--- title: B2B Wave Reviews meta\_title: 'B2B Wave Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how B2B Wave works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 24 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # B2B Wave Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by B2B Wave but has limited features. Are you part of the B2B Wave team? [Upgrade your plan](https://my.g2.com/b2b-wave/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. B2B Wave integrates with leading accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing existing backend infrastructure. Why choose B2B Wave - Purpose-built for wholesale and repeat B2B buying - Quick setup and implementation - Supports complex pricing, approvals, and customer hierarchies - Reduces manual work and streamlines order management - Customizable all-in-one platform that scales with your business - Tailored for small to mid-sized companies looking to modernize B2B ordering Key capabilities - Branded B2B storefront and digital catalogs - Customer-specific pricing, catalogs, and quotes - Bulk ordering, quick reorders, and saved carts - Role-based access controls and permissions - Sales, order, and inventory reporting - ERP, accounting, inventory, and payment integrations - Easy product and order management with mass import/export tools - Mobile-friendly ordering for sales representatives (iOS/Android) * * * Seller [B2B Wave Ltd.](https://www.g2.com/sellers/b2b-wave-ltd) Discussions [B2B Wave Community](https://www.g2.com/products/b2b-wave/discuss) Languages Supported Danish, German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified) Overview by Alex Seimanidis (Founder at B2B Wave) Show More ## Pricing Pricing provided by B2B Wave. ### Pro plan Starting at $350.00 10 Admin users or sales reps Per Month [ View More Pricing Information ](https://www.g2.com/products/b2b-wave/pricing) ## Top-Rated Alternatives [ ![Adobe Commerce (formerly Magento Commerce)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Commerce (formerly Magento Commerce)") Adobe Commerce (formerly Magento Commerce) 4/5(623) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) [ ![NetSuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "NetSuite") NetSuite 4.1/5(4,908) ](https://www.g2.com/products/oracle-netsuite/reviews) [ ![BigCommerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BigCommerce") BigCommerce 4.2/5(580) ](https://www.g2.com/products/bigcommerce/reviews) [ View All Alternatives ](https://www.g2.com/products/b2b-wave/competitors/alternatives) ## User Insights Average based on 24 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Haider A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Haider A.") HA Haider A. Assistant Building Surveyor Small-Business (50 or fewer emp.) 7/17/2026 "Streamlined Wholesale Management with Ease" 5/5 What do you like best about B2B Wave? I like the interface and how simple and user-friendly it really is. It keeps products, pricing, and orders organized in one place, saving time and making the wholesale ordering process much more efficient. The clear interface makes it easier to find products, check pricing, and manage orders without unnecessary steps. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? I find some of the reporting and customization options lacking in flexibility, and the initial setup can take a little time to understand. More advanced filters and clearer guidance for certain features would make the platform even easier to use. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? I use B2B Wave to streamline wholesale orders and display products and pricing efficiently. It keeps everything organized in one place, makes finding products easy, saves time, and simplifies the entire B2B ordering process. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![vamshi r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vamshi r.") VR vamshi r. Small-Business (50 or fewer emp.) 5/2/2026 "Empowers Wholesale Sales with Self-Service Portal" 4.5/5 What do you like best about B2B Wave? I love B2B Wave for its self-service ordering portal, which is the biggest strength and a real game changer. It's awesome that my customers, like retailers and distributors, can log in anytime, see their own prices, and place orders without calling me. This saves a huge amount of time. The initial setup of B2B Wave is also surprisingly easy and fast, especially when compared to ERP or other complex platforms. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? I find the limited integrations with tools like accounting, ERP, or logistics systems frustrating. It sometimes requires manual work or workarounds. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? B2B Wave solves traditional B2B business problems and human errors. It provides a self-service ordering portal, letting customers log in anytime, see their prices, and place orders without needing to call, saving huge time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DH Daniel H. Mid-Market (51-1000 emp.) 2/25/2026 "Streamlined Wholesale Operations with Ease" 4.5/5 What do you like best about B2B Wave? I use B2B Wave as a dedicated B2B e-commerce platform to manage my wholesale operations more efficiently, handling online orders, customer catalogs, pricing levels, invoicing, and inventory tracking all in one system. I appreciate its strong focus on real B2B wholesale needs, especially the custom pricing tiers and customer-specific catalogs, which are extremely useful for setting different price levels for different buyers. The online self-service ordering portal is a favorite feature because it allows my customers to place orders anytime, cutting down on mistakes and saving a significant amount of administrative work. The inventory and order management is straightforward and reliable, providing clear visibility into stock levels and order statuses. I love how easy the platform is to set up and use, requiring no long training or technical help, which makes running my wholesale operations smoother. These features make B2B Wave practical and efficient for B2B e-commerce. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? While B2B Wave works well for core wholesale operations, there are a few areas I think could be improved. First, some advanced reporting and analytics features are limited. It provides basic order and customer data, but it lacks more in-depth insights like detailed sales trends, customer behavior analysis, and customizable dashboards that help with strategic decision-making. Second, third-party integrations can be restrictive. It doesn't always connect as smoothly or automatically with some popular accounting, inventory, or ERP systems as I would like, which sometimes requires extra manual work to sync data. Third, the customization options for the customer portal are somewhat basic. While it's functional, having more flexibility to adjust branding, layout, and user experience would help create a more professional and unique buying experience for clients. Fourth, certain bulk actions for products or orders are not as efficient as they could be. Handling large catalogs or high order volumes can take extra steps compared to more robust platforms. Overall, it's a reliable and user-friendly solution for small to mid-sized B2B businesses, but enhancing reporting, expanding integrations, increasing portal customization, and improving bulk management tools would make it even more powerful for scaling operations. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? B2B Wave centralizes my wholesale operations, reducing manual order entry and errors with an online system. It enables custom pricing tiers, streamlines communication, and provides a self-service portal for customers, saving me time and improving customer satisfaction, while enhancing real-time access to inventory and order information. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Parvinder kaur s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parvinder kaur s.") PS Parvinder kaur s. Travel Coordinator Consulting Small-Business (50 or fewer emp.) 11/5/2024 "It offers a user-friendly, customizable solution" 4.5/5 What do you like best about B2B Wave? I like best about B2B Wave is how it strikes the perfect balance between ease of use and customization for wholesale businesses.Time-Saving Automation. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? a strong choice for small to medium-sized wholesale businesses, it may not fully meet the needs of larger. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? From my side managing bulk orders and complex transactions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nadeem B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadeem B.") NB Nadeem B. Assistant Manager Mid-Market (51-1000 emp.) 12/10/2023 "B2B Honest Review" 5/5 What do you like best about B2B Wave? its very comfortable for me personally to use their program,nnovative & superfast! Review collected by and hosted on G2.com. What do you dislike about B2B Wave? I don't find any, no dislike As B2B is in huge demand now a days. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? B2B transactions may involve various payment terms and methods. B2B Wave typically supports multiple payment options, allowing businesses to choose the methods that suit their needs and preferences. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ravi K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravi K.") RK Ravi K. QC Engineer Small-Business (50 or fewer emp.) 9/15/2023 "Review about B2B Wave." 5/5 What do you like best about B2B Wave? B2B Wave is helpful for trusted products. It's very responsible and contact to customers quickly. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? Nothing to dislike but some time bugs effected but not a major. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? I see. Customers support is faster than old and also satisfy to customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mark J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark J.") MJ Mark J. Cofounder Small-Business (50 or fewer emp.) 8/1/2022 "Great product, game changer for us" 5/5 What do you like best about B2B Wave? We've been using B2B Wave for just over a year and it's been a great experience. The team is responsive, helpful, and willing to provide tailored support. The tailor-ability is the key thing that distinguishes it - all the quirks of our B2B sales processes have been dealt with when other platforms would struggle. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? Some bugs occasionally but nothing major Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? Automated selling to businesses rather than lots of faffing around with emails and phone calls Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Wholesale](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wholesale") AW Verified User in Wholesale Mid-Market (51-1000 emp.) 9/6/2022 "Robust, Affordable, Easy to Use, Amazing Support!" 5/5 What do you like best about B2B Wave? This software is extremely user-friendly. You can be up and running in no time, and if you have questions along the way, the support team is right there to assist. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? I have yet to find anything to dislike. Any challenges we have encountered have been addressed, even modifications out of our control. Alex and his team always seem forward-thinking, working to update or create features. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? We needed affordable, easy-to-use B2B website applications for our customers who needed to access product information and place orders outside regular business hours. We realized immediate success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sam A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam A.") SA Sam A. Systems and Data Administrator Mid-Market (51-1000 emp.) 2/3/2022 "A Revolution in the B2B E-Commerce Industry" 5/5 What do you like best about B2B Wave? 24-hour support, friendly and helpful staff, the vastness of premium features available to users at none premium costs, the ability to customize the layout with custom JavaScript and CSS. Compared with other standalone B2B E-Commerce platforms, B2B Wave stands out above the rest. The helpfulness and quick responses from their support team at all hours of the day gives the product an edge over all other platforms. They are always looking for ways to upgrade their product and are more than happy to accommodate custom solutions tailored specifically for your needs. I can see B2B becoming a true force to be reckoned with in the B2B E-Commerce platform industry. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? I have used B2B Wave for almost two years now and there have been the odd hiccup with some features, but all were rectified quickly. Currently nothing I can comment on being dislikable about the platform. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? Having the ability to allow our sales team to define which of our warehouses the order is to go from. Time to raise an order reduced significantly Cost of service significantly less than that of other platforms Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Public Safety](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Safety") AP Verified User in Public Safety Small-Business (50 or fewer emp.) 7/11/2022 "Amazing product and Service" 5/5 What do you like best about B2B Wave? Looking for a B2B platform was a difficult process. B2B wave provided everything we needed and their customer service has been extremely responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? There are some limitations to the software out of the box but nothing that affects our B2B eCommerce offerings. B2B wave has been amazing and extremely helpful with things that were not available and their customer service was able to help do things on the backend. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? B2B wave is helping us create an eCommerce solution to promote our products to a wider base of potential clientele. Even though we have not deployed our eCommerce site yet B2B wave customer support has been amazing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Options Pricing provided by B2B Wave. ### Pro plan Starting at $350.00 10 Admin users or sales reps Per Month [ View More Pricing Information ](https://www.g2.com/products/b2b-wave/pricing) ##### Categories on G2 [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Order Management](https://www.g2.com/categories/order-management) ##### Explore More [Which yard management system integrates best with WMS and TMS platforms for a mid-size warehouse that needs the three systems to share data automatically?](https://www.g2.com/discussions/which-yard-management-system-integrates-best-with-wms-and-tms-platforms-for-a-mid-size-warehouse-that-needs-the-three-systems-to-share-data-automatically)[What is the best platform for managing visitor check-ins?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-visitor-check-ins)[Which exit interview management solutions offer pre-built survey templates that reduce HR setup time to under one month?](https://www.g2.com/discussions/which-exit-interview-management-solutions-offer-pre-built-survey-templates-that-reduce-hr-setup-time-to-under-one-month) [Recommendations for CDP apps for SaaS businesses](https://www.g2.com/discussions/what-are-the-best-cdp-apps-for-saas-businesses)[Is a paid hardware monitoring tool like PRTG worth the licence cost for a small business?](https://www.g2.com/discussions/is-a-paid-hardware-monitoring-tool-like-prtg-worth-the-licence-cost-for-a-small-business)[Pros and Cons Details](https://www.g2.com/products/b2b-wave/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)