The platform itself I super clear and user friendly, very easy to find the insights we are looking for and the suggested partners buy KPI is great! Setting up CPAs, inviting new publishers and drilling down into key metrics is all very straightforward and any issues are flagged on the dashboard making them easy to rectify. The clean and clear aesthetic is the best of any network I have used. Review collected by and hosted on G2.com.

It has some limitations to reporting compared to other networks, top line key info is covered but things like geo-reporting are limited. In order to find insights on code performance you have to download the data to assess and there is no internal reporting on different CPA rates so again this has to be assessed off-network. They have a huge number of publishers but the search function for finding publishers is a bit hit and miss. Review collected by and hosted on G2.com.

Awin offers a very transparent and reliable affiliate tracking platform. The interface is intuitive and their reporting tools make it easy to monitor performance. We have launched one of retail merchant with them for Mexico region. The onboarding process was smooth and their support team is quick to respond. I also appreciate how easily Awin integrates with multiple affiliate tools which helps us manage our campaign easily. Review collected by and hosted on G2.com.

While Awin is a strong platform, the approval and compliance process can sometimes take longer than expected especially when launching new merchants. Review collected by and hosted on G2.com.

I like the ease of checking performance and inputting commission rate changes and bonuses in Awin. I also enjoy being able to view specific product performance and affiliate performance over time, which allows me to spot trends and helps advise where to focus efforts and spend. Review collected by and hosted on G2.com.

The new UI is a little more restrictive for copying data out of the platform, whereas there were previously easy shortcuts for copying data from reports. Additionally, if Awin could use AI to review the advertiser's product range and store more generally to suggest relevant content influencers/affiliates - this would be really useful. Review collected by and hosted on G2.com.

I use Awin to build new promotional relationships for my clients, and I like how easy it is to use. There's lots of data and lots of opportunities available. It basically runs itself once set up. I can find multiple partners every day in one place, which is super convenient. The support from Awin is good, which makes the process smooth. Overall, I think Awin is just better compared to what I used before. I would highly recommend it. Review collected by and hosted on G2.com.

Sometimes some data is missing, or not all accounts are verified, which may pose a risk of being scammed. Review collected by and hosted on G2.com.

I use Awin to grow and scale our affiliate marketing channels and really appreciate how it helps manage all affiliates within one platform, allowing me to contact affiliates, send offers, creatives, etc. I like being able to set payment structures for specific affiliates, which saves me time instead of having to add manual commissions for each transaction, ensuring affiliates are paid out correctly. Review collected by and hosted on G2.com.

The user interface could be optimized more, especially the tools/reporting section. They could improve on making validation, fraud detection, and order-matching faster and less error-prone for advertisers. Add a side-by-side order viewer that shows Awin transaction fields next to mapped ecommerce fields instead of forcing manual copy-paste searches. Review collected by and hosted on G2.com.

It appeared easy to make connections on the platform, but most of the connections are not active affiliates or they are spammy, low quality affiliates like coupon sites. Review collected by and hosted on G2.com.

We had to constantly cross-check commissions from affiliates and found that many affiliates were not actually driving sales, but were rather scraping discount codes and trying to take credit for traffic and sales that they did not refer. Review collected by and hosted on G2.com.

I find Awin super easy to use, which makes it really convenient for my affiliate marketing needs. I love that it's international, so I can connect with influencers and content partners globally. The Shopify integration is a big plus for me, with a one-click install from the Shopify App Store. It's easier, global, and cheaper compared to the previous platform we used, Rakuten. The initial setup was super easy, which was a great relief. Review collected by and hosted on G2.com.

I find that Awin could improve by increasing the number of content and editorial partners as opposed to focusing on voucher and cash back options. Also, sometimes voucher sites are mistakenly categorized as content, which can be a bit frustrating. Review collected by and hosted on G2.com.

I like the reporting aspect of Awin. It's really accurate for the most part and robust in getting all the details we need to provide to our team. Review collected by and hosted on G2.com.

We've had a lot of issues with tracking whenever we have major sales. Half the time, we don't get a full response as to why there's issues when we have major sales, and it's become pretty frustrating for our team. And we want to be able to work with Awin but it has caused some roadblocks for us. We had a handful of challenges. Review collected by and hosted on G2.com.

The most helpful part about Awin is the customer service team who are always on call and respond back very quickly. The statistics and graphs for each publisher is also very organized and easily accessible. Review collected by and hosted on G2.com.

It is quite hard to structure commissions for each publisher. We like to give certain publishers different commissions based on their performance, but I need to contact the customer service team to be able to change it properly. Review collected by and hosted on G2.com.

Awin is easy to use and integrates smoothly with Shopify. The analytics and reporting are fantastic for clearly showing campaign performance and results. Review collected by and hosted on G2.com.

I wish we had a dedicated account representative who could help us with ongoing optimizations and share best practices. Review collected by and hosted on G2.com.