Verified User in Internet
AI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Great Dashboard and Reports, But Platform Needs More Features and Better Support"
4/5
What do you like best about Awin?

The dashboard is clear and precise, making it easy to navigate. I find it interesting to view the statistics and reports, especially since they can be customised to fit the specific needs of the business. I particularly enjoy tracking the daily transactions and observing how the numbers accumulate over time. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The rest of the platform feels confusing to navigate. For example, it's unclear how to add product-level tracking without impacting all publishers. The support team is slow to respond to tickets, and the Success Centre and video resources don't provide enough detail. I also find the platform glitchy, with issues occurring seemingly at random. The billing process for publishers is quite basic, and there should be more options for creating ad-hoc invoices, such as for tenancy agreements. When it comes to declines, the system is unreliable for individual cases and unnecessarily complicated for bulk actions. In Publisher Management, the default view should show only accepted partners, not all publishers, and when searching in reports, only accepted partnerships should appear. Additionally, there should be a way to block or report publishers—there was an instance where a publisher repeatedly contacted us and wouldn't accept our refusal. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for taking the time to share your feedback.

We appreciate your detailed comments regarding platform navigation, tracking, billing, and publisher management. Your insights are extremely valuable as we continue to enhance the platform. While our support team aims to respond to all inquiries within 48 hours, we understand the importance of timely assistance and encourage you to reach out if you encounter any issues or need assistance.

Your feedback helps us improve both the platform and the overall partner experience, and we appreciate your patience and partnership as we continue to make Awin better for everyone.

Best regards,

The Awin Team

EI
Ellie I.
"Streamlined Affiliate Management with Awin"
5/5
What do you like best about Awin?

I love how easy Awin is to use. It's key when managing 20+ programs to keep things streamlined, and Awin's simplicity allows the business to run smoothly, letting us focus on implementing the strategy in the backend. The support from Awin is fantastic, and I feel confident letting clients know that any issues will be handled. Both the commission management and toolbox features, along with the reporting overview, are tools we use regularly. The tech support is great, helping clients and checking everything before it goes live to prevent issues. The checklist for setting up a program is super useful for training junior staff, clearly outlining what needs to be done. Personally, I find Awin one of my favorite networks and often suggest it to new clients. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The volume of poor-quality publishers is always a challenge; we end up having to decline more publishers than accept. We've had a range of fraudulent partners that are active in the network try to join programmes. We flag these as we go along to the compliance team, but it does wonder how an affiliate can join up claiming to be a brand, when it's not true. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for sharing your positive experience with Awin!

We're thrilled to hear that you find our platform easy to use and appreciate the support we provide.

We understand your concerns about the quality of publishers and fraudulent activity. Rest assured, we take these issues seriously and are continuously working to improve our vetting process to maintain a high standard of affiliates on our network. Your feedback is valuable, and we will use it to enhance our services further. If you encounter any suspicious activity or have any other concerns, please don't hesitate to reach out to our compliance team.

We appreciate your loyalty and look forward to continuing to support your affiliate marketing efforts.

Best regards,

The Awin Team

Verified User in Consumer Goods
CC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Easy-to-Use Interface with Strong Reporting and Publisher Options"
4/5
What do you like best about Awin?

I like the easy to use interface, reporting abilities and wide portfolio of publisher options Review collected by and hosted on G2.com.

What do you dislike about Awin?

I don't like how it's not possible to do year on year comparisons in the dashboard; you have to download two separate reports.

sometimes it's hard to find publishers by their name as well in Partner Discovery Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for your review and for sharing your experience with Awin.

We appreciate your constructive feedback. Your suggestions around year-on-year reporting in the dashboard and improving publisher search within Partner Discovery are valuable, and we'll be sure to share them with the relevant teams as we continue enhancing the platform.

Thank you again for taking the time to help us improve.

Kind regards,

The Awin Team

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Straightforward and Effective for Affiliate Management"
4.5/5
What do you like best about Awin?

I like that Awin is pretty straightforward without a lot of bells and whistles. It allows us to track and manage affiliates effectively. The straightforward nature of the platform stands out for me. I also appreciate all of the articles and how-tos available, as they answer my questions about features or reports whenever I need assistance. Additionally, the initial setup of Awin was very easy, which was a plus. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I don't care for the new interface. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi,

Thank you for taking the time to share your experience with Awin. We're delighted to hear that you find the platform straightforward and easy to use, and that our help articles and how-to guides have been useful whenever you've needed them.

We're sorry to hear that the new interface hasn't been a good fit for you. We're continually refining the platform based on customer feedback, so if there are any specific aspects of the new interface that you find less intuitive or think could be improved, we'd love to hear your suggestions. Feedback like yours helps us continue to improve the experience for everyone.

Thanks again for your thoughtful review and for being part of Awin.

The Awin Team

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Clear Performance Overview & Makes It Easy to Discover New Publishers"
4/5
What do you like best about Awin?

The clear overview of the performances, also per publisher, easy to find new publishers and see what kind of deals they offer Review collected by and hosted on G2.com.

What do you dislike about Awin?

Can't think of anything that i don't like at the moment. Might be that the numbers are a bit overly positive Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi,

Thank you for your wonderful review! We're delighted to hear that you're finding it easy to discover new publishers and that the platform gives you a clear overview of your performance.

It's also great to know that Awin is helping you connect with publishers and reach new customers. We appreciate you taking the time to share your experience and look forward to continuing to support your affiliate marketing success.

Kind regards,

The Awin Team

Raphael K.
RK
Raphael K.
Senior Manager Affiliate Marketing
Mid-Market (51-1000 emp.)
"Strong support in affiliate management with small tracking challenges"
4/5
What do you like best about Awin?

I really like the Key Account Support and Tech Support at Awin. They help us solve problems or proactively reach out to us when there is potential for optimization. The initial setup of Awin was relatively smooth and well supported from Awin's side. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I find that Awin's client-based tracking counts too many conversions as affiliate transactions. Although it is a fundamental conflict of interest, we solved the problem by implementing pure server-to-server tracking and disabling any client-based tracking. Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

Thank you for your thoughtful feedback.

We’re delighted to hear that our teams have been supportive and that your initial setup experience was smooth. Enabling optimization and efficient problem-solving is what we strive to deliver.

We also appreciate your openness regarding tracking. We fully understand the importance of accurate attribution and are glad you were able to implement a server-to-server solution that best fits your setup.

Thank you for partnering with Awin, we look forward to continuing to support your affiliate growth.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Awin is very helpful for my growing business"
5/5
What do you like best about Awin?

Well, Awin platform have wide range of offers

Also the best thing about they provide all the terms and conditions regarding how a publisher can promote the affiliate link with their inventory. Like what keyword they can use or what things they can avoid. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Well I find a gap validation period is too long like 90 to 120 days which are good affiliate programs awin may fast the process and reduce the validation time. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for your feedback! We’re glad to hear that Awin’s wide range of advertisers and easy-to-use platform are helping you connect with top brands and grow your business.

Regarding program approvals, since advertisers individually review and approve publisher requests, times can vary. If you ever experience a delay or rejection, we recommend reaching out directly to the advertiser, and they can provide more details or guidance on next steps.

Thanks for being part of the Awin network. We’re here to support you every step of the way!

Andy D.
AD
Andy D.
Affiliate Group Manager
Small-Business (50 or fewer emp.)
"Clear Reporting, Needs Customization"
3.5/5
What do you like best about Awin?

I find Awin helpful for managing affiliate clients, particularly in tracking affiliate performance. Its dashboard is very clear, and I appreciate its clear reporting capabilities. Unlike some affiliate networks where the reporting suites are complicated, Awin's set reports are easy to use. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The reporting capabilities on Awin feel limited compared to other networks. I would like custom reporting options rather than just having set reports on the current dashboard. Also, while the tech team offered good support initially, coordinating follow-up support has been a bit difficult. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Awin Makes Multi-Brand Affiliate Management Seamless"
4/5
What do you like best about Awin?

I've been using Awin for over two years across three brands and it makes managing all of them way easier than I expected. Switching between accounts is seamless, the publisher network has plenty of affiliates that fit each brand's vibe, and the reporting actually helps me see what's working so I know where to push budget Review collected by and hosted on G2.com.

What do you dislike about Awin?

The redesign looks nicer, but the old layout had clearer navigation. I'm clicking around more than I used to. Just an adjustment, not a dealbreaker. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for sharing your positive experience with Awin!

We're thrilled to hear that managing multiple brands on our platform has been seamless for you.

We appreciate your feedback and understand that adjustments can take some time to get used to. Your input is valuable to us as we strive to improve our user experience.

If you have any specific suggestions on how we can enhance navigation, please feel free to share them with us. We're here to assist you with any questions or concerns you may have.

Thank you for being a loyal Awin user for over two years!

Warm regards,

The Awin Team

Sophie V.
SV
Sophie V.
"Effortless Affiliate Management with Stellar Support"
4.5/5
What do you like best about Awin?

I like the usability of Awin because it's super simple and straightforward for daily affiliate management tasks, which is great for a team of one like mine. I also appreciate the feature where Awin recommends new affiliates and shows the potential of the new affiliate applying to your program. The friendly and helpful nature of everyone at Awin stands out, especially Amy from the brand partnerships team, who reached out to help me find suitable brand-to-brand partnerships. This support has been incredibly helpful. Review collected by and hosted on G2.com.

What do you dislike about Awin?

It would be nice if it could get integrated fully with Shopify so it pulls through accurate numbers in there. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Sophie,

Thank you so much for your detailed review. We’re delighted to hear that Awin’s usability is supporting your day-to-day affiliate management.

Regarding the Shopify integration, we understand how important accurate data syncing is. We’d encourage you to contact our support team so they can review your setup and help get everything working as smoothly and accurately as possible. They’ll be happy to assist.

Thanks again for taking the time to share your experience.

Best regards,

The Awin Team