Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Streamlined Affiliate Recruitment, Needs Better Creative Upload"
4/5
What do you like best about Awin?

I like Awin's user interface and find the recruiting process easy. These features save me time while recruiting and make it easier to find potential affiliates. The initial setup was also very easy and streamlined. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I do not like the way that I have to upload creative (banners) into the system. When I batch upload I have to do it all in an Excel doc that is complicated. I would prefer that I can just upload it directly into the system. On other affiliate networks I can just upload banners directly into the system, without having to do any extra work like submitting all the things into the Excel doc. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thanks for your review! We're glad to hear you're finding value in the affiliate recruitment tools and flexible commission settings.

We appreciate your feedback on the creative upload process. We understand how important efficiency is and will share your input with our team. If you ever need assistance, our support team is here to help.

Thanks again for working with Awin!

Verified User in Retail
AR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Easy to Use, Great for Connecting with Creators and Growing Our Brand"
4.5/5
What do you like best about Awin?

It's very easy to use and allows us to link with new and interesting creators and publishers in order to grow our brand. The support received has been quick and helpful from the customer service team too. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The new version of the site has been hard to get to grips with and I am struggling to find things so I am having to switch back to the old site. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for your feedback! We're delighted to hear that Awin is helping you discover new creators and publishers, and that our Support team has been able to assist you quickly.

We appreciate your comments around the transition to the new platform. We understand that adapting to a new interface can take some time, which is why we currently offer both the Classic and new views so clients can use the experience that works best for them. We’re continuously improving the new Awin experience and appreciate your feedback as we continue enhancing the platform.

Kind regards,

The Awin Team

MB
Michael B.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Excellent Support and an Evolving Platform That Keeps Up with the Times"
4.5/5
What do you like best about Awin?

Support is excellent when you’re on the right package for your business. The platform also keeps evolving with the times, unlike some others that still feel stuck in the caveman days. Review collected by and hosted on G2.com.

What do you dislike about Awin?

The new AWIN platform is now available and looks like it has some excellent features. However, it’s taking a long time to become fully operational. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Michael,

Thank you for sharing your feedback!

We understand that transitioning to the new Awin platform can take some time, and our team is working hard to ensure a smooth rollout with all features fully operational. If you notice anything not working as expected, please don’t hesitate to flag it to our marketing team at marketing@awin.com, so we can address it promptly.

Thank you for partnering with Awin!

Best regards,

The Awin Team

JB
Jake B.
"Efficient Networking with Some UX Challenges"
4/5
What do you like best about Awin?

I like the vast amount of publishers that use Awin's network. It saves us a lot of time; if we were to approach all the publishers independently, it would be weeks of work. With Awin, we can connect quickly and easily within a single dashboard. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Some of the user experience within the system takes a little bit of getting used to. Speaking to the publishers via Awin can sometimes be complex. We can invite publishers to our campaign/programs, but many times they just don't respond. When we send messages to the publishers via the dashboard, it's very rare that we get a response from the publisher. Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

Thank you for your feedback! We’re glad to hear that Awin is helping you connect with a wide range of publishers quickly and saving valuable time.

We also appreciate your comments on user experience and publisher communication. Your insights are valuable in helping us further enhance the platform and optimize our products. Thank you for being part of the network.

Ava S.
AS
Ava S.
Founding Partner
Small-Business (50 or fewer emp.)
"Easy to Navigate Platform with Fast, Helpful Support"
5/5
What do you like best about Awin?

The platform is easy to navigate and the support team is quick to respond to any questions or issues Review collected by and hosted on G2.com.

What do you dislike about Awin?

It is time consuming to review the applications of interested partners Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thanks for your review and for choosing Awin, Ava. We really appreciate it.

We’re glad to hear you find the platform easy to navigate and that it’s helping you reach new audiences for your clients.

If you ever need help in the future, don’t hesitate to contact our support team. They’re always happy to help.

Warm regards,

The Awin Team

Verified User in Computer Games
UC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
"Overall Awin is a good affiliate network"
3.5/5
What do you like best about Awin?

What I like most is how transparent and intuitive the dashboard is, as well as how easy it is to set up new partnerships. Review collected by and hosted on G2.com.

What do you dislike about Awin?

At the moment, we don’t have an assigned account manager, and this is significantly hindering our online growth. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi,

Thank you for taking the time to share your feedback! We're delighted to hear that you're enjoying Awin's intuitive dashboard and finding it easy to set up new partnerships.

We're sorry to hear that not having an assigned Account Manager has impacted your experience. Our Support team is always happy to help and aims to respond as quickly as possible. If you'd like to discuss account management options, please get in touch with our Support team, who will be able to advise on the best next steps for your account.

We appreciate your feedback and look forward to supporting your continued success with Awin.

Best regards,

The Awin Team

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-Friendly Platform with Robust Affiliate Management"
4/5
What do you like best about Awin?

I use Awin for reporting, offer setup, and to manage the overall affiliate programs of clients. Awin allows me to set up offers and communicate these out to all publishers onboarded to the programs, and it also provides in-depth reporting to see which publisher has driven the most revenue. The UI is really easy to use and navigate around. Awin has a vast list of publishers available to onboard onto programs. The initial setup was straightforward, quick, and easy. Review collected by and hosted on G2.com.

What do you dislike about Awin?

It would be great if we could have some more detail on some of the reports, for example, if we could see which products were purchased by new/existing customers. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for sharing your feedback. We’re glad to hear that you find Awin’s platform easy to use and navigate, and that it’s helping you manage reporting across multiple clients.

We also appreciate your comment regarding manual commissions. We understand how the ability to edit these could be helpful, and we value your insight as we continue to improve the platform. If you need assistance or guidance on managing commissions, our support team is available via: https://success.awin.com/s/contactsupport?language=en_US.

Best regards,

The Awin Team

DM
daphne m.
Content Marketing Associate
Small-Business (50 or fewer emp.)
"User-Friendly Reports and Collaboration, But Needs Better Commission Tier Options"
5/5
What do you like best about Awin?

I used to use share-a-sale. The SAS platform was scary! Not user friendly at all. In AWIN, the reports are well organized and easy to read with visual graphs. Connecting with affiliates for additional exposure and collaboration is also made simple through the publishers tab. Review collected by and hosted on G2.com.

What do you dislike about Awin?

One thing that I wish could be improved on AWIN is the ability to set up commission rules/groups by number of sales made. I would like to offer commission tiers to affiliates who hit $x amount of sales but can only achieve this by offering bonuses. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Thank you for your feedback and for the great suggestion regarding commission tiers. Your input is very valuable, and we’ll be sure to share it with our product team as we continue to improve the platform.

We’re glad to hear that you find Awin’s reports clear and easy to read, and that the publishers tab helps you connect with affiliates efficiently.

We truly appreciate your partnership!

Best regards,

The Awin Team

Anna W.
AW
Anna W.
"User-Friendly Dashboard with Stellar Account Management"
5/5
What do you like best about Awin?

I think the dashboard is very user-friendly for both the affiliate and the publisher. Everything's quite quick, simple, and easy to do. Then I also really like the account management, which for my program specifically is absolutely brilliant. I can't fault it—it's like having an extra few members of the team. Setting up Awin was very easy and straightforward, and it worked really well with our tech team during integration. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I think it'd be good if we can look specifically at placement performance rather than just performance over time. It's a little bit more of a nice to have. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

Hi Anna,

Thank you for sharing your positive experience with Awin!

We're thrilled to hear that you find our dashboard user-friendly and appreciate the account management.

We understand your feedback about wanting more specific placement performance data, and we'll definitely take that into consideration for future enhancements.

If you have any further suggestions or need assistance, please feel free to reach out to us. We're here to support you every step of the way!

Best regards,

The Awin Team

Mohan Lal D.
MD
Mohan Lal D.
Marketing Automation Specialist
Small-Business (50 or fewer emp.)
"One of the good tools to start with Affiliate Marketing for Your Product"
4.5/5
What do you like best about Awin?

List of publishers on their platform is extensive which includes sub-networks as well, so you have higher visibility without needing to integrate codes from multiple platforms.

Apart from that, once we have it set up e.g. uploaded promotional assets, setting up automated emails to affiliates including coupons, guidelines etc. .... then you just bring in new publishers either using their network of publishers or through inviting them through your marketing campaigns.

Overall, if you're looking to start managing Affiliate Marketing for your brand, Awin would be one of the strong options you can look at. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Their average support reply time is way high, which kind of drags things out when setting things up initially (setting up client & browser side integrations) Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

Thanks so much for taking the time to share your experience! We’re really glad to hear that you’ve found value in Awin’s broad publisher network and tools that make managing your affiliate program easier. It’s great to know our platform is helping you track performance accurately and connect with the right partners to grow your brand.

We also really appreciate your feedback on our support response times; that’s something we’re actively working to improve and your input helps us see where we can do better.

Thanks again for being part of the Awin network and for sharing your thoughtful feedback.

Best,

Awin team