--- title: AWS WAF Reviews meta\_title: 'AWS WAF Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 72 reviews by the users' company size, role or industry to find out how AWS WAF works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 72 scale: '5' date\_modified: '2026-08-09' parent\_category: name: "DevSecOps\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t" url: https://www.g2.com/categories/devsecops --- # AWS WAF Reviews & Product Details AWS WAF (Web Application Firewall) is a security service designed to protect web applications and APIs from common web exploits and bots that can compromise security, affect availability, or consume excessive resources. By enabling users to define customizable web security rules, AWS WAF allows precise control over which traffic to allow or block, ensuring robust protection tailored to specific application needs. Key Features and Functionality: - Customizable Security Rules: Users can create rules to filter web requests based on conditions such as IP addresses, HTTP headers, HTTP body, or custom URIs, allowing for tailored security measures. - Managed Rule Groups: AWS WAF offers pre-configured rule groups managed by AWS or AWS Marketplace sellers, providing protection against common threats like SQL injection and cross-site scripting (XSS). These rules are regularly updated to address emerging vulnerabilities. - Bot Control: The service includes capabilities to monitor, block, or rate-limit common and pervasive bots, helping to prevent automated attacks such as web scraping and credential stuffing. - Real-Time Monitoring and Logging: AWS WAF integrates with Amazon CloudWatch, offering real-time metrics and capturing detailed information about web requests. This visibility aids in analyzing traffic patterns and fine-tuning security settings. - DDoS Protection: When used in conjunction with AWS Shield, AWS WAF provides automatic protection against Distributed Denial of Service (DDoS) attacks, ensuring application availability during large-scale attack attempts. - Integration with AWS Services: AWS WAF seamlessly integrates with other AWS services such as Amazon CloudFront, Application Load Balancer, and Amazon API Gateway, enabling centralized security management across various applications. Primary Value and Problem Solved: AWS WAF addresses the critical need for robust web application security by providing a scalable and customizable firewall solution. It empowers organizations to protect their web applications and APIs from a wide range of threats, including common exploits and automated attacks, without compromising performance. By offering both managed and custom rule capabilities, AWS WAF enables businesses to implement security measures that align with their specific requirements. Its integration with other AWS services and real-time monitoring features further enhance an organization's ability to maintain a strong security posture, ensuring the availability and integrity of their web applications. * * * Seller [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) Discussions [AWS WAF Community](https://www.g2.com/products/aws-waf/discuss) Solution Type Best-of-Breed Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months [ View More Pricing Information ](https://www.g2.com/products/aws-waf/pricing) ## Top-Rated Alternatives [ ![F5 NGINX](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "F5 NGINX") F5 NGINX 4.6/5(113) ](https://www.g2.com/products/f5-nginx/reviews) [ ![Sucuri](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sucuri") Sucuri 3.3/5(48) ](https://www.g2.com/products/sucuri/reviews) [ ![ModSecurity](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ModSecurity") ModSecurity 4.2/5(14) ](https://www.g2.com/products/modsecurity/reviews) [ View All Alternatives ](https://www.g2.com/products/aws-waf/competitors/alternatives) ## User Insights Average based on 72 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## AWS WAF Integrations (9) What do users say about integrations? Integration information sourced from real user reviews. 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AP Atharva P. Cloud BI Engineer Enterprise (\> 1000 emp.) 6/8/2026 "Strong Web App Protection with AWS WAF’s Managed Rules and Seamless AWS Integrations" 4.5/5 What do you like best about AWS WAF? What I like most about AWS WAF is that it helps protect web applications from common threats without requiring dedicated security appliances or complicated infrastructure. Features such as managed rule sets, custom rules, IP filtering, and bot protection make it easier to secure applications while still maintaining performance. Its integration with CloudFront, Application Load Balancers, and API Gateway is especially valuable because it lets me apply security controls consistently across multiple application entry points. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? False positives can sometimes happen, especially when aggressive security rules end up blocking legitimate traffic. To maintain a good balance between strong security and a smooth user experience, ongoing rule tuning and regular monitoring are necessary. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? AWS WAF helps protect internet-facing applications from common web attacks and malicious traffic. We use AWS WAF to secure APIs and web applications running behind CloudFront and Application Load Balancers. It blocks malicious requests, suspicious IP addresses, SQL injection attempts, and other common OWASP attack patterns before they ever reach our application servers. Overall, this strengthens application security, reduces unnecessary load on our backend systems, and supports our efforts to meet security compliance requirements. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite YG Yogesh G. Linux Administrator Information Technology and Services Small-Business (50 or fewer emp.) 5/5/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Strong Threat Protection with Easy Log Monitoring and Centralized Management" 4.5/5 What do you like best about AWS WAF? It protects against threats and hackers, and it lets us manage internet traffic according to our organization’s policy. It’s also easy to monitor the logs. There’s a large community and well-maintained documentation, plus support for centralized management. Customer support has been good as well. It provides a rich feature set for targeted protection, the ability to configure Web ACLs, and managing rule sets. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? None, since the tool does deliver on the capabilities and features described in their whitepapers. That said, the pricing model is opaque, and we’ve been caught off guard by scaling costs before. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? I have experience working with AWS WAF to protect web applications from common web exploits and to secure APIs against threats such as SQL injection, XSS, and bot traffic. I configured custom rules and integrated WAF with CloudFront and an Application Load Balancer to manage and control incoming traffic effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ravi R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravi R.") RR Ravi R. DevOps Engineer Health, Wellness and Fitness Mid-Market (51-1000 emp.) 4/26/2026 "Easy AWS Integration with Powerful Managed Rules" 4/5 What do you like best about AWS WAF? Aws integration - easy integration with aws services like api gateway , CloudFront and load balancers. UI is good Easy setup Managed rules IP based protection/rule, gro-location, rate based limiting, headers inspection. Performance is good but need to be improve. Inbuilt Also AI related features and services added. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? Its cost is slightly expensive. Its rules- rule order management is confusing No.AI support Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? Protection and security of our applications running im aws environments. IP based protection is.well and helping alot. By using IP whitening, we have allowed our authorized vendors. Review collected by and hosted on G2.com. Show More 4/30/2026 Current UserValidated ReviewerSource: Organic Review from User Profile ![Nidal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nidal S.") NS Nidal S. Senior DevOps Engineer Mid-Market (51-1000 emp.) 5/13/2026 "Flexible, Fast AWS Integration with Powerful Security Controls" 4.5/5 What do you like best about AWS WAF? Its flexibility and fast integration with AWS services like CloudFront and ALB. It allows adding security controls such as rate limiting and IP blocking without changing the application itself. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? It is not very transparent during detections and tuning, and it still misses some attack patterns unless rules are carefully customized and monitored continuously. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? AWS WAF helps protect public applications from common attacks like bots, abusive traffic, and HTTP exploits without requiring application changes. It benefits us by reducing security risks, improving visibility, and allowing faster mitigation during incidents. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Enterprise (\> 1000 emp.) 3/18/2026 "AWS WAF: Scalable Native Security with a "Pay-as-you-Go" Complexity Tax" 5/5 What do you like best about AWS WAF? Its native integration with CloudFront and ALB eliminates external latency while offering instant protection via Amazon-managed rules against OWASP threats. The pay-as-you-go model makes it accessible for any scale, allowing you to secure your infrastructure without upfront contracts. It is the ultimate "set and forget" solution for the AWS ecosystem. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? Inspection & Capacity: Its strict 64 KB body inspection limit and 5,000 WCU cap can leave larger payloads unmonitored or force you to compromise on security depth. Cost & Complexity: Native dashboards are basic, requiring paid CloudWatch/S3 logging and manual Athena queries just to visualize and tune frequent false positives. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? AWS WAF addresses the critical need for automated, real-time protection against application-layer attacks like SQL injection and bot scraping without requiring manual signature updates. Problem Solved: It stops malicious traffic (OWASP Top 10, DDoS, and bots) from reaching your servers, preventing data breaches and resource exhaustion. Your Benefit: You save significant engineering time through managed rule sets and a pay-as-you-go model that scales security automatically with your traffic. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Luca P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luca P.") LP Luca P. Chief Operations Officer DEQUA Studio | Formerly CTO in MarTech Marketing and Advertising Small-Business (50 or fewer emp.) 8/30/2025 "Web Application Firewall inside AWS ecosystem" 4.5/5 What do you like best about AWS WAF? The most practical aspect of AWS WAF is its native integration with the AWS ecosystem. The connection with CloudFront, Application Load Balancers, API Gateway, and AppSync creates a unified security layer without managing separate security tools or dealing with compatibility issues. AWS Managed Rules handle OWASP Top 10 vulnerabilities, SQL injection, XSS, and bot traffic without writing and maintaining custom signatures. The Application Layer DDoS protection with automated mitigation actions provides protection against layer 7 attacks with detection times measured in seconds. The bot control managed rule group mitigates persistent bot traffic, while fraud control offers account takeover and account creation fraud prevention. These features integrate with existing application workflows and provide visibility into attack patterns. You can set thresholds based on source IP addresses, HTTP headers, or custom keys, and the five-minute aggregation window balances responsiveness with avoiding false positives. Combining rate limiting with geographic restrictions and IP reputation filtering creates layered protection. Great Cloudwatch integration! Detailed metrics on blocked requests, allowed traffic, and rule performance. The AntiDDoS dashboard provides visibility into DDoS events with granular metrics for different mitigation actions. Sending filtered logs to OpenSearch for custom alerting supports proactive threat response. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? You cannot block specific regions within countries or implement more granular geographic filtering based on threat intelligence. This limitation affects applications that need precise geographic access controls. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? AWS WAF seamlessly integrates with existing AWS infrastructure to provide unified web application security without architectural changes or additional complexity. The native integration with CloudFront, Application Load Balancers, and API Gateway means I can add enterprise-grade protection to running applications within the existing AWS ecosystem. The service eliminates security deployment bottlenecks by allowing protection rules to be implemented directly through the same AWS console and APIs used for infrastructure management. This tight integration means security becomes part of the standard deployment workflow rather than a separate process requiring different tools or teams. AWS WAF provides centralized threat protection across all AWS application services from a single management interface. Whether protecting static content through CloudFront or dynamic APIs through API Gateway, the consistent security policies and unified monitoring eliminate the complexity of managing multiple security solutions. The solution automatically scales protection with AWS workloads without requiring capacity planning or performance tuning. As applications grow or traffic patterns change, WAF protection adapts seamlessly within the AWS infrastructure, maintaining consistent security posture across all environments. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Pradeep R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradeep R.") PR Pradeep R. Software Developer Computer Software Small-Business (50 or fewer emp.) 10/21/2025 "Simple Yet Powerful Web Protection with AWS WAF" 4/5 What do you like best about AWS WAF? I like that AWS WAF makes it easy to protect websites from common attacks like SQL injection and XSS without much manual setup. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? It can be a bit complex to configure at first, and the pricing can get confusing for beginners. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? AWS WAF helps protect my web applications from attacks like SQL injection, XSS, and bots. It saves time by automatically blocking malicious traffic and keeps my site secure without needing constant manual monitoring. Review collected by and hosted on G2.com. Show More 11/1/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/7/2025 "AWS WAF - Reliable Web Application Firewall" 4.5/5 What do you like best about AWS WAF? 1) AWS WAF is very easy to deploy and requires no additional software installation, DNS, config, or SSL/TLS certifications management. 2) We can able to create customer rules for specific needs. These rules can be based on IP addresses, UPL strings, or even HTTP body content. 3) AWS WAF provides a strong defense mechanism against SQL injection, cross-site scripting, and DDoS attacks. 4) Developers can automate rule creation and deployment using AWS APIs or cloud formation templates, streamlining security management during application development and reducing manual effort. 5) Since it offers pay-as-you-go pricing based on traffic and rules leading to variable cost. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? While AWS has more features, it can be complex to configure initially for users unfamiliar with firewall systems or automation. Compared to other WAF scale vertically within AWS resources ecosystem. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? It has helped me in two different scenarios. One is while managing traffic; I am able to filter it based on the IP address and HTTP header body. Because of this, it has helped us in faster response time and good user experience. While managing one ITES customer, they often operate the platform with a user account. WAF monitors login pages for unauthorized access attempts using compromised credentials, reducing the risk of account fraud. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Igor Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Igor Z.") IZ Igor Z. Senior DevOps Manager Small-Business (50 or fewer emp.) 8/4/2020 "Good Firewall Service" 5/5 What do you like best about AWS WAF? The simplicity of configuration and management Review collected by and hosted on G2.com. What do you dislike about AWS WAF? I actually does not have anything I don't like Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? The protection from threats and as a Maintenance Page Firewall Review collected by and hosted on G2.com. Show More 1/18/2025 Current UserValidated ReviewerSource: Organic ![Hiran T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hiran T.") HT Hiran T. SOC Analyst Information Technology and Services Mid-Market (51-1000 emp.) 2/19/2024 "Protect a web applications from common cyber attacks." 4/5 What do you like best about AWS WAF? AWS WAF protects web applications from common web exploities. The user can create a policy and take control over the block and filters. AWS WAF can easily be integrated and managed by the Amazon firewall manager and can be easily implemented in the Amazon cloud platform. The user can monitor and frequently analyze the incoming network traffic. Customer support is very responsive and satisfactory which help the user to fix issues in less time. Review collected by and hosted on G2.com. What do you dislike about AWS WAF? The pricing of AWS WAF is based on the components like Web ACL, Rule, Bot control and fraud Control. which make a user to pay part by part which is bit annoying. Review collected by and hosted on G2.com. What problems is AWS WAF solving and how is that benefiting you? The WAF device help in protecting the web application from the cyber attackers. Besides the firewall devices, the WAF acts as an additional security device which increases the security posture of the IT infrastructure. And also provide the realtime visibility to the incoming network traffics. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about AWS WAF? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about AWS WAF ](https://www.g2.com/products/aws-waf/discussions/new) GU Guest User • Last activity almost 3 years ago What is AWS WAF used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-aws-waf-used-for) [ View all Discussions ](https://www.g2.com/products/aws-waf/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 8 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/aws-waf/pricing) AWS WAF Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b3109519c061f3739371275d691098a/palo-alto-networks-next-generation-firewalls.png "Product Avatar Image") Palo Alto Networks... 4.5/5(170) [ Compare Now ](https://www.g2.com/compare/aws-waf-vs-palo-alto-networks-next-generation-firewalls) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_78b1b52c363e5cd2e421b6545c0c15da/netgate-pfsense.jpg "Product Avatar Image") Netgate pfSense 4.7/5(326) [ Compare Now ](https://www.g2.com/compare/aws-waf-vs-netgate-pfsense) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_28d60f690b9594c41b74bfac5bfc563a/modsecurity.png "Product Avatar Image") ModSecurity 4.2/5(14) [ Compare Now ](https://www.g2.com/compare/aws-waf-vs-modsecurity) ##### ##### AWS WAF Features Analysis Logging and Reporting Issue Tracking Security Monitoring Controls Application-Layer Controls Traffic Controls Network Controls Functionality API / Integrations Extensibility Generative AI AI Text Summarization [ View More Features ](https://www.g2.com/products/aws-waf/features) ## Work at Amazon Web Services (AWS)? 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[ Claim this profile ](https://www.g2.com/products/aws-waf/claim_requests/new?utm_medium=profile-footer-claim-cta&utm_source=g2) ## Consulting Services for AWS WAF [ ![Accenture](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Accenture") Accenture 4.2/5(107) ](https://www.g2.com/products/accenture/reviews) [ ![Deloitte Implementation Services](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deloitte Implementation Services") Deloitte Implementation Services ](https://www.g2.com/products/deloitte-implementation-services/reviews) [ ![Cloud Technology Partners](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cloud Technology Partners") Cloud Technology Partners ](https://www.g2.com/products/cloud-technology-partners/reviews) [See all AWS WAF Providers](https://www.g2.com/products/aws-waf/implementation) ##### Categories on G2 [Web Application Firewall (WAF)](https://www.g2.com/categories/web-application-firewall-waf) ##### Explore More [Which sales intelligence app is best for tracking leads](https://www.g2.com/discussions/which-sales-intelligence-app-is-best-for-tracking-leads)[What sales enablement platforms best teach value-based selling to enterprise sales teams?](https://www.g2.com/discussions/value-selling-tools-what-sales-enablement-platforms-best-teach-value-based-selling-to-enterprise-sales-teams)[How does Box AI workflow automation reduce manual work in content-heavy processes?](https://www.g2.com/discussions/how-does-box-ai-workflow-automation-reduce-manual-work-in-content-heavy-processes) [Which social media listening tools are actually useful for a brand going through a PR crisis and needing to track sentiment in real time?](https://www.g2.com/discussions/which-social-media-listening-tools-are-actually-useful-for-a-brand-going-through-a-pr-crisis-and-needing-to-track-sentiment-in-real-time)[What's the best ATS with built-in interview scheduling and strong candidate communication tools in one place?](https://www.g2.com/discussions/which-applicant-tracking-systems-consistently-cut-time-to-hire-for-recruiters-managing-high-volume-requisitions)[Pros and Cons Details](https://www.g2.com/products/aws-waf/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)