--- title: B2B Wave Reviews meta\_title: 'B2B Wave Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how B2B Wave works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 24 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # B2B Wave Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by B2B Wave but has limited features. Are you part of the B2B Wave team? [Upgrade your plan](https://my.g2.com/b2b-wave/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! B2B Wave is the simpler B2B eCommerce platform purpose-built for wholesale. It enables businesses to digitize and automate the buying experience for their customers, while supporting the complex pricing, ordering, and account structures common in B2B eCommerce. The platform brings online ordering, customer-specific catalogs and pricing, quotes, and order management into a single self-service portal for customers, sales teams, and operations. B2B Wave improves order accuracy, reduces manual errors, and lowers operational costs. B2B Wave integrates with leading accounting, inventory, payment, and ERP systems, allowing wholesalers to modernize their B2B eCommerce experience without replacing existing backend infrastructure. Why choose B2B Wave - Purpose-built for wholesale and repeat B2B buying - Quick setup and implementation - Supports complex pricing, approvals, and customer hierarchies - Reduces manual work and streamlines order management - Customizable all-in-one platform that scales with your business - Tailored for small to mid-sized companies looking to modernize B2B ordering Key capabilities - Branded B2B storefront and digital catalogs - Customer-specific pricing, catalogs, and quotes - Bulk ordering, quick reorders, and saved carts - Role-based access controls and permissions - Sales, order, and inventory reporting - ERP, accounting, inventory, and payment integrations - Easy product and order management with mass import/export tools - Mobile-friendly ordering for sales representatives (iOS/Android) * * * Seller [B2B Wave Ltd.](https://www.g2.com/sellers/b2b-wave-ltd) Discussions [B2B Wave Community](https://www.g2.com/products/b2b-wave/discuss) Languages Supported Danish, German, English, French, Italian, Dutch, Portuguese, Spanish, Chinese (Simplified) Overview by Alex Seimanidis (Founder at B2B Wave) Show More ## Pricing Pricing provided by B2B Wave. ### Pro plan Starting at $350.00 10 Admin users or sales reps Per Month [ View More Pricing Information ](https://www.g2.com/products/b2b-wave/pricing) ## Top-Rated Alternatives [ ![Adobe Commerce (formerly Magento Commerce)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Commerce (formerly Magento Commerce)") Adobe Commerce (formerly Magento Commerce) 4/5(623) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) [ ![NetSuite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "NetSuite") NetSuite 4.1/5(4,909) ](https://www.g2.com/products/oracle-netsuite/reviews) [ ![BigCommerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BigCommerce") BigCommerce 4.2/5(580) ](https://www.g2.com/products/bigcommerce/reviews) [ View All Alternatives ](https://www.g2.com/products/b2b-wave/competitors/alternatives) ## User Insights Average based on 24 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Engleberg L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Engleberg L.") EL Engleberg L. Business Operations & Client Engagement Specialist Banking Mid-Market (51-1000 emp.) 3/16/2026 "Tailor-Made for Wholesale Efficiency, Needs Better Analytics" 4/5 What do you like best about B2B Wave? I like how B2B Wave is tailored specifically for B2B wholesale operations, which makes it a perfect fit for our business in Hong Kong. The self-service portal is great for allowing our customers to place orders, check stock, view personalized pricing, and review past orders at any time, drastically reducing manual order entry and admin work. I appreciate the easy setup of custom price lists, credit terms, and minimum order quantities for different customer groups, which is essential in our local market. B2B Wave is straightforward to navigate, with almost no learning curve for our team and clients. It's stable, reliable, and focuses on the actual workflows we use daily, delivering efficiency and professionalism without unnecessary complexity. The initial setup was smooth, intuitive, and quick, allowing us to be up and running for our wholesale clients fast. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? While B2B Wave works well for our core wholesale order management, there are a few areas that don’t run as smoothly for our team in Hong Kong and could use improvement. First, the reporting and analytics feel quite basic. We can see orders and customers, but we don’t get enough in-depth insights on sales trends, customer buying patterns, or inventory forecasting. Second, integrations with our accounting and CRM systems are limited. We still have to manually export and import data sometimes. Third, the platform can feel slow when loading large product catalogs, especially during peak ordering hours. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? I use B2B Wave to streamline our B2B wholesale operations with a self-service portal for clients, managing orders, and minimizing manual data entry. It perfectly fits our needs compared to the old, cumbersome system not built for B2B, but we need better reporting and smoother integrations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mouzon I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mouzon I.") MI Mouzon I. Digital Communications & Client Experience Specialist Design Mid-Market (51-1000 emp.) 1/31/2026 "Streamlined B2B Management with Flexible Integration" 3.5/5 What do you like best about B2B Wave? I like B2B Wave's unmatched ability to deliver a unified global B2B order management system that’s natively built for B2B workflows. It's flexible enough to adapt to hyper-specific regional compliance, pricing, and fulfillment rules across APAC, EU, and US. I also appreciate that it achieves this without the need for expensive custom development or clunky workarounds. Its centralized cloud architecture creates a single system of record for all our global B2B activity, eliminating silos and manual reconciliation. The initial setup for our global operations was surprisingly straightforward. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? No automation for process triggers: We can’t set up custom webhooks or low-code triggers in B2B Wave to kick off downstream workflows in BPT-Pro (e.g., a new high-value APAC order in B2B Wave auto-triggers a compliance approval workflow in BPT-Pro, or a canceled EU order syncs to BPT-Pro to update fulfillment status). Our team has to manually create these triggers, slowing down order processing and creating bottlenecks for cross-region orders. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? B2B Wave automates order processes, manages inventory in real-time, and centralizes our global B2B activities, eliminating data silos. It offers a unified order management system tailored for regional compliance without needing expensive customizations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Josh O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh O.") JO Josh O. O Small-Business (50 or fewer emp.) 2/2/2022 "Solves our B2B painpoint" 4/5 What do you like best about B2B Wave? Affordable We had looked for a long time for a b2b platform to link with Shopify but were not limited by the constraints of running through a Shopify store. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? Ongoing bugs present which can take some time to get resolved Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? Easy integration with stripe for quick payments Inventory linked with shopify No long, tedious, manual invoices required Review collected by and hosted on G2.com. Show More 10/4/2022 Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 3/13/2022 "B2B is here to make your life easy!" 3.5/5 What do you like best about B2B Wave? It's very user friendly and you can even integrate other tools to manage your customers, orders, and sales. Review collected by and hosted on G2.com. What do you dislike about B2B Wave? Sometimes it goes slow. But it seldom happens. Review collected by and hosted on G2.com. Recommendations to others considering B2B Wave: This is a very user friendly and easy to navigate software. Review collected by and hosted on G2.com. What problems is B2B Wave solving and how is that benefiting you? This helps you to monitor your customers, number of sales and accounting stuff Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by B2B Wave. ### Pro plan Starting at $350.00 10 Admin users or sales reps Per Month [ View More Pricing Information ](https://www.g2.com/products/b2b-wave/pricing) ##### Categories on G2 [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Order Management](https://www.g2.com/categories/order-management) ##### Explore More [Which rebate management platforms are worth using for capturing the maximum vendor savings for an enterprise procurement team handling hundreds of vendor rebate agreements?](https://www.g2.com/discussions/which-rebate-management-platforms-are-worth-using-for-capturing-maximum-vendor-savings-for-an-enterprise-procurement-team-handling-hundreds-of-vendor-rebate-agreements)[What VR collaboration platform data privacy and security features matter most for enterprise team communication?](https://www.g2.com/discussions/what-vr-collaboration-platform-data-privacy-and-security-features-matter-most-for-enterprise-team-communication)[Which background check tools have the most accurate criminal and employment records with the fewest discrepancies that need manual follow-up?](https://www.g2.com/discussions/which-background-check-tools-have-the-most-accurate-criminal-and-employment-records-with-the-fewest-discrepancies-that-need-manual-follow-up%20) [Is a dedicated AR training simulator worth the cost for a small business, or do most training goals get met just as well with a well-produced video course at a fraction of the price?](https://www.g2.com/discussions/is-a-dedicated-ar-training-simulator-worth-the-cost-for-a-small-business-or-do-most-training-goals-get-met-just-as-well-with-a-well-produced-video-course-at-a-fraction-of-the-price)[Which WYSIWYG editors integrate seamlessly with existing responsive preview without custom development?](https://www.g2.com/discussions/which-wysiwyg-editors-integrate-seamlessly-with-existing-responsive-preview-without-custom-development)[Pros and Cons Details](https://www.g2.com/products/b2b-wave/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)