The platform is useful and easy to use. It was already implemented in the company when I started using it, so I don’t know whether the implementation and integration were easy.

On my side, I use it several times a month.

I like the fact that we can analyze the results easily and that there is complete transparency with the affiliates we work with (we can see the same and also analyze the performance).

I also appreciate that whenever I have any doubts, I receive great support from my Account Manager. Review collected by and hosted on G2.com.

I think the date comparison report (for example, comparing one month with another) could be improved. I sometimes tend to mix up the dates I want to view with the ones I want to compare them to. Also, at the end of the month, in the transactions report, I’d like to have the total amount of costs displayed (commissions + network fee + platform fees). Review collected by and hosted on G2.com.

Awin is easy to use and dashboard is very user friendly, support staff helpful Review collected by and hosted on G2.com.

some legacy features and new features are mixed together kind of confusing. Review collected by and hosted on G2.com.

I like how easy it is to connect with publishers using Awin. The platform allows me to apply to publishers on the network, or even those who haven't signed up yet. It provides the ability to communicate with them through newsletters, targeting all or specific publishers. I find it really easy to set codes, which only takes about 2 minutes, and set up exclusive attribution for those codes. Both the merchant and publisher sides of the platform are user-friendly, making the overall process efficient. Review collected by and hosted on G2.com.

I'd love if the customer success team could answer in a more timely manner. It can take up to 2 days to hear back. The Awin team was not as responsive as I'd prefer. Review collected by and hosted on G2.com.

I like Awin because it brings our 300 publishers into one marketplace, allowing us to have a single, segregated invoice which really assists us by managing all contracts. It also provides easy UTM tracking, helping affiliates connect easily, with full transparency. I love how I can search for additional networks and automatically insert their UTM links and coupon codes. The platform manages all payments for us, making the process quite amazing and easy other than the timeline of payment. It allows us to track usage across our networks and offers detailed financial reporting, which is very accurate. I recommend Awin for anyone looking to use it for affiliate goals. Review collected by and hosted on G2.com.

The timeline for influencer payments is a problem. For instance, if someone receives payment from the first to the 1st-31st, they won't actually get the money until the 16th of the following month. Unless you pay your invoices biweekly which makes it quite easier. Transitioning all of our affiliates and influencers over from Impact was also a bit of a challenge, especially with answering all their questions, and moving 300 accounts and ensuring all data is converted in an orderly fashion. Review collected by and hosted on G2.com.

I really appreciate the support from Awin, whether it's the online information, training, or the emails received during client onboarding. It's reassuring to know that both my clients and I receive updates and information on what needs to be done, ensuring we know where we are in the onboarding process. The support remains consistent even after the account goes live, which is great. The email response time is impressive, usually the same day, which is efficient for answering any questions. It's especially comforting for new clients or advertisers who might not have much experience, as Awin provides lots of support. Review collected by and hosted on G2.com.

There seems to be an issue with accounts being in amber mode. Clients often tell me they've paid the Awin invoices on time and aren't in debt, yet this amber issue is a constant problem. Accounts fall into amber, they're either in green for a little bit, then drop into amber, and it's an issue because a publisher can see this and it might put them off joining the affiliate program. This occurs on a regular basis. Review collected by and hosted on G2.com.

I really like Awin because it is easy to use and the user experience is great overall. I appreciate how straightforward the platform is, making it simple to find everything I need and to set up things like inviting publishers. The help center articles are very helpful too. Plus, I've had a great experience with the support team; they are always able to assist with my requests. Review collected by and hosted on G2.com.

I'd like to be able to amend sales manually, like when I have just 1-2 sales to adjust. Some commission setups can be a bit complex, especially when needing to set dynamic rates for new and existing customers at different timeframes. A specific parameter is required to track new customer acquisition, but the dynamic rates on Awin aren't able to determine that. It would be great to add the specific parameter in the dynamic setup and have the option to set this for just one publisher, instead of it appearing as a program setup in all commission structures. Review collected by and hosted on G2.com.

I find the fast sign-up feature very useful, especially for onboarding publishers who may not be familiar with the affiliate space. This makes it a really beneficial feature. We also use Awin for managing commission, processing payments, and recruiting publishers. It's very easy to set up, and the wider team is very helpful. Even though the customer support turnaround could be faster, I see the team doing all they can to ensure we receive the attention we need. Review collected by and hosted on G2.com.

I think reporting is not as sophisticated as it can be, and there is not a lot of personalization on the platform. There's also not much flexibility with what you can do, like adding UTM parameters is usually done by the Awin team. It would be better if we could do things ourselves for faster turnaround times. I also feel that the customer support turnaround time could be shorter, even though the team is helpful. Review collected by and hosted on G2.com.

I like Awin's ability to reach out to new partners who we wouldn't normally think about contacting. It's great that we can interact with partners all under one platform, which obviously saves a lot of time compared to having direct partnerships with individual affiliates. The platform allows us to send special offers quickly, either to all our affiliate partners or selected ones, which is a lot speedier than contacting partners individually. I also find it really beneficial that we can see partner performance all in one place. Review collected by and hosted on G2.com.

I think sometimes the speed of the customer services team is not great, and I don't feel like we really have a dedicated account manager who's proactive and looks at our account to increase sales. Also, the initial setup wasn't the easiest due to some tech issues, but we got support from the tech team. Review collected by and hosted on G2.com.

I appreciate that Awin is truly a platform where I can find everything at once. This greatly helps us in setting up and managing campaigns and in utilizing our marketing budget as efficiently as possible. I find the tracking and reporting particularly useful, as they allow us to keep a good track of what we are investing in and how it is being utilized at the moment. It makes monitoring performance very easy, because you can see everything you need in one place. Review collected by and hosted on G2.com.

I would like to see more comparisons in the report. For example, a year-on-year comparison, or the ability to choose periods yourself and compare them better with each other. Review collected by and hosted on G2.com.

I really like the publisher recommendations on Awin, as they make it easier to find the right publisher for our program without having to search and analyze them ourselves. The creative performance feature is fantastic because it allows me to upload multiple creatives and easily see which ones are performing well, which helps in improving our campaigns. The funnel analysis is another highlight for me; it lets me check who contributes to awareness, interest, and conversion, which is essential for understanding the gaps and importance of each publisher's category. The initial setup was also very easy, thanks to the onboarding manager who assisted with all the steps. Review collected by and hosted on G2.com.

The customer service response time is slow, and for urgent issues, a response takes more than 4 days. I would prefer to resolve the issue via a phone call with customer service rather than email. Review collected by and hosted on G2.com.