about Badger Maps?** The price is too expensive on a monthly basis. **What problems is Badger Maps solving and how is that benefiting you?** Keeping track of accounts & leads ### 48. SPEED WINS ... Got to have it !! **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony G. | Director of Architectural Business Development, Construction, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Badger Maps?** Badger Maps tools are efficient and effective when planning your sales or bussiness development activities calling on various clients in an assigned territories. The tools are easy to implement The results saves time, gas and cost. **What do you dislike about Badger Maps?** I've not experienced any negative outcomes; it's a resource I use very frequently and easy to integrateand has a number of features which accomodate your particular criteria. Most importantly, their customer support staff are helpful, and quick to respond with answers to questions that arises. **What problems is Badger Maps solving and how is that benefiting you?** Driving effeciency in Sales Route planning, which saves time and fuel expenses. ### 49. Once everything is set up, I am enjoying the routing and ease of use. **Rating:** 4.0/5.0 stars **Reviewed by:** David Q. | Outside sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Badger Maps?** The lasso feature and optimization for my day. Cust serv is pretty helpful. **What do you dislike about Badger Maps?** The initial set up is not very user friendly, way too complicated. **What problems is Badger Maps solving and how is that benefiting you?** Very helpful in plotting out my day and getting to point to point quicker. ### 50. I use badger to keep track of the accounts i am marketing to in my area. **Rating:** 3.5/5.0 stars **Reviewed by:** William J. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Badger Maps?** I really like the route optimization tool, as well as the visulisation tool so i can change the color of the account based on my last visit so i can prioritize the accounts i need to see first. **What do you dislike about Badger Maps?** when i add a new account to badger and i use the "current location" option instead of filling in the adress manually, sometimes it sets the adress for miles away from where i acually am. it happens every once in a while but it can be a decent set back if i dont catch it before im driving. an auto save option for routes would be nice to. **What problems is Badger Maps solving and how is that benefiting you?** it solves the problem of manually making my routes for me. ## Badger Maps Discussions - [How does the route saving feature work? It is confusing, and ends up saving over other routes under new names.](https://www.g2.com/discussions/how-does-the-route-saving-feature-work-it-is-confusing-and-ends-up-saving-over-other-routes-under-new-names) - 1 comment, 1 upvote - [i am unable to get a logged in badger screen shot into the survey](https://www.g2.com/discussions/i-am-unable-to-get-a-logged-in-badger-screen-shot-into-the-survey) - 2 comments, 1 upvote - [How does route planning software work?](https://www.g2.com/discussions/how-does-route-planning-software-work) - 1 comment - [Are Badger maps free?](https://www.g2.com/discussions/are-badger-maps-free) - 3 comments - [What is the best route planning software?](https://www.g2.com/discussions/what-is-the-best-route-planning-software) - 3 comments - [View Badger Maps pricing details and edition comparison](https://www.g2.com/products/badger-maps/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+15%3A48%3A37+-0500&secure%5Bsession_id%5D=409e8d4f-199c-4068-baa4-46ad39072a76&secure%5Btoken%5D=cb0df615acfbf6df8887aaa681d5af15b01fbaaab7055e558a680c8db055d732&format=llm_user) ## Badger Maps Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Dynamics 365 Customer Insights](https://www.g2.com/products/dynamics-365-customer-insights/reviews) - [Dynamics 365 Customer Service](https://www.g2.com/products/dynamics-365-customer-service/reviews) - [Dynamics 365 Field Service](https://www.g2.com/products/dynamics-365-field-service/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Badger Maps Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Management** - Data Capture - Data Storage - Data Manipulation - Data Visualization **Cartography** - Map Design - Vector Mapping - Data Visualization - Overlaying **Routing** - Master Routing - Default Routes - Route Assignment **Territory Mapping** - Custom Territory Mapping - Strategic Selling - Automatic Rep Assignment **Generative AI** - AI Text Summarization - AI Image-to-Text **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Before the Job** - Calendar - Dispatch - Roles **Map Creation** - Geocoding - Buffer Zone Query - Overlaying - Publishing **Analysis** - Predictive Analysis - Distance Analysis - Spatial Analysis - Data Stream **Scheduling** - Master Schedule - Constraints - Adjustments - ETA **Route Planning** - Lead Priority - Optimized Sales Routes - Map Directions **On the Job** - Field Sales **Analysis** - Spatial Analysis - Reporting - Real-Time Streaming **Reporting** - Data Transformation - WYSIWYG Design - API Integrations **Optimization** - Priorities - Real Time - Dynamic Routing **Sales Performance Management** - Performance Dashboards - Sales Rep Tracker **After the Job** - Reports - CRM Integrations **Analytics** - Performance - Time & Costs - Productivity **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Agentic AI - Field Service Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications ## Top Badger Maps Alternatives - [Geopointe](https://www.g2.com/products/geopointe/reviews) - 4.2/5.0 (276 reviews) - [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) - 4.5/5.0 (433 reviews) - [SPOTIO](https://www.g2.com/products/spotio/reviews) - 4.5/5.0 (389 reviews)