--- title: Amazon Pinpoint Reviews meta_title: 'Amazon Pinpoint Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Amazon Pinpoint works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 45 scale: '5' date_modified: '2026-08-07' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Amazon Pinpoint Reviews **Vendor:** Amazon Web Services (AWS) **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 45 ## About Amazon Pinpoint In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn. ## Amazon Pinpoint Pros & Cons **What users dislike:** - Users report that Amazon Pinpoint can negatively impact **domain health** , causing concerns for email efficiency. (1 reviews) ## Amazon Pinpoint Reviews ### 1. Great user targeting tool but buggy UI **Rating:** 3.5/5.0 stars **Reviewed by:** Shreyansh S. | Intern - Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Amazon Pinpoint?** - Enables targeting through multiple channels - User Segmentation with the help of attributes is a great feature to target desired cohorts - Easy to integrate with other AWS services - Great to do A/B testing **What do you dislike about Amazon Pinpoint?** - Extremely buggy UI, often showing wrong target endpoints count for each segment - Poor Customer Support from Amazon for this tool. They seem to have given up on this - Limited Non-AWS integration - A bit costly considering the use case and issues **What problems is Amazon Pinpoint solving and how is that benefiting you?** Amazon Pinpoint is helping me target desired cohorts with targeted campaigns to drive awareness and engagement of different features on the app. The multi channel support is great and helps to do analytics quite easliy. Easy to set-up in app notifications and banners as well through Pinpoint. ### 2. great experience with Amazon Pinpoint! **Rating:** 4.0/5.0 stars **Reviewed by:** Manish K. | Executive Assistant to the Chief Investors Acquisition Officer, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Amazon Pinpoint?** I'm glad i had a great experience with Amazon Pinpoint! It's always great to hear that users find it user-friendly and it's TRUE! **What do you dislike about Amazon Pinpoint?** Amazon Pinpoint is that it may not be suitable for businesses with very complex or customized messaging needs. **What problems is Amazon Pinpoint solving and how is that benefiting you?** User engagement tracking, Campaign measurement. ### 3. Best tool for mailing with automated user journeys **Rating:** 3.5/5.0 stars **Reviewed by:** Charuhas B. | Charuhas , Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Amazon Pinpoint?** Its functionality to target user segments by creating filters and criteria in combination. **What do you dislike about Amazon Pinpoint?** Cant change the users journeys during the campaign. If one has to create a no -read campaign then it has to be defined at the start only. Also, can create dynamic fields for content at campaign level. Character limit of 1500 characters is very less. **Recommendations to others considering Amazon Pinpoint:** Please increase dynamic character limit. Be specific with errors. Add dynamic content fields. **What problems is Amazon Pinpoint solving and how is that benefiting you?** Connect daily with my audience segment-wise. And increase the daily active users on my platform. ### 4. Marketing using Amazon Pinpoint **Rating:** 4.0/5.0 stars **Reviewed by:** sukhvir s. | Group Lead, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2022 **What do you like best about Amazon Pinpoint?** Best feature is audience targetting strategy using modern communication channels. Email Id, SMS generation etc are best for targetting audience and hence those are utilized here. **What do you dislike about Amazon Pinpoint?** Althogh everything is fine. I am a little bit concerned about security and I am sure that the Amazon team might be addressing that as well. Other than this I dont find anything wrong here. **What problems is Amazon Pinpoint solving and how is that benefiting you?** Amazon Pinpoint is handling the business part for various industries. This is directly giving marketing solution to point out goods to the target audience. This is very useful. ### 5. Amazon Pinpoint Experience Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2021 **What do you like best about Amazon Pinpoint?** Amazon support for enterprise accounts is quite good. Even though we waited for a quite a bit of time, finally we were able to get answers to our questions. **What do you dislike about Amazon Pinpoint?** Documentation is not up to mark especially for Amazon pinpoint service. We relied on Amazon support to get our questions answered. **Recommendations to others considering Amazon Pinpoint:** It might take some time to figure out the options provided by pinpoint as I already mentioned their documentation is not up to the mark, once you figured it out it should be hassle-free. **What problems is Amazon Pinpoint solving and how is that benefiting you?** We are able to send Emails and SMS to our customers using Pinpoint as a service. ### 6. A Fair Vantage point by Amazonian Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Amazon Pinpoint?** I appreciated how AWS was able to clear cut cater the interests **What do you dislike about Amazon Pinpoint?** Nothing much. Very simple usage for the average Joe **What problems is Amazon Pinpoint solving and how is that benefiting you?** Pinpoint enabled me to discover a whole new facet of Amazon services ### 7. Initial Review Is Positive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2016 **What do you like best about Amazon Pinpoint?** The quick means of getting important metrics from app usage. This tool is easy to use. **What do you dislike about Amazon Pinpoint?** I do not say I dislike anything, but I am excited about being able to watch analytics evolve through time. **What problems is Amazon Pinpoint solving and how is that benefiting you?** I am always looking for the best possible means of gaining metrics. The more data I can pull down the better. That said, and as I mentioned above, as this product evolves it will become more and more useful to me. ### 8. Amazon Mobile **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2016 **What do you like best about Amazon Pinpoint?** Amazon is very user friendly. Since I have been a customer with Amazon for years, I found it easier to use. **What do you dislike about Amazon Pinpoint?** I haven't seen an issue, but I have heard people think the pricing is unfair. Other than that, I think it is great. **Recommendations to others considering Amazon Pinpoint:** I recommend using this because of the ease of use. It doesn't take a lot of skill to use this product. **What problems is Amazon Pinpoint solving and how is that benefiting you?** Analyzing app usage and data in one scale so it makes my life easier by putting all my data in one place so I don't have to spend time searching for it everywhere. ### 9. Nice experience **Rating:** 4.0/5.0 stars **Reviewed by:** Prabuddha R. | Web Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2016 **What do you like best about Amazon Pinpoint?** The mobile analytics is quite powerfull and gives you amazing flexibility to design the dashboards as well as perform predictive analytics on the go. The User interfaces provided and the number of tools at your disposal is quite huge. **What do you dislike about Amazon Pinpoint?** I think the number of features being offered to the user often become confusing. The user is confused about what tools to use to get the desired result. I think limiting the tools and dedicating specific tools for particular work would really help in better user experience **Recommendations to others considering Amazon Pinpoint:** I think it is a really nice tool for people who are into data visualization and predictive analytics **What problems is Amazon Pinpoint solving and how is that benefiting you?** I was trying to do some data visualization ### 10. Developers should give it a shot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2016 **What do you like best about Amazon Pinpoint?** The user interface is very sleek and modern. The way that they track devices is pretty awesome, because it doesn't limit a user to one sign-in per username, instead it counts the devices that the app is launched on. **What do you dislike about Amazon Pinpoint?** I would say the amount of features that are blasted at the user. They need a more streamlined approach to explain to the user what tools will get the results that they are looking for. **Recommendations to others considering Amazon Pinpoint:** If you're looking for an easy to use Analytical platform for a small business or application, look no farther. **What problems is Amazon Pinpoint solving and how is that benefiting you?** The analytical data that it provides gives you an amazing amount of information, really helped me understand that I was looking at, and what I should be doing to improve. ### 11. Great Resource Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2016 **What do you like best about Amazon Pinpoint?** This resource is great for collecting information for your apps such as the number of users, returning users, new users, the number and length of sessions, etc.. everything you'd want from a website but only for an app. **What do you dislike about Amazon Pinpoint?** There's not much that I do not like from this. It's even free until you reach a certain point of 1 million events. **Recommendations to others considering Amazon Pinpoint:** Great application to view analytic of your apps. I'm on a very small scale and it did everything I expected it to and then some. Free until you reach 1 million events. I never had to reach out to support at this point, their website is pretty helpful as well and goes into details about getting starting, pricing and even has a demo. **What problems is Amazon Pinpoint solving and how is that benefiting you?** I've used this on a small scale project so I never even came close to the number of events to be charging, so this is great so it does not add an extra costs to the project. ### 12. Awesome analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Damian Eliel A. | Ayudante de cátedra (Algoritmos y Estructura de datos II), Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2016 **What do you like best about Amazon Pinpoint?** The mobile analytics is quite useful for predictive analytics on the go. We've tried other tracking solutions, but Amazon always seems to offer the best and most cost-effective solution. **What do you dislike about Amazon Pinpoint?** There are no features i dislike about Amazon Mobile Analytics, **Recommendations to others considering Amazon Pinpoint:** Try it! You will never regret. If you are starting with analytics maybe amazon mobile is not for you **What problems is Amazon Pinpoint solving and how is that benefiting you?** I am using this platform to test apps that are in development within the University; ranging from professional grade to student projects. ### 13. Amazon Analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Amazon Pinpoint?** This is a great tool to use to understand how you and your products are doing in terms of who you believe your audience is and can be. Using this product allows you a deeper understanding of the market available. **What do you dislike about Amazon Pinpoint?** I have no dislikes at this time as this is a great product. **Recommendations to others considering Amazon Pinpoint:** Just try it and see if it works for you. If you don't understand certain information this product provides you, research and either look it up or call the support line and have them walk you through it. Super helpful! **What problems is Amazon Pinpoint solving and how is that benefiting you?** We are solving the issue of narrowing down our audience and establishing new ways to reach those who are already interested in our products. ### 14. amazon **Rating:** 4.0/5.0 stars **Reviewed by:** Judith H. | Sr. Manager, Finance & Accounting, Food Production, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Amazon Pinpoint?** It provides us with clear visibility into spend. **What do you dislike about Amazon Pinpoint?** I would like the report to be cleaner, perhaps allowing me to set up filters prior to processing. **Recommendations to others considering Amazon Pinpoint:** yes I wold recommend it **What problems is Amazon Pinpoint solving and how is that benefiting you?** Provides us better reporting and insight into purchasing. ### 15. Good product, Better options **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2016 **What do you like best about Amazon Pinpoint?** Amazon Mobile Analytics provides an easy and quick way to determine who is checking out your products and how to better market a product for the future. **What do you dislike about Amazon Pinpoint?** I wish this had more detailed analytics so I could better form a coherent amazon marketing campaign **What problems is Amazon Pinpoint solving and how is that benefiting you?** The business problems consists of establishing a more sound understanding of our product's audience. ## Amazon Pinpoint Discussions - [What is a push notification from Amazon?](https://www.g2.com/discussions/what-is-a-push-notification-from-amazon) - [How does AWS pinpoint work?](https://www.g2.com/discussions/how-does-aws-pinpoint-work) - [How do I use Amazon pinpoint?](https://www.g2.com/discussions/how-do-i-use-amazon-pinpoint) - [What is Amazon pinpoint?](https://www.g2.com/discussions/what-is-amazon-pinpoint) - [Where can i see link clicks on each campaign?](https://www.g2.com/discussions/where-can-i-see-link-clicks-on-each-campaign) - 1 upvote - [View Amazon Pinpoint pricing details and edition comparison](https://www.g2.com/products/aws-amazon-pinpoint/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A02%3A51+-0500&secure%5Bsession_id%5D=b1905e53-c98d-4ef5-95f9-a950c52a6edd&secure%5Btoken%5D=5e85544c542bf50140cffb5d38bb0debbf23d42ce9f8bbce915808b6ed5969eb&format=llm_user) ## Amazon Pinpoint Integrations - [Amazon CloudWatch](https://www.g2.com/products/amazon-cloudwatch/reviews) - [Amazon EventBridge](https://www.g2.com/products/amazon-eventbridge/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amazon Simple Notification Service (SNS)](https://www.g2.com/products/amazon-simple-notification-service-sns/reviews) - [Amazon Simple Queue Service (SQS)](https://www.g2.com/products/amazon-simple-queue-service-sqs/reviews) - [AWS Amplify](https://www.g2.com/products/aws-amplify/reviews) ## Amazon Pinpoint Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing ## Top Amazon Pinpoint Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - 4.2/5.0 (1,173 reviews)