AxiosHQ is overall very easy to use compared to other mail platforms I have used. Designing an email is rather easy, and I like the simple one-column email layout, which tends to be much better at cross-client compability. Directory sync is a convenient feature to keep my audiences updated, and it is very easy to set up different email series with their own audiences as well as different groups of writers/editors.
I also like the reporting functionality in AxiosHQ. It's pretty simple to see the latest stats on my open rates and click rates, without too much detail.
AxiosHQ also includes some unique features that help you get the job done. The AI assistant can provide some helpful input on revising writing, especially making it more concise. The AI image generation tool comes in handy, as does the nice supply of stock photography. Review collected by and hosted on G2.com.
AxiosHQ lacks some simple features that keep it from being perfect for an email solution. For example, you cannot do a "mail merge" to insert someone's name into the emails. When you use directory sync, you can only sync contacts into the audience as a whoel, not into a specific audience segment (such as "staff" or "faculty"), which would be convenient.
It is also lacking some refinements in the email design capabilities. For example, it should be super simple for the user to define a color for all links, rather than having to go change each link individually. They look much more professional in brand colors rather than browser defaults.
I can share that some people find the layout option to be too constraining, however I see its simplicity as a positive most of the time.
One additional frustration: emails don't have names or titles. Instead, they are known by the subject line. That makes it difficult to juggle mutliple emails with the same subject line but slightly different content (such as a newsletter for faculty and staff where there's one difference). Or, to be able to call something "October newsletter" instead of having to remember that "Hope you enjoy these professional development workshops" is the October newsletter. Review collected by and hosted on G2.com.
