Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Small-Business (50 or fewer emp.)
"Great Control Over Creatives and Publisher Fit"
4.5/5
What do you like best about Awin?

I like the level of control we have over our own "Creatives" in relation to our publishers. It gives me a clear sense of control over who we’re working with and which materials are the best fit for them, so we can focus on what benefits each publisher most. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I find some of the terminology on the site a bit confusing—specifically referring to our media content as "creatives." When I hear the word "creatives," I generally think of people, like content creators, rather than the content itself. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
Edit edit

Hi there,

Thank you for sharing your feedback! It’s great to know that the platform is supporting your promotional efforts, expanding your reach, and helping drive sales and brand recognition.

We also appreciate your note regarding the terminology around "creatives". Your feedback is valuable and will be considered as we continue to refine the platform to make it as intuitive as possible.

For a deeper dive, you can refer to our comprehensive guide on working with creatives, which includes everything you need to know: https://advertiser-success.awin.com/s/article/My-Creative-Advertiser-Guide?language=en_GB

Thank you for choosing Awin to power your affiliate marketing efforts!

Kind regards,

The Awin Team

Rob L.
RL
Rob L.
Head of Partnerships & Insights
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Reliable Platform with Robust Tracking Features"
4.5/5
What do you like best about Awin?

I appreciate Awin's user interface, features, and reliability. The server-to-server tracking enables us to consistently earn commissions, knowing the system is robust. I find the advertiser directory useful for exploring new clients and assessing their existing performance to reach out to them. Benchmark stats also enhance our reliance on the platform. Additionally, the good documentation, APIs, and technical support are very helpful during the setup process. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I think the ability for advertisers to manually adjust sales based on attribution rather than purely cancellations or returns needs improvement. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
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Hey Rob,

Thank you for sharing your positive feedback about Awin! We are thrilled to hear that you appreciate our user interface, features, reliability, and tracking capabilities. Your satisfaction is our priority, and we are glad to know that our platform is meeting your needs.

We value your input regarding the manual adjustment of sales by advertisers and will take this into consideration for future improvements. Your feedback helps us enhance our services to better serve you and all our users.

If you have any further suggestions or need assistance, please feel free to reach out. We are here to support you every step of the way.

Best regards,

The Awin Team

Cara S.
CS
Cara S.
Freelance Graphic Designer
Small-Business (50 or fewer emp.)
"Best Affiliate Site I've Used"
5/5
What do you like best about Awin?

Continues to be the most profitable affiliate site I've tried. Review collected by and hosted on G2.com.

What do you dislike about Awin?

There does seem to be a good deal of turnover among companies that use Awin. For example, Etsy recently announced that it's moving to Rakuten, and several travel sites have come and gone. Perhaps Awin can become more competitive to retain companies. Review collected by and hosted on G2.com.

Response from Fotini Efstathiou of Awin
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Hi Cara,

Thank you for the 5-star review! We're thrilled to hear that Awin has been the best affiliate site for you, driving more conversions. We appreciate your feedback on the login process, and we're continuously working to enhance the user experience.

We're glad to be a part of your journey in making passive income through your blog. If you ever have more suggestions or feedback, feel free to share.

Best,

The Awin Team

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Effortless Affiliate Tracking with Easy Navigation"
5/5
What do you like best about Awin?

I like how easy it is to navigate Awin, and the initial setup was very easy. It helps track transactions conducted by affiliates and bring traffic to our website via external traffic. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I would find it helpful to have more detailed reporting, like knowing which affiliate performed the best each month and seeing a list of products with the quantities they pushed. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
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Thank you for sharing your feedback! We’re glad to hear that transitioning from ShareASale was smooth and that Awin’s dashboard, Shopify integration, and reporting are helping you save time and focus on strategy.

It’s great to know that the platform is supporting your daily work and helping you improve your program. If you ever need guidance or support, our customer support team is always happy to help.

Warm regards,

The Awin Team

Stephen T.
ST
Stephen T.
Marketing
Small-Business (50 or fewer emp.)
"A nice fit into our company"
3.5/5
What do you like best about Awin?

It is low risk, for a small company like us. Review collected by and hosted on G2.com.

What do you dislike about Awin?

It took me a while to get to grips with making it really work, and using the analytics properly. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
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Thanks so much for sharing your early experience with Awin! We're glad to hear that your initial partner interactions have been positive and that you're finding value in the platform for building partnerships.

We hear your feedback on onboarding and partner availability, and we’re here to help. If you ever feel unsure about using the platform or want help finding the right partners, our team is always happy to guide you. Don’t hesitate to reach out to us: https://success.awin.com/s/contactsupport?language=en_US

Best regards,

The Awin Team

Customer S.
CS
Customer S.
Customer Service Representative and marketing assistant
Small-Business (50 or fewer emp.)
"Easy to Manage with Fast, Responsive Customer Service"
5/5
What do you like best about Awin?

I find it very easy to manage, and the customer service team responds quickly whenever I reach out. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The new design took me a little while to learn, especially when it came to figuring out how to navigate everything. I also appreciate having the option to access the old version. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
Edit edit

Thank you for your thoughtful review. We’re really glad to hear you find the platform easy to manage and that our support team has been responsive when you’ve needed help.

We also appreciate your feedback on the new design. We understand that changes can take a bit of getting used to, and it’s great to hear the option to access the previous version has been helpful during that transition. If you ever need a hand navigating the updated interface or want tips to get the most out of it, our support team is always happy to assist.

You can also find more guidance here: https://help.awin.com & https://www.awin.com/gb/product-releases/winter-2026?language=en_GB

Thanks again for sharing your experience with Awin!

Kind regards,

The Awin Team

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Easy-to-Use Platform That Simplifies Affiliate Marketing"
4/5
What do you like best about Awin?

It is fairly easy to use and makes managing affiliate marketing simple. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I do not like that AWIN has not decided on whether they want to get rid of the classic view or the new view. It is very annoying having to constantly change between views. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
Edit edit

Thank you for your feedback! We're glad to hear Awin is making affiliate management easier for your team.

We appreciate your comments about switching between the Classic and new views. At the moment, we offer both experiences so clients can choose the one that best suits their workflow and preferences. That said, we're continuously improving the platform, and we're looking forward to welcoming all users to the new UI next year. Your feedback helps us shape that experience, so thank you for sharing it!

Best regards,

The Awin Team

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Great Affiliate Selection and Robust Reporting"
4.5/5
What do you like best about Awin?

The number of affiliates available is great. I also enjoy the amount of reports I can pull to make informed decisions. Review collected by and hosted on G2.com.

What do you dislike about Awin?

While it's still in development, I'm not a huge fan of the new Awin. Lots of features currently missing, but will hold my judgement fully until it's released in full. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
Edit edit

Hi,

Thank you for taking the time to share your feedback.

We appreciate your feedback on the new Awin experience. As you mentioned, we're continuing to develop and enhance the platform, and feedback from users like you plays an important role in shaping what's next. If there are any specific features you'd like to see added or improved, we'd love to hear your suggestions.

Thanks again for your review and for being part of the Awin community.

The Awin Team

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Easy-to-Use UI and Seamless Integrations for Quick Launches"
4/5
What do you like best about Awin?

The Ui as its easy to use and self explanitary and looks and feels nice to use, Intergartions are easy and simple allowing for easy and seamless launches Review collected by and hosted on G2.com.

What do you dislike about Awin?

the AI publisher finding tool isnt the best tool as the reccomendations arent great, the commission set up is very long winded when setting up large pieces of exposure Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
Edit edit

Thank you for taking the time to share your feedback. We're glad to hear that you've had a positive experience with Awin's intuitive interface, seamless integrations, and reporting capabilities, and that the platform is supporting your onboarding and performance analysis.

We also appreciate your comments about the AI Publisher Discovery tool and the commission setup process. We'll be sure to share your suggestions with the relevant teams. Thank you again for helping us make Awin even better.

KT
Kevin T.
Marketing manager
Mid-Market (51-1000 emp.)
"Boosts Traffic with Selective Publisher Engagement"
3.5/5
What do you like best about Awin?

I like how Awin gives you the power to choose which publishers you want to work with and reach out to them. The ability to spot other discount sites or promotional code websites in the find publisher section is really handy. It helps us find publishers we weren't previously aware of and also helps protect our brand from sites we don't want to appear on. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I feel Awin could be improved by providing more visibility on the creatives that are live on publishers' sites. It's important to ensure that the ad creatives are on brand, using the right tone of voice, and showing the correct offer. Also, the initial setup was a little messy. The onboarding call wasn't well explained, and we were a bit in the dark initially about the billing process and how everything worked, especially since we were new to affiliate marketing. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin
Edit edit

Hi Kevin,

Thank you for taking the time to share your feedback. We’ll be sure to share your comments with our product team as we continue looking for ways to make creatives easier to monitor and the onboarding experience clearer for new users.

We value your trust in Awin to support your affiliate marketing efforts and look forward to helping you grow your brand safely and effectively.

Best regards,

The Awin Team