--- title: Awin Reviews meta\_title: 'Awin Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 507 reviews by the users' company size, role or industry to find out how Awin works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 507 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Awin Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Awin, making account management and tracking straightforward and efficient. [(194 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045906&qs=pros-and-cons#reviews) Users appreciate the **impressive range of affiliates** on Awin, enjoying its ease of use and effective features. [(106 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046141&qs=pros-and-cons#reviews) Users appreciate the **responsive customer support** of Awin, enhancing their confidence in using the platform effectively. [(83 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045985&qs=pros-and-cons#reviews) Users appreciate the **intuitive interface** of Awin, which simplifies managing affiliate partnerships and performance tracking. [(57 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046117&qs=pros-and-cons#reviews) Users value the **easy setup** of Awin, praising its straightforward transition and user-friendly integration experience. [(53 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046071&qs=pros-and-cons#reviews) Users experience **poor customer support** due to slow response times and reliance on self-service systems for assistance. [(54 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045779&qs=pros-and-cons#reviews) Users find the **need for improvement** in date comparison and transaction approval processes, affecting overall usability. [(24 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046127&qs=pros-and-cons#reviews) Users experience **payment issues** with Awin, including missing data and complex billing procedures causing confusion. [(23 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=2012414&qs=pros-and-cons#reviews) Users experience various **technical issues** , including navigation difficulties, slow processes, and frequent website downtime. [(23 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=2012418&qs=pros-and-cons#reviews) Users find **inadequate reporting** options on Awin, hindering visibility and slowing down campaign analysis processes. [(21 mentions)](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=2084378&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Awin ##### 1. Ease of Use Users appreciate the **ease of use** of Awin, making account management and tracking straightforward and efficient. [ See 194 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045906&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Affiliate Tracking with Easy Navigation" What do you like about Awin? I like how easy it is to navigate Awin, and the initial setup was very easy. It helps track transactions conducted by affiliates and bring traffic to ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.5/5 "Great Platform, But Partner Discovery Search Function Needs Improvement" What do you like about Awin? Overall, I appreciate how easy it is to use, but what stands out most to me are the reporting tools. You can generate powerful reports and access exce ##### 2. Affiliate Marketing Users appreciate the **impressive range of affiliates** on Awin, enjoying its ease of use and effective features. [ See 106 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046141&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Extensive Network, User Interface Needs Improvement" What do you like about Awin? I appreciate Awin's extensive affiliate network, which offers a significant advantage over other platforms like ShareASale (SaS). This feature enhance ![Hüseyin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hüseyin H.") HH Hüseyin H. Enterprise (\> 1000 emp.) 4.5/5 "Effortless Partner Management with Clear Reportings" What do you like about Awin? I use Awin primarily for managing our affiliate partnerships, and I appreciate its capability to track conversions and monitor partner performance. Aw ##### 3. Customer Support Users appreciate the **responsive customer support** of Awin, enhancing their confidence in using the platform effectively. [ See 83 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045985&qs=pros-and-cons#reviews) See Related User Reviews ![Lucy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucy G.") LG Lucy G. Small-Business (50 or fewer emp.) 5.0/5 "Amazing platform for affiliate marketing & discovering brands" What do you like about Awin? I’ve been using Awin for a while now, and it’s still one of the platforms I check most often. There are plenty of well-known brands, and finding new p MF Marc F. Mid-Market (51-1000 emp.) 4.5/5 "The perfect partner for our affiliate programme" What do you like about Awin? New dashboard makes data analysis easier ##### 4. User Interface Users appreciate the **intuitive interface** of Awin, which simplifies managing affiliate partnerships and performance tracking. [ See 57 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046117&qs=pros-and-cons#reviews) See Related User Reviews ![Hüseyin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hüseyin H.") HH Hüseyin H. Enterprise (\> 1000 emp.) 4.5/5 "Effortless Partner Management with Clear Reportings" What do you like about Awin? I use Awin primarily for managing our affiliate partnerships, and I appreciate its capability to track conversions and monitor partner performance. Aw ![Layla M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Layla M.") LM Layla M. Small-Business (50 or fewer emp.) 4.0/5 "Awin's Intuitive Interface Simplifying Day-To-Day Account Management" What do you like about Awin? It provides a split by performance over time, comparison over time, and product performance, making it easier to draw up reports quickly. These report ##### 5. Easy Setup Users value the **easy setup** of Awin, praising its straightforward transition and user-friendly integration experience. [ See 53 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046071&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Extensive Network, User Interface Needs Improvement" What do you like about Awin? I appreciate Awin's extensive affiliate network, which offers a significant advantage over other platforms like ShareASale (SaS). This feature enhance ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Effortless Affiliate Tracking with Easy Navigation" What do you like about Awin? I like how easy it is to navigate Awin, and the initial setup was very easy. It helps track transactions conducted by affiliates and bring traffic to ### 5 Cons or Disadvantages of Awin ##### 1. Poor Customer Support Users experience **poor customer support** due to slow response times and reliance on self-service systems for assistance. [ See 54 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045779&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Diverse Affiliates, Strong Quality Control, and Accurate Tracking" What do you dislike about Awin? Sometimes the response from the team can take time, but understandable when not paying for an AM. PG Prateek G. Mid-Market (51-1000 emp.) 5.0/5 "Easy to Use, Affordable and easy to set up" What do you dislike about Awin? Nothing so far, sometimes it's difficult to connect with support team ##### 2. Improvement Needed Users find the **need for improvement** in date comparison and transaction approval processes, affecting overall usability. [ See 24 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046127&qs=pros-and-cons#reviews) See Related User Reviews ![Layla M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Layla M.") LM Layla M. Small-Business (50 or fewer emp.) 4.0/5 "Awin's Intuitive Interface Simplifying Day-To-Day Account Management" What do you dislike about Awin? I don't like how the commissions manager splits the view on AOV commissions and flat commissions. It would be helpful to include AOV CPAs in the timel KT Kevin T. Mid-Market (51-1000 emp.) 3.5/5 "Boosts Traffic with Selective Publisher Engagement" What do you dislike about Awin? I feel Awin could be improved by providing more visibility on the creatives that are live on publishers' sites. It's important to ensure that the ad c ##### 3. Payment Issues Users experience **payment issues** with Awin, including missing data and complex billing procedures causing confusion. [ See 23 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=2012414&qs=pros-and-cons#reviews) See Related User Reviews ![John B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John B.") JB John B. Small-Business (50 or fewer emp.) 4.5/5 "Easy to Use with a Great Data Overview" What do you dislike about Awin? The split in commission manager to basket value and lack of deep diving, logs you out too often, doesnt alert publishers when setting up new rates. Pu ![Aleksandra M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aleksandra M.") AM Aleksandra M. 5.0/5 "Effortless Partnership Building with Awin" What do you dislike about Awin? Sometimes some data is missing, or not all accounts are verified, which may pose a risk of being scammed. ##### 4. Technical Issues Users experience various **technical issues** , including navigation difficulties, slow processes, and frequent website downtime. [ See 23 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=2012418&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effortless Commission Management, Needs Better Support" What do you dislike about Awin? The support system. Having to create a ticket for each problem and then waiting for an answer slows things down considerably. I think having a direct ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Streamlined Affiliate Marketing with Intuitive Interface" What do you dislike about Awin? I think maybe the time it takes to generate links and the tedious admin side of that. For example, it would be great if there were some kind of browse ##### 5. Inadequate Reporting Users find **inadequate reporting** options on Awin, hindering visibility and slowing down campaign analysis processes. [ See 21 mentions ](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=2084378&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.0/5 "Good Features, But User Interface and Site Speed Need Improvement" What do you dislike about Awin? The overall speed of the site is relatively slow. It takes a while for me to sign in every time, and a lot of pages are often slow to load. The com ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "No affiliate platform is perfect, but Awin is the closest" What do you dislike about Awin? Reporting could use more features to adjust to manager's preferences ![Sai D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sai D.") SD Sai D. Freelancer Small-Business (50 or fewer emp.) 3/28/2026 "Awin makes Affiliate Marketing simple enough to start" 3.5/5 What do you like best about Awin? Honestly, the dashboard is understandable for a beginner once you figure it out. Going through brand partnerships and finding programs to join is simple enough. Signing up was quick and the onboarding kinda helped me understand affiliate marketing basics, though it could be a little clearer for complete beginners. Generating tracking links and finding brands works fine. You don't need any technical skills for it, which is good if you're just starting out like me. The integrations work fine, connecting it with other tools is manageable though it took me a little time to figure out. Speed is good for the most part and the tracking works reliably, it just gets a little slow sometimes when there is a lot of data, nothing too bad though. The free account gives you decent access to get started and the pricing is reasonable depending on how much you use it. The AI suggestions for finding matching brands is a nice touch and saves some time, though i feel like there is still more they could do with it. Review collected by and hosted on G2.com. What do you dislike about Awin? The approval process for joining some brand programs takes quite a while and there is no clear update on where your application stands, which gets a bit frustrating when you are just waiting. The reporting dashboard shows the basic numbers but it could be a lot more clearer. It takes some time to understand what the data is actually telling you, especially for a new user. Customer support could also be a bit more responsive, finding answers to simple questions is not that straightforward. If they could add better filtering for brand programs and make the reports easier to read, it would make the whole experience a lot smoother for people who are just getting started. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Before using Awin I had no real way to earn anything online from home. I was looking for something where I could promote brands and earn some commission without needing to invest money or have any special skills. After signing up with Awin, I was able to find brand programs and start sharing links which gave me an actual way to earn passively. It is not like I am making huge money right away but having a platform that connects me directly to brands saves me a lot of time I would have spent searching for opportunities on my own. Even in a short time I could see which links were getting clicks through the tracking, which helped me understand what was working and what was not. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-12557559/official_response/edit) Hi Sai, Thank you for your detailed and thoughtful feedback. We’re pleased to hear that the platform has supported your first steps in affiliate marketing and that core features such as link generation, brand discovery, and tracking are meeting your needs. We acknowledge your concerns regarding approval timelines, reporting clarity, and support responsiveness. We hope that the new platform design will address many of these areas and provide a more streamlined and intuitive experience. In the meantime, we encourage you to contact our support team via this link: https://success.awin.com/s/contactsupport?language=en\_US, where you can submit your suggestions directly, this ensures your feedback is passed to the relevant teams for review. Additionally, our Partner Success Center offers a wide range of guides and resources that may help clarify key features and improve your overall experience. You can explore these resources here: https://success.awin.com/s/?language=en\_US. One of our key objectives is to continuously refine the platform based on our clients’ needs and deliver the most seamless experience possible. Thank you again for your valuable input. Best regards, The Awin Team Current UserValidated ReviewerSource: Organic ![DJ H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DJ H.") DH DJ H. E-commerce/Marketing Manager | Affiliate Manager Small-Business (50 or fewer emp.) 7/23/2026 "Great UI/UX, Reporting and Customer Support on Awin" 5/5 What do you like best about Awin? The U1/UX, reporting and customer service support on Awin are all great. Review collected by and hosted on G2.com. What do you dislike about Awin? It can take a few months to build your program and get traffic and sales. It would be great if this could process could be quicker because of monthly fees. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Awin's easy integration with Shopify helps us to set up an affiliate program quickly. The AI features help us connect with the right publishers to help promote our range of products. Awin helps us to grow quicker online and improve our overall performance. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-13149509/official_response/edit) Thank you for your feedback! We understand that building a successful affiliate program takes time. If you need any guidance on how to accelerate growth or make the most of the platform, our Support team is always happy to help and share best practices. Kind regards, The Awin Team Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 7/23/2026 "Easy-to-Use Dashboard with Reliable Performance and Responsive Support" 5/5 What do you like best about Awin? The service they provide is easy to use and does exactly what you need. The most recent changes to the dashboard have improved the service. I use the dashboard everyday to check in on overall and publisher performance. I've never had any issues with the performance of the dashboard or tracking on the program. Awins team are always on hand to provide support when I need it and offer solutions for any problems. Review collected by and hosted on G2.com. What do you dislike about Awin? Our current agreement is on a relatively high override and that comes without account management. I haven't explored any of the integrations available as I'm not aware of these and where to find them - it would be beneficial to receive regular updates on new services and integrations. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? NA Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-13148903/official_response/edit) Thank you for sharing your experience with Awin. We're pleased to hear the platform has been reliable for your day-to-day program management, that you're enjoying the recent dashboard improvements, and that our Support team has been there when you needed them. We also appreciate your feedback on account management and product updates. We'll be sure to share it with the relevant teams. In the meantime, you can keep up with our latest features and integrations on our Product Releases page, and we regularly share product updates across our social channels too. - https://help.awin.com/docs/awins-product-releases - https://www.awin.com/gb/product-releases/summer-2026?features=advertisers Thanks again for taking the time to leave a review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Stephanie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie R.") SR Stephanie R. Paid Media & Affiliates Manager Enterprise (\> 1000 emp.) 9/12/2025 "Great support and results" 5/5 What do you like best about Awin? What I value most about Awin is the support the team provides for the growth of the program. The insights and dashboards are extremely helpful in guiding decision-making, and the platform makes it easy to implement coupons and content. Review collected by and hosted on G2.com. What do you dislike about Awin? One area for improvement is that the platform logs out too frequently, which sometimes makes it difficult to work on implementation and analysis. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Awin helps streamline and grow our affiliate marketing efforts, it saves time, improves efficiency, and helps us scale the program more effectively. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-11673517/official_response/edit) Thank you for your thoughtful review! It’s great to know Awin is helping you save time and scale your affiliate program effectively. We appreciate your feedback regarding the frequent logouts. We’ll pass this along to our product team. In the meantime, if the issue persists or you need assistance, please don’t hesitate to reach out to our support team. They’re always happy to help. Thanks again for being part of the Awin network! 7/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Luxury Goods & Jewelry](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Luxury Goods & Jewelry") AL Verified User in Luxury Goods & Jewelry Small-Business (50 or fewer emp.) 9/9/2025 "All-in-One Platform with Some Commission Setup Hiccups" 4/5 What do you like best about Awin? I find Awin to be a helpful platform for managing my affiliate program in one place. I like the partner discovery feature, especially the recommendations it offers. The platform makes it easy to manage transactions and email communications. Review collected by and hosted on G2.com. What do you dislike about Awin? I need more help with commission setup, which has not been easy for me to manage for different partners. I've set up commissions for specific groups and still had some issues. It would be helpful to have more walkthroughs for my issues. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Awin is helpful for managing my affiliate program, with all tasks in one place, partner discovery, and easy email communications. I like the new partner discovery tool, but I struggle with managing commission setups for different partners and need more walkthroughs. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-11659733/official_response/edit) Thanks so much for your feedback and for making the move from ShareASale! We’re glad to hear you’re enjoying Awin’s platform and finding the Partner Discovery tool useful in growing your program. We appreciate your comments about the learning curve and the availability of certain tools you were used to, that kind of feedback is really valuable as we continue improving platform usability. Your suggestion about including SKU and product names in the transaction summary is noted and will be passed along to our product team. If you need help navigating any tools or features, please feel free to reach out to our support team. Thanks for being part of the Awin community! 7/21/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 7/21/2026 "User-Friendly Platform, Clear Reporting, and Strong Support" 5/5 What do you like best about Awin? What I like best about Awin is the combination of a user friendly platform, clear and comprehensive reporting, and strong support from the team. The service is reliable and helps us manage our affiliate activities more efficiently, saving time and improving overall operational effectiveness. Review collected by and hosted on G2.com. What do you dislike about Awin? The main area for improvement is the interface, which could be more intuitive and easier to navigate. Simplifying some workflows would make the platform even more efficient and user friendly. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Awin helps us manage affiliate marketing activities through a single, reliable platform. It simplifies campaign management, partner monitoring and performance reporting, reducing manual work and improving operational efficiency. This allows the team to save time, make faster decisions and focus more on optimizing results. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-13134368/official_response/edit) Thank you for sharing your experience with Awin. We appreciate your feedback on the interface and navigation. We're continuously working to improve the platform experience and make workflows as intuitive and seamless as possible. Feedback from our clients plays an important role in shaping these improvements, and we'll be sure to share your suggestions with the relevant teams. Thank you again for taking the time to leave a review. Best regards, The Awin Team Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/5/2025 "Good Features, But User Interface and Site Speed Need Improvement" 3/5 What do you like best about Awin? I like that Awin has created more useful reporting like Publisher Incrementality and Publisher Crossover. Review collected by and hosted on G2.com. What do you dislike about Awin? The overall speed of the site is relatively slow. It takes a while for me to sign in every time, and a lot of pages are often slow to load. The commission manager is fairly clunky and not very intuitive. The commission group and tracking order system is confusing, and I've received the same feedback from partners. I'd also like to have the ability to create custom reports so I can save time in pulling reporting. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Awin is helping us evaluate the efficacy of our Affiliate marketing budget by better understanding the role our partners play in the customer journey. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-11918975/official_response/edit) Thank you for sharing your feedback! We’re glad to hear that Awin’s reporting tools are helping you evaluate the impact of your affiliate marketing budget and better understand your partners’ role in the customer journey. We appreciate your notes regarding site speed, the commission manager, and custom reporting, and we are raising these with the responsible team. If you need guidance or support in the meantime, please contact our customer support team, who will be happy to assist. Best regards, The Awin Team 7/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ioana D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ioana D.") ID Ioana D. Performance Marketing Manager Mid-Market (51-1000 emp.) 7/22/2026 "Simplifies Affiliate Management with Key Features, Needs Better Reporting" 4/5 What do you like best about Awin? I appreciate how Awin makes managing a program easier because everything is accessible in one platform, including payment, publisher communications, and reporting. I particularly like the discovery section as it allows me to easily find partners at the category and country level, making it easy to find publishers to work with. The initial setup of Awin was very easy. Review collected by and hosted on G2.com. What do you dislike about Awin? The reporting is not as specific as I would need, especially the commission reporting, and I suggest offering an easier breakdown for commission analysis. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? I find Awin makes managing affiliate programs easier by centralizing payments, publisher communications, and reporting. The discovery section helps me find partners by category and country, making collaboration smoother. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-13142757/official_response/edit) Thank you for sharing your feedback on Awin! We're thrilled to hear that you find managing your affiliate program easier with our platform, especially with the discovery section and centralized features. We appreciate your input on the reporting functionality, and we will definitely take your suggestions into consideration for future improvements. Your success and satisfaction are important to us, so we will work on providing a more detailed commission breakdown for better analysis. If you have any further suggestions or need assistance, please feel free to reach out to our support team. Thank you for being a valued Awin user, Ioana! Validated ReviewerIncentivizedSource: Seller invite ![Bethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bethan B.") BB Bethan B. Digital Content Executive Mid-Market (51-1000 emp.) 7/21/2026 "Easy-to-Use Interface, But the New Awin Redesign Is Hard to Embrace" 3.5/5 What do you like best about Awin? I like the interface as it's easy to use, however I still use old Awin and refuse to update to the new one because I really don't like the new one. Review collected by and hosted on G2.com. What do you dislike about Awin? That they've changed to 'new Awin' and the interface has completely changed. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? Awin ensures that all of our affiliate traffic is tracked accurately and that our affiliates get their commission paid on time. It's really good for keeping everything in one place. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-13135011/official_response/edit) Thank you for sharing your feedback, Bethan! We're glad to hear that you find Awin easy to use and that the platform helps you manage tracking, commissions, and affiliate activity in one place. We understand that adapting to a new interface can take time, especially when you’re familiar with the Classic view. We currently offer both experiences so clients can use the view that best fits their workflow, while we continue improving the new Awin experience based on user feedback. We appreciate you sharing your thoughts as we work towards making the platform better for everyone. Best regards, The Awin Team Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/21/2026 "Enhances Affiliate Management, Needs Fraud Detection" 4/5 What do you like best about Awin? I like how Awin monitors performance in a quick and effective way, saving time compared to working with partners directly. I appreciate its ability to identify new publishers to work with. I also like the range of reports it provides, especially how it allows me to compare year-over-year activity extremely quickly to identify areas of improvement. Review collected by and hosted on G2.com. What do you dislike about Awin? I would love to be able to identify affiliate fraud, as we currently see a lot of fraudulent orders on Awin. It would be helpful to have a section for affiliates to view publishers that other affiliates have flagged or removed for being fraudulent and to be able to filter by time between click and purchase. Review collected by and hosted on G2.com. What problems is Awin solving and how is that benefiting you? I use Awin to monitor performance quickly and effectively, saving time compared to working with partners directly. It identifies new publishers to work with and provides a range of reports for quick year-over-year activity comparison. Review collected by and hosted on G2.com. Show More Response from Carina Aiordachioae of Awin [Editedit](https://www.g2.com/survey_responses/awin-review-13134802/official_response/edit) Thank you for your review. We're pleased to hear that Awin is helping you discover new publisher partnerships and that our reporting tools are making it easier to monitor performance and compare results over time. We also appreciate you sharing your feedback on affiliate fraud prevention. Protecting the integrity of our network is a top priority, and we're continuously working to strengthen our fraud detection capabilities. Your suggestions around greater visibility into flagged publishers and additional reporting filters are valuable, and we'll be sure to share them with the relevant teams. If you ever notice suspicious activity on your account, please don't hesitate to contact our Support team with the relevant details so we can investigate and assist you as quickly as possible. 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