b10 is a Commercial Transformation Consultancy that audits, designs, implements, and optimises the systems that drive revenue across the full customer lifecycle, from initial acquisition through to retention and recurring revenue. It supports startups, SMEs, and enterprise organisations by aligning websites, CRM platforms, marketing systems, sales processes, and operational workflows into a unified commercial infrastructure. The company’s methodology is built around the Commercial Transformation Index (CTI), a structured 10 domain diagnostic framework used to assess. commercial performance across acquisition, conversion, and retention. CTI identifies gaps within the commercial stack and provides a benchmark for improvement. The Autonomous Commercial Engine (ACE) acts as the execution layer, enabling implementation, integration, automation, and continuous optimisation across systems such as CRM, marketing automation, and sales platforms. b10 combines consulting with hands-on delivery, supporting organisations in translating strategy into operational systems. Typical engagements include CRM implementation, revenue operations design, marketing and sales alignment, workflow automation, and commercial system architecture. The objective is to improve pipeline quality, increase conversion efficiency, and create scalable, repeatable revenue processes. Key capabilities include: - Commercial stack diagnostics and benchmarking (CTI) - CRM implementation and optimisation (e.g. HubSpot, monday.com, others) - Revenue operations (RevOps) design and execution - Marketing, sales, and operations alignment - Workflow automation and system integration (ACE) b10 is used by organisations seeking to improve how their commercial systems are structured, connected, and executed, particularly where growth is constrained by fragmented tools, inefficient processes, or lack of alignment between teams.