--- title: Badger Maps Reviews meta_title: 'Badger Maps Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 339 reviews by the users' company size, role or industry to find out how Badger Maps works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 339 scale: '5' date_modified: '2026-08-13' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Badger Maps Reviews **Vendor:** Badger Maps, Inc **Category:** [Field Sales Software](https://www.g2.com/categories/field-sales) **Average Rating:** 4.7/5.0 **Total Reviews:** 339 ## About Badger Maps Your field sales tool kit to sell more– Badger Maps is the top rated mobile app for B2B reps in the field and a total territory management for your entire field team. With Badger, outside sales & field service reps get a mobile app (available on both iPhone and Android) that cuts drive time, improves data collection, and increases sales. Activities that were once a time sink like customer mapping, route planning, scheduling, data collection, and reporting are all made easy with Badger’s mobile mapping app. Paired with a suite of territory management tools that includes performance dashboards and a robust territory mapping interface, Badger Maps will enhance the workflows of everyone on your field team with features like: Route Planner & Mobile Sales Mapping - Fit 2 more meetings into each day by optimizing routes with up to 120 stops. - Visualize all your Accounts, Contacts, Leads, and Opportunities on an interactive map on your phone. - Filter and colorize accounts by custom metrics like priority status or last order date to instantly spot your best opportunities as you plan your day. - Plan and save all your routes in advance so you never fly blind on the road. Scheduling & Reminders - Sync routes to your calendar with the touch of the button. - Get alerts for follow-ups or nearby accounts that need attention. Mobile Lead Generation - Find new, qualified leads near your route– great for downtime on the road! Data Collection & A Mobile CRM Front-End - Take notes, capture photos, and keep all your customer information up to date from your phone. - Automatically sync all your data with the leading CRMs including Salesforce, HubSpot, Zoho, Microsoft Dynamics, NetSuite, Pipedrive, monday.com, Veeva, Insightly, SugarCRM, and more. - Map and access all your CRM data in the field. See the relationship between different data types so you’re never left fumbling for the information you need to serve your customers. Reporting & Mileage Tracking - Get automated reports summarizing your routes and customer activity. - Generate mileage tracking reports that make submitting your expenses easy. Territory Mapping & Management - See all your reps’ data represented in performance dashboards and customizable charts & graphs. - Use territory alignment software to automatically balance and optimize your territories. - Automate lead routing to assign new leads to the right territory instantly- no manual work needed! - Create competitions and incentivize your reps with dynamic leaderboards. - Uncover insights with territory mapping tools like heat maps, bubble maps, thematic maps & more. Get a free 14-day trial, integrated with your CRM. With optimized routes, Badger pays for itself with just the savings on gas! ## Badger Maps Pros & Cons **What users like:** - Users love the **ease of use** of Badger Maps, appreciating its smooth setup and intuitive features for efficiency. (70 reviews) - Users appreciate the **visual mapping feature** of Badger Maps, enhancing organization and productivity in planning daily routes. (48 reviews) - Users value the **route optimization** feature of Badger Maps, enhancing efficiency and streamlining their daily tasks. (47 reviews) - Users value the **route planning features** of Badger Maps, enhancing efficiency and ease in managing client visits. (45 reviews) - Users appreciate the **responsive and helpful customer support** from Badger Maps, enhancing their overall mapping experience. (40 reviews) - Time-saving (38 reviews) - Users appreciate the **routing efficiency** of Badger Maps, maximizing time and managing multiple locations effectively. (37 reviews) - Efficiency (33 reviews) - Features (29 reviews) - Time Management (29 reviews) **What users dislike:** - Users experience **routing issues** with Badger Maps, leading to backtracking and inefficiencies in navigation. (17 reviews) - Users experience issues with **navigation accuracy** and limited search capabilities in Badger Maps, affecting their efficiency. (16 reviews) - Users find the **pricing to be high** compared to its features, especially for limited usage scenarios. (14 reviews) - Users suggest that **improvement in sync and functionality** between mobile and online versions is needed for better efficiency. (13 reviews) - Users feel the **route optimizer overlooks appointment times** , leading to inefficiencies and limits on account management features. (11 reviews) - Limited Features (11 reviews) - Users find the **GPS inaccuracies** frustrating, as it sometimes directs to incorrect addresses and can lead to setbacks. (9 reviews) - Users find the **learning curve steep** for Badger Maps, requiring more time and clearer instructions for new users. (9 reviews) - High Cost (7 reviews) - Import (7 reviews) ## Badger Maps Reviews ### 1. I love the platform, it's incredibly helpful and saves time, but is pricey **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Badger Maps?** The way you can optimize your route makes it so easy to go from one clinic to the next **What do you dislike about Badger Maps?** It's too expensive. $60 a month is a lot. In the app my company is using now, you can scan business cards and create a profile, label the clinic and more. **What problems is Badger Maps solving and how is that benefiting you?** It's keeping all of my accounts in one place, easy to find and easy to write your notes. It also optimizes your route to make your day faster ### 2. Good! needs more options **Rating:** 3.0/5.0 stars **Reviewed by:** Lee C. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Badger Maps?** import feature that's it. Requiring someone to write a min is dumb **What do you dislike about Badger Maps?** I cannot create a list of addresses for daily use. I do not need them once I've run my route. Opening the map every time with hundreds of pins piled on top of each other makes it difficult for me to know which points i just mapped. Need the ability to remove accounts or only map the accounts i have in my route. Not every account. PRICE is high!!!! i will probably switch to something else once i find something that works best for me **What problems is Badger Maps solving and how is that benefiting you?** multiple imports at once. again requiring people to write a min is dumb and does not give you an accurate description of the problems you are solving if any problems ### 3. Safety and time savings **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Badger Maps?** It has data that shows where pharmacies are and the consistency of check ins and colors are nice. **What do you dislike about Badger Maps?** It has a great platform but once arrived at the stop it should wait til car is in park and then read check in , have it mounted, then once meeting finished write notes and press go. And it should actually roUte you to next stop in the badger app so nobody is using phone like crazy while driving, it's very unsafe **What problems is Badger Maps solving and how is that benefiting you?** Honestly, nothing i coukd google map all the pharmacies and use sales force to log data and it's easy safer **Official Response from Badger Maps:** > Thank you for your feedback. We are happy to know that you value Badger's visualization features and our check-ins consistency. I really appreciate you bringing this safety issue to my attention. We are deeply committed to improving the safety of our users while driving. As for your concern, Badger Maps can actually route you to your next stop within the app. Our Navigate feature gives you turn-by-turn directions when you go to your appointments. Just tap "Next" while in Route Mode to get to your next appointment. Here is a nice overview of how Badger's Navigation works for iPhone (https://www.badgermapping.com/knowledgebase/how-to-navigate-accounts-using-gps-navigation-from-badger-maps-iphone/) and Android (https://www.badgermapping.com/knowledgebase/how-to-use-route-mode-android/) We would be happy to have one of our customer success reps go over this with you. Give us a call at 415-592-5909. You can also send us an email at support@badgermapping.com if you have any other questions. ### 4. The initial process was a little confusing and had issues with uploading clientele. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Badger Maps?** I appreciated the mapping and directions as they were printed out. **What do you dislike about Badger Maps?** The mapping is a little questionable -- as I used it I noticed alot of backtracking in the territory which added extra time and mileage. **What problems is Badger Maps solving and how is that benefiting you?** Right from the start the mapping component was what I was most interested in -- In the past, I did it myself and was hoping that this would alleviate alot of time and stress and do it for me. **Official Response from Badger Maps:** > Thank you for your feedback. We are happy to know that using Badger to plan your routes has given you time back and helped you reduce stress. I'm sorry to hear that you find the initial setup confusing. At Badger, customer satisfaction is our priority. Our Customer Success team would be happy to help you import your accounts, I believe that you will be very pleased with the result. Feel free to check out this article to see how you can import accounts: https://www.badgermapping.com/knowledgebase/step-by-step-guide-on-how-to-import-excel-csv-files-into-your-account-webapp. Badger Maps was designed specifically for outside salespeople and it optimizes routes based on the fastest route, as it allows salespeople to meet with more customers and prospects per day. This means our optimized route is the one that takes the least amount of minutes. However, this route doesn't necessarily have to be the one with the least amount of miles. Sometimes these routes can seem a little funny to the human eye, however, this is the fastest path to drive. We would love to help you see how to best use any of Badger's features. Give our Support team a call and we'll get your app running: 415-592-5909. You can also send us an email at support@badgermapping.com if you have any other questions. ### 5. Great for mapping, but limited functionality **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Badger Maps?** Mapping tool was easy to use. Route optimization was very useful and efficient. **What do you dislike about Badger Maps?** Back office functionality was ok. Downloaded reports would consolidate multiple photos into one cell in Excel CSV file rendering them unable to connect to link with photos without editing the cells first. Lack of 3rd party access for suppliers. **What problems is Badger Maps solving and how is that benefiting you?** Giving suppliers store level visibility of their products. ### 6. Basic **Rating:** 2.5/5.0 stars **Reviewed by:** Tom G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2018 **What do you like best about Badger Maps?** The “places” feature is nice to find leads in the territory you’re travelling. **What do you dislike about Badger Maps?** Most of the data is junk. Wrong addresses are abundant and you cannot delete or edit the data in “places” only on “accounts” so I’m stuck with a territory cluttered with bad data. **What problems is Badger Maps solving and how is that benefiting you?** Places feature helps with efficiency ## Badger Maps Discussions - [How does the route saving feature work? It is confusing, and ends up saving over other routes under new names.](https://www.g2.com/discussions/how-does-the-route-saving-feature-work-it-is-confusing-and-ends-up-saving-over-other-routes-under-new-names) - 1 comment, 1 upvote - [i am unable to get a logged in badger screen shot into the survey](https://www.g2.com/discussions/i-am-unable-to-get-a-logged-in-badger-screen-shot-into-the-survey) - 2 comments, 1 upvote - [How does route planning software work?](https://www.g2.com/discussions/how-does-route-planning-software-work) - 1 comment - [Are Badger maps free?](https://www.g2.com/discussions/are-badger-maps-free) - 3 comments - [What is the best route planning software?](https://www.g2.com/discussions/what-is-the-best-route-planning-software) - 3 comments - [View Badger Maps pricing details and edition comparison](https://www.g2.com/products/badger-maps/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+18%3A31%3A54+-0500&secure%5Bsession_id%5D=93803eca-0ae7-4c5c-ace7-c93bfe8b4092&secure%5Btoken%5D=2274bcb3d2588591725b9257468f6ffd89788db38d61d7c6008975390cf64810&format=llm_user) ## Badger Maps Integrations - 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[Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Veeva CRM](https://www.g2.com/products/veeva-crm/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Badger Maps Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Data Management** - Data Capture - Data Storage - Data Manipulation - Data Visualization - Data Capture and Transfer **Cartography** - Geographic Maps - Vector Mapping - Data Visualization - Overlaying - Data Mapping **Routing** - Master Routing - Default Routes - Route Assignment **Territory Mapping** - Custom Territory Mapping - Strategic Selling - Automatic Rep Assignment **Generative AI** - AI Text Summarization - AI Image-to-Text - Generative AI **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Before the Job** - Calendar - Dispatch - Roles **Map Creation** - Geocoding - Buffer Zone Query - Overlaying - Publishing **Analysis** - Predictive Analytics - Distance Analysis - Spatial Analysis - Data Stream - Demographic Data - Trend Analysis - Trade Area Analysis **Scheduling** - Master Schedule - Constraints - Adjustments - ETA **Route Planning** - Lead Priority - Optimized Sales Routes - Map Directions **On the Job** - Field Sales - Alerts/Notifications - Real-Time Notifications - Customizable Fields - Multi-Location - Payment Collection in the Field **Analysis** - Spatial Analysis - Reporting - Real-Time Streaming - Trend Analysis - Statistical Analysis **Reporting** - Data Transformation - WYSIWYG Design - API Integrations - Third-Party Integrations **Optimization** - Priorities - Real-Time Updates - Dynamic Routing **Sales Performance Management** - Performance Dashboards - Sales Rep Tracker **Additional Functionality** - Monitoring - Reporting & Statistics - Color Codes/Icons - Map Creation - Geographic Maps - Location Tracking - AI Copilot - Internet Mapping - API - Map Sharing - Third-Party Integrations - Interoperability - Reporting/Analytics - Image Management - Activity Dashboard - Geotargeting - Labeling - Data Collection - Route Optimization - Geolocation - Generative AI - Data Import/Export - Multi-Location - Census Data Integration - 3D Imaging - Data Mapping **Additional Functionality** - Customizable Reports - Geotargeting - Ad hoc Reporting - Search/Filter - Role-Based Permissions - Alerts/Notifications - Real-Time Analytics - Reporting & Statistics - Activity Tracking - Geocoding - Widgets - Communication Management - Behavioral Analytics - Data Synchronization - Data Import/Export - Multi-Location - Database Support - 2D/3D Designing - Customer Segmentation - Geofencing - Collaboration Tools - Single Sign On - CAD Tools - Activity Dashboard - AI Copilot - Generative AI - Location Tracking - Reporting/Analytics - Mobile Access - Access Controls/Permissions - User Management - Real-Time Notifications - Heatmaps - Route Optimization **After the Job** - Reports - CRM Integrations - Accounting Integration - QuickBooks Integration - Third-Party Integrations - Customizable Reports **Analytics** - Performance - Time & Costs - Productivity - Performance Metrics **Additional Functionality** - Alerts/Notifications - Mobile Access - Drag & Drop - Billing & Invoicing - Data Import/Export - AI Copilot - Scheduling - Driver Management - GPS - Electronic Signature - Dispatch Management - Search/Filter - Employee Management - SMS Messaging - Territory Management - Order Management - Live Driver Tracking - Delivery Tracking - Third-Party Integrations - Route Optimization - Fuel Tracking - Voice Recognition - Inventory Management - Status Tracking - Shipping Management - Transportation Management - Order Tracking - Self Service Portal - Generative AI **Additional Functionality** - Customer History - Document Storage - Alerts/Notifications - Customizable Templates - Lead Capture - Lead Qualification - Route Optimization - Calendar Management - Workflow Management - Third-Party Integration - Sales Trend Analysis - API - CRM - AI Copilot - Email Management - Opportunity Management - Customizable Forms - Payment Collection in the Field - Lead Management - Contact Management - Dispatch Management - Customer Database - Mobile Access - Activity Tracking - Sales Forecasting - Sales Activity Management - Commission Management - Reporting & Statistics - Territory Management - GPS - Generative AI **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Agentic AI - Field Service Management** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Work Order Management - Checklists - Maintenance Scheduling - Parts Management - Service History - Residential Properties - Vendor Management - Customizable Forms - Purchase Order Management - Mobile Access - Dispatch Management - Task Scheduling - Calendar Management - Asset Tracking - Technician Management - Status Tracking - API - Document Management - Job Management - Preventive Maintenance - AI Copilot - Real-Time Reporting - Commercial Properties - Real-Time Data - Historical Reporting - Contract/License Management - Customer Database - Barcode/Ticket Scanning - Activity Dashboard - Facility Scheduling - Workflow Management - Inspection Management - Inventory Management - Predictive Maintenance - Routing - Forms Management - Chatbot - Documentation Management - File Storage - Electronic Signature - Self Service Portal - Service Level Agreement (SLA) Management - Personalization and Recommendation - Resource Allocation - GPS - Reporting & Statistics - Drag & Drop - Quotes/Estimates - Scheduling - CRM - Online Time Clock - Workforce Management - Activity Tracking - Contact Database - Productivity Analysis - Prioritization - Customizable Branding - Price and Cost Calculations - Performance Management - Equipment Tracking - Data Capture and Transfer - Time Tracking - Data Synchronization - Secure Data Storage - Location Tracking - Route Optimization - Offline Access - Real-Time Updates - Collaboration Tools - Chat/Messaging - Knowledge Management - Electronic Payments - Customer History - Inventory Control - Performance Metrics - Project Management - Client Portal - Driver ETA - Job Tracking - Automated Scheduling - Customer Management - Reminders - Work Order Creation - Equipment Maintenance - Data Import/Export - Search/Filter - Recurring Appointments - Contractor Management - Access Controls/Permissions - Workflow Automation **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query ## Top Badger Maps Alternatives - [Geopointe](https://www.g2.com/products/geopointe/reviews) - 4.2/5.0 (276 reviews) - [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) - 4.5/5.0 (433 reviews) - [SPOTIO](https://www.g2.com/products/spotio/reviews) - 4.5/5.0 (397 reviews)