Playermaker A.
PA
Playermaker A.
Growth Strategy Manager
Small-Business (50 or fewer emp.)
"Streamlines Affiliate + Ambassador Program, Needs Faster Payments"
4/5
What do you like best about Awin?

I enjoy using Awin because it simplifies the process of tracking commissions and managing affiliates. It allows me to easily handle all user information and pay within one invoice, which is a huge relief given that dealing with each payment individually would be a nightmare. The platform is also easy to understand and set up, enhancing transparency for both us and the creators we work with. Awin's reporting system is a standout feature, drastically improving how we manage tax information and invoices. Their personalized support and well-structured pricing make it even better. I find Awin incredibly low touch, as it enables creators to transparently check their sales without the constant need for reviews. Overall, Awin is an excellent platform and is definitely worth the price. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Awin is an excellent platform overall for affiliates, but in terms of using it for creators it becomes quite chaotic, as with other platforms you are able to browse and find select creators, for example having an integration of tiktok affiliates and facebook creator marketplace would significantly benefit the platform. Ina addition its payment timelines make scalability quite a problem. For example, a creator/affiliate makes a sale January 1st, they will only actually be paid or receive payment on February 15th, and it is automatic if they didnt set up their account correctly they will have to wait till the next clearing date which is typically 2 weeks later and this makes it significantly harder to scale Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for your detailed review. We’re delighted to hear how Awin is helping you simplify affiliate management, reporting, and payments at scale.

We also really appreciate your feedback around creator discovery and payment timelines. Your suggestions around expanded creator integrations are valuable, and we are exploring ways to make partner discovery even more seamless.

On payments, we understand how timing can feel like a limitation when scaling. To clarify, Awin processes payments twice monthly (on the 1st and 15th), and each payout includes commissions that have been approved by advertisers within specific validation windows. This structure ensures accuracy and transparency for all parties involved.

Additionally, ensuring account and payment details are fully set up in advance helps avoid any delays related to clearing cycles.

For full transparency, you can find more details on our payment process here:

- https://success.awin.com/s/article/Understanding-Transaction-Status-and-Payment-Process?language=en_US

- https://success.awin.com/s/article/When-will-I-receive-payment?language=en_US

- https://success.awin.com/s/article/How-long-does-it-take-for-the-payment-to-reach-my-bank-account?language=en_US

Thanks again for your thoughtful feedback. It’s incredibly valuable as we continue improving the platform.

Kind regards,

The Awin Team

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Your business will be slowly destroyed by dishonest discount code sites with minor tools to resolve"
1.5/5
What do you like best about Awin?

You can get your website onto cashback websites, and it integrates easily with Shopify, our e-commerce platform. Review collected by and hosted on G2.com.

What do you dislike about Awin?

It is overly complicated. The platform user interface is terribly confusing. The new interface is simple but lacks the ability to do much.

We used to be able to offer assisted commission, but now it's been removed from our package, yet affiliates are still receiving assisted commission.

Whenever I contact support, I get no response. None - at all. Nothing.

There are far too many voucher/discount code affiliates who will breach your terms and steal last-click commission from others; it's an unfair platform for influencers and content providers as a result of this. The worst ones are those with browser extensions that automatically fill in a discount code on our checkout. It makes my blood boil. Others just make up discount codes.

Sub-network affiliates are dishonest - they are supposed to be split into different types of affiliates (usually a separate account for discount code affiliates). But the affiliates of the sub-network lie about what they do, in order to get higher commission.

We changed our brand logo a couple of years ago, and had to manually contact every affiliate to get them to change it. Which was an exhausting process. And several discount code sites just ignored us and wouldn't change our own trademarked brand logo - so I ended the partnership.

The ROI is terrible. It's completely inflated by dishonest discount code websites, which do nothing and steal commission from others. AWIN offers few or no tools to spread commission on a first and last click basis, to stop these sites from stealing the commission of others on a last click basis.

Products feed through on our Shopify integration, but we cannot see the products on the AWIN platform, so we have no idea if it's working. Rendering this a pointless exercise too.

The AI help is about as helpful as my 98-year-old granny. And there's no point in contacting support, given that there is none.

The worst part of everything is the excessive number of discount code sites, that sometimes masquerade as something else in order to get higher commission, who take your brand logo, use AI to scrape the internet for any discount codes, rather than just those you advertise on AWIN, tarnish your brand by advertising other brands on your brand profile, or by advertising fake discount codes or fake reviews, and steal the commission of others by auto-filling the coupon code box on your checkout. Do not accept them as affiliates; they will ruin your business.

Overall, performance has got worse and worse over the last few years, with too many dishonest discount code sites and few tools to combat them. We're not far from giving up and leaving. I'll give it one more month and then I'm gone. Infact, now I've written this review, I've finally realised that AWIN is pointless for our business. It's too complicated, wasting our margin and harming our brand. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for taking the time to share such detailed feedback about your experience with Awin.

We’re very sorry to hear about the challenges you’ve encountered. We understand how frustrating it can be when expectations are not met.

Several of the points you’ve raised require a closer, account-specific review, especially regarding commission attribution, publisher behavior, and product feed visibility. We would like to investigate these matters properly with you. To ensure your case is reviewed in detail by the appropriate specialists, please contact our support team via the following link: https://help.awin.com/docs/how-to-contact-support and include “G2 Review” in your message so we can prioritize it accordingly.

Alternatively, you can also reach out to us via one of our social media channels. If you do, please include your case number so we can locate your request quickly and flag it internally for prioritization.

Thank you again for your honest feedback.

Best regards,

The Awin Team

Wijbren v.
WV
Wijbren v.
Head of Marketing
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Effective Affiliate Marketing, Troublesome Tech Implementation"
3.5/5
What do you like best about Awin?

I like how Awin as an affiliate platform allows us to reach out to many publishers who can then reach out to a broad audience of customers. This connection with publishers also builds a sense of trust for those who click on our ads. Awin provides us the opportunity for cost-effective marketing, which I find really valuable. Additionally, now we can do bulk contacting of publishers through their tech department, which has sped up certain parts of our process. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The tech implementation is very troublesome. We are trying to get our account optimized for use in North America, but emailing the tech department in America takes a long time for a response, sometimes due to the time difference and sometimes it just takes days on end. The complicated tech implementation of data tracking is also an issue. Having server-to-server tracking implemented on our website has taken weeks of implementation, testing, and problems, and this is holding us back from expanding our presence on Awin and increasing our spend. The initial setup was incredibly troublesome because the tech response was very slow and tech implementation problematic. Certain parts now go faster, but tech implementation is still not complete six months after starting to work with them. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Wijbren,

Thank you for your detailed feedback and for sharing how Awin is helping you expand your reach and build trust through publisher partnerships.

We’re sorry to hear about the challenges you’ve experienced with technical implementation and response times during your North American setup. We understand how critical smooth onboarding and reliable tracking implementation are, especially for server-to-server integrations, and we appreciate you taking the time to highlight these issues.

To ensure your case is properly reviewed and prioritized by our technical team, please use the following support link: https://help.awin.com/docs/how-to-contact-support and include “G2 Review” in your message. This will help us route your request directly to the relevant specialists for faster follow-up.

Thank you again for your honest feedback. I’s extremely valuable as we continue improving both our technical onboarding and support experience.

Warm regards,

The Awin Team

Melanie H.
MH
Melanie H.
Marketing Consultant
Small-Business (50 or fewer emp.)
"Effective Affiliate Tracking with Setup Challenges"
4.5/5
What do you like best about Awin?

I really like that our affiliate agency can work directly with Awin and handle our entire affiliate program. It's great that they can do this on their own while still letting us see and be part of the details if needed. Review collected by and hosted on G2.com.

What do you dislike about Awin?

We found some nuances with getting Awin set up properly. There are some manual pieces and parts that we didn't get set up correctly, even though we paid an integration fee with them. It was very easy to set up initially, but as I mentioned, it wasn't actually set up properly despite the integration fee. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Melanie,

Thank you for taking the time to share your feedback. We're so pleased to hear that Awin is helping you manage your affiliate program effectively and that you value the ability to work closely with your affiliate agency.

We're sorry to hear that your initial setup didn't meet your expectations. That certainly isn't the experience we aim to provide. We'd really like to better understand what went wrong with the integration so we can review it and see how we can improve the onboarding experience. If you're happy to do so, please reach out to your Account Manager or Support team with a few more details, and we'll be happy to look into it.

Thank you again for your review and for helping us improve the Awin experience.

The Awin Team

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Easy Partner Onboarding and Publisher Discovery on Awin"
4/5
What do you like best about Awin?

It is the platform that most affiliates are already on, so it is really easy to add new partners to the program. Also it is very easy to find publishers on Awin, compared to other affiliate SaaS networks.

Awin is also very user intuitive and is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Awin?

One of the downsides I have found is that you can't upload flat fee payments to publishers for the whole month, split daily. Which would be super helpful to evening out the cost.

Also I find that support can be a little slow in getting back to you.

It would be great if you could have a performance graph which has performance day on day with the bars having the top publishers in Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for your thoughtful feedback and for sharing how Awin supports your affiliate program management.

We also appreciate your suggestions regarding additional payment flexibility and enhanced performance reporting. These are valuable insights, and we understand how features like more granular payment allocation and improved visualization of publisher performance could further support optimization and decision-making.

Regarding support response times, our team aims to respond as quickly as possible to assist our clients effectively. However, during periods of higher ticket volumes, responses may take up to 48 hours. We continue to work on improving both responsiveness and the overall support experience.

Thank you again for your feedback.

Kind regards,

The Awin Team

Verified User
G
Verified User
Mid-Market (51-1000 emp.)
"Effortless Commission Management, Needs Better Support"
4/5
What do you like best about Awin?

I like how easy it is to move partners around to different commission tiers in Awin without having to navigate away from the commission window. I can adjust the rates easily and it is very straightforward to use. Awin allows me to make all of those changes in one window, and I can move and add publishers into specific tiers from a drop-down menu without having to open up a new window or navigate somewhere else. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The support system. Having to create a ticket for each problem and then waiting for an answer slows things down considerably. I think having a direct chat system would be very helpful, that's not AI. Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

Thank you for your feedback and for sharing your experience with Awin. We’re glad to hear that our features are helping you manage your program efficiently. We also appreciate your feedback on the client launch and setup process, as insights like these are very valuable and help us continue improving the platform and onboarding experience.

Thank you for being part of our network.

Ana B.
AB
Ana B.
Marketing Coordenator
Mid-Market (51-1000 emp.)
"Practical, with a nearby account manager and new opportunities every month"
4.5/5
What do you like best about Awin?

Practical and with close contact with my account manager. New opportunities arise every month. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The platform seems a bit outdated. I would like to see more details about the advertiser, to have more clarity about the available information. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Ana,

Thank you for taking the time to share your feedback. We're delighted to hear that you're enjoying working with your Account Manager and that you're discovering new partnership opportunities each month.

We also appreciate your comments about the platform and the information available for advertisers. We're continuously evolving the Awin platform and are always looking for ways to make it even more useful for our users. If you have any specific suggestions on what information you'd like to see or how we could improve the experience, we'd love to hear them. Feedback like yours helps shape future improvements.

Thanks again for your review and for being part of the Awin community!

The Awin Team

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Boosts SEO and Sales, Easy Publisher Management"
4.5/5
What do you like best about Awin?

I really like Awin because it makes it really easy to approve publishers. It makes it easy to see exactly how many clicks and sales have been driven from our publishers. I really like the SEO aspect as well. That has been a big game changer for us. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I was expecting that publishers like media writers would browse through ShareASale to possibly include my brand in gift guides and things like that. But we're not really seeing any of that. So maybe a public relations introduction could help drive more of those media mentions. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

It's great to hear that Awin is helping you achieve your goals.

We appreciate your feedback about increasing opportunities with editorial and media publishers. We understand how valuable placements in gift guides and similar content can be, and we'll be sure to share your suggestion with the relevant teams as we continue to improve the platform and the opportunities available to our advertisers. Thank you for taking the time to share your experience with us.

Best regards,

The Awin Team

Verified User in Sports
AS
Verified User in Sports
Small-Business (50 or fewer emp.)
"Strong API Integrations, but Slow Performance and Support Delays"
3.5/5
What do you like best about Awin?

I like that we can use the API and integrate with custom apps built by our agency. The old UI, in my opinion, is better than the "New Awin". Performance can be slow, as there are a lot of callbacks that seem excessive. The data we can see is amazing. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Support is okay, it usually takes a little longer than we'd like to get a response. Performance can be slow. There are a lot of callbacks and it ends up just taking a long time to load. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for sharing your feedback! We're glad to hear that Awin’s API capabilities, data insights, and onboarding tools are helping you manage your agency and support your clients.

We appreciate your comments around platform performance and support response times. Our Support team aims to reply to enquiries as quickly as possible, and while response times can vary depending on demand, we work to ensure requests are addressed within 48 hours. Your feedback around the platform experience is also valuable as we continue improving Awin.

Best regards,

The Awin Team

Chiara B.
CB
Chiara B.
Social Media
Small-Business (50 or fewer emp.)
"Scheduling Promos and Announcements Is So Easy"
5/5
What do you like best about Awin?

scheduling promo and annoucements is so easy Review collected by and hosted on G2.com.

What do you dislike about Awin?

The way it looks is still a little outdated and even if you have the new look and feel, I often find myself going to the old version just to find things easely. I know the new look and feel is more appealing color-wise,but not super easy to navigate Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Chiara,

We're glad to hear that scheduling promotions and announcements has been a smooth experience and that Awin is helping you efficiently manage your publisher partnerships.

We also appreciate your honest feedback about the platform's navigation and design. We're continuously improving the new experience based on feedback from our clients, as our goal is to build a platform that best supports the way you work. That's why users can currently switch between the Classic and new view while we continue refining features and usability.

Your comments are invaluable, and we'll be sure to share them with our product team as we continue evolving the platform. Thank you for taking the time to share your experience.

Kind regards,

The Awin Team