---
title: Axios HQ Reviews
meta_title: 'Axios HQ Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 120 reviews by the users' company size, role or industry
  to find out how Axios HQ works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 120
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Collaboration & Productivity
  url: https://www.g2.com/categories/collaboration-productivity
---


# Axios HQ Reviews
**Vendor:** Axios HQ  
**Category:** [Internal Newsletter Software](https://www.g2.com/categories/internal-newsletter-software)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 120
## About Axios HQ
Axios HQ is an internal communications solution built by communicators for communicators. We help organizations in all industries reach their business goals and outcomes by combining software, training, and editorial consulting. Effective communication leads to better team alignment, improved retention and morale, and enhanced productivity. That&#39;s why we built a solution to help your organization develop and deliver an essential communication strategy – from planning to creating, sharing, and optimizing your internal comms. Our team has combined a decade of Axios and Axios HQ&#39;s human expertise, proprietary data, and comms best practices with cutting-edge AI. This powerful blend is proven to help any leader strengthen internal comms, better achieve business goals, and amplify workforce connection. Axios HQ&#39;s solution helps communicators overcome everyday challenges with: •&amp;nbsp;Best-in-class communication templates and industry examples • Smart Brevity® Guidance for writing and editing • Built-in survey and feedback tools for community engagement • Benchmark data and recipient analytics • Access to customer exclusive events with communications experts



## Axios HQ Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Axios HQ, facilitating seamless email processes and maintaining brand consistency. (11 reviews)
- Users highlight the **effective communication features** of Axios HQ, enhancing collaboration and streamlining email processes. (9 reviews)
- Users find the **user interface highly intuitive** , making it easy to create and manage newsletters effectively. (9 reviews)
- Users value the **smart brevity features** of Axios HQ, enhancing content engagement and streamlining communication processes. (8 reviews)
- Users appreciate the **intuitive interface** of Axios HQ, which simplifies writing and enhances overall communication efficiency. (8 reviews)
- Users value the **robust AI summarization features** of Axios HQ, streamlining content creation and enhancing communication effectiveness. (7 reviews)
- Automation (7 reviews)
- Customer Support (6 reviews)
- Users appreciate the **easy content creation** features of Axios HQ, enabling efficient and impactful communication for their teams. (6 reviews)
- Users value the **helpful features** of Axios HQ, enhancing communication clarity and engagement with internal teams. (6 reviews)

**What users dislike:**

- Users experience **limited customization** in Axios HQ, making mobile editing clunky and rigid during quick edits. (5 reviews)
- Users express concerns over the **lack of customization** , wishing for more control over templates and text formatting options. (4 reviews)
- Users express frustration with the **lack of communication features** , limiting their creative control and analytics capabilities. (3 reviews)
- Users find **audience list management tedious** , often desiring better customization, automation, and support features for efficiency. (3 reviews)
- Users express frustration over **limited customization options** , affecting content flexibility and overall newsletter management. (3 reviews)
- Users feel the **missing features** limit their creative control and functionality within Axios HQ, particularly for experienced writers. (3 reviews)
- Email Functionality (2 reviews)
- Font Limitations (2 reviews)
- Intuitiveness (2 reviews)
- Limited Features (2 reviews)

## Axios HQ Reviews
  ### 1. Easiest email marketing tool ever!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

Axios HQ has made our internal communications process simpler and more manageable. Smart Brevity has seeped into our comms, even outside of Axios. The layout is super easy to read and the newsletter/email design has been seamless with Axios's template library.

My favorite thing about Axios HQ is the customer service. Their willingness to constantly improve the platform and ensure we accomplish our goals hs been a breath of fresh air compared to other email marketing platforms I've used in the past.

**What do you dislike about Axios HQ?**

There are a few formatting options and UI improvements that can make the tool better. However as mentioned, the Axios HQ team improves their platform regularly!

**What problems is Axios HQ solving and how is that benefiting you?**

It has made our communication process faster, easier, and more straightforward. We no longer need to overcomplicate comms, so I appreciate Axios making my workload more manageable!

  ### 2. Making Internal Communications a Breeze

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

The compartmentalization of content and easy-to-use interface.

**What do you dislike about Axios HQ?**

Sometimes, the customization options are limited, but I understand it's probably for the better so that the communications don't get mucked up and difficult or overwhelming to read.

**What problems is Axios HQ solving and how is that benefiting you?**

We used to communicate primarily through direct email and it was getting overlooked and it did not look at all visually intriguing, and Axios HQ has definitely improved that for us.

  ### 3. Great value and easy to use service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Axios HQ?**

I like how easy it is to put newsletters together and the Smart Brevity reminders are awesome to keep it all succint.

**What do you dislike about Axios HQ?**

I think it could be more customizable - I have to fight with the headers and formatting to get it to look the way I want to, and I wish the background could be redone as well.

**What problems is Axios HQ solving and how is that benefiting you?**

Seamless internal communications experience

  ### 4. Helpful for aligning style for communications, achieving conciseness, efficiently sending emails.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joanne D. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

I like that the tool helps me align the style across all my communications. I also like that it prompts me with ways to improve the impact of messaging. I find the efficient sending of emails saves me time.

**What do you dislike about Axios HQ?**

Sometimes I need to make a change to a scheduled email. It is inconvenient to have to unschedule, make changes, then reschedule. But I'm not sure there could be a way around that.

**What problems is Axios HQ solving and how is that benefiting you?**

It prevents inconsistencies and wordiness. It helps me send emails to large groups and does it with BCC/individual sends.

  ### 5. So easy and so effective!

**Rating:** 5.0/5.0 stars

**Reviewed by:** claudette z. | Senior Brand Writer, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 15, 2023

**What do you like best about Axios HQ?**

There's much to like about it. The platform itself is ridiculously user-friendly. The guides & prompts are helpful. The onboarding support & check-ins from support staff make this an A+ experience. 

The analytics are easy to understand, easily accessible and very insightful.

**What do you dislike about Axios HQ?**

The platform does lock you into a set template, which is mostly good, but sometimes you feel the restrictions. It's forced me to rethink presentation of some information, likely making it better to fit the template/format than what was originally planned.   Any "dislikes" I have are pretty picky. I wish the poll feature had an option for an open-ended answer, I'd like the ability to wrap text on an in-tile image.

**What problems is Axios HQ solving and how is that benefiting you?**

Effectively reaching employees across the organization in an effective and engaging manner.

  ### 6. Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about Axios HQ?**

Easy to use and understand.
Support is good and quick to answer.

**What do you dislike about Axios HQ?**

Can't change the header picture of individual templates within the same serie

**What problems is Axios HQ solving and how is that benefiting you?**

It brings uniformity

  ### 7. easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Axios HQ?**

Axios' suggestions.  Graphics.   Add card feature.

**What do you dislike about Axios HQ?**

Nothing I can think of .  All good.   Maybe have more graphic options??

**What problems is Axios HQ solving and how is that benefiting you?**

Comms with workforce and tracking of readership.

  ### 8. Axios HQ has been a necessity tool for reaching enmployees and leaders at scale

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jesse G. | Director Of Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Axios HQ?**

Love the intuitive interface, the research-backed principles and the engagement data. It helps me make informed decisions and advise business partners on most effective tactics.

**What do you dislike about Axios HQ?**

Inability to re-target disengaged portion of the audience. Lack of options for follow-on engagement to increase effectiveness. It would be helpful if all of the stats and research that informs the layout/design/editorial preferences of Smart Brevity were in one place.
I read the Smart Brevity book in hopes it would all be contained there but it's not. This makes it hard to tell what parts are informed by data and what are anecdotal preferences from the founders' experience.

**What problems is Axios HQ solving and how is that benefiting you?**

A newsletter is can be an effective tool for communication, but there are hurdles to starting one, like what's the most effective format, how long or short should it be, ho do I know anyone reads it, etc. Axios HQ has provided a ready-made platform with data and a research-informed style and format optimized for engagement. The engagement analytics allow me to have the right expectations for engagement and pursue other complimentary means of outreach to pursue our engagement goals.

  ### 9. Overall good experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2023

**What do you like best about Axios HQ?**

I really like the format and that the platform helps you write shorter and better e-mails from the beginning, in general it is very easy to use. Compared to other e-mail platforms it is the best from a content standpoint.

**What do you dislike about Axios HQ?**

It is not as useful for external communications that we are starting to use it for such as promotional e-mails about an event that involve sponsors, I love the format of Axios NWA for that and would love to have that for our use case as well. I also don't love that we don't get a heat map of where someone is reading, how long they read, etc.

**What problems is Axios HQ solving and how is that benefiting you?**

It helps us write in a more succinct and easy to use manner and challenges the rest of our team to simplify their points, the highlight of visual first is also very helpful.

  ### 10. We are LOVING Axios!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Neysa C. | Grade Level Proficiency Advisor, Enterprise (> 1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

It is very user-friendly. Everyone on my team can use it, regardless of their skill level. We also really enjoy the smart brevity features that helps us communicate efficiently.

**What do you dislike about Axios HQ?**

I wish it was easier to save the Axios newsletters as a PDF that is shareable or to link back to previous editions of each newsletter.

**What problems is Axios HQ solving and how is that benefiting you?**

It is helping our team streamline our communication with our broader team and allowing us to collaborate on those communications. It provides updates that are precise & easy to digest.

  ### 11. Game Changer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kurt C. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

The focus on its three pillars -- SMART, BRIEF, CLEAR -- makes for excellent communication that engages and is easily digestible by employees.

**What do you dislike about Axios HQ?**

I haven't encountered any downsides.  Once you understand the approach, we've been able to communicate everything we need to and more compellingly.

**What problems is Axios HQ solving and how is that benefiting you?**

Streamlining communication of company-wide focus areas, initiatives and performance.   It's become the "go-to" weekly source so company news and information.

  ### 12. Axios HQ improves my company communications and makes me want to communicate more frequently.

**Rating:** 4.5/5.0 stars

**Reviewed by:** John A. T. | CFO, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

Axios HQ instills more discipline in my communications. It makes me think more effectively about what I need to communicate to our company.

**What do you dislike about Axios HQ?**

I do not have any dislikes about Axios HQ. It exceeds my needs.

**What problems is Axios HQ solving and how is that benefiting you?**

Our company deals with information overload and constant distractions. We need to improve our employee communications to ensure everyone is focused on what matters.

  ### 13. Game Changer

**Rating:** 4.5/5.0 stars

**Reviewed by:** Matthew P. | Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

Axios HQ has so many great features, but the two that stand out most are the ability to design emails that look professional and easy to read, and how it tutors and suggests meaningful changes to make stories more readable, concise and better organized.

**What do you dislike about Axios HQ?**

I do wish Axios HQ had the ability to embed video like it does images.

**What problems is Axios HQ solving and how is that benefiting you?**

Before Axios HQ, we had no practical way to get metrics on our email communications. Axios HQ's metrics and feedback function are game-changers for us. I'm confident they will allow us to make our communications more effective and I'm excited to see how they evolve.

  ### 14. Easily enhanced internal communications

**Rating:** 5.0/5.0 stars

**Reviewed by:** Will G. | Employee Experience Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2023

**What do you like best about Axios HQ?**

The best part about Axios HQ is the ease of use across the board. While I appreciate the tutorials and notes on how to use sections, most things are so intuitive I don't need them. Love that! Especially for training new users.

**What do you dislike about Axios HQ?**

It's challenging to think of something I dislike about Axios HQ. It checks all the boxes I need.

**What problems is Axios HQ solving and how is that benefiting you?**

HQ turned our boring and often ignored weekly newsletter into an engaging and well-read email that folks express missing when there's a break. We consistently see an open rate higher than 85%.

  ### 15. Effective and appealing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jailisse A. | HR Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Axios HQ?**

Axios has been very easy to use. It offers flexibility in the type of content that can be featured. It's helpful to have separate sections that a team can collaborate on.

**What do you dislike about Axios HQ?**

The set features when it comes to fonts and minimal font editing opportunities can feel a bit inhibiting when trying to diversify or contribute to the tone of the message.

**What problems is Axios HQ solving and how is that benefiting you?**

Axios has enabled mass email sending and automatically updating the mailing list. It has allowed for more interactive features that one wouldn't be able to have with regular email communications.

  ### 16. Love Axios HQ

**Rating:** 5.0/5.0 stars

**Reviewed by:** Judith C. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2023

**What do you like best about Axios HQ?**

Super easy-to-use tool that has enabled us to start a weekly newsletter that is read!!

**What do you dislike about Axios HQ?**

Sometimes the tool suggests a change that, as soon as you do it suggests you remove it.

**What problems is Axios HQ solving and how is that benefiting you?**

Providing updates to the 50 most senior people in the organization so they know what is going on.

  ### 17. Creating a more engaging experience for stakeholder communication

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hannah R. | Communications & Engagement Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Axios HQ?**

It's very easy to use and makes text-heavy email communication more digestible, scannable, and visually appealing. It doesn't require a lot of set up or tech/design savvy to use.

**What do you dislike about Axios HQ?**

I wish Axios HQ's audience management was more like a CRM. Ideally, there would be a master audience that could be easily pulled into a variety of newsletters.

**What problems is Axios HQ solving and how is that benefiting you?**

We went from PDF attachment newsletter shared via Outlook to a more engaging, user-friendly, and visually appealing communication. Plus, now we have metrics to actually see what's working (and what's not).

  ### 18. Simplified Communications

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dan B. | Senior Director, Member Services &amp; Engagement, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Axios HQ?**

The format and system allowed for the production of high-quality, engaging content. At the same time, there are few bells and whistles that complicate the product, making it easy to use.

**What do you dislike about Axios HQ?**

I use the product to produce weekly newsletters in which we sell advertising. I wish there were more advertising options and settings. I'm told this is in the works.

**What problems is Axios HQ solving and how is that benefiting you?**

Our readers are incredibly busy industry leaders. We needed to be able to communicate with them quickly and efficiently. The Axios HQ product helped us achieve that.

  ### 19. Great Tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Linda A. | Enterprise (> 1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

I like the "brevity scores" in line with text while editing to advise how the text aligns with efficiency and content standards.

**What do you dislike about Axios HQ?**

The minimal number of graphics available in Axios.

**What problems is Axios HQ solving and how is that benefiting you?**

Essential employee communications;

  ### 20. Authentic, direct and timely news, updates and engagement.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alison G. | Senior Vice President, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 11, 2023

**What do you like best about Axios HQ?**

Love the updates and relevant topics/content.

**What do you dislike about Axios HQ?**

No concerns with the platform or updates!

**What problems is Axios HQ solving and how is that benefiting you?**

Saves me time, helps me organize thoughts, embedded graphics and editors are fantastic for a weekly newsletter.

  ### 21. Really Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dee H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 07, 2023

**What do you like best about Axios HQ?**

I love how you are able to do newsletters organize it's self explanatory

**What do you dislike about Axios HQ?**

I wish the sugestión would help a bit more

**What problems is Axios HQ solving and how is that benefiting you?**

It's super easy to communicate with customers

  ### 22. Very happy new Axios HQ customer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cheryl N. | Medical Staff Operations Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

There is a lot to like. 
As a person without a formal marketing/communication background, the layout of the tool is incredibly user friendly. 
As I write, the tool suggests headlines and images that sync up with the content and offers improvement suggestions of where to bold, what to shorten, or when to bullet.   
The customer support is fantastic. Our dedicated account manager is quick to respond to questions and is very receptive to feedback and suggestions of improvement.
Kendra has offered incredible suggestions that have significantly impacted our readership. Our most recent open rate was nearly 70%!!!!  

The analytics are a big selling point.  The way the data is presented is helpful to those managing/editing the content and is meaningful to leadership.

**What do you dislike about Axios HQ?**

The downloadable analytics aren't as "snazzy" as the stats that appear at a quick glance.  And the quick glance stats for each edition sent isn't sortable.  
The diversity in the images that contain people or hands has room to improve.
These items have been mentioned to our account manager and we are confident we'll see improvements.

**What problems is Axios HQ solving and how is that benefiting you?**

We have a very diverse audience that works 24/7/365 with the bulk of their time NOT spent behind a computer.  When they are on a device, we need to get complicated, vital information to them in a rapid and digestible way.
Axios is allowing us to accomplish those things, and thanks to the analytics know who we are and are NOT reaching.

  ### 23. Good platform, could use some work

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stephanie H. | Media Analyst, Intelligence, Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

the new feature recommending photos is amazing. I also like the feedback box on the side, though it seems like it doesn't always update to reflect the most up-to-date content in the card. ability to save my own template is also a hugeeeee time-saver.

**What do you dislike about Axios HQ?**

I wish the report feature was more analytical - maybe even provided feedback re: "subject lines with x number of words get the most clicks from your viewers" or a trend analysis of what time/day of the week people are most likely to open the newsletter/other patterns can be found in the data. being able to know how many people made it all the way through the newsletter would also be really helpful.

**What problems is Axios HQ solving and how is that benefiting you?**

HQ allows me to send out a newsletter to a truly gigantic distribution. It streamlines communications, and makes responses a lot more readable/all in the same place. I do wish there was the ability to include a poll or question in the newsletter, as that would save me a lot of time and increase viewership/active participation in the content we send out.

  ### 24. A promising program with room to grow and some unique features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ty B. | Marketing and Outreach Support Specialist- Bicycle Assembly and Repair Technician Program, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

The layout that Axios HQ encourages (requires?) is incredibly clean, digestible, and effective. Some marketing email templates can become busy, hard to look at, and consequently unread. When a subscriber opens an email with this layout, they are able to read it within a few short minutes, get all the information they need with little fluff, and actually retain the message. The "axioms" it suggests are usually very smart, and the Smart Brevity feature is very promising.

**What do you dislike about Axios HQ?**

At the time of this review, there is no built-in way for someone to subscribe. I have to semi-manually enter every subscriber's information. However, I have been assured that this feature will be available within weeks. Occasionally the Smart Brevity technology makes a misstep, but that can be expected from any program of its kind (how often is spell-check wrong?).

**What problems is Axios HQ solving and how is that benefiting you?**

We didn't want to be just another marketing email in someone's inbox. We want our information to be read. We want people to click on our links. The ultra-clean look of Axios HQ brings about a higher open rate than other email marketing platforms I've used.

  ### 25. Amazing onboarding team; Easy to use product; Helped streamline our Comms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joel P. S. | Director, Client Relations (e-OSCAR), Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

We love how Axios HQ helps us format our comms into relevant and gripping sound bites that also allow for deeper exploration via hyperlinked info.

**What do you dislike about Axios HQ?**

Managing audience lists across multiple newsletter types can be a challenge insofar as there is no common list feature - all lists are separate.

**What problems is Axios HQ solving and how is that benefiting you?**

Axios (and the Smart Brevity approach) have helped us fine-tune and sharpen our messaging; as a result confirmed email opens & click through rates have increased

  ### 26. We went from 40% to 75% open rate...the rest is just gravy!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lorenzo L. | Director, TryTank Experimental Laboratory, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

Axios HQ helps us write a newsletter people want to read. The Axioms, the AI help, the layout, and design, it all just works. We now put out a newsletter that people want to read and that makes it worth it.

**What do you dislike about Axios HQ?**

They still need to work a little bit more on the audience management side of the tool. For example, being able to stop sending emails to people who haven't opened it in a long while.

**What problems is Axios HQ solving and how is that benefiting you?**

It makes writing our monthly newsletter an easier task. We plan it in "cards," the AI helps us write it, and the end result is something our stakeholders want to read. A win all around.

  ### 27. Streamlined Communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ben L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2023

**What do you like best about Axios HQ?**

Axios has been a game-changer in improving the communication between us and our partners, investors and larger community. The ability to collaborate with others within the system has made communicating easier than ever.

**What do you dislike about Axios HQ?**

We haven't run into any significant dislikes with Axios HQ

**What problems is Axios HQ solving and how is that benefiting you?**

Streamlining our collaboration on employee communication and assisting in writing with smart brevity. This has allowed our communicating to be concise, yet robust.

  ### 28. Our engagement went up 40% points!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lorenzo L. | Executive Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

Axios HQ does so much of the work for you in terms of making your information easy to read and easy to scan. I can just copy paste a paragraph someone sent me and the AI does the heavy lifting.

**What do you dislike about Axios HQ?**

I do wish they had a way to manage the audience. We use Axios HQ to send out external communications so I wish there was a way for people to sign up and a way for me to manage the ones already on my list. Right now, it's a bit more manual work.

**What problems is Axios HQ solving and how is that benefiting you?**

The average open rate in our industry is about 22% and with Axios HQ we're hitting in the 65% range. That means that those who subscribe to our newsletter are getting the information (even if just scanning the headlines). This engagement is amazing for our work.

  ### 29. Solid product for our needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abe B. | Director of Talent, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 02, 2023

**What do you like best about Axios HQ?**

Axios gives us a very user-friendly format for creating, sending, and tracking analytics for our company newsletter.

**What do you dislike about Axios HQ?**

Honestly there aren't any features that we don't like at this time.

**What problems is Axios HQ solving and how is that benefiting you?**

Axios HQ gives us a total package solution for creating and then delivering a monthly company newsletter.  It is all self-contained so we don't have to parse out the functions to any other platforms.

  ### 30. Great platform, always improving

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2023

**What do you like best about Axios HQ?**

The software is great and better call yet they make every effort to educate you on how to be a better communicator. On cutting edge of AI as well

**What do you dislike about Axios HQ?**

Sometimes a little clunky, we run into little bugs here and there

**What problems is Axios HQ solving and how is that benefiting you?**

Helping us consistently engage our employees with an engaging format

  ### 31. Helpful communication tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben G. | Corporate Social Responsibility Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 01, 2023

**What do you like best about Axios HQ?**

It has been helpful to get out communication tools housed under one roof. Readers like the format and streamlined content. It's great to analyze the data of who engages with the communication to better serve our readers.

**What do you dislike about Axios HQ?**

Additional flexibility to customize each communication - more branding, custom imagery, etc.

**What problems is Axios HQ solving and how is that benefiting you?**

Axios HQ has helped us consistently engage with all of our stakeholders.

  ### 32. Axios HQ connects our org's comms within and beyond our division

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jenée T. | Instructor, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

The internal editor has changed the way we write updates.  The word count/reading time estimate keeps us focused.  The support is phenomenal.

**What do you dislike about Axios HQ?**

It is ever-so-rarely glitchy, but has never impeded us much.

**What problems is Axios HQ solving and how is that benefiting you?**

Putting a newsletter together used to be a chore.  How much to write, how to format, etc.--what a drag.  Axios HQ feels a workflow.  I do a little prep of content to include during the week, then sit down and Axios HQ and I put this together.  It feels like having a partner.

  ### 33. Collaborative, Interactive, Clean way to reach our engaged members

**Rating:** 4.5/5.0 stars

**Reviewed by:** Scott S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

I like the real-time suggestions and tracking for readability and clarity

**What do you dislike about Axios HQ?**

Lack of mobile/iOS friendliness in the authoring interface

**What problems is Axios HQ solving and how is that benefiting you?**

It centralizes our weekly communications, gives them a uniform branding look, lets us track engagement, and allows us to collaborate across the team

  ### 34. Fun, engaging, and useful communications!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joel C. S. | Senior Director of Governance and Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

The tools and tips on how to create good and brief communications. The ability to easily see all aspects - drafting, sending, feedback, it works really well! The best internal and external comms tools I have used so far.

**What do you dislike about Axios HQ?**

I would prefer some more data points and the ability to try different messages at the same time. Meaning, for example, AB testing of the same message and receiving similar feedback such as open rates, text feedback, etc. I would also add best time to send data, that would really help.

**What problems is Axios HQ solving and how is that benefiting you?**

Keeping everyone informed and connected. In the virtual world which our organization finds itself in, human connectivity is valuable and this toll helps you do that.

  ### 35. Collaborative and Insightful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2023

**What do you like best about Axios HQ?**

Easy to use, collaborative, simple yet compelling email formatting

**What do you dislike about Axios HQ?**

It would sometimes be nice to control the image sizing on cards

**What problems is Axios HQ solving and how is that benefiting you?**

Company communications that stand out and draw attention

  ### 36. Basic Tools have their Pros

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2022

**What do you like best about Axios HQ?**

Axios' tools can be easily taught, learned, and customized. I love that it is fairly simple to work & still looks clean!

**What do you dislike about Axios HQ?**

I dislike the inability to utilize sub-bullets and underline.

**What problems is Axios HQ solving and how is that benefiting you?**

With other newsletter tools, I had to fix formatting issues over and over. Axios HQ does not have any!

  ### 37. Good platform, some functions need work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 12, 2022

**What do you like best about Axios HQ?**

I like the photo options a lot. I will say that I think some of the Unsplash images need to be cropped and I wish I could crop the images within the card without having to do it in an external service and then re-uploading

**What do you dislike about Axios HQ?**

It is very hard to use when more than one person is using the platform at the same time. If I am writing a card, for example, I don't want another person to click into the card as it might mean my card gets deleted because the autosave feature doesn't tend to work super well without refreshing the page regularly

**Recommendations to others considering Axios HQ:**

Make sure it has all the functions you want - Axios doesn't have anchor linking

**What problems is Axios HQ solving and how is that benefiting you?**

They allow us to write newsletters for clients that are interactive, and I really appreciate the analytics data provided through HQ although I do have some questions about the way that thumbs up and thumbs down are collected as some days we have 3 responses whereas others we have upward of 60

  ### 38. Axios Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Odette  T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2023

**What do you like best about Axios HQ?**

Helps with rewriting long boring texts and complex sentences in a more meaningful and concise manner.

**What do you dislike about Axios HQ?**

There isn't anything specific to dislike.

**What problems is Axios HQ solving and how is that benefiting you?**

It's helping rewrite and condense all content on our website.

  ### 39. Simplified Comms

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2023

**What do you like best about Axios HQ?**

It provides simplified internal communications suggestions.

**What do you dislike about Axios HQ?**

There is nothing to report at this time for the features and services provided.

**What problems is Axios HQ solving and how is that benefiting you?**

Simplifying communication documents

  ### 40. Axios HQ will make us better communicators

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rudy M. | Sr. HR Communications Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

The Smart Brevity support to improve writing and the analytics stand out.  Equally important was the great support provided by our Axios HQ account team.

**What do you dislike about Axios HQ?**

Figuring out how to use CSV files and creating audience segments took a bit of work.  Again, with the support of the account team, we figured it out.

**What problems is Axios HQ solving and how is that benefiting you?**

Create more engaging communications and use data and analytics to improve communications.

  ### 41. Narrowed Product Scope Compared to Alternatives as a Feature. Very Effective.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chris P. | Product Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** April 07, 2022

**What do you like best about Axios HQ?**

At first, I thought the lack of broader functionality, especially a robust visual editor would be a downside. In practice, I've found that restricting the customization of the newsletters has been very helpful. Axios does a great job at allowing you to write in a streamlined and effective manner. The Smart Brevity feature is super useful.  

We've been using Axios for internal newsletters and the different teams writing them need an easy and quick way to get updates out the door. Removing the complexity of a highly customizable newsletter served that goal for us. 

From the reader's perspective, the content we've sent out is very digestible. Axios' email layout structure makes it very easy for readers to retain information quickly. We've had unanimously positive feedback from everyone who has read the newsletters we've sent out so far.   

In a world where we are constantly bombarded with content, less is 100x more. You want your readers to actually consume your content. Make it easy for them. Axios has made it easy for us.

**What do you dislike about Axios HQ?**

Axios is a young product, so they have quite a bit to work on to get up to parity with competitors. I now appreciate the narrowed focus around the customization of newsletters, but I do really wish we had more font options.

**Recommendations to others considering Axios HQ:**

Think about what your core use cases are when choosing an internal newsletter tool.

**What problems is Axios HQ solving and how is that benefiting you?**

Internal newsletters to better communicate to our large org. Slack fails to do this effectively.

  ### 42. AxiosHQ is a great communications tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Adrienne B. | Communications Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 06, 2022

**What do you like best about Axios HQ?**

AxiosHQ has improved our newsletter communications for both internal and external audiences. We love the overall format of the newsletters, and how easy it is to create compelling content. The Axios assets are unique and on brand, and a timesaver to find images for our communications! Smart Brevity has also been a lifesaver when attempting to create concise messaging.

**What do you dislike about Axios HQ?**

Even though we love the Axios assets, sometimes it's difficult to find the right one. Feedback would be to create even more! The other part that is difficult is not being able to upload CSVs to update a list without needing to upload the entire list over again.

**What problems is Axios HQ solving and how is that benefiting you?**

The ability to create beautiful communications. We have not seen a huge jump in open rates and clicks since adopting the platform but hope to see a difference within the next few months

  ### 43. Strong, easy-to-use platform that streamlines internal communications

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Enterprise (> 1000 emp.)

**Reviewed Date:** April 07, 2022

**What do you like best about Axios HQ?**

AxiosHQ is an easy-to-use platform that helps us send out internal emails to our people in a digestible, clear, and highly readable format. We've seen excellent open rates since switching over to HQ and writing in a smarter and briefer style.

**What do you dislike about Axios HQ?**

Not much to dislike - they have a great hands-on team of account managers and are always willing to take suggestions on ways to improve the platform.

**What problems is Axios HQ solving and how is that benefiting you?**

Distributing news about our business to a global audience in a clear, standardized, and compelling way.

  ### 44. Axios is a fantastic way to teach others how to convey a lot with only a few words.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lynn Y. | Senior Writer - Content Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 12, 2022

**What do you like best about Axios HQ?**

I like the cards and they way they segment each section. Plus allowing graphics throughout is a great way to keep folks engaged.

**What do you dislike about Axios HQ?**

Very limited functionality, particularly with formatting. Bullets do not always load or present as they do in draft mode. Adding font colors would also be nice.

**Recommendations to others considering Axios HQ:**

I highly recommend Axios to any team looking for a creative way to reach audiences.

**What problems is Axios HQ solving and how is that benefiting you?**

More of our internal teams are reading our montly newsletters. Feedback is that they really enjoy the quick read.

  ### 45. AxiosHQ is easy to use and has reduced the manual time taken for internal communications.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

Analytics, ease of use, limit customization options

**What do you dislike about Axios HQ?**

I want to be able to easily send emails to distribution lists and get analytics on each recipient.  The integration with google is helpful, but it takes resources we don't have, unfortunately.

**What problems is Axios HQ solving and how is that benefiting you?**

People spent at least 30 minutes a week formatting the content in a weekly status update email.  Each team had a slightly different format for no reason.  This has helped increase efficiency and streamline the formats for our product update emails.

  ### 46. convenient, easy to pull together, good analytics.

**Rating:** 4.0/5.0 stars

**Reviewed by:** seemin q. | vp marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

ease of putting it together, smart brevity tips

**What do you dislike about Axios HQ?**

that I can't change much of the look and feel; cannot reuse the cards, cannot organically access photo uploads

**What problems is Axios HQ solving and how is that benefiting you?**

communicating effectively and in a contemporary language

  ### 47. Easy to use, easy to read.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Caryl A. | Managing Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

ease of use and excellent customer service

**What do you dislike about Axios HQ?**

Sometimes glitches in the system and not able to use the platform on mobile devices (phone and ipad)

**What problems is Axios HQ solving and how is that benefiting you?**

Constant updates are helpful

  ### 48. Modern Communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Madison M. | Benefits Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 29, 2022

**What do you like best about Axios HQ?**

The suggestions and tips are provided throughout creating the communication.

**What do you dislike about Axios HQ?**

There isn't currently a feature to allow for including documents.

**What problems is Axios HQ solving and how is that benefiting you?**

Grabbing the attention of a larger audience!

  ### 49. Evolve your comms with ease!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 06, 2022

**What do you like best about Axios HQ?**

I love how easy Axios is to use! It gives automated suggestions for bolding, axioms, and sentence structure that make it easy to evolve your writing to Smart Brevity style. I love that their strategy is backed by research. It's really good for collaboration–you can assign team members to certain sections.

Recipients have easy ways to engage with your content.

The analytics are also great. You get a summary email after each send.

**What do you dislike about Axios HQ?**

I actually dislike that the suggestions were moved farther away from the content, although I know others preferred them not to pop up over the text. There is also not a lot of flexibility in formatting and changing the look of your emails, but that is part of Smart Brevity and their researched approach, so I have to trust these limitations something.

**What problems is Axios HQ solving and how is that benefiting you?**

Axios has helped me create a structured internal email update. I can take content from anywhere and easily transform it to fit in Axios with the suggestions. No more circulating drafts from approvals–we can all edit in one place.

Over time, we have realized that this tool is a valuable option for other business areas as well, and we don't have to pay extra for additional newsletters or users, which is great.

  ### 50. Axios Streamlines Comms

**Rating:** 4.5/5.0 stars

**Reviewed by:** Elizabeth H. | Communications and Digital Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 06, 2022

**What do you like best about Axios HQ?**

Axios has helped us to dramatically cut down on the length of our emails to our player pool, allowing our message to be more effectively communicated and received.

**What do you dislike about Axios HQ?**

There are some formatting changes that would be helpful, we see a lot of additional spacing and moving card positions (ex: Moving down or up) can be tricky when they are different lengths.

**Recommendations to others considering Axios HQ:**

Take a close look at your writing style and whether you would benefit from implementing SmartBrevity

**What problems is Axios HQ solving and how is that benefiting you?**

Getting our player pool the information they need in a way that they will actually consume. Rather than a long email, we see them actually digesting the info when presented in SmartBrevity style.


## Axios HQ Discussions
  - [What is Axios HQ used for?](https://www.g2.com/discussions/what-is-axios-hq-used-for) - 1 comment

- [View Axios HQ pricing details and edition comparison](https://www.g2.com/products/axios-hq/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-07+08%3A25%3A37+-0500&secure%5Bsession_id%5D=56712fb2-c3bb-4073-b24d-3dc60ab51c01&secure%5Btoken%5D=2f01bd20185fbbe1664042cfae833904ed5710180e0c6b2d828140c6a2ee1239&format=llm_user)

## Axios HQ Features
**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Additional Functionality**
- Third-Party Integrations
- To-Do List
- @mentions
- Single Sign On
- File Management
- Activity Dashboard
- Drag & Drop
- Alerts/Notifications
- Prioritization
- Access Controls/Permissions
- Screen Sharing
- Content Management
- Brainstorming
- AI Copilot
- File Transfer
- Calendar Management
- Status Tracking
- Real-Time Notifications
- Version Control
- Task Management
- Activity Tracking
- Real Time Editing
- Communication Management
- Chat/Messaging
- Tagging
- Generative AI
- Assignment Management
- Task Scheduling
- Project Management
- Collaboration Tools
- Workflow Management
- Secure Data Storage
- File Sharing
- Document Storage
- Task Progress Tracking
- Discussions/Forums
- Commenting/Notes
- Reporting & Statistics
- Contact Management
- Video Conferencing
- Progress Tracking
- Mobile Access
- API
- Document Management
- Customizable Branding

**Grammar**
- Grammar Check
- Tone Check
- Sentence Formatting
- Spell Check

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Information Distribution**
- Newsletter
- Notifications
- Email
- Mass Notifications
- Alerts/Notifications

**Newsletter Interface Features - Internal Newsletter Software**
- Feedback
- Design
- Content Embedding

**Formatting**
- Style Editor
- Rich Text Editor

**Edit**
- Pre-Made
- Build

**Employee Engagement**
- Employee Generated Content
- Confirmation
- Comments
- Inline Translation
- Administrative Access
- Content Interaction
- Surveys (global & local)
- Chat
- Mobile Access
- Real-Time Chat
- Live Chat

**Newsletter Management Features - Internal Newsletter Software**
- Collaboration
- Personalization
- Archive

**Content **
- Idea Recommendation
- Content Generation

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Administrative Features - Internal Newsletter Software**
- Security
- User Permissions
- Compliance
- Integration

**User Experience & Accessibility - Employee Communications**
- Native Mobile Application
- Branded Experience
- Personalized Ux Experience
- Audience Management & Creation
- Newsletter Management
- Content Management
- Email Management
- Visitor Management
- Communication Management
- Screensaver Management
- Calendar Management
- Document Management
- Knowledge Management
- Task Management
- Campaign Management
- Workflow Management
- File Management

**Product Type**
- Standalone Application

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Content Distribution - Employee Communications**
- Newsfeed
- Newsletter Engine
- Multi-Channel Sharing
- File Sharing

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Additional Features - Employee Communications**
- Emergency Notifications
- Analytics
- Integrations
- Social Media Integration

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Additional Functionality**
- Revision History
- Assisted Content Creation
- Collaboration Tools
- Templates
- Search
- Tone Selection
- Multi-Language
- Tagging
- Autocomplete
- Document Export
- Dictionary/Thesaurus
- Snippets
- AI Copilot
- Third-Party Integrations
- Reporting/Analytics
- Workflow Management
- Customizable Templates
- Customizable Rules
- API
- Autocorrect
- Natural Language Processing
- Language Detection
- Keyword Research Tools
- Plagiarism Detection
- Text Editing
- Auto-Save
- Brand Guidelines

**Agentic AI - Employee Communications**
- Cross-system Integration
- Natural Language Interaction
- Multi-Language

**Additional Functionality**
- Event Calendar
- Live Streaming
- Digital Signage
- Chat/Messaging
- Employee Directory
- Single Sign On
- Audience Targeting
- Customizable Branding
- Employee Communities
- Access Controls/Permissions
- API
- Audio/Video Messaging
- Collaboration Tools
- Surveys & Feedback
- Reporting & Statistics
- Quizzes
- AI Copilot
- Scheduled Messaging
- Read Receipts
- Multi-Channel Communication
- Secure Data Storage
- Space Reservation
- Customizable Templates
- Compliance Tracking
- Employee Engagement
- Real-Time Updates
- Generative AI
- Employee Onboarding
- Activity Dashboard
- Customizable Forms
- Search/Filter
- Employee Database
- Tagging
- Discussions/Forums
- Document Storage
- Drag & Drop
- Role-Based Permissions
- Data Import/Export
- Commenting/Notes
- Employee Photos
- Activity Tracking
- Transcripts/Chat History
- Mobile Alerts
- Engagement Tracking
- Blogs
- @mentions

## Top Axios HQ Alternatives
  - [Staffbase](https://www.g2.com/products/staffbase/reviews) - 4.6/5.0 (246 reviews)
  - [Poppulo Employee Experience](https://www.g2.com/products/poppulo-employee-experience/reviews) - 4.4/5.0 (213 reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,673 reviews)

